Mangools<\/strong><\/a>: Best for Beginner SEO<\/strong> \u2014 With five tools built to help up your SEO game, Mangools is a beginner-friendly, jill-of-all-trades website optimizer for SEO. <\/p>\n\n\n\n Clearscope<\/strong><\/a>: Best for Content Optimization<\/strong> \u2014 Analyze your content\u2019s SEO-savviness and readability with this convenient, user-friendly tool.<\/p>\n\n\n\n Crazy Egg’s<\/a> job isn\u2019t to fill your day with charts or experiments that never matter. It\u2019s to strip away the noise, show you what matters, and give you back the confidence to move fast.<\/p>\n\n\n\n Our suite of website optimization tools starts with our core product: website heatmaps<\/a>. These heatmaps show you where users are clicking, scrolling, and spending the most time on your website.<\/p>\n\n\n\n We don\u2019t just have one type of heatmap, either. Over the years, we\u2019ve listened to our users and developed five different heatmaps you can use to analyze web traffic: <\/p>\n\n\n\n Pretty cool, right? <\/p>\n\n\n\n See a detailed breakdown (with screenshots!) on our Website Heatmaps page<\/a>. <\/p>\n\n\n\n We also have tools that help you optimize your CTA popups<\/a>, split-test website variants<\/a>, record user sessions<\/a> on your website, see if errors are keeping customers from loving your site<\/a>, and more. <\/p>\n\n\n\n Lots more.<\/p>\n\n\n\n And we\u2019ll continue to evolve and grow as the way users interact with websites continues to evolve and change. <\/p>\n\n\n\n For example, now that Google Analytics is a nightmare<\/a> to work with, we\u2019ve released a free forever web analytics tool that lets you understand exactly what\u2019s happening on your site.<\/p>\n\n\n\n There\u2019s no complex configuration or code needed to track conversions and key website metrics<\/a>, like conversions. It\u2019s all ready to go out-of-the-box, providing helpful insights to improve your site. Install Crazy Egg web analytics for free<\/a> and get a free 30-day trial<\/a> to give our full suite of website optimization tools a test drive.<\/p>\n\n\n\n Mangools<\/a> is one of our top picks for a few reasons.<\/p>\n\n\n\n It’s super user-friendly, it packs five key tools into one website-optimization punch, and it won’t blow your budget. <\/p>\n\n\n\n When you sign up for Mangools, you get access to: <\/p>\n\n\n\n See what we mean when we call Mangools a multi-tool pocketknife of web optimization?<\/a> And here\u2019s the thing: the folks at Mangools know that the way search engines function changes all the time. (Ahem, Google, looking at you!)<\/p>\n\n\n\n Because of that, the team is constantly improving these core tools or adding newer ones. <\/p>\n\n\n\n There\u2019s the Google SERP Simulator<\/a>, which lets you enter a title tag and meta description to see what your preview would look like on real SERPs. And the SERPs Location Changer<\/a>, which lets you see what your Google SERPs look like from other cities, states, and countries<\/a>. <\/p>\n\n\n\n Best of all, you can start using these tools for free! Once you need to scale up your keyword research, backlinking, and so on, you can get started for $49 a month, billed monthly, or $29.90 a month, billed annually. <\/p>\n\n\n\n See the full pricing breakdown on Mangools\u2019 pricing page<\/a>. <\/p>\n\n\n\n For your web visitors, nothing is worse than reading copy that\u2019s stuffed full of keywords, whether we\u2019re talking Google keywords, SEO keywords, long-tail keywords, keywords for sem, Pinterest keywords, keyword rankings, or just keywords, keywords everywhere. <\/p>\n\n\n\n See what I mean? The word keywords<\/em> almost makes me sick after writing that keywordy sentence. <\/p>\n\n\n\n But of course, these little phrases are important. They\u2019re a core component of web content optimization. And Clearscope<\/a> helps you rein in the urge to keyword-stuff while helping you create copy that people actually want to read. <\/p>\n\n\n\n You get four key tools with Clearscope: <\/p>\n\n\n\n I\u2019ve used Clearscope on all sorts of projects, and in my experience, it\u2019s easier to use than competitor tools like Surfer SEO. Google Docs is my favorite platform to write on, and the Google Docs + Clearscope integration is incredibly streamlined. <\/p>\n\n\n\n There\u2019s nothing like seeing all the keywords you need to include on the right-hand side of your screen and watching all the green check marks line up as you weave them into your content.<\/p>\n\n\n\n The downside is that Clearscope is pricey. But in my opinion, it\u2019s well worth the monthly fee, which begins at $189 a month<\/a> and includes onboarding, training, and top-notch customer service. <\/p>\n\n\n\n When it comes to site audits, Screaming Frog<\/a> is a classic with an unforgettable name. I mean, really. It sticks in the memory, does it not?<\/p>\n\n\n\n Screaming Frog\u2019s SEO Spider performs in-depth, technical SEO web audits so that you don\u2019t have to. <\/p>\n\n\n\n A desktop-based tool compatible with Windows, macOS, and Linux, Screaming Frog\u2019s SEO Spider can identify all sorts of technical issues with your website. This includes: <\/p>\n\n\n\n You can schedule audits<\/a> to happen at certain intervals and get all the data automatically exported to your favorite spreadsheet system. <\/p>\n\n\n\n A hangup here is that you do <\/em>need to be proficient at the technical side of SEO in order to use this tool. Otherwise, you\u2019ll get an overwhelming amount of data you won\u2019t know what to do with. But if you love getting into the nitty-gritty tech side of things, Screaming Frog is a must. <\/p>\n\n\n\n As a freemium service, you can use a lot of the basic tools for free but you\u2019ll need to pay for a yearly license\u2014about $250\u2014before using the more advanced features. Check out the full pricing breakdown<\/a> for more info.<\/p>\n\n\n\n Google is still the biggest search engine out there, by a long shot. So if you have a website and you want it to be found, you\u2019ve got to make sure it\u2019s ranking on Google SERPs. <\/p>\n\n\n\n This is where Google Search Console<\/a> comes in. A free tool, Google Search Console gives you basic tools for monitoring your presence on Google Search. It helps with four basic functions: <\/p>\n\n\n\n There\u2019s a tiny learning curve when you first link your website to Google Search Console, but you can find all sorts of videos on how to do it. Including right there on the Google Search Console homepage.<\/p>\n\n\n\n After that, it\u2019s smooth sailing. For free. <\/p>\n\n\n\n As you\u2019ve likely noticed, different tools perform different functions. If you\u2019re not sure which website optimization tools to use for your site, use these criteria to help you get started. <\/p>\n\n\n\n Choose a tool that fits whatever goals you have in mind for your website. Is it sharper SEO rankings? \u00a0Improving UX<\/a>? A firmer grasp on analytics? Look for a tool that matches up with that goal and start there.\u00a0<\/p>\n\n\n\n You might be able to use it for all <\/em>your goals, or maybe only for a few. Take advantage of free trials and money-back guarantees to see if the tool is a good fit for your website optimization efforts. <\/p>\n\n\n\n Great tools shouldn\u2019t make your blood pressure shoot up through the roof. The best website optimization tools are intuitive and user-friendly. Look for a clean interface, helpful tutorials, and an onboarding experience that makes you practically feel like you’re having a spa day. <\/p>\n\n\n\n Okay, that’s probably a little too much to ask for, but we can dream, right?<\/p>\n\n\n\n Ease of use also applies to how seamlessly the tool integrates into your workflow. Whether you\u2019re connecting it to Google Analytics, your CMS, or your ecommerce platform<\/a>, the setup should feel smooth and easy.\u00a0<\/p>\n\n\n\n Avoid tools that require hours of training or technical expertise unless you or your team feel ready, time and effort-wise, to take that on. <\/p>\n\n\n\n Don’t strain your wallet just to try to optimize your website.<\/p>\n\n\n\n A lot of the tools on our list have free or low-cost features that are pretty robust. Others come with free trials or money-back guarantees. Take advantage of all of it!<\/p>\n\n\n\n If you\u2019re ready to start optimizing your web content, jump right in with one of our top tools. Before you start, make sure you:<\/p>\n\n\n\n Ready to get started? Try one or all of our top three website optimization tools today.<\/p>\n\n\n\n Sign up for Mangools for free<\/a>, no credit card needed, request a Clearscope demo<\/a>, and try a 30-day free trial of Crazy Egg<\/a>.<\/p>\n\n\n\n A more popular website is right around the corner.<\/p>\n","protected":false},"excerpt":{"rendered":" Your website might be losing visitors without you even knowing it. Slow load times, confusing navigation, or pages that don’t show up in search results…<\/p>\n","protected":false},"author":270,"featured_media":100810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[900],"class_list":["post-41024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-homepage_featured"],"yoast_head":"\nCrazy Egg: Best Overall<\/h2>\n\n\n\n
![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/26132031\/Crazy-Egg-1024x607.png\")
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![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/08\/26132051\/Crazy-Egg-Heatmaps-1024x607.png\")
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<\/figure>\n\n\n\nMangools: Best for Beginner SEO<\/h2>\n\n\n\n
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<\/figure>\n\n\n\nClearscope: Best for Content Optimization<\/h2>\n\n\n\n
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<\/figure>\n\n\n\nScreaming Frog: Best for Technical SEO Audits<\/h2>\n\n\n\n
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Google Search Console: Best For Basic Website Optimization<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nWhat Matters Most When Reviewing Website Optimization Tools<\/h2>\n\n\n\n
Criteria 1: Functionality<\/h3>\n\n\n\n
Criteria 2: Ease of Use<\/h3>\n\n\n\n
Criteria 3: Pricing and Value<\/h3>\n\n\n\n
How to Get Started with Website Optimization Tools<\/h2>\n\n\n\n
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