{"id":41763,"date":"2018-10-03T06:00:47","date_gmt":"2018-10-03T11:00:47","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=41763"},"modified":"2025-04-15T11:51:05","modified_gmt":"2025-04-15T15:51:05","slug":"case-study-marketing","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/case-study-marketing\/","title":{"rendered":"What Is a Case Study in Marketing and How to Build One (Examples)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-41769\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182200\/case-study-marketing-4.jpg\" alt=\"case-study-marketing-introduction\" width=\"853\" height=\"569\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182200\/case-study-marketing-4.jpg 1600w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182200\/case-study-marketing-4-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182200\/case-study-marketing-4-768x512.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182200\/case-study-marketing-4-1024x683.jpg 1024w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.<\/span><\/p>\n<p class=\"p1\">It\u2019s a powerful way to show results. When done well, a case study can grab attention by showcasing impressive outcomes, then walk your audience through exactly how you got there \u2014 backed by real data.<\/p>\n<p><span style=\"font-weight: 400;\">You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/how-to-optimize-your-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at how marketing case studies can impact your business, discuss how to write one, and check out a few examples.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Is a Case Study in Marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A case study in marketing is a document or web page that includes several basic parts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Description of the subject<\/b><span style=\"font-weight: 400;\">: Explain your customer\u2019s or client\u2019s history and pain points.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subject\u2019s goal<\/b><span style=\"font-weight: 400;\">: Identify your customer\u2019s or client\u2019s goal for the project so readers understand what to expect.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Hypothesis for strategy<\/b><span style=\"font-weight: 400;\">: Tell your audience what you expected to happen after you implemented your strategy for the customer or client.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Implementation of strategy<\/b><span style=\"font-weight: 400;\">: Take the reader through the step-by-step process you used to help your customer or client.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Results of strategy<\/b><span style=\"font-weight: 400;\">: Deliver the results in as much detail as possible, preferably with a quote from the client or customer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Concluding findings<\/b><span style=\"font-weight: 400;\">: Explain what this case study has taught your specifically and how it can help other people.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to include every category, but the more detail you add, the more effective your marketing case study becomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the time, you\u2019re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that reason, it helps to know you\u2019ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Importance of Creating Case Studies to Convert Leads into Customers<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41767\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182154\/case-study-marketing-2.jpg\" alt=\"case-study-marketing-importance-of-creation\" width=\"873\" height=\"582\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182154\/case-study-marketing-2.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182154\/case-study-marketing-2-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182154\/case-study-marketing-2-768x512.jpg 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Think of a marketing case study as a lure. It\u2019s a way to dangle amazing results in front of your <a href=\"https:\/\/www.crazyegg.com\/blog\/how-to-generate-leads\/\" target=\"_blank\" rel=\"noopener\">leads so they\u2019ll decide to convert<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine that you\u2019re a customer who\u2019s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which company would you trust most?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"3 Reasons Why You Should Stop Copying Your Competitor&#039;s Digital Marketing Strategy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NfibQEvu6Co?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.crazyegg.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">If you\u2019re bold enough to be different, you can convert more leads. A marketing case study gives you that opportunity because nobody else can duplicate it.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Why is it so important to build trust?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Anybody can throw <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/customer-testimonials\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">testimonials<\/span><\/a><span style=\"font-weight: 400;\"> on their site by Ron R. and Jennifer K. Anyone can also make them up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is tenuous in the <\/span><span style=\"font-weight: 400;\">digital marketing<\/span><span style=\"font-weight: 400;\"> world. If you can\u2019t create it, you likely won\u2019t convert leads into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. That\u2019s because consumers lost trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can prove that your product or service delivers powerful results, you\u2019ll gain your leads\u2019 trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. It\u2019s that simple. The more detail you give, the more authority you create for your company \u2014 and the more your leads will trust your expertise.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4 Case Study Examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we tell you how to build a case study, let\u2019s look at a few examples to get you warmed up. Each of these marketing case studies illustrates the power behind the medium. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019ll also show you how different case studies can look depending on design, detail, results, and goals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. HubSpot<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41766\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182151\/case-study-marketing-1.png\" alt=\"case-study-marketing-hubspot\" width=\"573\" height=\"442\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182151\/case-study-marketing-1.png 573w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182151\/case-study-marketing-1-300x231.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.hubspot.com\/case-studies\/shopify?_ga=2.163847423.1777455721.1538237878-1709510651.1519756949\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shopify case study by HubSpot<\/span><\/a><span style=\"font-weight: 400;\"> demonstrates how a narrative can be woven from a company\u2019s journey. When Loren Padelford became head of sales, he immediately identified weak spots in Shopify\u2019s sales cycle, so he decided to adopt HubSpot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This case study highlights the ways in which Shopify used HubSpot\u2019s email plugin to save time and improve communication flow. There\u2019s a quote from Padelford in the case study, which can add even more impact in terms of building trust among leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we have a fairly vague result. The company \u2014 specifically Padelford \u2014 claims to have achieved great success with HubSpot\u2019s tools, but there aren\u2019t any concrete numbers to back that up. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing wrong with this approach, though, as long as your customer or client can offer a raving quote.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Bit.ly<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41768\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182156\/case-study-marketing-3.png\" alt=\"case-study-marketing-bitly\" width=\"706\" height=\"523\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182156\/case-study-marketing-3.png 706w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182156\/case-study-marketing-3-300x222.png 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/p>\n<p><a href=\"https:\/\/mkt.bitly.com\/wp-content\/uploads\/2016\/01\/Bitly_CaseStudy_Campaigns_Final.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ecommerce marketing case studies<\/span><\/a><span style=\"font-weight: 400;\"> can become extremely valuable. In this case, Bit.ly used a more traditional template for a marketing case study. The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with Bit.ly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s also a quote from Vissla\u2019s media marketing manager, Keegan Fong: \u201cBitly Campaigns offers us a whole new way to look at our marketing channels. By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content.\u201d [<\/span><span style=\"font-weight: 400;\">For Social: <\/span><a href=\"https:\/\/twitter.com\/vissla\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@vissla<\/span><\/a><span style=\"font-weight: 400;\">]<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Viperchill<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41771\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182204\/case-study-marketing-6.png\" alt=\"case-study-marketing-viperchill\" width=\"876\" height=\"510\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182204\/case-study-marketing-6.png 615w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182204\/case-study-marketing-6-300x175.png 300w\" sizes=\"(max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a <\/span><a href=\"https:\/\/www.viperchill.com\/squeeze-page-optimisation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">great marketing case study<\/span><\/a><span style=\"font-weight: 400;\"> from Viperchill that you\u2019ll want to check out. It\u2019s a quick, fun read that explains how the author created a squeeze page that generated more than 700 leads and results in a conversion rate of 64 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice that he used hard numbers. Sometimes, it\u2019s impossible to boil results down to a figure or percentage, but if you can, do so. People comprehend real numbers faster than lengthy text explanations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. MarketingSherpa<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41770\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182201\/case-study-marketing-5.png\" alt=\"case-study-marketing-marketingsherpa\" width=\"872\" height=\"496\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182201\/case-study-marketing-5.png 601w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182201\/case-study-marketing-5-300x171.png 300w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/entrepreneur-whole-foods-website-redesign\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MarketingSherpa case study<\/span><\/a><span style=\"font-weight: 400;\"> is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll notice that there are lots of visuals. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Create a Case Study Marketing Strategy That Converts<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41772\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182206\/case-study-marketing-7.jpg\" alt=\"case-study-marketing-how-to-create\" width=\"871\" height=\"522\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182206\/case-study-marketing-7.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182206\/case-study-marketing-7-300x180.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01182206\/case-study-marketing-7-768x460.jpg 768w\" sizes=\"(max-width: 871px) 100vw, 871px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve looked through a few case studies, how do you create a marketing case study of your own?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts with a case study marketing strategy that\u2019s designed to convert leads. You don\u2019t want to choose just any project. It should be geared toward other businesses or customers who might benefit from your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take it step by step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Choose a success story that is closely related to your potential customer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might notice that many companies publish numerous marketing case studies. There\u2019s a reason for that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each case study targets a different segment of the company\u2019s target audience. Let\u2019s say that you sell shoes, purses, and hats. A case study about shoes won\u2019t interest someone who\u2019s shopping for hats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can either choose a project that has already concluded or one that is starting or underway. It\u2019s always best to start at the beginning, but if you\u2019re anxious, you can take the reverse-engineering route.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Identify the key points of the case study and use storytelling <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Decide what parts of the case study you want to highlight. These details will likely appear in the marketing case study\u2019s headline as well as throughout the rest of the text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you helped a customer boost revenue by 200 percent, that\u2019s a highly relevant detail. You\u2019ll want to spotlight it in the headline and several times in the content so you keep it fresh in readers\u2019 minds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have several key points. Think about the struggles your customer was facing before you stepped in, how you approached the solution, and why alternatives weren\u2019t working. When you can provide numbers, do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified those key points, start weaving them into a narrative. Make it exciting! Add sensory details, frustration points, and colorful anecdotes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A marketing case study shouldn\u2019t sound dry. It needs to engage the reader so he or she keeps going until the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If possible, intersperse the copy with images. Make them relevant and easy to see on the screen. Let the images help supplement the story you\u2019ve woven.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Highlight the great results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned above, results are paramount. If you can express them in numeric form, so much the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider creating a custom graphic to serve as the featured image on your post. That way, people can share the image on social. Add the amazing result to the text on the image to entice people to click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point here is to capture attention. If people are willing to pay attention to you, then you\u2019ve won the first part of the battle. As long as you maintain that attention, you have a good chance of converting the lead.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Explore different types of design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Design can prove fundamental to a marketing case study\u2019s success. If you\u2019re publishing it as a blog post, break it up with H2s, H3s, and H4s to guide the reader through the story. Add images and leading lines to keep the visitor engaged.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that color matters. Consider using colors for text and images that correlate with your customers\u2019 color scheme or with your own site\u2019s palette. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Ask for feedback! What does your potential customer want to learn?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t let the conversation stop at the end of your marketing case study. Open up the forum for more insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invite readers to ask you direct questions about your business, products, services, or methods. Not only that, but respond to those comments. Take each one as a gift.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These comments might tell you what type of case study you should create next or allow you to cement a conversion by <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/overcome-objections\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">answering objections<\/span><\/a><span style=\"font-weight: 400;\"> or questions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing case studies can <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improve your conversion rate<\/span><\/a><span style=\"font-weight: 400;\">, but you have to put in the time and effort. Yes, a polished case study requires work, but if you can secure sales from its publication, why wouldn\u2019t you give it your full attention?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that <\/span><span style=\"font-weight: 400;\">trust matters<\/span><span style=\"font-weight: 400;\"> when it comes to <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">converting leads into customers<\/span><\/a><span style=\"font-weight: 400;\">. If you don\u2019t have trust, you\u2019ll lose your leads to your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great marketing case study demonstrates your track record. It builds a case for leads to use your products or services over someone else\u2019s.<\/span><\/p>\n<p><b>What are you waiting for? Start creating your first marketing case study now.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation. It\u2019s a powerful way to show&#8230;<\/p>\n","protected":false},"author":203,"featured_media":41769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[],"class_list":["post-41763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-for-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is a Case Study in Marketing and How to Build One (Examples)<\/title>\n<meta name=\"description\" content=\"A marketing case study can show you how to improve your own marketing techniques. 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