{"id":41084,"date":"2018-08-22T08:00:59","date_gmt":"2018-08-22T13:00:59","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=41084"},"modified":"2026-01-06T15:14:41","modified_gmt":"2026-01-06T23:14:41","slug":"homepage-design","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/homepage-design\/","title":{"rendered":"The 31 Best Homepage Design Examples for Your Website"},"content":{"rendered":"\n
\"Website<\/figure>\n\n\n\n

The first step in winning over more customers is to understand the essential elements that should go into every homepage.<\/p>\n\n\n\n

Draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience.<\/p>\n\n\n\n

The Benefits of a Well-Designed Homepage<\/h2>\n\n\n\n

A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth.<\/p>\n\n\n\n

You can add complexity to a simple homepage design, but you don\u2019t want to start with a cluttered mess and have to selectively prune it. Always begin with the basics.<\/p>\n\n\n\n

What do you need on your homepage? What will your audience expect? And which elements take priority?<\/p>\n\n\n\n

When you can answer those questions, you\u2019ll have the information you need for better homepage design. In web design, homepage elements have very specific purposes.<\/p>\n\n\n\n

Helping your target audience get to know your business<\/h3>\n\n\n\n

Many of your website visitors will find your homepage first. With that in mind, you need to make a solid first impression.<\/p>\n\n\n\n

Your homepage should provide a sense of your company\u2019s values, unique selling proposition (USP), and purpose. You\u2019re more likely to lure in potential customers if you can effectively communicate this information.<\/p>\n\n\n\n

Improving the user experience on your website<\/a><\/h3>\n\n\n\n

Consumers visit your website with a purpose. It could be to check out your product line, read your blog posts, or find out if you sell a particular type of service.<\/p>\n\n\n\n

Regardless, you want to direct that consumer to the appropriate page. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows.<\/p>\n\n\n\n

Accruing more conversions<\/h3>\n\n\n\n

You want website visitors to convert, but they won\u2019t if you don\u2019t give them the necessary incentive and opportunity. Maybe you want to build an email list, but if visitors can\u2019t find a signup form, your database will remain empty.<\/p>\n\n\n\n

By making this information easily accessible on your homepage, you will see an uptick in conversions.<\/p>\n\n\n\n

Another way to boost conversions is to create a strong first impression with your homepage. If visitors enjoy their experience on your website, they\u2019ll also be more likely to remember it in the future. Maybe you won\u2019t make a sale today, but that customer will return days or weeks later and buy from you.<\/p>\n\n\n\n

Improving brand awareness<\/h3>\n\n\n\n

Make your company memorable by allowing your brand image and messaging to come through on every page. This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website.<\/p>\n\n\n\n

Your logo, tagline, and purpose need to take center stage. In fact, you might even want to add a form or statement to the very top of your homepage \u2014 preferably in a large font \u2014 that gives your visitors a sense of what you do:<\/p>\n\n\n\n

What problems do you solve for your customers? How do you improve your clients\u2019 lives \u2014 whether personal or professional?<\/p>\n\n\n\n

Don\u2019t force your website audience to have to figure out and guess what it is you do. Make it clear from the get go.<\/p>\n\n\n\n

How to Design a Website Homepage<\/h2>\n\n\n\n

Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? Who is your target audience and what will they expect? Which elements take priority?<\/p>\n\n\n\n

Once you have the answers to these three questions, you can begin plotting out how best to improve your homepage. Remember to tie each of your design elements<\/a> to one of the four goals listed above. Most importantly, don\u2019t worry about getting it perfect. Website optimization is an ongoing process!<\/p>\n\n\n\n

The Best Homepage Design Examples (And Why They Work)<\/h2>\n\n\n\n

There\u2019s no better teacher than an example. I\u2019m going to show you some of the best homepage design examples that I\u2019ve found, and I\u2019ll tell you exactly why they work so you can apply those same tactics on your own site.<\/p>\n\n\n\n

1. Dropbox<\/h3>\n\n\n\n
\"best-homepage-dropbox\"<\/figure>\n\n\n\n

I\u2019ve called out Dropbox<\/a> before as an excellent example of good marketing all around. The company\u2019s homepage is no different. You have a slightly askew hero image that draws the eye and two CTAs \u2014 one of which uses a dark background to draw more attention since it\u2019s for the paid version of the tool.<\/p>\n\n\n\n

The marketing copy is very simple here. Dropbox knows its target audience and drills down on pain points that affect them, including efficiency and security. Plus, the navigation is pretty stripped down, with an option to \u201cCompare plans.\u201d<\/p>\n\n\n\n

2. Slack<\/h3>\n\n\n\n
\"best-homepage-slack\"<\/figure>\n\n\n\n

I love the Slack<\/a> homepage design because of its unique illustrations. You can\u2019t go wrong with custom graphics<\/a>. I also like the tagline \u2014 \u201cWhere Work Happens\u201d \u2014 because it\u2019s creative, but it also encapsulates the tool\u2019s purpose.<\/p>\n\n\n\n

Slack makes it clear what visitors should do. They can sign in or create an account. Here, we have more navigation options than Dropbox provides, but each contributes to helping visitors find what they want.<\/p>\n\n\n\n

3. Green Mountain Energy<\/h3>\n\n\n\n
\"best-homepage-green-mountain-energy\"<\/figure>\n\n\n\n

I\u2019m going with another example of custom graphics. Green Mountain Energy<\/a> leaves no doubt about the company\u2019s purpose. It wants to provide clean energy at an affordable price. There are two equal CTAs \u2014 one for residential customers and one for business owners \u2014 that use contrasting colors to draw the eye.<\/p>\n\n\n\n

4. CarMax<\/h3>\n\n\n\n
\"best-homepage-carmax\"<\/figure>\n\n\n\n

CarMax<\/a> encountered a unique challenge when designing its homepage. The company both buys and sells cars, so it needed to cater to both audiences. As you can see, CarMax succeeds.<\/p>\n\n\n\n

Multiple CTAs direct visitors to either find a car to buy or to sell their used car. Clean and simple. The hero image is clearly custom because you can see the CarMax logo on the vehicle\u2019s license plate.<\/p>\n\n\n\n

5. thredUP<\/h3>\n\n\n\n
\"best-homepage-thredup\"<\/figure>\n\n\n\n

Ecommerce homepage design can get tricky. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories?<\/p>\n\n\n\n

Hopefully, you don\u2019t do the latter.<\/p>\n\n\n\n

In thredUP\u2019s<\/a> case, the homepage goes for a seasonal approach. Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them.<\/p>\n\n\n\n

6. StudioPress<\/h3>\n\n\n\n
\"best-homepage-studiopress\"<\/figure>\n\n\n\n

Minimal elements, flat design illustrations, and muted colors make the StudioPress<\/a> homepage design shine. Thanks to the copy, you know exactly what StudioPress does for its customers: \u201cBuild Amazing WordPress Sites.\u201d Then, you have three CTAs to choose from based on how you want to proceed.<\/p>\n\n\n\n

7. Healthline<\/h3>\n\n\n\n
\"best-homepage-healthline\"<\/figure>\n\n\n\n

Sometimes, your approach to homepage design needs to reflect the type<\/i> of website you\u2019re building. In Healthline\u2019s<\/a> case, it\u2019s primarily an educational publication that provides tips and insights into healthcare, nutrition, fitness, and more.<\/p>\n\n\n\n

This is an example of \u201cshowing, not telling\u201d design. Instead of a big headline that says, \u201cWe Publish Articles About Health,\u201d Healthline demonstrates that fact with lots of article titles and excerpts above the fold. You also have access to a hamburger menu in the header, which can help you navigate to what you want, and a simple link for the site\u2019s newsletter.<\/p>\n\n\n\n

8. Crazy Egg<\/h3>\n\n\n\n
\"best-homepage-crazy-egg\"<\/figure>\n\n\n\n

You didn\u2019t think I would write this article without including Crazy Egg<\/a>, did you? This website\u2019s homepage focuses exclusively on encouraging the visitor to plug in their URL to view a heatmap. There\u2019s also a link to start a 30-day free trial, with the trust-building \u201cCancel anytime\u201d language right next to it.<\/p>\n\n\n\n

You have social proof in the subhead, which tells visitors how many people trust Crazy Egg\u2019s tools. If you scroll down, you encounter expandable content just below some more social proof.<\/p>\n\n\n\n

\"best-homepage-crazy-egg-social-proof\"<\/figure>\n\n\n\n

When you click the \u201cLearn more\u201d link, the homepage expands to include even more information about how Crazy Egg helps website owners boost conversions.<\/p>\n\n\n\n

9. Abacus Plumbing<\/h3>\n\n\n\n
\"best-homepage-abacus-plumbing\"<\/figure>\n\n\n\n

This is a lot different from the other examples on this page, but I really love how Abacus Plumbing<\/a> has structured its homepage.<\/p>\n\n\n\n

It might look a bit cluttered, but this homepage includes a ton of social proof. The BBB accredited logo, the review count, and the words \u201cYou Can Count On Us\u201d are all strategically placed.<\/p>\n\n\n\n

The homepage highlights another trust-building element which is that customers will receive personal information about technicians prior to the technicians\u2019 arrival. Customers can feel safer knowing that they\u2019re actually opening their doors to an Abacus technician.<\/p>\n\n\n\n

10. trivago<\/h3>\n\n\n\n
\"best-homepage-trivago\"<\/figure>\n\n\n\n

You might have heard me say once or twice that I love minimal design. You can\u2019t get much more minimal than the trivago<\/a> homepage design. It\u2019s focused on one thing: Getting visitors to search for a destination. That\u2019s it.<\/p>\n\n\n\n

11. Century21<\/h3>\n\n\n\n
\"best-homepage-century21\"<\/figure>\n\n\n\n

The word \u201crelentless\u201d caught my eye when I first saw this homepage design. If you were hiring a Realtor, wouldn\u2019t you want him or her to be relentless? I would.<\/p>\n\n\n\n

The homepage design is attractive and perfect for the Century21 audience. There\u2019s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation.<\/p>\n\n\n\n

12. Marc Jacobs<\/h3>\n\n\n\n
\"best-homepage-marc-jacobs\"<\/figure>\n\n\n\n

Nobody would ever call me a fashion expert, but I like the overall homepage design on the Mark Jacobs site<\/a>. It\u2019s minimalist and sophisticated, which fits the target audience, and the creative copywriting captures the attention of visitors.<\/p>\n\n\n\n

Additionally, consumers will immediately notice the free shipping order in the top bar and the well-spaced navigation links.<\/p>\n\n\n\n

13. Laura Worthington Fonts<\/h3>\n\n\n\n
\"best-homepage-laura-worthington-fonts\"<\/figure>\n\n\n\n

Laura Worthington<\/a> has created a homepage design that reflects her approach to designing fonts. It\u2019s feminine and colorful without overwhelming the senses.<\/p>\n\n\n\n

At the same time, the elements don\u2019t feel cluttered, and you know immediately what Laura Worthington sells.<\/p>\n\n\n\n

14. Skype<\/h3>\n\n\n\n
\"best-homepage-skype\"<\/figure>\n\n\n\n

I use Skype a lot, so I\u2019m pretty familiar with how it works. Skype has created a homepage design that addresses its target audience perfectly. The graphic subtly communicates that the technology works on all device types, and the word \u201cmillions\u201d shows how popular the service is.<\/p>\n\n\n\n

Then you have the three things people use Skype for: talking, chatting, and collaborating. The CTA button with the blue background and white text calls attention to itself beautifully.<\/p>\n\n\n\n

15. Fitness Blender<\/h3>\n\n\n\n
\"best-homepage-fitness-blender\"<\/figure>\n\n\n\n

From the logo to the marketing copy, Fitnessblender<\/a> has created an awesome homepage. With all the money people spend on the fitness industry, it\u2019s refreshing \u2014 and compelling \u2014 to see a message that promises workout videos that don\u2019t cost money. Sign me up!<\/p>\n\n\n\n

You also have the male and female models, both of whom look fitness-ready, to capture attention and motivate the audience.<\/p>\n\n\n\n

16. Nest<\/h3>\n\n\n\n
\"best-homepage-nest\"<\/figure>\n\n\n\n

The copy and the imagery take center stage for the Nest<\/a> homepage design. I see some elements of Apple\u2019s<\/a> design in this example. You have the product lined up in all its colors and the tagline \u201cSaving energy never goes out of style.\u201d The \u201cBuy now\u201d CTA tells visitors exactly what they should do next.<\/p>\n\n\n\n

17. Toastmasters International<\/h3>\n\n\n\n
\"best-homepage-toastmasters-international\"<\/figure>\n\n\n\n

Although the Toastmasters International<\/a> homepage design might seem a little dated at first, you have to remember its target audience. The organization wants to attract people \u2014 usually business leaders \u2014 and it does so well. I like the background images and the headline copy. Plus, the colors befit the tone and voice the organization wishes to express.<\/p>\n\n\n\n

If it doesn\u2019t work for your business, you don\u2019t have to use a pale color scheme or minimalist design. Feel free to experiment and figure out how best to represent your business.<\/p>\n\n\n\n

18. Bookouture<\/h3>\n\n\n\n
\"best-homepage-bookouture\"<\/figure>\n\n\n\n

Here\u2019s another example of a fairly minimal design. Bookouture<\/a> is a digital publisher, primarily of romance and suspense novels, and its homepage targets authors who might want to publish their books here. The use of the computer image to show cover art is a smart one. In the header, you have a link for submissions, and below the homepage copy, there\u2019s another CTA to learn more about what the company offers.<\/p>\n\n\n\n

19. Ensurem<\/h3>\n\n\n\n
\"best-homepage-ensurem\"<\/figure>\n\n\n\n

Ensurem<\/a> is an example of a minimalist design that still feels cultured and fleshed out. The huge hero image helps, as does the dark color palette. You get a sense of refinement from the design.<\/p>\n\n\n\n

Particularly notable is the CTA. It\u2019s big, the background is high-contrast, and the background color recalls the colors in the Ensurem logo. All fit together seamlessly.<\/p>\n\n\n\n

20. Suicide Prevention Hotline<\/h3>\n\n\n\n
\"best-homepage-suicide-prevention-hotline\"<\/figure>\n\n\n\n

Nonprofits have their own obstacles when it comes to homepage design. They want to help as many people as possible but they also want to solicit donations, volunteers, and other help from the public. The Suicide Prevention Hotline<\/a> accomplishes each of these goals well.<\/p>\n\n\n\n

It\u2019s interesting because the primary CTA is a phone number. This might sound antithetical considering what we usually see, but it\u2019s designed for its audience. And if you\u2019re surfing on your smartphone, you can click that number to dial it, which makes it particularly useful.<\/p>\n\n\n\n

21. L’Oursin<\/h3>\n\n\n\n
\"best-homepage-loursin\"<\/figure>\n\n\n\n

L’Oursin<\/a>, a fantastic Seattle restaurant, totally nails the homepage design here. The photographs of food immediately tickle visitors\u2019 taste buds, and you get a sense of the venue\u2019s mood through its photographs and font choices.<\/p>\n\n\n\n

22. The Motley Fool<\/h3>\n\n\n\n
\"best-homepage-the-motley-fool\"<\/figure>\n\n\n\n

Lots of people use The Motley Fool<\/a> exclusively for articles on finance, but the company offers much more. You\u2019ll notice that one element sticks out on the page \u2014 the yellow CTA button that says \u201cLatest Stock Prices.\u201d If you click it, you\u2019re taken to the company\u2019s paid services, which involve providing you with stock picks from analysts and experts.<\/p>\n\n\n\n

23. FindLaw<\/h3>\n\n\n\n
\"best-homepage-findlaw\"<\/figure>\n\n\n\n

FindLaw<\/a> has two purposes: educate people about the law and connect customers with lawyers. It caters to both purposes through its homepage design. You can use the top navigation to find educational information, but the primary CTA \u2014 centered over the hero image \u2014 encourages you to find a lawyer near you.<\/p>\n\n\n\n

24. UnitedHealthcare<\/h3>\n\n\n\n
\"best-homepage-united-healthcare\"<\/figure>\n\n\n\n

If you\u2019re at all familiar with the psychology of color in marketing, you know that blue is often used to symbolize health and emotional healing.<\/p>\n\n\n\n

That\u2019s why UnitedHealthcare\u2019s homepage<\/a> design is so effective. Plus, it uses relevant images to help visitors feel at home, and multiple CTAs offer clear directions about how to proceed.<\/p>\n\n\n\n

25. Viewership<\/h3>\n\n\n\n
\"best-homepage-viewership\"<\/figure>\n\n\n\n

If you watch my YouTube videos, you know Adam and I have a regular Thursday series<\/a> where we answer questions from people who have left comments on previous videos. Adam\u2019s business, Viewership.com<\/a>, focuses on helping people take advantage of video marketing.<\/p>\n\n\n\n

The homepage design is ideal. We see the pink\/red color in just two places and the green color in just two places. That\u2019s how Viewership draws visitors\u2019 eyes to relevant parts of the page.<\/p>\n\n\n\n

26. Lyft<\/h3>\n\n\n\n
\"best-homepage-lyft\"<\/figure>\n\n\n\n

In my previous article about best homepage examples<\/a>, I used Uber<\/a> as one of my picks. It\u2019s only fair then that I feature Lyft<\/a> here. It\u2019s a fantastic homepage that uses a clever custom illustration to attract viewers and includes a high-contrast CTA button. It also successfully caters to both riders and drivers.<\/p>\n\n\n\n

27. hubEngage<\/h3>\n\n\n\n
\"best-homepage-hubengage\"<\/figure>\n\n\n\n

I like the hubEngage<\/a> homepage design because it\u2019s ernest and attractive. \u201cUnleash the Power of Engaged Employees.\u201d That\u2019s the business\u2019s sole purpose. Then you have the chat box in the lower right-hand corner, which is an excellent UX decision, and the topical hero image.<\/p>\n\n\n\n

28. Starbucks<\/h3>\n\n\n\n
\"best-homepage-starbucks\"<\/figure>\n\n\n\n

Why don\u2019t we close with a bang? Starbucks<\/a> is no marketing beginner. The company has set the bar high for every other coffee shop, and its homepage design changes regularly based on the products Starbucks wants to promote.<\/p>\n\n\n\n

Here, you have two protein shakes that look delicious as well as simple but effective copy. The \u201cNew\u201d icons next to the product names attract interest, too.<\/p>\n\n\n\n

29. Copyblogger<\/h3>\n\n\n\n

The Copyblogger website uses the hero image approach to homepage design \u2014 and it works beautifully. The site is clean and minimalist, using light colors and an image that\u2019s simultaneously inviting and unobtrusive.<\/p>\n\n\n\n

\"best-homepage-copyblogger\"<\/figure>\n\n\n\n

You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. There\u2019s also the value proposition on top of the hero image, which helps cement the company\u2019s value.<\/p>\n\n\n\n

Why it works: Hero image homepages work well when you\u2019re selling a single value proposition. It\u2019s not ideal for e-commerce homepages \u2014 unless you sell just one product \u2014 but it\u2019s perfect for service businesses that have a core or flagship service they provide.<\/p>\n\n\n\n

Humans respond well to visual imagery. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. Consumers are judging your business based on homepage aesthetics.<\/p>\n\n\n\n

30. Uber<\/h3>\n\n\n\n

Anyone who knows me will tell you I hate to drive. I\u2019m always calling Ubers<\/a> to pick me up.<\/p>\n\n\n\n

I\u2019m also a big fan of Uber\u2019s website. It offers one of the best homepage designs I\u2019ve seen in a long time.<\/p>\n\n\n\n

\"best-homepage-uber\"<\/figure>\n\n\n\n

It\u2019s a great example of seamlessly combining two value propositions: Get a safe, inexpensive ride or become a driver and make money.<\/p>\n\n\n\n

That\u2019s no easy feat, especially with so few words on the page.<\/p>\n\n\n\n

Why it works: If you look at each individual element on Uber\u2019s homepage, you\u2019ll notice that it\u2019s all designed to funnel website visitors toward one action or another. They want you to sign up for an account so you can order Uber rides or sign up as a driver and earn cash.<\/p>\n\n\n\n

Those are two entirely different segments of the market. Yet it somehow works.<\/p>\n\n\n\n

Notice the image choice. The guy behind the wheel is clearly an Uber driver, but he\u2019s staring right at the camera \u2014 at you<\/i>. If you wanted to order an Uber, he\u2019s someone you\u2019d feel comfortable getting in the car with. Or, if you wanted a part-time hustle, he\u2019s someone whose success you\u2019d want to emulate.<\/p>\n\n\n\n

The rest of the homepage provides tons more information, from a map and quoting form for getting from one place to another to blurbs about the company\u2019s value proposition.<\/p>\n\n\n\n

31. Rosetta Stone<\/h3>\n\n\n\n

If you\u2019re not familiar with Rosetta Stone<\/a>, it\u2019s a suite of tools designed to help you learn a foreign language. It\u2019s on the high end of the pricing spectrum, but it\u2019s still hugely popular.<\/p>\n\n\n\n

Also, it\u2019s one of the best homepage examples I\u2019ve seen for an e-commerce site.<\/p>\n\n\n\n

\"best-homepage-rosetta\"<\/figure>\n\n\n\n

We\u2019re dealing with a hero image again, this time of a worldly traveler who\u2019s using his phone \u2014 ostensibly to access the Rosetta Stone app.<\/p>\n\n\n\n

Why it works: Rosetta Stone leads with its primary USP: TruAccent technology. The value-added benefits of the technology set it apart from its competitors and make it seem more effective at helping people learn language skills.<\/p>\n\n\n\n

Then you have another value proposition: The company has been in operation for 25 years. There\u2019s also social proof: \u201cThe most trusted language solution\u2026\u201d<\/p>\n\n\n\n

Rosetta Stone might benefit from some hard numbers here. How many customers does it serve? That might be more impressive. But it\u2019s the only fault I find with this homepage.<\/p>\n\n\n\n

There\u2019s a major call to action<\/a> for launching an interactive demo, but users can also find out about specific solutions for different customer segments: individuals, educators, and businesses.<\/p>\n\n\n\n

This homepage does an excellent job of capturing the visitor\u2019s attention and providing plenty of places to explore without distracting the visitor from the primary CTA.<\/p>\n\n\n\n

Homepage Optimization Checklist<\/h2>\n\n\n\n

You\u2019ve seen three real-life examples of some of the best homepage designs on the Internet, but what can you take away from them? And how do you design the best homepage for your business?<\/p>\n\n\n\n

Believe it or not, homepage design boils down to five simple elements. You have lots of room to play with creativity, but make sure you\u2019re presenting your offer clearly and without distraction.<\/p>\n\n\n\n

Here\u2019s a handy checklist of things to include on your own homepage to improve it and boost conversions<\/a>.<\/p>\n\n\n\n

1. Write a strong and clear headline<\/h3>\n\n\n\n

Each of the three examples I mentioned above has a clear, specific headline to anchor the page. Let\u2019s look at each headline here:<\/p>\n\n\n\n