Here\u2019s a quick roundup of the 7 leading heatmap tools you can start using today.<\/p>\n\n\n\n
1. Crazy Egg Heatmap Tool<\/a>: Best Overall<\/h2>\n\n\n\n![\"Crazy](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- A free 30-day trial is available to try out Crazy Egg at any time. (their free forever web analytics tool<\/a> does not include heatmaps)<\/li>\n\n\n\n
- Premium plans start
s<\/s> at $29 per month and includes<\/s> 5 heatmap reports, 50 recordings, and up to 5K pageviews monthly.<\/li>\n<\/ul>\n\n\n\n![\"\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2025\/05\/05133023\/CE-pricing.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about the Crazy Egg Heatmap Tool:<\/strong><\/p>\n\n\n\n\n- An easy setup, beginner-friendly UI, and gentle learning curve all come together to provide an outstanding UX, features that both newcomers to heatmaps<\/a> and experienced conversion specialists will enjoy.<\/li>\n\n\n\n
- Different heatmap reports, including Overlay, Confetti, Scrollmap, List, and Page Performance report, enable you to dig even deeper into your visitors\u2019 behavior, identifying their path and testing valuable hypotheses<\/a> about the customer journey<\/a> from the moment they land on a page to the time they exit your site.<\/li>\n\n\n\n
- You can bundle up to 25 snapshots from multiple reports into a single downloadable zip file or send them to an email of your choice.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about the Crazy Egg Heatmap Tool:<\/strong><\/p>\n\n\n\n\n- Minor dashboard quirks might pop up from time to time, but nothing that will lead to significant workflow disruptions.<\/li>\n\n\n\n
- Its reports are not as comprehensive as Google Analytics 4 (GA4)<\/a>, but they\u2019re MUCH simpler to configure and run.<\/li>\n\n\n\n
- Snapshot filters are limited to the device you\u2019re using.<\/li>\n<\/ul>\n\n\n\n
Crazy Egg\u2019s comprehensive suite of tools includes website analytics<\/a> (which is free forever, just add a code snippet to your site), conversion analytics<\/a>, and errors tracking<\/a>) help you uncover the \u201chows\u201d and \u201cwhys\u201d behind visitor behavior, allowing you to focus on meeting their needs instead of getting sidetracked by anecdotal hunches or random noise in the data.Heatmap reports come in three types (heatmap, confetti, and scrollmap) and use click data to show which areas of your page get the most attention. You can customize these reports to see where visitors are coming from, measure how effectively your marketing campaigns are generating new leads<\/a> and traffic, and identify which days drive the most engagement. Export reports individually or bundle them together in a zip file for deeper analysis.<\/p>\n\n\n\nParticularly useful is the tool\u2019s snapshot area, where you can select your preferred report type (opens on heatmap by default) for a deeper dive into your site\u2019s analytics. You\u2019ll get a complete overview of key metrics such as page load speed, rage clicks, dead clicks, bounce rate<\/a>, and site errors. There\u2019s also an explanation for each report on the left-hand side of the main dashboard.
<\/p>\n\n\n\nTarget Audience:<\/strong> The Crazy Egg Heatmap Tool is well-suited for small businesses, mid-market companies, and large enterprises with a forward-thinking mindset and digitally-oriented customer goals. Folks looking for user-friendly heatmaps, a broad range of report types, and robust documentation will feel right at home with this tool, especially if they value a quick and streamlined onboarding experience.<\/p>\n\n\n\n2. Lucky Orange<\/a>: Best for Dynamic Heatmap Analysis<\/h2>\n\n\n\n![\"Lucky](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161043\/Best-Heatmap-Tools-Lucky-Orange.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- A free trial is available, including a free subscription tier that allows tracking up to 100 sessions per month.<\/li>\n\n\n\n
- Paid tier starts at $32 per month, allowing tracking up to 5K sessions monthly.<\/li>\n<\/ul>\n\n\n\n
![\"Lucky](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161101\/Best-Heatmap-Tools-Lucky-Orange-Pricing.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Lucky Orange:<\/strong><\/p>\n\n\n\n\n- On top of heatmaps, the platform offers an extensive range of site analytics tools such as session recordings, live chat, announcement pop-ups, and form analytics, providing an in-depth look into how people explore your site.<\/li>\n\n\n\n
- Analyzing dynamic heatmaps may very well become the prevalent heatmap methodology, which is something Lucky Orange already excels at.<\/li>\n\n\n\n
- It has an affordable pricing range that balances its value offering with the tool\u2019s unique features and capabilities.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Lucky Orange:<\/strong><\/p>\n\n\n\n\n- A somewhat steeper learning curve might dissuade users who are unfamiliar with heatmaps from trying out the tool.<\/li>\n\n\n\n
- Data retention is limited to 60 days, while funnel tracking might not always work as intended without additional configuration on top of its required setup.<\/li>\n\n\n\n
- Occasional data inaccuracies might require double-checking your reports or troubleshooting your setup, an issue which could be exacerbated by the tool\u2019s thin documentation.<\/li>\n<\/ul>\n\n\n\n
Lucky Orange\u2019s marketing push revolves around the software\u2019s dynamic heatmaps, and understandably so, as it allows tracking of a wide array of dynamic page elements like pop-ups, sliders, dropdown menus, and image carousels. Instead of looking at static snapshots, your heatmaps change automatically as users interact with your site. This feature completely transforms the monitoring experience, ensuring you\u2019re always getting up-to-date results regardless of your check-in time.<\/p>\n\n\n\n
The platform offers advanced filtering capabilities, allowing you to segment your audience by paid traffic, mobile users, returning visitors, and geographic locations. This detailed overview helps you better understand how different visitor cohorts interact with your online property, opening up the door for highly targeted optimizations. Also, the in-house monitoring tool enables you to keep track of key metrics, including abandonment fields, repeated entries, and time to complete, helping to uncover critical pain points in the customer journey.<\/p>\n\n\n\n
Where Lucky Orange\u2019s heatmaps really shine is with bloggers and content creators. The scroll heatmap helps you identify critical drop-off points in your content, demonstrates exactly how readers interact with it, and uncovers what needs to be changed to keep them on the page. Essentially, it eliminates any guesswork in favor of a strictly data-driven approach.<\/p>\n\n\n\n
Target Audience: <\/strong>Lucky Orange is the preferred tool of choice for early adopters of the dynamic heatmaps methodology, allowing bloggers, businesses, developers, and content creators to track user behavior on all page elements as it happens in real time.<\/p>\n\n\n\n3. Mouseflow<\/a>: Best for UX\/UI Optimization<\/h2>\n\n\n\n![\"Mouseflow](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161138\/Best-Heatmap-Tools-Mouseflow.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- The essential tier is free forever, allowing tracking up to 500 sessions per month.<\/li>\n\n\n\n
- Paid tier starts at $31 per month, allowing tracking up to 5K sessions monthly.<\/li>\n<\/ul>\n\n\n\n
![\"Mouseflow](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161200\/Best-Heatmap-Tools-Mouseflow-Pricing.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Mouseflow:<\/strong><\/p>\n\n\n\n\n- Comprehensive session recordings capture everything you need to enrich your data-driven decision-making process, including clicks, mouse movements, and user interactions.<\/li>\n\n\n\n
- Seven different heatmap types provide a one-of-a-kind insight into on-site activity, helping you plan, craft, and execute better conversion strategies in the long haul.<\/li>\n\n\n\n
- The entire Mouseflow platform was built with API-first in mind to help with additional tool integrations and data syncing across different platforms, while the added benefit of robust documentation helps with tool setups, usage, and potential troubleshooting.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Mouseflow:<\/strong><\/p>\n\n\n\n\n- Owners of websites with a large number of visitors might find themselves overwhelmed by the sheer amount of data generated by the tool, making it tough to separate the noise from the critical information.<\/li>\n\n\n\n
- WordPress heatmap users<\/a> might encounter crashes or problems due to outdated plugins, leading to potential syncing issues with the platform.<\/li>\n\n\n\n
- New users, especially ones who don\u2019t have tons of experience using behavior analytics tools, may consider the dashboard hard to navigate at first.<\/li>\n<\/ul>\n\n\n\n
Mouseflow is an all-encompassing user behavior analytics platform designed to collect information, visualize data, and create reports that help you better understand your audience and how they use your site. It has seven different heatmap types, including click, movement, scroll, attention, friction, interactive, and geo heatmaps, allowing teams to perform a granular foray into not just the areas visitors click on, but also revealing the reasons behind those specific interactions.<\/p>\n\n\n\n
One of the tool\u2019s most compelling features is its friction detection module, which automatically recognizes when visitors get irritated (typically after an action doesn\u2019t deliver the expected result) and start clicking repeatedly in frustration. In turn, they might hesitate to continue browsing and instead bounce right away. Mouseflow helps you detect these occurrences early on in the customer journey funnel, and, ideally, fix them before they accrue to dangerously high levels and start having a negative impact on your existing and future conversion rates.<\/p>\n\n\n\n
Target Audience: <\/strong>Given its ability to process complex data in a tangible way, Mouseflow is great for site developers, marketing agencies, and UX\/UI designers looking to identify and promptly fix any underlying issues related to their website\u2019s user interface, shaping the user behavior to align with their long-term business goals.<\/p>\n\n\n\n4. Glassbox<\/a>: Best for Mobile Heatmaps<\/h2>\n\n\n\n![\"Glassbox](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161229\/Best-Heatmap-Tools-Glassbox.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- You\u2019re required to schedule a demo presentation to get a recommended plan and pricing quote.<\/li>\n<\/ul>\n\n\n\n
![\"Glassbox](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161244\/Best-Heatmap-Tools-Glassbox-Pricing.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Glassbox:<\/strong><\/p>\n\n\n\n\n- Its advanced interaction maps deliver the most comprehensive overview of visitor behavior to date, paving the way for a fresh and innovative take on heatmap analytics.<\/li>\n\n\n\n
- There\u2019s no shortage of filters to segment your audience into specific groups, leading to a better understanding of your visitors and enabling a sharper, more strategically apt analysis down the line.<\/li>\n\n\n\n
- You can track the percentage of people who clicked on a web element after seeing it, revealing the hidden factors that drive audience behavior.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Glassbox:<\/strong><\/p>\n\n\n\n\n- Referencing older visitor sessions might prove difficult since the tool\u2019s session recording retention extends to 30 days only.<\/li>\n\n\n\n
- The UI, while extremely detailed, is also complex, overwhelming, and features a steep learning curve that some users might find too much to handle.<\/li>\n\n\n\n
- Users generally need to come from a technical background to leverage the platform\u2019s full capabilities, which may leave non-technical customers feeling left out of its intended user base.<\/li>\n<\/ul>\n\n\n\n
Glassbox is a digital conversion platform focused on helping you boost conversions, capitalize on visitor data, and achieve optimal UX through the leverage of a unified, all-in-one analytics package. The tool\u2019s flagship feature offers a comprehensive overview of visitor clicks, depicted not only as hot zones but as potential jumping boards to the next step in the conversion funnel system. <\/p>\n\n\n\n
In other words, Glassbox also shows by how much different web elements impact the revenue stream of each page, leading you to make better decisions on what to keep, what elements to change, and what to remove with surgical-level accuracy.<\/p>\n\n\n\n
On top of that, the conversion analytics platform also dabbles in what it calls tagless data capture<\/em>, which is essentially an improved version of Google Tag Manager, and it doesn\u2019t require any continuous IT involvement for the service to keep working as intended. It tracks clicks, taps, hovers, and other complex gestures in real time, providing a granular deep dive into people\u2019s on-site behavior without missing any critical bits.<\/p>\n\n\n\nLastly, Glassbox\u2019s heatmap capabilities also work with mobile devices and operating systems, extending the range of what\u2019s possible even while you\u2019re casually strolling in the park.<\/p>\n\n\n\n
Target Audience:<\/strong> Glassbox\u2019s innovative feature set is particularly appealing to mobile-first developers, large-scale organizations, and high-traffic online businesses planning to extend their heatmap capabilities and gain a deeper understanding of on-site behavior across multiple web and application platforms.<\/p>\n\n\n\n5. Microsoft Clarity<\/a>: Best for Users on a Zero Budget<\/h2>\n\n\n\n![\"Microsoft](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161321\/Best-Heatmap-Tools-Microsoft-Clarity.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- It\u2019s completely free, forever (or until someone in charge changes their mind).<\/li>\n<\/ul>\n\n\n\n
![\"Microsoft](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161340\/Best-Heatmap-Tools-Clarity.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Microsoft Clarity:<\/strong><\/p>\n\n\n\n\n- It\u2019s 100% free.<\/li>\n\n\n\n
- Very easy GA4 integration is a plus.<\/li>\n\n\n\n
- Provides tons of different filtering options to keep track of specific pages, elements, or CTAs, including the ability to skip a period of inactivity in session recordings and thus save time.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Microsoft Clarity:<\/strong><\/p>\n\n\n\n\n- The UI, while sufficiently powerful, can feel chaotic or cluttered, pulling control away from the user instead of giving them free rein to test new ideas and explore novel approaches.<\/li>\n\n\n\n
- Compared to some of the paid alternatives on this list, MS Clarity is somewhat lacking in advanced heatmap and analytics features.<\/li>\n\n\n\n
- Microsoft claims Clarity is fed anonymous user data to train its AI and improve its machine learning models, which they allegedly don\u2019t share with third parties. If you\u2019re not comfortable giving away your site or app\u2019s user insights, MS Clarity likely won\u2019t be the ideal choice to meet your analytics needs.<\/li>\n<\/ul>\n\n\n\n
Microsoft Clarity is a powerful tool that offers a complete web analytics package, including highly detailed heatmaps, visually enhanced session recordings, and advanced attention maps\u2014at zero cost. There\u2019s a demo tour where you can explore Clarity\u2019s core features to evaluate whether the tool fulfills your business needs, with presumably real data from the Microsoft Clarity landing page.<\/p>\n\n\n\n
The platform\u2019s dashboard uses machine learning to automatically highlight unusual user behaviors, such as frustration clicks, excessive scrolling, or immediate page bounces, offering a helping hand in identifying problematic UX elements and possible suggestions on how to fix them. Additionally, its comprehensive filtering tools allow you to further segment user data according to a specific time frame, OS, device, location, browser, new or returning users, or a unique user ID assigned by Clarity. This opens the door for a deeper analysis without limits on the features you can use.<\/p>\n\n\n\n
Clarity is fully GDPR and CCPA compliant, meaning that it anonymizes sensitive user data and leverages asynchronous JavaScript code for faster page loads. However, the platform openly states it\u2019ll use that data to train existing or new Microsoft AI models and improve upcoming products, at its discretion. Lastly, MS Clarity also easily integrates with GA4 for a more streamlined analytics experience across multiple platforms.<\/p>\n\n\n\n
Target Audience: <\/strong>Microsoft Clarity is a great pick for bloggers, individuals, and mid-sized businesses on a shoestring budget who also feel comfortable sharing their anonymized customer data with Microsoft in exchange for a surprisingly capable heatmap and user behavior analytics tool.<\/p>\n\n\n\n6. Fullstory<\/a>: Best for User Segmentation<\/h2>\n\n\n\n![\"Fullstory](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161411\/Best-Heatmap-Tools-Fullstory.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- A free 14-day trial of Fullstory\u2019s Business Plan is available, with up to 5K sessions monthly.<\/li>\n\n\n\n
- Convoluted pricing scheme. You must reach out to get a pricing quote and demo access for Fullstory\u2019s analytics module.<\/li>\n<\/ul>\n\n\n\n
![\"Fullstory](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161430\/Best-Heatmap-Tools-Fullstory-Analytics.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Fullstory:<\/strong><\/p>\n\n\n\n\n- The tool comes with a detailed session replay and real-time user interaction analytics, making it convenient to identify pain points, troubleshoot potential issues, and improve the user experience.<\/li>\n\n\n\n
- It has highly responsive and knowledgeable customer support that you can always rely on.<\/li>\n\n\n\n
- It\u2019s fairly easy to set up and use, and it integrates well with other analytics platforms like GA4 with the Data Layer Capture program.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Fullstory:<\/strong><\/p>\n\n\n\n\n- The pricing can be prohibitive for individuals or small businesses, not to mention that it can become difficult to figure out the full extent of the pricing tiers.<\/li>\n\n\n\n
- Minor quirks like missing sessions or data not loading properly, in aggregate, might frustrate some users to the point of giving up on the platform.<\/li>\n\n\n\n
- A steeper learning curve makes operating the tool more difficult for rookie users.<\/li>\n<\/ul>\n\n\n\n
Fullstory\u2019s heatmap-focused feature set offers a modernized approach to analyzing visitor behavior for your website or application, including classic heatmaps, scroll maps, and rage clicks. Combined with its powerful filtering options, the tool can help with important design decisions and reveal subtle clues about how to refine an existing UI without rebuilding the site or app from scratch.<\/p>\n\n\n\n
Apart from a few minor UI quirks, Fullstory works as intended. It has all the necessary features and requirements expected of a modern heatmap tool, and it doesn\u2019t radically stand out from some of the other competitors on this list. However, its powerful user segmentation options allow you to really dive deep into, in its own words, the \u201cwhy\u201d behind user behavior patterns. As a result, you can better diagnose and solve both common and rare UX\/UI problems as they arise.<\/p>\n\n\n\n
Target Audience: <\/strong>Fullstory\u2019s ideal user base consists of brand marketers, software engineers, UX\/UI designers, and customer support teams seeking to improve digital experiences through detailed user behavior analytics.<\/p>\n\n\n\n7. Hotjar<\/a>: Best for Novice Conversion Specialists<\/h2>\n\n\n\n![\"Hotjar](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161507\/Best-Heatmap-Tools-Hotjar.png\")
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n\n- The Basic plan offers a free-forever option, with unlimited heatmaps, basic filters, and HubSpot integration.<\/li>\n\n\n\n
- Paid plans start at $32 per month, offering additional filters and API integration on top of the basic plan features.<\/li>\n<\/ul>\n\n\n\n
![\"Hotjar](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161524\/Best-Heatmap-Tools-Hotjar-Pricing.png\")
<\/figure>\n\n\n\nWhat I personally LIKE about Hotjar:<\/strong><\/p>\n\n\n\n\n- It includes customer feedback polls and surveys, making it easy to gather data from regular site visitors.<\/li>\n\n\n\n
- Installation is quick and intuitive, with a lightweight script that performs well under heavy load.<\/li>\n\n\n\n
- You can filter visitor data using UTM tags, helping you focus on specific traffic sources to better understand where people are coming from when they land on your site.<\/li>\n<\/ul>\n\n\n\n
What I personally DISLIKE about Hotjar:<\/strong><\/p>\n\n\n\n\n- Even on paid plans, you can record a limited number of sessions. This can prove a bit problematic with large sites and traffic-heavy blogs.<\/li>\n\n\n\n
- It\u2019s not compatible with mobile apps, severely limiting your workflow and day-to-day operations.<\/li>\n\n\n\n
- Occasional performance hiccups may sour the experience, with no clear reason as to why they happen.<\/li>\n<\/ul>\n\n\n\n
Hotjar is a professional web analytics platform that offers a wide range of tools, including heatmaps, session recordings, user feedback and poll forms, and trend tracking. Unfortunately, it doesn\u2019t have a built-in A\/B testing module, but it makes up for it with robust integration with other testing tools and platforms to deliver a more complete experience.<\/p>\n\n\n\n
In terms of heatmaps, you can easily switch between visitor hot zones and session recordings to understand the specific context behind each click. Additionally, you can also launch surveys, polls, and forms to gather information directly from your user base. Hotjar is also championing trend tracking, or using existing data to extrapolate visitor pain points and offer solutions in the same breath.<\/p>\n\n\n\n
Target Audience: <\/strong>Hotjar is a great tool for novice conversion specialists or up-and-coming brand marketers to test their mettle before graduating to more advanced platforms for improved performance.<\/p>\n\n\n\nMy Verdict: Which Is the Best Heatmap Tool?<\/h2>\n\n\n\n
After spending some time with each tool, a few contenders rose above the rest. Here are the top three heatmap tools<\/a> you simply can\u2019t go wrong with.<\/p>\n\n\n\nBest overall: Crazy Egg<\/h3>\n\n\n\n
The Crazy Egg Heatmap Tool stands in a league of its own. The combined power of its slick and intuitive UI, extensive heatmap features, and diverse report types all come together to produce the most streamlined data analytics experience you could ask for from a tool of this caliber. It\u2019s my preferred choice as the best overall heatmap tool by a wide margin.<\/p>\n\n\n\n
Best for analyzing mobile heatmaps: Glassbox<\/h3>\n\n\n\n
Crowned as the most advanced analytics platform for native mobile app users, on top of its best-in-class API and SDK integrations, Glassbox is currently the most logical choice if you want to monitor how mobile users behave on your site. Other notable features of the platform include audience segmentation, A\/B testing, zone analysis, interaction maps, exposure tracking, and side-by-side maps to compare data across different segments and time periods.<\/p>\n\n\n\n
Best for users on a tight budget: Microsoft Clarity<\/h3>\n\n\n\n
Given that it\u2019s free to use forever, Microsoft Clarity is the obvious choice for individuals, teams, or organizations that want to get all the perks of a quality heatmap tool without dishing out a dime. And it\u2019s not like Clarity is inferior either: it offers a great feature set, is easy to install, and it supports most major browsers and operating systems. It\u2019s my third and final choice as the top pick among the seven heatmap tools.<\/p>\n\n\n\n
Why Trust Crazy Egg?<\/h2>\n\n\n\n
As one of the original conversion rate<\/a> champions since 2005, Crazy Egg has steadily grown into a leading authority on website analytics. It features a full set of detailed heatmap tools, multiple heatmap types, all major A\/B testing<\/a> configurations, and a visual data output you can always rely on.<\/p>\n\n\n\nToday, Crazy Egg stands as a leading provider of web analytics services, with a free forever plan<\/a> that lets you understand exactly what\u2019s happening on your site. Heatmap tools and A\/B testing come with paid plans (there is a 30-day free trial), and have been trusted by thousands of clients around the world for nearly 20 years. The install is simple, the reports require minimal configuration, and you will be able to demystify visitor behavior until conversion rate optimization<\/a> becomes an instinctive part of everyday workflow.<\/p>\n","protected":false},"excerpt":{"rendered":"Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click…<\/p>\n","protected":false},"author":268,"featured_media":103037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-40774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"\n
7 Best Heatmap Tools (The Best of the Best)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Best Heatmap Tools (The Best of the Best)\" \/>\n<meta property=\"og:description\" content=\"Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T09:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T21:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"302\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adrijan Arsovski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrijan Arsovski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/\"},\"author\":{\"name\":\"Adrijan Arsovski\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/bc08966529faf6ed01ce7911365fa9ec\"},\"headline\":\"7 Best Heatmap Tools (The Best of the Best)\",\"datePublished\":\"2025-11-05T09:33:02+00:00\",\"dateModified\":\"2025-11-05T21:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/\"},\"wordCount\":3505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/22161005\\\/Best-Heatmap-Tools-Crazy-Egg.png\",\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/\",\"name\":\"7 Best Heatmap Tools (The Best of the Best)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/22161005\\\/Best-Heatmap-Tools-Crazy-Egg.png\",\"datePublished\":\"2025-11-05T09:33:02+00:00\",\"dateModified\":\"2025-11-05T21:33:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/22161005\\\/Best-Heatmap-Tools-Crazy-Egg.png\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/22161005\\\/Best-Heatmap-Tools-Crazy-Egg.png\",\"width\":675,\"height\":302,\"caption\":\"Crazy Egg Heatmap Tool\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/heatmap-tool\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analytics\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/category\\\/analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Best Heatmap Tools (The Best of the Best)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"name\":\"The Daily Egg\",\"description\":\"Conversion Rate Optimization Made Easy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\",\"name\":\"Crazy Egg\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"width\":191,\"height\":100,\"caption\":\"Crazy Egg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/crazyegganalytics\\\/\",\"https:\\\/\\\/x.com\\\/CrazyEgg\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/crazy-egg\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJNe_xmPi07YezxaqfoRVqg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/bc08966529faf6ed01ce7911365fa9ec\",\"name\":\"Adrijan Arsovski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g\",\"caption\":\"Adrijan Arsovski\"},\"description\":\"Adrijan Arsovski is a professional content writer and copywriter with over 10 years of experience in marketing, optimization, and building websites. He passionately follows the latest tech trends to unravel the mysteries behind the written word. He resides in Skopje where he enjoys working out, reading trash novels, and participating in ad hominem discourse exchanges\u2014in which he\u2019s yet to win a single argument. His personal blog is adrijanarsovski.com.\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/author\\\/adrijan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Best Heatmap Tools (The Best of the Best)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/","og_locale":"en_US","og_type":"article","og_title":"7 Best Heatmap Tools (The Best of the Best)","og_description":"Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click...","og_url":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/","og_site_name":"The Daily Egg","article_publisher":"https:\/\/www.facebook.com\/crazyegganalytics\/","article_published_time":"2025-11-05T09:33:02+00:00","article_modified_time":"2025-11-05T21:33:10+00:00","og_image":[{"width":675,"height":302,"url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png","type":"image\/png"}],"author":"Adrijan Arsovski","twitter_card":"summary_large_image","twitter_creator":"@CrazyEgg","twitter_site":"@CrazyEgg","twitter_misc":{"Written by":"Adrijan Arsovski","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#article","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/"},"author":{"name":"Adrijan Arsovski","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/bc08966529faf6ed01ce7911365fa9ec"},"headline":"7 Best Heatmap Tools (The Best of the Best)","datePublished":"2025-11-05T09:33:02+00:00","dateModified":"2025-11-05T21:33:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/"},"wordCount":3505,"commentCount":0,"publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png","articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/","url":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/","name":"7 Best Heatmap Tools (The Best of the Best)","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png","datePublished":"2025-11-05T09:33:02+00:00","dateModified":"2025-11-05T21:33:10+00:00","breadcrumb":{"@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#primaryimage","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2020\/04\/22161005\/Best-Heatmap-Tools-Crazy-Egg.png","width":675,"height":302,"caption":"Crazy Egg Heatmap Tool"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyegg.com\/blog\/heatmap-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crazyegg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Analytics","item":"https:\/\/www.crazyegg.com\/blog\/category\/analytics\/"},{"@type":"ListItem","position":3,"name":"7 Best Heatmap Tools (The Best of the Best)"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyegg.com\/blog\/#website","url":"https:\/\/www.crazyegg.com\/blog\/","name":"The Daily Egg","description":"Conversion Rate Optimization Made Easy","publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyegg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazyegg.com\/blog\/#organization","name":"Crazy Egg","url":"https:\/\/www.crazyegg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","width":191,"height":100,"caption":"Crazy Egg"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/crazyegganalytics\/","https:\/\/x.com\/CrazyEgg","https:\/\/www.linkedin.com\/company\/crazy-egg\/","https:\/\/www.youtube.com\/channel\/UCJNe_xmPi07YezxaqfoRVqg"]},{"@type":"Person","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/bc08966529faf6ed01ce7911365fa9ec","name":"Adrijan Arsovski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8362738fddc3daac146bd23ac4b0f88e12a6abff3bf25a59f81eda0bf15f57b3?s=96&d=mm&r=g","caption":"Adrijan Arsovski"},"description":"Adrijan Arsovski is a professional content writer and copywriter with over 10 years of experience in marketing, optimization, and building websites. He passionately follows the latest tech trends to unravel the mysteries behind the written word. He resides in Skopje where he enjoys working out, reading trash novels, and participating in ad hominem discourse exchanges\u2014in which he\u2019s yet to win a single argument. His personal blog is adrijanarsovski.com.","url":"https:\/\/www.crazyegg.com\/blog\/author\/adrijan\/"}]}},"modified_by":"Lars Lofgren","_links":{"self":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/40774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/users\/268"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/comments?post=40774"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/40774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media\/103037"}],"wp:attachment":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media?parent=40774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/categories?post=40774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/tags?post=40774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nPricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about the Crazy Egg Heatmap Tool:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about the Crazy Egg Heatmap Tool:<\/strong><\/p>\n\n\n\n Crazy Egg\u2019s comprehensive suite of tools includes website analytics<\/a> (which is free forever, just add a code snippet to your site), conversion analytics<\/a>, and errors tracking<\/a>) help you uncover the \u201chows\u201d and \u201cwhys\u201d behind visitor behavior, allowing you to focus on meeting their needs instead of getting sidetracked by anecdotal hunches or random noise in the data.Heatmap reports come in three types (heatmap, confetti, and scrollmap) and use click data to show which areas of your page get the most attention. You can customize these reports to see where visitors are coming from, measure how effectively your marketing campaigns are generating new leads<\/a> and traffic, and identify which days drive the most engagement. Export reports individually or bundle them together in a zip file for deeper analysis.<\/p>\n\n\n\n Particularly useful is the tool\u2019s snapshot area, where you can select your preferred report type (opens on heatmap by default) for a deeper dive into your site\u2019s analytics. You\u2019ll get a complete overview of key metrics such as page load speed, rage clicks, dead clicks, bounce rate<\/a>, and site errors. There\u2019s also an explanation for each report on the left-hand side of the main dashboard. Target Audience:<\/strong> The Crazy Egg Heatmap Tool is well-suited for small businesses, mid-market companies, and large enterprises with a forward-thinking mindset and digitally-oriented customer goals. Folks looking for user-friendly heatmaps, a broad range of report types, and robust documentation will feel right at home with this tool, especially if they value a quick and streamlined onboarding experience.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Lucky Orange:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Lucky Orange:<\/strong><\/p>\n\n\n\n Lucky Orange\u2019s marketing push revolves around the software\u2019s dynamic heatmaps, and understandably so, as it allows tracking of a wide array of dynamic page elements like pop-ups, sliders, dropdown menus, and image carousels. Instead of looking at static snapshots, your heatmaps change automatically as users interact with your site. This feature completely transforms the monitoring experience, ensuring you\u2019re always getting up-to-date results regardless of your check-in time.<\/p>\n\n\n\n The platform offers advanced filtering capabilities, allowing you to segment your audience by paid traffic, mobile users, returning visitors, and geographic locations. This detailed overview helps you better understand how different visitor cohorts interact with your online property, opening up the door for highly targeted optimizations. Also, the in-house monitoring tool enables you to keep track of key metrics, including abandonment fields, repeated entries, and time to complete, helping to uncover critical pain points in the customer journey.<\/p>\n\n\n\n Where Lucky Orange\u2019s heatmaps really shine is with bloggers and content creators. The scroll heatmap helps you identify critical drop-off points in your content, demonstrates exactly how readers interact with it, and uncovers what needs to be changed to keep them on the page. Essentially, it eliminates any guesswork in favor of a strictly data-driven approach.<\/p>\n\n\n\n Target Audience: <\/strong>Lucky Orange is the preferred tool of choice for early adopters of the dynamic heatmaps methodology, allowing bloggers, businesses, developers, and content creators to track user behavior on all page elements as it happens in real time.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Mouseflow:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Mouseflow:<\/strong><\/p>\n\n\n\n Mouseflow is an all-encompassing user behavior analytics platform designed to collect information, visualize data, and create reports that help you better understand your audience and how they use your site. It has seven different heatmap types, including click, movement, scroll, attention, friction, interactive, and geo heatmaps, allowing teams to perform a granular foray into not just the areas visitors click on, but also revealing the reasons behind those specific interactions.<\/p>\n\n\n\n One of the tool\u2019s most compelling features is its friction detection module, which automatically recognizes when visitors get irritated (typically after an action doesn\u2019t deliver the expected result) and start clicking repeatedly in frustration. In turn, they might hesitate to continue browsing and instead bounce right away. Mouseflow helps you detect these occurrences early on in the customer journey funnel, and, ideally, fix them before they accrue to dangerously high levels and start having a negative impact on your existing and future conversion rates.<\/p>\n\n\n\n Target Audience: <\/strong>Given its ability to process complex data in a tangible way, Mouseflow is great for site developers, marketing agencies, and UX\/UI designers looking to identify and promptly fix any underlying issues related to their website\u2019s user interface, shaping the user behavior to align with their long-term business goals.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Glassbox:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Glassbox:<\/strong><\/p>\n\n\n\n Glassbox is a digital conversion platform focused on helping you boost conversions, capitalize on visitor data, and achieve optimal UX through the leverage of a unified, all-in-one analytics package. The tool\u2019s flagship feature offers a comprehensive overview of visitor clicks, depicted not only as hot zones but as potential jumping boards to the next step in the conversion funnel system. <\/p>\n\n\n\n In other words, Glassbox also shows by how much different web elements impact the revenue stream of each page, leading you to make better decisions on what to keep, what elements to change, and what to remove with surgical-level accuracy.<\/p>\n\n\n\n On top of that, the conversion analytics platform also dabbles in what it calls tagless data capture<\/em>, which is essentially an improved version of Google Tag Manager, and it doesn\u2019t require any continuous IT involvement for the service to keep working as intended. It tracks clicks, taps, hovers, and other complex gestures in real time, providing a granular deep dive into people\u2019s on-site behavior without missing any critical bits.<\/p>\n\n\n\n Lastly, Glassbox\u2019s heatmap capabilities also work with mobile devices and operating systems, extending the range of what\u2019s possible even while you\u2019re casually strolling in the park.<\/p>\n\n\n\n Target Audience:<\/strong> Glassbox\u2019s innovative feature set is particularly appealing to mobile-first developers, large-scale organizations, and high-traffic online businesses planning to extend their heatmap capabilities and gain a deeper understanding of on-site behavior across multiple web and application platforms.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Microsoft Clarity:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Microsoft Clarity:<\/strong><\/p>\n\n\n\n Microsoft Clarity is a powerful tool that offers a complete web analytics package, including highly detailed heatmaps, visually enhanced session recordings, and advanced attention maps\u2014at zero cost. There\u2019s a demo tour where you can explore Clarity\u2019s core features to evaluate whether the tool fulfills your business needs, with presumably real data from the Microsoft Clarity landing page.<\/p>\n\n\n\n The platform\u2019s dashboard uses machine learning to automatically highlight unusual user behaviors, such as frustration clicks, excessive scrolling, or immediate page bounces, offering a helping hand in identifying problematic UX elements and possible suggestions on how to fix them. Additionally, its comprehensive filtering tools allow you to further segment user data according to a specific time frame, OS, device, location, browser, new or returning users, or a unique user ID assigned by Clarity. This opens the door for a deeper analysis without limits on the features you can use.<\/p>\n\n\n\n Clarity is fully GDPR and CCPA compliant, meaning that it anonymizes sensitive user data and leverages asynchronous JavaScript code for faster page loads. However, the platform openly states it\u2019ll use that data to train existing or new Microsoft AI models and improve upcoming products, at its discretion. Lastly, MS Clarity also easily integrates with GA4 for a more streamlined analytics experience across multiple platforms.<\/p>\n\n\n\n Target Audience: <\/strong>Microsoft Clarity is a great pick for bloggers, individuals, and mid-sized businesses on a shoestring budget who also feel comfortable sharing their anonymized customer data with Microsoft in exchange for a surprisingly capable heatmap and user behavior analytics tool.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Fullstory:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Fullstory:<\/strong><\/p>\n\n\n\n Fullstory\u2019s heatmap-focused feature set offers a modernized approach to analyzing visitor behavior for your website or application, including classic heatmaps, scroll maps, and rage clicks. Combined with its powerful filtering options, the tool can help with important design decisions and reveal subtle clues about how to refine an existing UI without rebuilding the site or app from scratch.<\/p>\n\n\n\n Apart from a few minor UI quirks, Fullstory works as intended. It has all the necessary features and requirements expected of a modern heatmap tool, and it doesn\u2019t radically stand out from some of the other competitors on this list. However, its powerful user segmentation options allow you to really dive deep into, in its own words, the \u201cwhy\u201d behind user behavior patterns. As a result, you can better diagnose and solve both common and rare UX\/UI problems as they arise.<\/p>\n\n\n\n Target Audience: <\/strong>Fullstory\u2019s ideal user base consists of brand marketers, software engineers, UX\/UI designers, and customer support teams seeking to improve digital experiences through detailed user behavior analytics.<\/p>\n\n\n\n Pricing:<\/strong><\/p>\n\n\n\n What I personally LIKE about Hotjar:<\/strong><\/p>\n\n\n\n What I personally DISLIKE about Hotjar:<\/strong><\/p>\n\n\n\n Hotjar is a professional web analytics platform that offers a wide range of tools, including heatmaps, session recordings, user feedback and poll forms, and trend tracking. Unfortunately, it doesn\u2019t have a built-in A\/B testing module, but it makes up for it with robust integration with other testing tools and platforms to deliver a more complete experience.<\/p>\n\n\n\n In terms of heatmaps, you can easily switch between visitor hot zones and session recordings to understand the specific context behind each click. Additionally, you can also launch surveys, polls, and forms to gather information directly from your user base. Hotjar is also championing trend tracking, or using existing data to extrapolate visitor pain points and offer solutions in the same breath.<\/p>\n\n\n\n Target Audience: <\/strong>Hotjar is a great tool for novice conversion specialists or up-and-coming brand marketers to test their mettle before graduating to more advanced platforms for improved performance.<\/p>\n\n\n\n After spending some time with each tool, a few contenders rose above the rest. Here are the top three heatmap tools<\/a> you simply can\u2019t go wrong with.<\/p>\n\n\n\n The Crazy Egg Heatmap Tool stands in a league of its own. The combined power of its slick and intuitive UI, extensive heatmap features, and diverse report types all come together to produce the most streamlined data analytics experience you could ask for from a tool of this caliber. It\u2019s my preferred choice as the best overall heatmap tool by a wide margin.<\/p>\n\n\n\n Crowned as the most advanced analytics platform for native mobile app users, on top of its best-in-class API and SDK integrations, Glassbox is currently the most logical choice if you want to monitor how mobile users behave on your site. Other notable features of the platform include audience segmentation, A\/B testing, zone analysis, interaction maps, exposure tracking, and side-by-side maps to compare data across different segments and time periods.<\/p>\n\n\n\n Given that it\u2019s free to use forever, Microsoft Clarity is the obvious choice for individuals, teams, or organizations that want to get all the perks of a quality heatmap tool without dishing out a dime. And it\u2019s not like Clarity is inferior either: it offers a great feature set, is easy to install, and it supports most major browsers and operating systems. It\u2019s my third and final choice as the top pick among the seven heatmap tools.<\/p>\n\n\n\n As one of the original conversion rate<\/a> champions since 2005, Crazy Egg has steadily grown into a leading authority on website analytics. It features a full set of detailed heatmap tools, multiple heatmap types, all major A\/B testing<\/a> configurations, and a visual data output you can always rely on.<\/p>\n\n\n\n Today, Crazy Egg stands as a leading provider of web analytics services, with a free forever plan<\/a> that lets you understand exactly what\u2019s happening on your site. Heatmap tools and A\/B testing come with paid plans (there is a 30-day free trial), and have been trusted by thousands of clients around the world for nearly 20 years. The install is simple, the reports require minimal configuration, and you will be able to demystify visitor behavior until conversion rate optimization<\/a> becomes an instinctive part of everyday workflow.<\/p>\n","protected":false},"excerpt":{"rendered":" Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click…<\/p>\n","protected":false},"author":268,"featured_media":103037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-40774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"yoast_head":"\n\n
s<\/s> at $29 per month and includes<\/s> 5 heatmap reports, 50 recordings, and up to 5K pageviews monthly.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n\n\n\n\n
\n
<\/p>\n\n\n\n2. Lucky Orange<\/a>: Best for Dynamic Heatmap Analysis<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
3. Mouseflow<\/a>: Best for UX\/UI Optimization<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
4. Glassbox<\/a>: Best for Mobile Heatmaps<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
5. Microsoft Clarity<\/a>: Best for Users on a Zero Budget<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
6. Fullstory<\/a>: Best for User Segmentation<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
7. Hotjar<\/a>: Best for Novice Conversion Specialists<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
<\/figure>\n\n\n\n\n
\n
My Verdict: Which Is the Best Heatmap Tool?<\/h2>\n\n\n\n
Best overall: Crazy Egg<\/h3>\n\n\n\n
Best for analyzing mobile heatmaps: Glassbox<\/h3>\n\n\n\n
Best for users on a tight budget: Microsoft Clarity<\/h3>\n\n\n\n
Why Trust Crazy Egg?<\/h2>\n\n\n\n