{"id":43576,"date":"2019-02-25T14:36:36","date_gmt":"2019-02-25T19:36:36","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=43576"},"modified":"2026-01-14T08:28:24","modified_gmt":"2026-01-14T16:28:24","slug":"click-heatmap","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/click-heatmap\/","title":{"rendered":"What is a Click Heatmap? Learn How to Create One with Examples and Tips"},"content":{"rendered":"\n

A click heatmap<\/a> is a type of heatmap<\/strong> that is invaluable for B2B digital marketers<\/strong>.<\/p>\n\n\n\n

Occasionally referred to simply as a heatmap, this tool lets you identify the visitor experience, pinpoint roadblocks, and boost conversions<\/strong> to create an optimized website<\/strong>.<\/p>\n\n\n\n

What is a Click Heatmap?<\/h2>\n\n\n\n

A click heatmap<\/a> is a visual representation using thermal imaging that tells you where visitors are clicking, and Crazy Egg’s Scrollmap shows where visitors stop scrolling. You can also see which form fields are being filled out and where visitors are getting hung up on their way to converting. While there are different types of heatmaps, including hover and scroll maps, a click heatmap lets you see exactly where visitors are clicking (or not clicking) across the page. <\/p>\n\n\n\n

The Importance of Click Heatmaps<\/h3>\n\n\n\n

You are encouraged to install and use click heatmaps<\/strong> if you want to maximize the visitor experience. Click heatmaps are visual data images. With click heatmaps, you can’t see the mouse movements, but you can see the pattern the visitors make with their click patterns\u2014the traditional F-patterns<\/a> and Z-patterns<\/a>.<\/p>\n\n\n\n

With click heatmaps<\/a><\/strong>, you can learn from your audience on a massive scale to determine the ideal website visit and experience. You can also see how your visitors react using Crazy Egg’s session replays or video recordings<\/strong><\/a> that show the mouse movements and click heatmaps<\/strong>.<\/p>\n\n\n\n

For example, if your visitors are only filling out two of four form fields before bouncing, you can shorten your form requirements for a conversion boost<\/strong>. <\/p>\n\n\n\n

Website Optimization <\/em><\/h4>\n\n\n\n

There are many areas where click heatmaps<\/strong> can help you maximize the visitor experience<\/a><\/strong>. <\/p>\n\n\n\n

One of those areas is the all-important first Impression. If your visitors are landing and there are no clicks or scrolls before they bounce, you\u2019ll know that something\u2019s wrong with your colors, layout, headline, images, or some other element. <\/p>\n\n\n\n

Each element should then be A\/B tested<\/a><\/strong> to keep visitors onsite and interacting with your site. <\/p>\n\n\n\n

Click Heatmap Example<\/h3>\n\n\n\n

At Crazy Egg, there is a feature called a Snapshot<\/a> <\/strong>which provides you with 6 different types of visitor reports. One of the reports is called the Confetti Report and allows you to segment your clicks by your audience groups or referral traffic<\/strong>. Another is the traditional click heatmap that uses thermal imaging, so the brighter the color, the more frequent the activity on a specific element.<\/p>\n\n\n\n

Isn\u2019t it interesting to see that visitors are clicking on headlines, especially if your headline isn’t <\/em>interactive? This is one opportunity where you can turn that headline into a link to boost conversions. That\u2019s just one example of the visitor insight you can gain with this incredible digital marketing technology<\/strong>.<\/p>\n\n\n\n

\"Heatmap<\/figure>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

How to Create and Analyze a Click Heatmap<\/h2>\n\n\n\n

While there are many different services offering click heatmaps and click maps, it’s important to find a provider who is experienced, have all the features you need, and actively builds out their product offerings. Doing so will allow you to take advantage of the team’s training behind the heatmap and analytics platform and to be sure that they grow with your needs. <\/p>\n\n\n\n

If you’d like to give us a try, we’re actually the innovator of click heatmap technology<\/strong>. By signing up for our 30-day free trial<\/a> and adding a bit of code to your site, you\u2019ll have click heatmaps at your disposal to analyze and improve your site over time.<\/p>\n\n\n\n

\"JavaScript<\/figure>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

Clicks and Scrolling Behavior<\/h3>\n\n\n\n

When you sign up with a heatmap tracking provider<\/strong>, you will have access to website click tracking reports<\/strong>. These reports are paramount if you want to know whether your most valuable converting pages are attracting the most attention. You can determine where visitors are clicking the most and where they\u2019re hardly clicking at all.<\/p>\n\n\n\n

This data can help you optimize your site including your navigation menu. If one menu item gets less attention than the others, you can remove it or change the label to see which one performs better.<\/p>\n\n\n\n

You can determine which CTAs are getting clicks and which ones aren\u2019t so that you can optimize those areas like experimenting with the copy, color, and layout.<\/p>\n\n\n\n

You can also see where visitors aren\u2019t clicking where they\u2019re supposed to like in blanks spaces or on non-interactive elements.<\/p>\n\n\n\n

In a way, you get to look over your visitors\u2019 shoulders to see how they\u2019re interacting with your site, which is critical data you can use for website improvements.<\/p>\n\n\n\n

Click Tracking Tool<\/h3>\n\n\n\n

Click tracking software lets you see where your visitors are clicking<\/strong>, what they’re scrolling past<\/strong>, and which buttons they’re interacting with<\/strong>. You can see if visitors are reading down the page as they\u2019re supposed to and where they\u2019re scrolling only to bounce mid-way. You can see this information in what’s called a scroll map<\/strong>.<\/p>\n\n\n\n

\"CrazyEgg<\/figure>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

Scroll maps<\/a><\/strong> are ideal for testing the average visitor\u2019s attention span. You can see if your web copy is effective or if it\u2019s boring your visitors to death.<\/p>\n\n\n\n

You can see if your pages are too long or where your website elements aren\u2019t keeping your visitors\u2019 attention as they should. <\/p>\n\n\n\n

Then, there are Confetti Reports<\/a><\/strong>.<\/p>\n\n\n\n

A Confetti Report<\/strong> is an additional tool that shows you all the mouse click points for any given page segmented by features like browser, referrer, and ad campaigns. While click heatmaps aggregate click behavior, a confetti report shows actual clicks.<\/p>\n\n\n\n

Seeing where visitors click can give you even more data for improving your site\u2019s headlines<\/strong>, images, layout, and more, especially since you can find out how different segments respond to your site. You can determine where visitors click for no reason, allowing you to place clickable items there to push visitors further through your conversion funnel<\/a><\/strong>.<\/p>\n\n\n\n

\"Quicksprout<\/figure>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

Using these tools, you can even determine the exact click breakdown of each element on your page along with audience segments, giving you insights you can\u2019t always get from Google Analytics<\/a><\/strong>. You can identify where problems may occur, allowing you to fix them in order to remove any obstacles.<\/p>\n\n\n\n

With enough data, you\u2019ll soon know how to develop a website that is efficient, informative, intuitive, and tailor-made for your buyer persona<\/strong>.  <\/p>\n\n\n\n

Size of the Sample<\/h3>\n\n\n\n

One question digital marketers<\/strong> often ask when installing heatmaps for the first time is how big of an audience sample<\/a><\/strong> you need to get the most accurate and relevant data. <\/p>\n\n\n\n

The answer is, it depends. If you\u2019re not attracting many visitors, heatmaps<\/strong> are still useful but you may also benefit from watching visitor recordings (aka session replays). The more traffic you get, the more you’ll be able to glean the most valuable visitor data<\/strong>.<\/p>\n\n\n\n

The exact amount of traffic your site needs depends on the type of site, the number of conversion funnels you\u2019re currently employing, and the type of conversion funnels<\/strong> you\u2019re tracking. <\/p>\n\n\n\n

It would help if you also were cognizant of time, as the time of day may affect the amount of data you receive with session recordings and click maps. Your click heatmap click data may be different from season to season, as well. For instance, ecommerce websites may get more visitor data in November and December, when people are shopping for their nearest and dearest. This is where a tool like the Confetti Report can come in handy since you can actually segment the audience by the time of day and day of the week to find the most valuable times to launch sales and pop-ups.<\/p>\n\n\n\n

This requires you to know your audience.<\/p>\n\n\n\n

If you\u2019re one of those that needs hard data, you can use Raosoft\u2019s sample size calculator<\/a>. <\/p>\n\n\n\n

Once you set the margin of error<\/strong> and confidence level<\/strong>, you\u2019ll enter the population size and the response distribution to collect a hard figure you can use to gather the best data. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Source<\/a><\/p>\n\n\n\n

Consider Devices <\/h3>\n\n\n\n

Many click heatmap users<\/a><\/strong> don\u2019t realize that your heatmap data may be different with desktop versus mobile users. <\/p>\n\n\n\n

Mobile users<\/strong> tend to make deliberate actions, so you may get a better view of how visitors go from the initial landing to the ultimate conversion. Also these heatmaps and click maps may help you spot issues in your responsive design. Checking to see if your website is really responsive or if there are UI bugs in the mobile view is one of the benefits of using any type of click map. <\/p>\n\n\n\n

The lesson is to analyze your visitor data according to desktops, handheld devices, and tablets. By optimizing your site<\/strong> to match the needs of those with the tiniest of screens, you won\u2019t alienate any of your audience, and you\u2019ll be more likely to experience a conversion boost<\/strong>. <\/p>\n\n\n\n

A\/B Testing<\/h3>\n\n\n\n

Crazy Egg<\/strong> and other website heatmap providers allow you to A\/B test<\/strong> various website elements so you can achieve maximum optimization. <\/p>\n\n\n\n

Imagine you employ click heatmaps<\/strong> on your website and you notice that visitors aren\u2019t clicking on your call-to-action button. <\/p>\n\n\n\n

Using A\/B testing<\/strong>, you can send out two versions of the web page to your audience. By keeping the CTA<\/a><\/strong> the same on one version and altering the button on the other, you can determine which test sample performs better, either A or B.<\/p>\n\n\n\n

You can try changing the button\u2019s color or the verbiage inside. A\/B testing can help you boost your conversions with real-life visitor data, just like click heatmaps. Used together and these tools can supercharge your website for the most visitor interactions<\/strong> and conversions<\/strong>.<\/p>\n\n\n\n

Key Tips for Click Heatmap Analysis <\/h2>\n\n\n\n

Are you ready to put heatmaps<\/strong> to work for your website? Are you ready to learn more about your visitors, their behavior, and how they experience your site? Keep these tips in mind as you use click heatmaps<\/strong> and A\/B testing<\/strong> to get the most from your website.<\/p>\n\n\n\n

How to Boost your Traffic<\/h3>\n\n\n\n

To ensure your data is accurate<\/strong>, have patience and allow the clicks to generate, and the data to come in. Check your click maps weekly or biweekly to see if there have been any shifts in data.<\/p>\n\n\n\n

One way to make sure that your getting useful data from your click maps is to boost your visitor traffic<\/strong>. You might try ramping up your Google SEO<\/a><\/strong> efforts and PPC ads<\/a><\/strong>.<\/p>\n\n\n\n

However, no matter your amount of traffic, click maps and visitor recordings can help you. The mere act of installing a click heatmap tool<\/strong> on your website could give you the key to more leads and sales<\/strong>. If you\u2019re looking to improve subscription rates<\/strong>, click heatmaps can help with those types of conversions too.<\/p>\n\n\n\n

Simply find a heatmaps provider<\/a><\/strong> and you will get valuable data and insights visually! This data will arrive on one or more thermal reports and represents data you really can\u2019t get any other way.<\/p>\n\n\n\n

You can peer into your visitors\u2019 experience, monitor their behavior, and understand their needs to deliver the best user experience<\/a><\/strong> possible. Heatmaps, scrollmaps, and other reports like the Confetti Report can help you improve your site for even greater revenue and return.<\/p>\n\n\n\n

Understand Your User Behavior with a Heatmap Tool<\/h3>\n\n\n\n

Heatmap tracking<\/strong> lets you delve into the motivations of your visitors. You can determine if they like your site and if they\u2019re following your intended buyer\u2019s journey<\/strong>. You can also tell when they don\u2019t like your site or when your conversion funnel is too cluttered and confusing.<\/p>\n\n\n\n

When visitors see something they like, such as a headline, they may click on it. Images that warrant clicks are typically the most attractive. If you use scroll maps<\/a><\/strong> and you notice that visitors only get halfway down a page before bouncing, you may need to shorten your website copy or make it stronger.<\/p>\n\n\n\n

If you notice that visitors are pausing in an area of the page with no button, you know what to do. A call-to-action button<\/strong> placed in that location may boost conversions.<\/p>\n\n\n\n

Heatmaps Example<\/strong><\/p>\n\n\n\n

It\u2019s understandable to want to know how click heatmaps work before you commit. <\/p>\n\n\n\n

You can see an example of click heatmaps in action<\/strong> by viewing this video by Crazy Egg. <\/p>\n\n\n\n

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