These SaaS pricing page examples show you everything you need to create a high-conversion pricing page. <\/p>\n\n\n\n
1. Ahrefs <\/h2>\n\n\n\n![\"Ahrefs](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131520\/Pricing-Page-Ahrefs.png\")
<\/figure>\n\n\n\nAhrefs is an SEO tool that offers keyword research, domain analysis, and site audits, and its pricing page<\/a> has every element a SaaS page needs.<\/p>\n\n\n\nIf you\u2019ve never built a pricing page, let Ahrefs guide you through the essential building blocks. <\/p>\n\n\n\n
They include: <\/p>\n\n\n\n
\n- Page title and heading.<\/strong> The page title should say \u201cPlans & Pricing\u201d or a variation that works for your brand. The heading should be a succinct description of how users benefit\u00a0 if they purchase a plan.\u00a0<\/li>\n\n\n\n
- Monthly vs. annual pricing toggle.<\/strong> Most SaaS products I\u2019ve come across offer monthly or yearly pricing. If you do this, offer a toggle so folks can see the difference in price if they pay monthly vs. yearly. Use a bright, contrasting font to show how much they\u2019ll save if they pay annually, like Ahrefs does.<\/li>\n\n\n\n
- Plan tiers.<\/strong> Experts usually recommend offering three plan tiers. But you might only have two that make sense. Or four or five. No matter what, make sure this section is at the top of the page. It\u2019s the information your audience values the most! Give a concise snippet of what each plan tier offers.\u00a0<\/li>\n\n\n\n
- Optional add-ons.<\/strong> Do you offer special enterprise plans or add-ons to your plan tiers? Put them below the tiers to make it easy for customers to browse and decide which ones to buy.<\/li>\n\n\n\n
- Plan and feature comparison.<\/strong> This is where you break down each plan tier piece by piece. Lay out every single feature in a table or chart and say which plan comes with what.<\/li>\n\n\n\n
- FAQs. <\/strong>Save yourself time going back and forth with potential customers and answer all their questions ahead of time with a thorough FAQ section.<\/li>\n\n\n\n
- Contact information.<\/strong> Make it easy for customers to reach out if they still have questions after skimming the FAQs.<\/li>\n\n\n\n
- Social proof.<\/strong> Feature reviews from happy users to add social proof to your SaaS pricing page. Incorporate trust badges or star ratings from SaaS review sites like Capterra, G2, and TrustRadius, too.\u00a0<\/li>\n<\/ul>\n\n\n\n
Along with literally checking off every <\/em>box in the must-have framework for a pricing page, I also love what Ahrefs does in its social proof section. You can click on six use cases to view reviews from users who\u2019ve used Ahrefs in that specific way. <\/p>\n\n\n\n![\"Ahrefs](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131603\/Pricing-Page-Ahrefs-Use-Cases.png\")
<\/figure>\n\n\n\nGenius!<\/p>\n\n\n\n
2. Trello <\/h2>\n\n\n\n![\"Trello](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131655\/Pricing-Page-Trello.png\")
<\/figure>\n\n\n\nWant to make decisions easier for your web visitors when they\u2019re trying to figure out which plan has the features they want? Do what the Trello pricing page<\/a> does and offer a search bar just above the plan\/features comparison section.<\/p>\n\n\n\nLike any other search feature, you enter a term into the product management software service\u2019s pricing area bar. But this bar doesn\u2019t search the entire site. That would add <\/em>to the overwhelm rather than solve it, after all. <\/p>\n\n\n\nInstead, this special search bar filters the features list below to highlight the plans that include the searched term. <\/p>\n\n\n\n
I tested it out by typing \u201ctemplate\u201d into the search bar. You can see the results below. <\/p>\n\n\n\n![\"Trello](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131745\/Pricing-Page-Trello-Compare-Plans.png\")
<\/figure>\n\n\n\nSaaS pricing pages are usually stuffed with information. Any feature that helps narrow down information or make it easier to compare is a big plus. <\/p>\n\n\n\n
And that\u2019s exactly what the Trello search bar does. <\/p>\n\n\n\n
One more thing I love about Trello: it offers a \u201cMake a suggestion\u201d button under the plan features page. If you click it, you\u2019ll go to a webpage for submitting feature requests. <\/p>\n\n\n\n
This is a smart way to gather constructive feedback from potential users who aren\u2019t quite sold yet. If they take the time to reach out and you eventually implement the requested feature, there\u2019s a strong chance they\u2019ll convert into a customer.<\/p>\n\n\n\n
3. YNAB<\/h2>\n\n\n\n![\"YNAB](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131841\/Pricng-Page-YNAB.png\")
<\/figure>\n\n\n\nIt\u2019s always a good idea to include customer testimonials somewhere on your pricing page. Ideally anywhere after the plan comparison area. <\/p>\n\n\n\n
But if you want to take testimonials a step further, follow the lead of budgeting software You Need a Budget (YNAB)<\/a>. Instead of just sharing praise, showcase real numbers that demonstrate how your product benefits users.\u00a0<\/p>\n\n\n\nHere\u2019s what YNAB\u2019s data points say: <\/p>\n\n\n\n
\n- 91% of YNABers say YNAB has changed the way they think about money for the better.<\/li>\n\n\n\n
- 78% of YNABers spend money without feeling guilty since starting YNAB.<\/li>\n\n\n\n
- 70% of YNABers could support themselves on savings for 3 months or more.\u00a0<\/li>\n<\/ul>\n\n\n\n
These stats speak to some major pain points. I mean, who doesn\u2019t <\/em>want to spend money without feeling guilty, right?<\/p>\n\n\n\nThe easiest way to get this data is to survey your current customers. Send a quick email asking for feedback. Consider offering an incentive in exchange for honest responses. People are busy, and you\u2019re more likely to get responses<\/a> that way.<\/p>\n\n\n\nHere\u2019s a template you can copy and customize to fit your business needs: <\/p>\n\n\n\n
Subject:<\/strong> Quick 2-Minute Survey \u2013 How Has [Product Name] Helped You?<\/p>\n\n\n\nHi [First Name],<\/p>\n\n\n\n
We\u2019d love to hear how [Product Name] has helped you! This 2-minute survey<\/strong> helps us improve and showcase real user success. We’d like to offer [X Incentive] in exchange for your honest feedback.<\/p>\n\n\n\n[Start the Survey] (Insert Link)<\/p>\n\n\n\n
Survey Questions:<\/strong><\/h3>\n\n\n\n\n- What problem did [Product Name] help you solve?<\/strong> (Short answer)<\/em><\/li>\n\n\n\n
- How much has [Product Name] improved your workflow?<\/strong> (Scale of 1-5, with 1 = No improvement and 5 = Game changer!)<\/em><\/li>\n\n\n\n
- What benefits have you experienced?<\/strong>(Select all that apply)<\/em>\n
\n- Saved time<\/li>\n\n\n\n
- Increased revenue<\/li>\n\n\n\n
- Improved productivity<\/li>\n\n\n\n
- Reduced costs<\/li>\n\n\n\n
- Less stress<\/li>\n\n\n\n
- Better collaboration<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Can you quantify your results?<\/strong> (E.g., “Saved 5 hours\/week” or “Revenue up 20%”)<\/em><\/li>\n\n\n\n
- Would you recommend [Product Name]?<\/strong> (Yes\/No)<\/em><\/li>\n\n\n\n
- Can we feature your feedback?<\/strong>\n
\n- Yes, with my name<\/li>\n\n\n\n
- Yes, anonymously<\/li>\n\n\n\n
- No, thanks<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
Thanks for sharing your experience!<\/p>\n\n\n\n
\u2013 The [Product Name] Team<\/p>\n\n\n\n
Once the survey period ends, analyze the data and tidy it up in a way that\u2019s visually appealing, like YNAB does.<\/p>\n\n\n\n
4. FreshBooks<\/h2>\n\n\n\n![\"FreshBooks](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25131924\/Pricing-Page-Freshbooks.png\")
<\/figure>\n\n\n\nAny SaaS pricing page can be overwhelming\u2014even the best-designed ones. That\u2019s why I love what the FreshBooks pricing page<\/a> does to help make the decision easier.\u00a0<\/p>\n\n\n\nJust above the invoicing software\u2019s plan tier section, you\u2019ll see five buttons: <\/p>\n\n\n\n
\n- Show All Plans<\/li>\n\n\n\n
- Freelancers<\/li>\n\n\n\n
- Self-Employed<\/li>\n\n\n\n
- Business with Contractors<\/li>\n\n\n\n
- Business with Employees<\/li>\n<\/ul>\n\n\n\n
When a user clicks on osne of these categories, FreshBooks blurs the plan tiers that aren\u2019t relevant. That way, users can focus only <\/em>on the 1-2 plans that truly fit their needs.<\/p>\n\n\n\nThis makes the information overload a lot less overwhelming.<\/p>\n\n\n\n
Consider creating a similar design on your pricing page. Tie each use case or category to 1-2 pricing plan tiers and blur the rest when that use case\/category is selected. <\/p>\n\n\n\n
Want to go a step further? Create a design that highlights the non-blurred plan tier most likely to fit the user\u2019s needs, like FreshBooks does.<\/p>\n\n\n\n
In the example below, you\u2019ll notice I clicked the \u201cBusiness with Employees\u201d button. Even though two plan tiers are left unblurred, one of them is highlighted in dark blue. <\/p>\n\n\n\n![\"FreshBooks](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132026\/Pricing-Page-Freshbooks-Lets-Talk.png\")
<\/figure>\n\n\n\nIt\u2019s the plan FreshBooks recommends the most for businesses with employees, but the Premium plan is still an option.<\/p>\n\n\n\n
If you choose to showcase more than two or three plan tiers, these design choices help decrease friction in the buying process.<\/p>\n\n\n\n
5. Tremendous<\/h2>\n\n\n\n![\"Tremendous](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132103\/Pricing-Page-Tremendous.png\")
<\/figure>\n\n\n\nShould you still build a pricing page if your SaaS product is free for customers to use? <\/p>\n\n\n\n
Absolutely. Just look at the Tremendous pricing page<\/a>. Tremendous is a software service that helps organizations send payouts at scale. And it\u2019s free.\u00a0<\/p>\n\n\n\nSo what\u2019s the point of a pricing page here? <\/p>\n\n\n\n
Well, first of all, it still tells potential customers what the price is. That price just so happens to be zero dollars. There are no subscriptions or plan tiers.<\/p>\n\n\n\n
There are<\/em> still two paths to take, though, based on how much money an organization plans to send:<\/p>\n\n\n\n\n- Sending less than $200K?<\/li>\n\n\n\n
- Sending more than $200K?<\/li>\n<\/ul>\n\n\n\n
Each choice features a call-to-action (CTA) button. If you\u2019re a small HR team sending rewards to 50 employees, you\u2019re probably in the \u201cSending less than $200K\u201d camp. You can start sending right away.
<\/p>\n\n\n\n
But if you\u2019re a multi-national enterprise company that sends rewards to thousands of customers during each market research survey, you\u2019re going to be in the \u201cSending $200K or more\u201d group. You\u2019ll want to see a demo to figure out how it\u2019ll all work. <\/p>\n\n\n\n
After this section, Tremendous still includes a breakdown of all the features users can enjoy. <\/p>\n\n\n\n
There\u2019s also an add-ons section, along with an acknowledgement that some add-ons can incur fees not levied by Tremendous.<\/p>\n\n\n\n
And then\u2014importantly!\u2014you get an explanation of why the product is free. <\/p>\n\n\n\n![\"Tremendous](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132144\/Pricing-Page-Tremendous-Features.png\")
<\/figure>\n\n\n\nI definitely would want to know the why behind any <\/em>free or super low-cost SaaS product. Do I have to deal with ads? Is there some sort of purchase to make later on? What about transaction fees?<\/p>\n\n\n\nThe same goes for a super expensive SaaS product. I might be more willing to spring for a pricey plan if I know the reason for its priciness. <\/p>\n\n\n\n
The lesson here? Transparency is key.<\/p>\n\n\n\n
6. Privy <\/h2>\n\n\n\n![\"Privy](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132224\/Pricing-Page-Privy-contacts.png\")
<\/figure>\n\n\n\nNot every SaaS service can be organized into tidy plan tiers. If you offer services based on usage, features, or custom needs, a pricing calculator can help customers estimate costs based on their specific requirements. <\/p>\n\n\n\n
This is what Privy does<\/a>. The SMS and email list software\u2019s pricing page offers multiple calculators to help users figure out how much a plan will cost.\u00a0<\/p>\n\n\n\nLike other SaaS tools, Privy offers three plan tiers. But the price of each tier goes up or down based on how many contacts a potential customer has. <\/p>\n\n\n\n
All a potential user has to do is enter the number of contacts into the calculator, and voila! They\u2019ll get a custom price. <\/p>\n\n\n\n![\"Privy](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132336\/Pricing-Page-Privy.png\")
<\/figure>\n\n\n\nIn its pricing page FAQ section, Privy offers more information about how the calculators come up with the numbers they do. <\/p>\n\n\n\n![\"Privy](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132417\/Pricing-Page-Privy-FAQ.png\")
<\/figure>\n\n\n\nThis is important, because remember: transparency is crucial. The more clear and open you are about pricing, the more potential users can trust you.<\/p>\n\n\n\n
7. Adobe<\/h2>\n\n\n\n![\"Adobe](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132458\/Pricing-Page-Adobe-Creative-Cloud-Graphic-Design-Individuals.png\")
<\/figure>\n\n\n\nAdobe offers so many software services it would be completely overwhelming to fit them into one page. So instead of trying to cram all the information into one pricing page, Adobe created a mini-website for pricing plans<\/a>.<\/p>\n\n\n\nAt least, it did for Adobe Creative Cloud, which includes popular services like InDesign and Photoshop. <\/p>\n\n\n\n
The top menu for this mini webpage includes four tabs: <\/p>\n\n\n\n
\n- Individuals<\/li>\n\n\n\n
- Business<\/li>\n\n\n\n
- Students & Teachers<\/li>\n\n\n\n
- Schools & Universities<\/li>\n<\/ul>\n\n\n\n
You can navigate these four tabs without leaving the main pricing plan page, which is nice. And if you\u2019re in the \u201cIndividual\u201d tab, you\u2019ll also see a navigation menu on the lefthand side of the webpage. <\/p>\n\n\n\n
This menu includes eight categories to explore: <\/p>\n\n\n\n
\n- All<\/li>\n\n\n\n
- Photo<\/li>\n\n\n\n
- Graphic Design<\/li>\n\n\n\n
- Video<\/li>\n\n\n\n
- Illustration<\/li>\n\n\n\n
- Adobe Acrobat and PDF<\/li>\n\n\n\n
- 3D and AR<\/li>\n\n\n\n
- Social Media<\/li>\n<\/ul>\n\n\n\n
Click on one of these categories to see relevant Adobe products. <\/p>\n\n\n\n![\"Adobe](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132547\/Pricing-Page-Adobe-Creative-Cloud-Video-Individuals.png\")
<\/figure>\n\n\n\nWhen you select a product, you can see all the information you need to know without ever leaving the main webpage. <\/p>\n\n\n\n
Then, if you decide to make a purchase, you can press the \u201cContinue\u201d button to proceed with the transaction.<\/p>\n\n\n\n![\"Adobe](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132614\/Pricing-Page-Photoshop.png\")
<\/figure>\n\n\n\nThe three other Adobe pricing page top tabs\u2014Business, Students & Teachers, and Schools & Universities\u2014are simpler to navigate. There aren\u2019t as many individual options to pick from when you\u2019re purchasing as a business, student, or educational institution. <\/p>\n\n\n\n
But even when you click on these other tabs, you still won\u2019t leave the core pricing webpage\/mini website. <\/p>\n\n\n\n![\"Adobe](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2019\/02\/25132645\/Pricing-Page-Adobe-Creative-Cloud-Schools.png\")
<\/figure>\n\n\n\nI love this design so much, but there\u2019s a caveat.<\/p>\n\n\n\n
Adobe seems to have even more pricing plan pages for potential customers to contend with.<\/p>\n\n\n\n
There\u2019s this random pricing plan page<\/a> for Adobe Express. Then there\u2019s this totally different pricing page<\/a>, which also <\/em>includes Adobe Express and a bunch of the apps included in Creative Cloud. And don\u2019t even get me started on this pricing page<\/a> for Adobe Experience Cloud, which is targeted to businesses.<\/p>\n\n\n\nIt\u2019s too much. <\/p>\n\n\n\n
In my humble and completely unsolicited opinion, Adobe should just keep everything on that one glorious miniature website. <\/p>\n\n\n\n
Moral of the story is this: if you happen to also offer multitudes of software services, each with its own plan tiers and add-ons, think beyond a single webpage. <\/p>\n\n\n\n
Do like Adobe and create a little website with easily navigable tabs and categories.<\/p>\n\n\n\n
7 Tactics to Use on Your Pricing Page<\/h2>\n\n\n\n
Ready to build a pricing page and start converting leads? Here\u2019s a summary of the seven tactics we\u2019ve learned from the SaaS companies featured here:<\/p>\n\n\n\n
\n- Build a Solid Framework: <\/strong>Any good SaaS pricing webpage will include several core features: a page title and heading, pricing toggle, plan tiers, optional add-ons, feature comparison, FAQs, contact information, and social proof. Ahrefs<\/strong> has all of this, plus a nifty way of tying use cases to user reviews.<\/li>\n\n\n\n
- Make it Searchable: <\/strong>Make navigating the pricing page easier by offering a search bar above the plan comparison section, like Trello<\/strong> does. Also, consider making it easy for potential future customers to submit features they\u2019d like to see. This is a smart way to build connections and nurture future conversions.\u00a0<\/li>\n\n\n\n
- Survey Your Users: <\/strong>Strengthen social proof by collecting customer data that highlights how your product benefits current users. Showcase the results in a visually compelling way, like YNAB<\/strong> does on its pricing page.<\/li>\n\n\n\n
- Use Design to Make Choices Easier: <\/strong>If you want to make choosing a plan easier for your potential customers, use blurring and highlighting to recommend the best plan tiers like FreshBooks<\/strong> does.<\/li>\n\n\n\n
- Prioritize Transparency: <\/strong>If your pricing plans are super cheap, free, or super expensive, or really anything outside the norm, tell your readers why<\/em>, like Tremendous.<\/strong>\u00a0<\/li>\n\n\n\n
- Offer Flex Pricing and Easy Calculations:<\/strong> Do you need to customize pricing based on factors like usage, team size, or extra features? Consider baking a price calculator into your pricing page like Privy<\/strong> does.<\/li>\n\n\n\n
- Condense into a Mini Website.<\/strong> Do you offer a bevy of products, each with its own features list and plan tiers? Imitate Adobe<\/strong> and create a miniature pricing website where users can find all <\/em>the pricing information by navigating different sub-pages, tabs, and categories.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
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7 Pricing Page Examples (+ 7 Tactics for Yours)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/best-saas-pricing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Pricing Page Examples (+ 7 Tactics for Yours)\" \/>\n<meta property=\"og:description\" content=\"A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. 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<\/figure>\n\n\n\nAhrefs is an SEO tool that offers keyword research, domain analysis, and site audits, and its pricing page<\/a> has every element a SaaS page needs.<\/p>\n\n\n\n If you\u2019ve never built a pricing page, let Ahrefs guide you through the essential building blocks. <\/p>\n\n\n\n They include: <\/p>\n\n\n\n Along with literally checking off every <\/em>box in the must-have framework for a pricing page, I also love what Ahrefs does in its social proof section. You can click on six use cases to view reviews from users who\u2019ve used Ahrefs in that specific way. <\/p>\n\n\n\n Genius!<\/p>\n\n\n\n Want to make decisions easier for your web visitors when they\u2019re trying to figure out which plan has the features they want? Do what the Trello pricing page<\/a> does and offer a search bar just above the plan\/features comparison section.<\/p>\n\n\n\n Like any other search feature, you enter a term into the product management software service\u2019s pricing area bar. But this bar doesn\u2019t search the entire site. That would add <\/em>to the overwhelm rather than solve it, after all. <\/p>\n\n\n\n Instead, this special search bar filters the features list below to highlight the plans that include the searched term. <\/p>\n\n\n\n I tested it out by typing \u201ctemplate\u201d into the search bar. You can see the results below. <\/p>\n\n\n\n SaaS pricing pages are usually stuffed with information. Any feature that helps narrow down information or make it easier to compare is a big plus. <\/p>\n\n\n\n And that\u2019s exactly what the Trello search bar does. <\/p>\n\n\n\n One more thing I love about Trello: it offers a \u201cMake a suggestion\u201d button under the plan features page. If you click it, you\u2019ll go to a webpage for submitting feature requests. <\/p>\n\n\n\n This is a smart way to gather constructive feedback from potential users who aren\u2019t quite sold yet. If they take the time to reach out and you eventually implement the requested feature, there\u2019s a strong chance they\u2019ll convert into a customer.<\/p>\n\n\n\n It\u2019s always a good idea to include customer testimonials somewhere on your pricing page. Ideally anywhere after the plan comparison area. <\/p>\n\n\n\n But if you want to take testimonials a step further, follow the lead of budgeting software You Need a Budget (YNAB)<\/a>. Instead of just sharing praise, showcase real numbers that demonstrate how your product benefits users.\u00a0<\/p>\n\n\n\n Here\u2019s what YNAB\u2019s data points say: <\/p>\n\n\n\n These stats speak to some major pain points. I mean, who doesn\u2019t <\/em>want to spend money without feeling guilty, right?<\/p>\n\n\n\n The easiest way to get this data is to survey your current customers. Send a quick email asking for feedback. Consider offering an incentive in exchange for honest responses. People are busy, and you\u2019re more likely to get responses<\/a> that way.<\/p>\n\n\n\n Here\u2019s a template you can copy and customize to fit your business needs: <\/p>\n\n\n\n Subject:<\/strong> Quick 2-Minute Survey \u2013 How Has [Product Name] Helped You?<\/p>\n\n\n\n Hi [First Name],<\/p>\n\n\n\n We\u2019d love to hear how [Product Name] has helped you! This 2-minute survey<\/strong> helps us improve and showcase real user success. We’d like to offer [X Incentive] in exchange for your honest feedback.<\/p>\n\n\n\n [Start the Survey] (Insert Link)<\/p>\n\n\n\n Thanks for sharing your experience!<\/p>\n\n\n\n \u2013 The [Product Name] Team<\/p>\n\n\n\n Once the survey period ends, analyze the data and tidy it up in a way that\u2019s visually appealing, like YNAB does.<\/p>\n\n\n\n Any SaaS pricing page can be overwhelming\u2014even the best-designed ones. That\u2019s why I love what the FreshBooks pricing page<\/a> does to help make the decision easier.\u00a0<\/p>\n\n\n\n Just above the invoicing software\u2019s plan tier section, you\u2019ll see five buttons: <\/p>\n\n\n\n When a user clicks on osne of these categories, FreshBooks blurs the plan tiers that aren\u2019t relevant. That way, users can focus only <\/em>on the 1-2 plans that truly fit their needs.<\/p>\n\n\n\n This makes the information overload a lot less overwhelming.<\/p>\n\n\n\n Consider creating a similar design on your pricing page. Tie each use case or category to 1-2 pricing plan tiers and blur the rest when that use case\/category is selected. <\/p>\n\n\n\n Want to go a step further? Create a design that highlights the non-blurred plan tier most likely to fit the user\u2019s needs, like FreshBooks does.<\/p>\n\n\n\n In the example below, you\u2019ll notice I clicked the \u201cBusiness with Employees\u201d button. Even though two plan tiers are left unblurred, one of them is highlighted in dark blue. <\/p>\n\n\n\n It\u2019s the plan FreshBooks recommends the most for businesses with employees, but the Premium plan is still an option.<\/p>\n\n\n\n If you choose to showcase more than two or three plan tiers, these design choices help decrease friction in the buying process.<\/p>\n\n\n\n Should you still build a pricing page if your SaaS product is free for customers to use? <\/p>\n\n\n\n Absolutely. Just look at the Tremendous pricing page<\/a>. Tremendous is a software service that helps organizations send payouts at scale. And it\u2019s free.\u00a0<\/p>\n\n\n\n So what\u2019s the point of a pricing page here? <\/p>\n\n\n\n Well, first of all, it still tells potential customers what the price is. That price just so happens to be zero dollars. There are no subscriptions or plan tiers.<\/p>\n\n\n\n There are<\/em> still two paths to take, though, based on how much money an organization plans to send:<\/p>\n\n\n\n Each choice features a call-to-action (CTA) button. If you\u2019re a small HR team sending rewards to 50 employees, you\u2019re probably in the \u201cSending less than $200K\u201d camp. You can start sending right away. But if you\u2019re a multi-national enterprise company that sends rewards to thousands of customers during each market research survey, you\u2019re going to be in the \u201cSending $200K or more\u201d group. You\u2019ll want to see a demo to figure out how it\u2019ll all work. <\/p>\n\n\n\n After this section, Tremendous still includes a breakdown of all the features users can enjoy. <\/p>\n\n\n\n There\u2019s also an add-ons section, along with an acknowledgement that some add-ons can incur fees not levied by Tremendous.<\/p>\n\n\n\n And then\u2014importantly!\u2014you get an explanation of why the product is free. <\/p>\n\n\n\n I definitely would want to know the why behind any <\/em>free or super low-cost SaaS product. Do I have to deal with ads? Is there some sort of purchase to make later on? What about transaction fees?<\/p>\n\n\n\n The same goes for a super expensive SaaS product. I might be more willing to spring for a pricey plan if I know the reason for its priciness. <\/p>\n\n\n\n The lesson here? Transparency is key.<\/p>\n\n\n\n Not every SaaS service can be organized into tidy plan tiers. If you offer services based on usage, features, or custom needs, a pricing calculator can help customers estimate costs based on their specific requirements. <\/p>\n\n\n\n This is what Privy does<\/a>. The SMS and email list software\u2019s pricing page offers multiple calculators to help users figure out how much a plan will cost.\u00a0<\/p>\n\n\n\n Like other SaaS tools, Privy offers three plan tiers. But the price of each tier goes up or down based on how many contacts a potential customer has. <\/p>\n\n\n\n All a potential user has to do is enter the number of contacts into the calculator, and voila! They\u2019ll get a custom price. <\/p>\n\n\n\n In its pricing page FAQ section, Privy offers more information about how the calculators come up with the numbers they do. <\/p>\n\n\n\n This is important, because remember: transparency is crucial. The more clear and open you are about pricing, the more potential users can trust you.<\/p>\n\n\n\n Adobe offers so many software services it would be completely overwhelming to fit them into one page. So instead of trying to cram all the information into one pricing page, Adobe created a mini-website for pricing plans<\/a>.<\/p>\n\n\n\n At least, it did for Adobe Creative Cloud, which includes popular services like InDesign and Photoshop. <\/p>\n\n\n\n The top menu for this mini webpage includes four tabs: <\/p>\n\n\n\n You can navigate these four tabs without leaving the main pricing plan page, which is nice. And if you\u2019re in the \u201cIndividual\u201d tab, you\u2019ll also see a navigation menu on the lefthand side of the webpage. <\/p>\n\n\n\n This menu includes eight categories to explore: <\/p>\n\n\n\n Click on one of these categories to see relevant Adobe products. <\/p>\n\n\n\n When you select a product, you can see all the information you need to know without ever leaving the main webpage. <\/p>\n\n\n\n Then, if you decide to make a purchase, you can press the \u201cContinue\u201d button to proceed with the transaction.<\/p>\n\n\n\n The three other Adobe pricing page top tabs\u2014Business, Students & Teachers, and Schools & Universities\u2014are simpler to navigate. There aren\u2019t as many individual options to pick from when you\u2019re purchasing as a business, student, or educational institution. <\/p>\n\n\n\n But even when you click on these other tabs, you still won\u2019t leave the core pricing webpage\/mini website. <\/p>\n\n\n\n I love this design so much, but there\u2019s a caveat.<\/p>\n\n\n\n Adobe seems to have even more pricing plan pages for potential customers to contend with.<\/p>\n\n\n\n There\u2019s this random pricing plan page<\/a> for Adobe Express. Then there\u2019s this totally different pricing page<\/a>, which also <\/em>includes Adobe Express and a bunch of the apps included in Creative Cloud. And don\u2019t even get me started on this pricing page<\/a> for Adobe Experience Cloud, which is targeted to businesses.<\/p>\n\n\n\n It\u2019s too much. <\/p>\n\n\n\n In my humble and completely unsolicited opinion, Adobe should just keep everything on that one glorious miniature website. <\/p>\n\n\n\n Moral of the story is this: if you happen to also offer multitudes of software services, each with its own plan tiers and add-ons, think beyond a single webpage. <\/p>\n\n\n\n Do like Adobe and create a little website with easily navigable tabs and categories.<\/p>\n\n\n\n Ready to build a pricing page and start converting leads? Here\u2019s a summary of the seven tactics we\u2019ve learned from the SaaS companies featured here:<\/p>\n\n\n\n A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. After the homepage, the…<\/p>\n","protected":false},"author":270,"featured_media":101428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-43539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"\n\n
<\/figure>\n\n\n\n2. Trello <\/h2>\n\n\n\n
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4. FreshBooks<\/h2>\n\n\n\n
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<\/p>\n\n\n\n<\/figure>\n\n\n\n6. Privy <\/h2>\n\n\n\n
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<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n7 Tactics to Use on Your Pricing Page<\/h2>\n\n\n\n
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