{"id":41744,"date":"2018-10-01T22:17:28","date_gmt":"2018-10-01T22:17:28","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=41744"},"modified":"2026-01-06T15:14:40","modified_gmt":"2026-01-06T23:14:40","slug":"search-ranking-video","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/search-ranking-video\/","title":{"rendered":"14 Ways To Improve Your Search Ranking With Video"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20472\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/12\/video-marketing.jpg\" alt=\"video-marketing\" width=\"950\" height=\"534\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/12\/video-marketing.jpg 950w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/12\/video-marketing-300x169.jpg 300w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Are you disappointed with your company\u2019s search ranking? Have you tried a video strategy yet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody can deny that video is the king of content: <\/span><a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/yt\/about\/press\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a billion hours of video<\/span><\/a><span style=\"font-weight: 400;\"> are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could help you improve your ranking. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with <\/span><a href=\"https:\/\/mashable.com\/2017\/02\/27\/youtube-one-billion-hours-of-video-daily\/#kTR7kwQnMSqZ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">400 hours being uploaded to YouTube every minute<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s easy for any one video to get buried in search. Be aware that not just any video will drive up your ranking. You need to create the perfect video for your audience and optimize it to rank high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article I\u2019ll teach you how I got the number-one spot on YouTube and some tips for your video to <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/seo\/why-search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shine on search engines<\/span><\/a><span style=\"font-weight: 400;\">, helping to improve your ranking, as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Improve your Search Ranking with Video<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1) Include Your Brand Identity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your video is one key element of many that will build a sound brand identity. If that personality is unique, your brand will be recognizable for your prospective client. Ask yourself: <\/span><i><span style=\"font-weight: 400;\">Who would your brand be if it was a person? What would it sound like? Why is it different from other brands? <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Watch this example to understand how to do it with an animated video:<\/span><\/p>\n<p><iframe title=\"Take Me to TortillaLand Jingle (Animation)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9tbZkBxPQZw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">2) Define Your Target Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the key steps for a successful video is to define your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gender, age and location are basic demographics that you need to narrow down in order to develop a successful creative strategy. You could also think about psychographic data such as periods in the life cycle or social class. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to analyze seasonality and purchase behavior: Is there a time customers buy your products more than others?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you build a well-thought-out profile, your video will deliver what they need.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3) Focus on Giving Solutions to Their Problems<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What are your audience\u2019s pain points? How can your brand help them to solve those problems? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">An easy way to address your audience\u2019s needs is to create a story in which somebody has an issue (your target audience) and your brand will be the hero who help them to sort it out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how you can achieve that by combining live action with animation:<\/span><\/p>\n<p><a href=\"https:\/\/www.YouTube.com\/watch?v=ObTltGiz-m0\">https:\/\/www.YouTube.com\/watch?v=ObTltGiz-m0<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4) Keep It Entertaining<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to use a formal tone to be taken seriously. Even if you have a B2B product you can entertain your audience with a hint of humor. Don\u2019t forget that this can be applied to what you say and what you show. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here you have an example: <\/span><\/p>\n<p><iframe title=\"A quick look at DocuSign for Financial Services\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pJDmiFOzVNA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">What could be more serious than financial transactions? This video, however, uses animation to be dynamic and entertaining.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5) Bring Out Emotions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget that emotions underline most of our purchase decisions. Apart from the product&#8217;s features, try to think about what kind of emotions it triggers. This could be a key element in your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How will your client feel while enjoying your product? Happy? Relieved? Powerful? Whether your video is 30 seconds or three minutes long, you need to tell a powerful story that includes a start, a development and an end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That story should be driven by well-developed characters to whom your audience can relate. Emotions<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">no matter if it\u2019s love, disgust or awe<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">make your video more shareable, which will have a drastic impact on your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch this short video in which a brand tells a short story about a family and their feelings when they enjoy their product.<\/span><\/p>\n<p><a href=\"https:\/\/www.YouTube.com\/watch?v=l8uiNYF2JDw\">https:\/\/www.YouTube.com\/watch?v=l8uiNYF2JDw<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">6) Use the Power of Educational Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to know that Google\u2019s algorithm prefers video content to answer certain kinds of search queries:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tutorials (\u201cPhotoshop tutorial,\u201d \u201cHow to paint a wall\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fitness (\u201cYoga class\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews (\u201cNew Galaxy S9\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Funny videos (\u201cCute babies\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explainer videos (\u201cHow a business works\u201d)<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-41749 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170019\/search-rankings-video-example.png\" alt=\"search-rankings-video-example\" width=\"655\" height=\"635\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170019\/search-rankings-video-example.png 655w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170019\/search-rankings-video-example-300x291.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In general, people are visual learners, and they prefer a <\/span><span style=\"font-weight: 400;\">short explainer video<\/span><span style=\"font-weight: 400;\"> to a long-form article. So they look for videos on a wide range of topics to help them solve everyday problems, whether that be learning a new skill, deciding which phone to buy or losing a few pounds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating an explainer video, think about what problem you can solve for potential customers. Then think about how they would search for the answer to that problem online. Tailor your video to that search and your video should gain some serious organic traffic.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7) Hook Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whatever length you choose, bear in mind that YouTube\u2019s algorithm rewards audience retention. If people watch the whole video (or most of it) the platform assumes it provides useful information and quality entertainment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing is more important than hooking your audience from the beginning. The topic should be stated as soon and as clearly as possible but, don\u2019t show all your cards too soon. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask questions that your viewer wants to know but don\u2019t answer them immediately. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, this is how our relative audience retention graph looks for our video \u201cWhat\u2019s the best explainer video style?\u201d:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41750\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170108\/search-rankings-video-audience.png\" alt=\"search-rankings-video-audience\" width=\"1999\" height=\"976\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170108\/search-rankings-video-audience.png 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170108\/search-rankings-video-audience-300x146.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170108\/search-rankings-video-audience-768x375.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170108\/search-rankings-video-audience-1024x500.png 1024w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">8) Engage Your Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subscribing and liking are two of the most important metrics that YouTube values. Take advantage of <\/span><a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/cards\"><span style=\"font-weight: 400;\">YouTube Cards<\/span><\/a><span style=\"font-weight: 400;\"> to encourage your audience to take any of those actions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comments also have great value when it comes to driving up your rankings. Have you tried to ask questions directly to your audience? You could even let them get involved with the creation of a new product, for example. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ENlcnVGwE-0\"><span style=\"font-weight: 400;\">this video<\/span><\/a><span style=\"font-weight: 400;\"> to know how an outdoor gear company provides useful information to its target audience by teaching them camping recipes. In the end, they encourage the viewer to subscribe and watch related content with this image:<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Car Camping Recipes: Spicy Camp Mac &amp; Cheese\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ENlcnVGwE-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\">9) Make Sure Your Video\u2019s Length Is Friendly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To establish the ideal length of a video is tricky because it depends on how complex the topic is. Some experts say \u201cthe shorter, the better.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in a recent analysis of 1.3 million YouTube videos, <\/span><a href=\"https:\/\/backlinko.com\/youtube-ranking-factors\"><span style=\"font-weight: 400;\">Backlin<\/span><span style=\"font-weight: 400;\">ko<\/span><\/a><span style=\"font-weight: 400;\"> f<\/span><span style=\"font-weight: 400;\">ound that longer videos significantly outperform shorter videos. According to the research, the average length of a first-page YouTube video is 14 minutes, 50 seconds.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41752 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170559\/search-rankings-video-length1.png\" alt=\"search-rankings-video-length1\" width=\"746\" height=\"535\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170559\/search-rankings-video-length1.png 746w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170559\/search-rankings-video-length1-300x215.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You should think about your particular needs to establish the perfect length for your video.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10) Optimize Your Video Using Strong Keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to optimizing your video is to know what your potential clients are searching for. First, brainstorm words that are related to your business and your video topic. Think about the questions users would ask Google to find the information on your site. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have a tutorial video on how to snake a drain (and you sell drain snakes), think about the things people would search for: \u201chow to snake a drain,\u201d \u201csnaking a drain,\u201d unclogging a drain,\u201d etc. Those are your long-tail keywords. Keywords related to your business \u2014 drain snakes, plumbing, clogs \u2014 would be your short-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then research your keywords in a keyword planner tool like <\/span><a href=\"https:\/\/adwords.google.com\/KeywordPlanner\"><span style=\"font-weight: 400;\">Google AdWords<\/span><\/a><span style=\"font-weight: 400;\"> and compare how many search queries that set of words has had on average. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll notice a lot of the short-tail keywords have hundreds of thousands of monthly search queries, meaning that a lot of companies will fight to rank for them. Your ultimate goal <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> to rank higher for those keywords, but that\u2019s hard to do when you\u2019re just starting out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, you should try for some more specific long-tail keywords that will be less competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see an example:<\/span><\/p>\n<p><iframe title=\"What is the best explainer video style for your business?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dp3NK7TMMzw?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Our company, Yum Yum Videos is an animated video production company and its keyword was <\/span><a href=\"https:\/\/go.yumyumvideos.com\/blog\/what-is-an-explainer-video\"><span style=\"font-weight: 400;\">\u201cexplainer video\u201d<\/span><\/a><span style=\"font-weight: 400;\"> which has huge competition:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-41754\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170921\/search-rankings-video-keyword-high.png\" alt=\"search-rankings-video-keyword-high\" width=\"520\" height=\"96\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170921\/search-rankings-video-keyword-high.png 444w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170921\/search-rankings-video-keyword-high-300x55.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To rank one of our videos on YouTube, we chose a long-tail keyword, \u201cExplainer video styles,\u201d which has a maximum of 1K average monthly searches:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41753\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170709\/search-rankings-video-optimize-keywords.png\" alt=\"\" width=\"1104\" height=\"178\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170709\/search-rankings-video-optimize-keywords.png 1104w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170709\/search-rankings-video-optimize-keywords-300x48.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170709\/search-rankings-video-optimize-keywords-768x124.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01170709\/search-rankings-video-optimize-keywords-1024x165.png 1024w\" sizes=\"(max-width: 1104px) 100vw, 1104px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The strategy is to start with a medium-competition keyword that\u2019s easier to rank for and rank on the high-demand keyword in the long term. Following this strategy \u2014 and the other techniques that I explain in this article \u2014 it\u2019s high in the Google ranks, being one of the first videos to appear.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41756\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171159\/search-rankings-video-google.png\" alt=\"search-rankings-video-google\" width=\"820\" height=\"603\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171159\/search-rankings-video-google.png 820w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171159\/search-rankings-video-google-300x221.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171159\/search-rankings-video-google-768x565.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">11) Optimize Your Video on YouTube<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube looks at many features to understand what your video is about. Those features also grab your audience\u2019s attention. <\/span><\/p>\n<p><b><i>Title<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Include your long-tail keyword <\/span><a href=\"https:\/\/backlinko.com\/how-to-rank-youtube-videos\"><span style=\"font-weight: 400;\">toward the beginning of your title<\/span><\/a><span style=\"font-weight: 400;\"> and be brief and clear about your content. <\/span><\/p>\n<p><b><i>Video Description<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Write a paragraph telling the viewer what your video is about. Use two or three keywords without repeating them too much. Add a link to your web page and your social media profiles. Remember, that\u2019s why you\u2018re creating a video! You should also include the keyword-optimized video transcript like we did here:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41757\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171245\/search-ranking-video-yumyum.png\" alt=\" search-ranking-video-yumyum\" width=\"691\" height=\"391\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171245\/search-ranking-video-yumyum.png 691w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171245\/search-ranking-video-yumyum-300x170.png 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/p>\n<p><b><i>Tags<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use your keyword first and some variations of it later. You can also add tags about other topics that your video covers. Don\u2019t be afraid to use the same tags as your competitors. That way, your video will be added to their suggested video sidebar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see YouTube tags with apps like <\/span><a href=\"https:\/\/vidiq.com\/\"><span style=\"font-weight: 400;\">VidIQ<\/span><\/a><span style=\"font-weight: 400;\">. These are the ones we\u2019ve chosen for our explainer video:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41758\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171319\/search-rankings-video-tags.png\" alt=\"search-rankings-video-tags\" width=\"412\" height=\"186\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171319\/search-rankings-video-tags.png 412w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171319\/search-rankings-video-tags-300x135.png 300w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/p>\n<p><b><i>Customized Thumbnails<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">When viewers see a list of <\/span><a href=\"https:\/\/fitsmallbusiness.com\/video-marketing-statistics\/\"><span style=\"font-weight: 400;\">YouTube <\/span><\/a><span style=\"font-weight: 400;\">results, they\u2019ll click on the most engaging one. The percentage of people who click on your video is your click-through rate, or CTR, and YouTube\u2019s algorithm pays close attention to that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a video is uploaded, you can choose a thumbnail from the three options that YouTube randomly generates, but those are probably not the best ones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To boost your CTR, <\/span><a href=\"https:\/\/creatoracademy.youtube.com\/page\/lesson\/thumbnails#strategies-zippy-link-2\"><span style=\"font-weight: 400;\">create attractive thumbnails<\/span><\/a><span style=\"font-weight: 400;\"> that clearly state the topic of the video. For example, between these four options we chose the upper-left image for our video:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41759 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171417\/search-rankings-video-thumbnails.png\" alt=\"search-rankings-video-thumbnails\" width=\"500\" height=\"331\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171417\/search-rankings-video-thumbnails.png 500w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171417\/search-rankings-video-thumbnails-300x199.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Captions and Text Overlays<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Most users are mobile, and that means they probably won\u2019t turn the sound on when watching a video. aIf they don\u2019t understand the content, they will keep scrolling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent that, your video should be able to stand on its own without sound. Adding captions and overlaid text will help your audience understand the content even on silent mode. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12) Boost Your Video With YouTube Ads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Investing some money on YouTube Ads will give your video an initial boost and increase the chances your video will be liked and shared. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you get some traction, stop investing and see how your view rate grows organically. The more it grows organically, the more your brand gains credibility.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">13) Increase Views by Embedding Externally<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s very hard to make YouTube rank your video on the first pages from the start, that\u2019s why viewers have to find it somewhere else first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Embed your video anywhere you can: on social media, blogs, newsletters, etc. That will increase the views of your video. Eventually, YouTube will notice and start suggesting it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this graph based on our \u201cWhat\u2019s the best explainer video style?\u201d video, you can see (in red) how in the first three months around 95 percent of our viewers came from external sources (outside YouTube). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later, that number dropped to 35 percent and the rest (green and blue) comes from YouTube\u2019s suggested videos and YouTube\u2019s searches, getting 300 percent more views per day if we compare it with day one.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-41760 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171455\/search-rankings-video-views.png\" alt=\"search-rankings-video-views\" width=\"681\" height=\"533\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171455\/search-rankings-video-views.png 681w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01171455\/search-rankings-video-views-300x235.png 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">14) Embed Your Video on Your Webpage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When a video is displayed on a site, people tend to stay on the page longer to watch it. The longer people stay, the more trust Google will give your site and the higher it will rank. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That time will also allow your brand\u2019s message to sink in. Your visitor will probably have a higher level of interaction, clicking on different pages, another positive signal for Google\u2019s algorithm. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An engaging video can help you communicate your core message and values in a compelling way that will build up your brand reputation online and boost your rankings effectively. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take your time to think about what is the absolute best video for your product, <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/target-audience\/\"><span style=\"font-weight: 400;\">who is your target audience<\/span><\/a><span style=\"font-weight: 400;\"> and what they need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent your video from getting buried in the results, don\u2019t forget to use keywords strategically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take engagement factors into account and be prepared to see your video climbing up the search rankings! Do you think you can get to the number one spot?<\/span><\/p>\n<p style=\"text-align: center;\"><em><b>Author Bio<\/b><\/em><\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\" wp-image-41748 aligncenter\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01164709\/search-rankings-video-guest-author.jpg\" alt=\"\" width=\"181\" height=\"136\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01164709\/search-rankings-video-guest-author.jpg 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01164709\/search-rankings-video-guest-author-300x225.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01164709\/search-rankings-video-guest-author-768x576.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/10\/01164709\/search-rankings-video-guest-author-1024x768.jpg 1024w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">V\u00edctor Blasco is the founder and CEO of the explainer video company <\/span><a href=\"https:\/\/www.yumyumvideos.com\/\"><span style=\"font-weight: 400;\">Yum Yum Videos<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">He is also an audiovisual designer and video marketing expert. Aside from running the\u00a0<\/span><span style=\"font-weight: 400;\">business, he loves studying Chinese philosophy and is a real geek for science fiction\u00a0<\/span><span style=\"font-weight: 400;\">films and comics!<\/span><\/em><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Are you disappointed with your company\u2019s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content:&#8230;<\/p>\n","protected":false},"author":279,"featured_media":20472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-41744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Improve Your Search Ranking With Video - Crazy Egg<\/title>\n<meta name=\"description\" content=\"Learn how to get the number-one spot on YouTube. 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