![\"ui-design-cluttered-layout\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123320\/ui-design-14.png\")
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Leonardo da Vinci said, \u201cSimplicity is the ultimate form of sophistication.\u201d Whatever I\u2019m designing, that is my mantra. <\/span><\/p>\n It\u2019s also one of the basic requirements for effective UI design. <\/span><\/p>\n In order to attract, convert and retain, <\/span>user interface<\/span> must satisfy three criteria: It should be engaging, beautiful and elicit an emotional response from the user. <\/span><\/p>\n The same applies to almost every other work of art; the only difference is, art can endure a certain dose of complexity. UI can\u2019t.<\/span><\/p>\n Being a vital part of UX, UI is one of the key factors that influence conversion rates. <\/span><\/p>\n Conversion, on the other hand, is the result of a successful customer journey. According to the <\/span>Harvard Business Review<\/span><\/i><\/a>, a successful journey depends on the reduction of effort. Today\u2019s customers have no time or patience to jump through hoops to get what they need. <\/span><\/p>\n The following statistics <\/span>prove that<\/span><\/a>:<\/span><\/p>\n Unappealing design, slow loading time and complicated navigation are the three most ruthless killers of all <\/span>web-based conversion rates<\/span><\/a>. If survival of your business depends on website visitors, UI can make or break your efforts to grow, scale and disrupt your industry. <\/span><\/p>\n But there are other UI design mistakes that could be affecting your conversion rate, as well. Here are the 10 most common.<\/span><\/p>\n As of April 2018, <\/span>3.8 million<\/span><\/a> people across the globe were using their mobile devices to go online. When customers can\u2019t enjoy the best features of your website on their small screens, they leave. Responsive design makes your website flexible across all of your users\u2019 screen resolutions and devices. <\/span><\/p>\n But it\u2019s not only the ever-growing number of unique mobile users that compels digital businesses to turn to responsive design. In <\/span>February 2015<\/span><\/a>, Google released an algorithm that ranks mobile-friendly websites higher. Though once optional, responsiveness is now key.<\/span><\/p>\n An explosion in <\/span>mobile use<\/span><\/a> and Google\u2019s recommendations both highlight a dramatic shift in user behavior. <\/span><\/p>\n Today\u2019s internet goers are already accustomed to scrolling through social media, carrying out banking and shopping online without ever opening a laptop.<\/span><\/p>\n An unresponsive design prevents you from providing <\/span>the best UX possible<\/span><\/a>. It adds effort instead of reducing it, forcing your customers to rethink their purchasing decision and turn to somebody else.<\/span><\/p>\n Designers may love their creative mess, but customers don\u2019t. So forget who you are for a second and put yourself in their shoes. <\/span><\/p>\n Cluttered websites are frustrating to users. When there are too many elements on one page, they are all competing for a user\u2019s attention and add effort to the buyer\u2019s journey.<\/span><\/p>\n Not knowing where to look, the user can miss your <\/span>CTA<\/span><\/a> or an important discount, slipping right through your salespeople\u2019s fingers. That\u2019s one conversion less. <\/span><\/p>\n A customer\u2019s journey should be carefully navigated and focused on a single goal \u2013 conversion.<\/span><\/p>\n Here\u2019s what happens when your website isn\u2019t tidy enough:<\/span><\/p>\n The visitor spends precious minutes searching for what they need (bear in mind that they don\u2019t always know what that is) until they eventually become overwhelmed and frustrated. They leave without making a purchase, and \u00a0in most cases, they never come back.<\/span><\/p>\n And here\u2019s how to avoid that:<\/span><\/p>\n Whatever you do, think usability first and aesthetics second. <\/span><\/p>\n Once you\u2019ve gotten rid of all the clutter, the remaining elements should be organized properly. That includes two things: hierarchy and navigation. <\/span><\/p>\n A lack of hierarchy can be very confusing to a user, and it doesn\u2019t flatter your products and services.<\/span><\/p>\n All descriptions should have a logical order. Headings should convey your mission statement and tell your customers what you offer, while subheadings should explain how customers can benefit from it. <\/span><\/p>\n Your <\/span>website navigation<\/span><\/a> should be crystal clear, and it should always meet visitors\u2019 expectations. Place the menu where they expect to find it, which is either across the top horizontally or on the left as a vertical sidebar. And keep the number of menu items under five or six.<\/span><\/p>\n Since you only have a second or two to convince your visitors to stay, the importance of user-friendly navigation key. If they find it intimidating and confusing, they\u2019ll browse elsewhere.<\/span><\/p>\n CTAs condense all your conversion power in a single button. From color to copy, everything about them should say <\/span>click here<\/span><\/i><\/a>:<\/span><\/p>\n Of course, the choice of color, design and copy should depend on your audience\u2019s preference. You\u2019ll need to dive into their purchasing behavior and psychology in order to find the ideal blend of colors, shapes and fonts, and test it a number of times before you come up with the best CTA version.<\/span><\/p>\n The trick is finding the perfect balance. A clickable CTA shouldn\u2019t scream for attention; it should whisper and tickle. <\/span><\/p>\n There\u2019s a reason why you detest stock photos. They are painfully fake. And you don\u2019t need an artistic eye to see that. The falsehood is almost intentionally obvious.<\/span><\/p>\n Visuals play a crucial role in branding and marketing: to attract the visitors\u2019 attention and make them relate to the happy customer smiling in the photo. By doing so, it helps to set a tone and create a mood. <\/span><\/p>\n The only mood that stock photos create is that of disbelief. <\/span><\/p>\n Potential customers come to your website in search of a solution. These customers want to trust you. And they can\u2019t trust you if you greet them with an obvious lie. Website imagery must be authentic and inspiring to win buyers\u2019 confidence. <\/span><\/p>\n Pro tip: <\/span><\/i>Position your hero image so that it directs users\u2019 attention to the CTA button. You can do that, for example, by having the subjects of the photo look toward it. As for the models, choose those who represent your ideal buyer persona \u2013 your website visitors should immediately know that they\u2019ve come to the right place. <\/span><\/p>\n Customer feedback, user-generated content, and testimonials may not be essential UI elements, but there should be a place for them on every relevant page. They are crucial to branding and sales, which means that you can\u2019t possibly plan your website design without social proof in mind. <\/span><\/p>\n No social proof means no real credibility for the products and services you offer. It hurts your brandability, your marketing value and your SEO efforts, which equals <\/span>lower conversion rates<\/span><\/a>. <\/span><\/p>\n In fact, nearly <\/span>70% of online buyers<\/span><\/a> look at a product review before making a purchase. <\/span><\/p>\n When you disclose real messages from real customers, you\u2019re easing the minds of worried prospects. This technique is more convincing than any product description or well-written CTA, and numerous studies testify to that. Authentic customer reviews are <\/span>12 times more trusted<\/span><\/a> than the best sales pitch. \u00a0<\/span><\/p>\n It\u2019s nothing new, really. It\u2019s organic marketing at its best. <\/span><\/p>\n Most website visitors don\u2019t read, but comb through the content. Nobody has time to sift through blocks of text.<\/span><\/p>\n Having too much text on your pages won\u2019t serve any purpose. It will either overwhelm your visitors or distract them from taking action. It may be tempting to brag about your products and services, explain how amazing they are in detail and squeeze in as many keywords as you can, but that\u2019s what blogs are for.<\/span><\/p>\n The idea is to say a lot with less, which is why every copy for every website page must be thoughtfully written and tested for emotional impact. <\/span><\/p>\n Take your time until the text is convincing but succinct. You\u2019re going for the kind of expressive eloquence that hits the sweet spot with just a couple of words. <\/span><\/p>\n According to <\/span>The Aberdeen Group<\/span><\/a>, 47% of people expect a web page to load in two seconds or less. Their study also found that a one-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction and 7% fewer conversions. \u00a0<\/span><\/p>\n Should we mention that loading speed also affects search engine rankings?<\/span><\/p>\n And all this applies to both desktops and mobile. <\/span><\/p>\n Start with yourself and be perfectly honest. If the website doesn\u2019t load quickly, what are the real chances of you trying again later? Going with the first competitor seems like a much better and safer option, doesn\u2019t it?<\/span><\/p>\n![\"ui-design\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123304\/ui-design-4.png\")
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10 Common UI Design Mistakes That Are Killing Your Conversions<\/span><\/h2>\n
1. Unresponsive Design <\/strong><\/h3>\n
![\"unresponsive-ui-design\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123305\/ui-design-5.png\")
<\/p>\n![\"ui-design-global-digital-population\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123318\/ui-design-13.png\")
<\/p>\n2. Cluttered Layout<\/strong><\/h3>\n
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3. Unintuitive Navigation<\/strong><\/h3>\n
![\"ui-design-unintuitive-navigation\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123315\/ui-design-11.png\")
<\/p>\n4. Uninviting CTAs<\/strong><\/h3>\n
![\"ui-design-uninviting-CTAs\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123316\/ui-design-12.png\")
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5. Generic Imagery <\/strong><\/h3>\n
![\"ui-design-generic-imagery\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123259\/ui-design-2.png\")
<\/p>\n6. No Social Proof <\/strong><\/h3>\n
![\"ui-design-no-social-proof\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123310\/ui-design-8.png\")
<\/p>\n7. Too Much Text<\/strong><\/h3>\n
![\"ui-design-too-much-text\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123302\/ui-design-3.png\")
<\/p>\n8. Slow Page Loading Speed<\/strong><\/h3>\n
![\"ui-design-slow-page-loading-speed\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123311\/ui-design-9.png\")
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![\"ui-design-making-user-think\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123257\/ui-design-1.png\")
<\/p>\n![\"ui-design-user-thinking-process\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123313\/ui-design-10.png\")
<\/p>\n![\"ui-design-designing-for-yourself\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/20123307\/ui-design-6.png\")
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