{"id":44066,"date":"2021-07-30T06:30:00","date_gmt":"2021-07-30T10:30:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=44066"},"modified":"2026-01-06T15:14:30","modified_gmt":"2026-01-06T23:14:30","slug":"6-effective-ways-to-drive-sales-with-social-media-in-2019","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/6-effective-ways-to-drive-sales-with-social-media-in-2019\/","title":{"rendered":"The 6 Most Effective Ways To Drive Sales With Social Media"},"content":{"rendered":"<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06153951\/socialmediapost.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44067\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06153951\/socialmediapost.jpg\" alt=\"social media marketing crazy egg\" width=\"952\" height=\"635\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06153951\/socialmediapost.jpg 952w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06153951\/socialmediapost-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06153951\/socialmediapost-768x512.jpg 768w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Social media isn&#8217;t just about brand awareness.<\/span><\/p>\n<p>When done right, it drives sales for your business.<\/p>\n<p>Check this out:\u00a0<a href=\"https:\/\/digitalbrandinginstitute.com\/social-media-effective-driving-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">23 percent of participants said they use social media<\/span><\/a><span style=\"font-weight: 400;\"> for learning about products and services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means there&#8217;s a ton of growth for you in social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not every social media platform has the same audience. With so many platforms out there it\u2019s important to invest in the right channels so you\u2019re not spinning your wheels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these guidelines to get revenue from social media.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. \u00a0Use The Social Channel That Your Followers Use<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step to driving sales using social media in 2019 is to figure out where your <\/span><a href=\"https:\/\/hiplayapp.com\/blog\/buyer-persona-for-digital-strategy\/?\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">target customers<\/span><\/a><span style=\"font-weight: 400;\"> are spending their time online, and use the same social channels that they use.<\/span><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/15175200\/team-members.png\"><img decoding=\"async\" class=\"size-full wp-image-43748 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/15175200\/team-members.png\" alt=\"pay attention\" width=\"300\" height=\"228\" \/><\/a><span style=\"font-weight: 400;\">A best practice for making the most of your time is to concentrate on a few key platforms, rather than using up precious resources building multiple accounts. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how you go about it:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, conduct a <\/span><a href=\"https:\/\/www.omniconvert.com\/blog\/consumer-behavior-in-marketing-patterns-types-segmentation.html?\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">thorough analysis of your target demographic<\/span><\/a><span style=\"font-weight: 400;\">. You can dig into the profile of your current customers, or try to find common characteristics of a target audience that you haven\u2019t gotten in front of yet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you may be <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/rebranding-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">going through a rebrand<\/span><\/a><span style=\"font-weight: 400;\"> and trying to sell to moms for the first time, or you could be currently marketing to students and trying to boost your online presence where they spend time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you know who buys your products\/services (or who you want to become a buyer), you should also know which platforms they use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though you can decide to be present on each social channel, remember that spreading your resources far too broadly and far too thin is time-consuming. In fact, such an action might do more harm than good.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/15175027\/thinking-lady.png\"><img decoding=\"async\" class=\"size-full wp-image-43747 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/15175027\/thinking-lady.png\" alt=\"crazy egg thinking lady\" width=\"208\" height=\"160\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A couple tips to keep in mind: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook is used by the most people, but it has lost favor with the younger crowd (between ages 18 and 29). If you\u2019re skewing toward a millennial audience, you may want to focus your efforts on Instagram and Snapchat. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your target audience\u2019s age does not necessarily tell you about their buying trends. Make sure that whatever audience you\u2019ve picked, they are exhibiting buying behavior in the channels that they favor. <\/span><\/li>\n<\/ul>\n<blockquote>\n<p style=\"text-align: center;\"><strong>Bottom line: Being present in social platforms where your target audience is gives you a great opportunity to attain your goals. <\/strong><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">If you can reach this audience in their native habitat while they are in the mindset to buy, then you increase your chances to drive sales.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. \u00a0Create Great Content But Don\u2019t Make It Sound Salesy Or Pushy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While prioritizing on quality over quantity sounds obvious, most digital marketers still get it wrong. Social media users are very savvy. If you create mediocre content, you will not get the engagement you\u2019re looking for.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/22155229\/visitor-analysis.png\"><img decoding=\"async\" class=\"size-full wp-image-43790 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/03\/22155229\/visitor-analysis.png\" alt=\"visitor analysis\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Rather than dispatch a series of run-of-the-mill posts, spend the time creating a smaller amount of high-quality content. That way you\u2019ll also be sharing your content at a pace that both you and your prospects can handle.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/optimizing-social-media-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">As you create content<\/span><\/a><span style=\"font-weight: 400;\">, do not make it sound too pushy or salesy. You must consider that social channels are not solely meant for buying and selling. The majority of people are still there to socialize virtually. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As one expert puts it:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;I encourage my clients not to focus so directly on sales when it comes to social, unless they&#8217;re driving an ad campaign with revenue-driven objectives. That&#8217;s not the point of social media, although it does happen often because of the role social plays in the consideration process.&#8221; &#8211; Chelsea McDonald, senior social media strategist at DEG Digital.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We\u2019re not implying that social media cannot drive sales. Of course, it can. But your best bet for getting people to buy is to give them engaging and valuable content that <a href=\"https:\/\/www.afpafitness.com\/blog\/how-to-generate-new-client-leads-with-social-media\" target=\"_blank\" rel=\"noopener\">makes them want to become your customer<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few suggestions for posts that achieve a good balance between salesy and helpful: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create images inspired by real-life situations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post pictures and videos that include recipes\/tips for using your products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share images of prospects using or engaging with your products<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06154456\/image6.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44069\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06154456\/image6.png\" alt=\"social media instagram post\" width=\"859\" height=\"629\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06154456\/image6.png 859w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06154456\/image6-300x220.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06154456\/image6-768x562.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">3. \u00a0Make It Easy For People To Buy On Social Channels<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Pinterest\u2019s Buyable Pins<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In mid-2014, Pinterest introduced <\/span><a href=\"https:\/\/business.pinterest.com\/en\/shop-the-look-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">buyable pins<\/span><\/a><span style=\"font-weight: 400;\">. These pins are found in related pins, search results and even on an enterprise profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They were originally only available to a selected group of retailers. But nowadays any user can take advantage of this feature! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prolonged shelf life of buyable pins, the great reach of re-pins and attractive aesthetics make Pinterest a powerhouse of social ecommerce. A combination of actionable and aspirational pins can boost product reach, maximize revenue and stimulate repeat purchases.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/04\/09154811\/beta.png\"><img decoding=\"async\" class=\"size-full wp-image-43887 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/04\/09154811\/beta.png\" alt=\"love your ecommerce customers\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The best thing about buyable pins is that they allow customers to purchase products without leaving Pinterest, making the shopping experience frictionless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyable Pins have an \u201cAdd to Bag\u201d feature. This helps customers add their shipping as well as payment details without switching to a different platform. This is a very effective process because it allows for increased conversions instantly.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44084\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3.jpg\" alt=\"Pinterest buyable pins\" width=\"1200\" height=\"800\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3.jpg 1200w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3-768x512.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121509\/image3-1024x683.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The other attractive feature of Buyable Pins relates to their functionality. They work seamlessly with both desktop and mobile platforms. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Pinterest\u2019s Rich Pins<\/span><\/h2>\n<p><a href=\"https:\/\/business.pinterest.com\/en\/rich-pins\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rich Pins<\/span><\/a><span style=\"font-weight: 400;\"> feature more details about a specific product, on top of a consistent pin. There are 4 different types of rich pins: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Article<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">App<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recipe<\/span><\/li>\n<\/ol>\n<p><b>Article pins<\/b><span style=\"font-weight: 400;\"> let customers save stories that they think are more important to them than the rest.<\/span><\/p>\n<p><b>Product pins<\/b><span style=\"font-weight: 400;\"> make the buying process both intuitive and easy. They have features such as the location, availability, and pricing of a specific product.<\/span><\/p>\n<p><b>App pins<\/b><span style=\"font-weight: 400;\"> feature a one-click install button. This lets prospect simply download your app without leaving Pinterest. If you\u2019re marketing a shopping app, this is a great way to get in front of potential customers. The only downside to app pins is they only work with iOS.<\/span><\/p>\n<p><b>Recipe pins<\/b><span style=\"font-weight: 400;\"> contain the information any food connoisseur would desire a pin to have. They feature serving size, ingredients, and cooking time.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44085\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7.png\" alt=\"Pinterest recipe pins\" width=\"1034\" height=\"505\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7.png 1034w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7-300x147.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7-768x375.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121632\/image7-1024x500.png 1024w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Shoppable Posts on Instagram<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shoppable posts are a native integration that helps Instagram users tag products and shop them instantly from their organic newsfeed.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06163423\/image5.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44072\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06163423\/image5.png\" alt=\"Shoppable posts on Instagram\" width=\"800\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06163423\/image5.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06163423\/image5-300x225.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06163423\/image5-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Shoppable Tags In Instagram Stories<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Using Shoppable Tags in <\/span><a href=\"https:\/\/www.socialinsider.io\/blog\/why-brands-are-using-instagram-stories\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/a><span style=\"font-weight: 400;\">, businesses can now tag physical products\/services from their ecommerce platform or inventory. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even brands with less than 10,000 fans can <a href=\"https:\/\/instasize.com\/blog\/3-tips-to-drive-traffic-to-your-website-with-instagram\" target=\"_blank\" rel=\"noopener\">drive traffic<\/a> to their products\/services. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a fan clicks on an item in your Instagram Story, they can view its description, price, and name.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121755\/image1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44086\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121755\/image1.png\" alt=\"Shoppable Tags in Instagram Stories\" width=\"800\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121755\/image1.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121755\/image1-300x225.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121755\/image1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">4. \u00a0Using Instagram To Generate Leads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having an engaged Instagram audience is great, but converting them into leads is important! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to combine Instagram features with<\/span> <a href=\"https:\/\/www.crazyegg.com\/blog\/best-call-to-action\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">effective calls to action<\/span><\/a><span style=\"font-weight: 400;\"> to generate leads for your business.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make Sure Your Instagram Profile Is Business-Ready And Properly Formatted<\/span><\/h3>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-use-instagram-stories-to-drive-traffic-to-opt-in-form\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">To generate leads on Instagram<\/span><\/a><span style=\"font-weight: 400;\">, you must connect your profile bio to a lead-generating landing page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ensure your profile includes other major components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain why visitors should pay attention to your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain what you do and who you are<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you upload a quality profile image<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most importantly, your bio must have a value-added proposition if an audience clicks on your link. It should have a CTA (call to action) as well.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121941\/image2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44087\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121941\/image2.png\" alt=\"Instagram bio call to action\" width=\"1017\" height=\"500\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121941\/image2.png 1017w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121941\/image2-300x147.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07121941\/image2-768x378.png 768w\" sizes=\"(max-width: 1017px) 100vw, 1017px\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Include CTAs in Your Organic Posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating attractive content in your feed posts is a great way to generate leads, too. To achieve lots of reach for a CTA feed post, encourage your active followers to share to their Instagram stories.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Share Instagram Stories To Generate Leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Swipe-Up Link on Instagram Stories drives viewers to a certain link. This is a sure way to generate leads using IG Stories. You can also include a CTA in your story posts. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. \u00a0Use LinkedIn For Brand Awareness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With LinkedIn, your business can establish strategic partnerships, generate leads and build awareness in the following ways: <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn Groups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One benefit of using LinkedIn is the capability to create a branded group. This group lets your business run a discussion board connected to your industry.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07123308\/jn-linkedin-groups.jpg\"><img decoding=\"async\" class=\"size-full wp-image-44091 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07123308\/jn-linkedin-groups.jpg\" alt=\"linkedin groups\" width=\"480\" height=\"375\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07123308\/jn-linkedin-groups.jpg 480w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07123308\/jn-linkedin-groups-300x234.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Moreso, it provides you a chance to create a community around your expertise, service or product. LinkedIn groups offer excellent visibility for a business, because your logo will be visible on each member\u2019s profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Group owners can post various kinds of media such as images and videos, and instant notifications allow real-time conversations to take place much easier than before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, there are millions of LinkedIn groups. For yours to stand out, you must encourage your members to be active. For instance, let members post updates and articles so that other group members can benefit from them. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn Programmatic Display Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/display-advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">LinkedIn Display Ads<\/span><\/a><span style=\"font-weight: 400;\">, you can easily extend your current online display to LinkedIn. To do so, you can either buy display ads specifically via a private auction or add LinkedIn to your current programmatic buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display Ads show in the right column of the LinkedIn desktop. Some advantages to consider vs. other social media advertising platforms: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LinkedIn only shows a single ad for every page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ad is placed above the fold and has a viewability of more than 80 percent!<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">LinkedIn Sponsored InMail<\/span><\/h3>\n<p><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/sponsored-inmail\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sponsored InMail<\/span><\/a><span style=\"font-weight: 400;\"> is great for delivering private messages to target audiences at scale.<\/span><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44090\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail.jpg\" alt=\"linkedin sponsored inmail\" width=\"1200\" height=\"630\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail.jpg 1200w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail-300x158.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail-768x403.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122837\/sponsoredinmail-1024x538.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To raise brand awareness using LinkedIn Sponsored InMail, you must craft a great message. If you\u2019re not sure <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/web-writing-greatness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how to do this<\/span><\/a><span style=\"font-weight: 400;\">, keep in mind that you can always hire an experienced copywriter to assist you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Either way, note that Sponsored InMail is most effective for boosting brand awareness if used to share thought-leadership assets that add actual value to your customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend that you use a personalized message from a thought-leader in your business or a relevant expert. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. \u00a0Paid Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Posting frequently to social media and replying to comments alone is not enough to drive sales. The most suitable strategy for making the most of your social accounts is via paid ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While organic reach on social channels goes on dropping, paid media helps you reach and boost your audiences quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every social media channel has advertising abilities. Facebook, for instance, features extensive targeting tools. This makes it really easy for businesses to develop successful campaigns.<\/span><\/p>\n<figure id=\"attachment_44089\" aria-describedby=\"caption-attachment-44089\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122639\/facebook_ad_targeting_options_infographic_demo1-850x1024.png\"><img decoding=\"async\" class=\"wp-image-44089 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122639\/facebook_ad_targeting_options_infographic_demo1-850x1024.png\" alt=\"facebook targeting ad options\" width=\"850\" height=\"1024\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122639\/facebook_ad_targeting_options_infographic_demo1-850x1024.png 850w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122639\/facebook_ad_targeting_options_infographic_demo1-850x1024-249x300.png 249w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/07122639\/facebook_ad_targeting_options_infographic_demo1-850x1024-768x925.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><figcaption id=\"caption-attachment-44089\" class=\"wp-caption-text\"><a href=\"https:\/\/www.vicimediainc.com\/how-do-i-target-a-specific-audience-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Image Source<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Most importantly, the Facebook ads application lets businesses amplify posts to achieve any of these 4 objectives: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-throughs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thus, your results can be customized depending on your goals. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I have covered some of the most effective strategies for driving sales using different social media channels (LinkedIn, Instagram, Facebook, etc.). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These methods involve having an active presence where your prospects are, and creating educational, <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/optimizing-social-media-content\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">optimized content<\/span><\/a><span style=\"font-weight: 400;\"> without focusing solely on sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, the strategies involve simplifying the buying process, using Instagram to generate leads, using paid ads and using LinkedIn for brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these social media strategies aim at reducing friction and minimizing all the unnecessary steps that might hinder interested customers from buying. <\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Author Bio<\/span><\/h2>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06155150\/image4.jpg\"><img decoding=\"async\" class=\"wp-image-44071 size-thumbnail aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06155150\/image4-150x150.jpg\" alt=\"Adina Jipa\" width=\"150\" height=\"150\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06155150\/image4-150x150.jpg 150w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06155150\/image4-300x300.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/05\/06155150\/image4.jpg 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p><b><i>Adina Jipa<\/i><\/b><i><span style=\"font-weight: 400;\"> is Co-founder @ <\/span><\/i><a href=\"https:\/\/www.socialinsider.io\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Socialinsider<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> &#8211; a social media analytics tool which serves up a full view of a competitor\u2019s digital strategy. I love writing about social media strategy and consumer behavior.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media isn&#8217;t just about brand awareness. When done right, it drives sales for your business. Check this out:\u00a023 percent of participants said they use&#8230;<\/p>\n","protected":false},"author":279,"featured_media":44067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147],"tags":[751,722,832,744],"class_list":["post-44066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-content-marketing","tag-ecommerce","tag-retail","tag-social-media-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 6 Most Effective Ways To Drive Sales With Social Media<\/title>\n<meta name=\"description\" content=\"Learn how to use the channels that your followers use, create great content, make it easy for people to buy, boost your ecommerce brand awareness, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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