{"id":40866,"date":"2021-06-29T10:41:00","date_gmt":"2021-06-29T14:41:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=40866"},"modified":"2026-01-06T15:14:32","modified_gmt":"2026-01-06T23:14:32","slug":"customer-testimonials","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/customer-testimonials\/","title":{"rendered":"Where to Place Customer Testimonials On a Website (+Examples)"},"content":{"rendered":"\n

Consumers have become increasingly blind to marketing and advertising strategies.<\/span> The buyer\u2019s journey gets longer and longer, and people are slower to trust companies. What\u2019s a business to do?<\/p>\n\n\n\n

Build credibility. And it starts with customer testimonials.<\/b><\/p>\n\n\n\n

Imagine that someone is looking for a product you sell. He calls a friend and asks for a recommendation. The friend suggests your product.<\/p>\n\n\n\n

That person buys from you based on the referral.<\/p>\n\n\n\n

The best customer testimonials work the same way. Instead of communication between friends, it\u2019s communication from one customer to the masses<\/a>.<\/p>\n\n\n\n

There are two types of customer testimonials.<\/p>\n\n\n\n

One is user-generated content. The customer posts a blog article or social update and mentions how much he or she loves your product.<\/p>\n\n\n\n

The second is solicited. You ask the customer what he or she thinks, and the customer obliges.<\/p>\n\n\n\n

Both forms of customer testimonials are powerful. But where should you put them on your website? And how can they really help your business?<\/p>\n\n\n\n

What Is a Customer Testimonial on a Website?<\/h2>\n\n\n\n

A customer testimonial is an unbiased, positive review of your product, service or business. The customer has bought from you in the past and sends you a glowing statement of adoration.<\/p>\n\n\n\n

When you post that testimonial on your website, it becomes public. Anyone who\u2019s considering a purchase can read it and judge its value.<\/p>\n\n\n\n

You can see an example on my agency\u2019s site, Neil Patel Digital<\/a>.<\/p>\n\n\n\n

\"customer-testimonials-neil-patel-digital\"<\/figure>\n\n\n\n

Yes, Google really said that. But you don\u2019t need customer testimonials from a huge corporation to benefit from them.<\/p>\n\n\n\n

Customer testimonials can be short, like the one above, or much longer. Some companies post video testimonials<\/a>, which can prove highly persuasive, and many use photographs of the customer alongside his or her quote.<\/p>\n\n\n\n

Remember: You\u2019re establishing credibility. Anyone can make up a glowing quote and attribute it to \u201cAmy S.\u201d If you can supply the customer\u2019s full name, a link to his or her website, information about the customer\u2019s job title, and other identifying data, the credibility factor increases.<\/p>\n\n\n\n

Why Are Testimonials So Important?<\/h2>\n\n\n\n

One study found that using customer testimonials resulted in a 62 percent increase in revenue per customer. Would you like to boost your revenue by that margin? I know I would.<\/p>\n\n\n\n

It\u2019s the recommendation that helps encourage people to buy your product or invest in your service. They know from customer testimonials that other people have tried it. Not only that, but they\u2019re raving about it.<\/p>\n\n\n\n

There are two primary principles in play here.<\/p>\n\n\n\n

For one thing, people don\u2019t like to be first \u2014 unless, of course, they\u2019re in line to buy the latest iPhone. Think about it. If a customer is asked to try a new medication, he or she will likely ask how many others have taken it and whether it worked. Nobody wants to be a guinea pig.<\/p>\n\n\n\n

Being first is inherently risky. Since the customer doesn\u2019t know about others\u2019 experiences, he or she lacks a frame of reference except what the company says about its product or service.<\/p>\n\n\n\n

And what business owner tells customers that a product is cheap, faulty, inaccurate, or ineffective? Exactly none.<\/p>\n\n\n\n

The second principle in play is the fear of missing out \u2014 what Millennials call FOMO. Trust me, it\u2019s a real thing.<\/span><\/p>\n\n\n\n

It\u2019s why urgency and scarcity<\/a> work so well in marketing. Consumers see that they only have a small window of opportunity to take advantage of an offer, so they seize it.<\/p>\n\n\n\n

The same goes for customer testimonials. A person lands on your website and sees three glowing reviews of your flagship product. He or she thinks, \u201cThese people are benefiting from the product. Why should I miss out?\u201d<\/p>\n\n\n\n

If you can leverage human psychology<\/a> and behavior for your business, why not take advantage? As long as you solicit legitimate customer testimonials, you\u2019re on the white-hat side of the marketing game.<\/p>\n\n\n\n

Where Should You Put Customer Testimonials on a Website?<\/h2>\n\n\n\n

When deciding where to put customer testimonials on your website, refer to data. The more information you have, the more effective your customer testimonials become.<\/p>\n\n\n\n

Many businesses include them on their homepages. Since lots of people find businesses through Google search and land on homepages, this strategy can work well.<\/p>\n\n\n\n

Other excellent places to include customer testimonials include the following:<\/p>\n\n\n\n