{"id":40353,"date":"2018-06-28T14:54:51","date_gmt":"2018-06-28T14:54:51","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=40353"},"modified":"2026-01-06T15:14:44","modified_gmt":"2026-01-06T23:14:44","slug":"get-email-subscribers","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/get-email-subscribers\/","title":{"rendered":"8 Effective Tips to Get More Email Subscribers by Increasing Conversions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40358\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075044\/email-subscribers-2.jpg\" alt=\"email-subscribers-2\" width=\"900\" height=\"589\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075044\/email-subscribers-2.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075044\/email-subscribers-2-300x196.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075044\/email-subscribers-2-768x503.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>My <a href=\"https:\/\/www.crazyegg.com\/blog\/killer-email-list\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I\u2019ve converted many subscribers to paying clients.<\/p>\n<p>I started in the same place as everyone else, though: zero email subscribers.<\/p>\n<p>Whether your list includes 10 subscribers, 100 subscribers, or 1 million subscribers, you probably want more. That\u2019s the nature of marketing. So, how can you increase conversions to build an email list further?<\/p>\n<p>That\u2019s the question I\u2019m going to answer today. I\u2019ll cover several topics, so here\u2019s a list in case you want to skip around:<\/p>\n<ul>\n<li><a href=\"#get-email-subscribers\">How to Get Subscribers by Increasing Your Conversions<\/a><\/li>\n<li><a href=\"#email-subscribers-how-many\">How to Decide How Many Email Subscribers You Should Have<\/a><\/li>\n<li><a href=\"#buy-email-subscribers\">Why Buy Email Subscribers Isn\u2019t a Good Idea<\/a><\/li>\n<li><a href=\"#crazy-egg-tools-email-subscribers\">How Crazy Egg Tools Can Help You Improve Your Email List<\/a><\/li>\n<\/ul>\n<h2><a id=\"get-email-subscribers\"><\/a>How to Get More Email Subscribers By Increasing your Conversions<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40365\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075056\/email-subscribers-9.jpg\" alt=\"email-subscribers-9\" width=\"900\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075056\/email-subscribers-9.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075056\/email-subscribers-9-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075056\/email-subscribers-9-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u201cConversion\u201d can mean a lot of different things:<\/p>\n<ul>\n<li>Email subscription<\/li>\n<li>Requests for sales calls<\/li>\n<li>Purchases<\/li>\n<li>Free demo trials<\/li>\n<\/ul>\n<p>For this article, I\u2019m going to focus on email conversions. You\u2019re collecting leads by inviting people to sign up for your email list.<\/p>\n<p>In most cases, you\u2019ll use a <a href=\"https:\/\/www.crazyegg.com\/blog\/lead-magnet\/\" target=\"_blank\" rel=\"noopener\">lead magnet<\/a> or some other incentive to increase email subscribers. A lead magnet can be anything \u2014 discount code, free shipping offer, ebook, toolkit, calculator \u2014 that your prospect will find valuable.<\/p>\n<p>I\u2019ll cover lead magnets in more detail later, but for now, start brainstorming potential magnets. Think about your audience, product, and business model for reference, then decide what your visitors might find most appealing.<\/p>\n<p>To get more email subscribers, you need an optimized conversion funnel. It might start with a lead magnet, but how you present the magnet will impact conversions. Consequently, you need a more holistic approach than building a lead magnet and hoping people will sign up.<\/p>\n<p>Let\u2019s look at some of the most effective ways to increase your conversions and get more email subscribers fast.<\/p>\n<h3>1. Characterize your potential email subscriber<\/h3>\n<p>You\u2019ll get more email subscribers if you know your audience well. Develop a <a href=\"https:\/\/blog.alexa.com\/10-buyer-persona-examples-help-create\/\" target=\"_blank\" rel=\"noopener\">buyer persona<\/a> for each \u201ccharacter\u201d who might be interested in your products or services.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40371\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075111\/email-subscribers-15.png\" alt=\"email-subscribers-15\" width=\"620\" height=\"462\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075111\/email-subscribers-15.png 620w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075111\/email-subscribers-15-300x224.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Each buyer persona represents a member of your target audience. You might have just one or two personas, while other businesses might have 10 or more.<\/p>\n<p>For instance, let\u2019s say that you have an e-commerce store where you sell sporting goods. A teenage customer playing high school sports would be a different persona from a middle-aged man who plays pickup basketball on the weekends.<\/p>\n<p>More importantly, you would market to those people differently. Each buyer persona will respond to different products, offers, and messaging.<\/p>\n<h3>2. Figure out how your users are navigating your website<\/h3>\n<p>You can learn a lot about your website visitors by checking out reports in Google Analytics. A <a href=\"https:\/\/sporkmarketing.com\/390\/google-analytics-visitors-traffic-sources\/\" target=\"_blank\" rel=\"noopener\">traffic report<\/a> will show you the sources for all your traffic and what percentage of your total traffic each referral source represents.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40370\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075108\/email-subscribers-14.png\" alt=\"email-subscribers-14\" width=\"673\" height=\"330\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075108\/email-subscribers-14.png 673w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075108\/email-subscribers-14-300x147.png 300w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Based on this data, you can optimize popular pages with compelling lead capture forms and CTAs. You might also offer a different lead magnet based on the individual page\u2019s content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your most popular blog post is a primer on landscape photography. It\u2019s been widely shared on social and gets tons of organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know you\u2019re attracting beginner shutterbugs based on the page content, so you create a lead magnet for beginners who are interested in photography.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might also <a href=\"https:\/\/www.crazyegg.com\/snapshots?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">use heatmaps on your website<\/a> to figure out where the clicking activity takes place. Use that information to decide where to put critical elements that result in more email subscribers, such as calls to action for your newsletter.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40367\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075102\/email-subscribers-11.png\" alt=\"email-subscribers-11\" width=\"677\" height=\"285\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075102\/email-subscribers-11.png 677w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075102\/email-subscribers-11-300x126.png 300w\" sizes=\"(max-width: 677px) 100vw, 677px\" \/><\/p>\n<p>Once you have a better picture of the flow of traffic through your website, you can <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">optimize key pages for conversions<\/a>.<\/p>\n<p>For instance, you might learn that the most activity occurs above the fold on your web pages. You\u2019ll know that users don\u2019t like to scroll, so you\u2019ll need to include your email CTA as close to the top of the page as possible.<\/p>\n<p>If nobody\u2019s interacting with your email CTA, maybe you need to make it more distinctive. Test different colors, imagery, and CTA text.<\/p>\n<h3>3. Don&#8217;t confuse your readers with web forms<\/h3>\n<p>Web forms need to be intuitive and easy to fill out. Otherwise, your website visitors won\u2019t bother to fill them out.<\/p>\n<p>Often, marketers unintentionally confuse their readers. For instance, using CAPTCHA to verify human traffic on your site might seem like a good thing, but what if the CAPTCHA is impossible \u2014 or even just difficult \u2014 to discern?<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40364\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075054\/email-subscribers-8.png\" alt=\"email-subscribers-8\" width=\"406\" height=\"265\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075054\/email-subscribers-8.png 323w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075054\/email-subscribers-8-300x196.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p>Additionally, be very clear about why your users are filling out the form. You want more email subscribers, so you\u2019re offering an incentive. Tell your readers in clear language what they can expect.<\/p>\n<p>Let\u2019s say you\u2019re offering a whitepaper as a lead magnet. Tell the reader how the paper will be delivered (e.g. a link on the next screen, a download in an email, etc.). That way, there are no miscommunications.<\/p>\n<p>The new GDPR rules can also be confusing. You have to ask your subscribers whether they want to hear from you apart from your lead magnet. In this video, I explain how GDPR can impact your business and email collection practices.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"WHAT is Data Protection? 4 (Simple) Tips to Get Your Company GDPR Compliant\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XJ1h7mGVLc4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3>4. Offer unique lead magnets<\/h3>\n<p>A lead magnet should offer so much value that your target customer can\u2019t resist it. Don\u2019t throw something together in 10 minutes and hope it works.<\/p>\n<p>Start with the buyer personas I talked about earlier. Ideally, you\u2019ll have a lead magnet for each of them.<\/p>\n<p>We\u2019ll go back to my sporting goods e-commerce store example. What kind of lead magnet might your prospects want?<\/p>\n<ul>\n<li>A teenage basketball player might want a guide to the hottest basketball shoes.<\/li>\n<li>Middle-aged men who run on the weekends might want a guide to optimum pulse and respiration during cardiovascular exercise.<\/li>\n<li>Young mothers who want to stay fit could benefit from an illustrated list of quick exercises.<\/li>\n<\/ul>\n<p>A lead magnet shouldn\u2019t be something you want to create. It should be something your prospect wants to get his or her hands on <i>right now<\/i>.<\/p>\n<p>Survey other businesses in your industry or niche. Visit their websites and write down the types of lead magnets they offer. You want to create something entirely unique.<\/p>\n<h3>5. Optimize your landing pages<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40368\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075104\/email-subscribers-12.jpg\" alt=\"email-subscribers-12\" width=\"900\" height=\"900\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075104\/email-subscribers-12.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075104\/email-subscribers-12-150x150.jpg 150w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075104\/email-subscribers-12-300x300.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075104\/email-subscribers-12-768x768.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Visitors can wind up on your <a href=\"https:\/\/www.crazyegg.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a> for a variety of reasons. They might click on an email link, Facebook post, or paid search ad.<\/p>\n<p>The landing page needs to align with the referral source in design and content. For instance, if your Facebook post promises a free calculator download, your landing page better offer the same thing.<\/p>\n<p>Try to mimic the look in both style and function. Using similar colors and shapes will help with recognition and reassure the visitor that he or she is on the right page.<\/p>\n<p>Did you know that companies with <a href=\"https:\/\/serpstat.com\/blog\/how-to-use-landing-pages-for-successful-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">15 or more landing pages<\/a> get 55 percent more leads than those with 10 or fewer landing pages? Many businesses build just one landing page and assume it will cover all the bases. That\u2019s far from the truth.<\/p>\n<p>To see how your landing pages perform, track various metrics over time. Click-through rates tell you how many people acted on the CTA on your landing page. You can track that data with Google Analytics.<\/p>\n<p><span style=\"font-weight: 400;\">For long-form landing pages, <a href=\"https:\/\/www.crazyegg.com\/overview?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">run a scroll map report<\/a>. You\u2019ll see where visitors lose interest or decide to sign up.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40372\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075113\/email-subscribers-16.png\" alt=\"email-subscribers-16\" width=\"731\" height=\"404\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075113\/email-subscribers-16.png 731w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075113\/email-subscribers-16-300x166.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>Heat maps and confetti maps can also prove useful. You want to see exactly how people behave on your site so you can deliver what they expect or need.\u00a0<span style=\"font-weight: 400;\">To see an example of all these user behavior reports in action, you can experiment with this <\/span><a href=\"https:\/\/app.crazyegg.com\/demo?utm_source=google&amp;utm_campaign=blog\"><span style=\"font-weight: 400;\">demo page<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve collected sufficient data and have an idea of what changes you would like to make to your site to increase email signups, you can start <\/span><a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> your landing pages so you know which versions of each test produce more email subscribers.<\/span><\/p>\n<h3>6. Try an exit popup<\/h3>\n<p><span style=\"font-weight: 400;\">Another way to boost your number of email subscribers<\/span><span style=\"font-weight: 400;\"> by improving your signup conversion rate is to create an <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/exit-popup\/\"><span style=\"font-weight: 400;\">exit popup<\/span><\/a><span style=\"font-weight: 400;\">.The popup only appears when someone tries to leave your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the \u201cCreate Email\u201d goal and ask people to sign up for your newsletter or you can promote a specific product. When someone buys from you, you collect his or her email address, which results in more subscribers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just make sure you use a tick box so customers agree to hear from you for promotional purposes. Stress your lead magnet or other subscription benefits.<\/span><\/p>\n<p>You\u2019ve probably seen thousands of exit popups. Here\u2019s an example from <a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"noopener\">Hello Bar<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40362\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075051\/email-subscribers-6.png\" alt=\"email-subscribers-6\" width=\"1335\" height=\"624\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075051\/email-subscribers-6.png 1335w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075051\/email-subscribers-6-300x140.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075051\/email-subscribers-6-768x359.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075051\/email-subscribers-6-1024x479.png 1024w\" sizes=\"(max-width: 1335px) 100vw, 1335px\" \/><\/p>\n<p>You can design your exit popup however you want, but it needs to grab your visitors\u2019 attention. As Hello Bar reveals, 98 percent of your visitors will leave your site without doing anything at all. An exit popup gives visitors another chance to convert.<\/p>\n<p>Try using appealing images, rounded CTA buttons, and contrasting colors to garner more attention. You can also ask leading questions to guide your visitor into a conversation in the popup. At the end, present your CTA for an email signup.<\/p>\n<p>Use the CTA button to take visitors to your signup form. If you\u2019re offering a lead magnet, ensure you mention it on the popup.<\/p>\n<h3>7. Know how to use your posts with highest traffic<\/h3>\n<p>Your blog can become an amazing tool for getting more email subscribers if you know how to use it. Each post creates a new opportunity to convert a consumer.<\/p>\n<p>Blog posts are generally the longest, most SEO-optimized pages on a website. They have lots of text and valuable information \u2014 when written correctly \u2014 so they attract organic traffic.<\/p>\n<p>At Quicksprout, for instance, we\u2019ve optimized our blog posts to include sidebar CTAs at the exact right spot based on scroll and heat maps.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40366\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075058\/email-subscribers-10.png\" alt=\"email-subscribers-10\" width=\"1020\" height=\"328\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075058\/email-subscribers-10.png 1020w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075058\/email-subscribers-10-300x96.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075058\/email-subscribers-10-768x247.png 768w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/><\/p>\n<p>We\u2019ve used that space to collect email addresses before, but now it\u2019s a CTA for getting me to speak at your event.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40360\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075047\/email-subscribers-4.png\" alt=\"email-subscribers-4\" width=\"333\" height=\"288\" \/><\/p>\n<p>We do something similar on the <a href=\"https:\/\/www.crazyegg.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Crazy Egg blog<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40369\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075106\/email-subscribers-13.png\" alt=\"email-subscribers-13\" width=\"420\" height=\"248\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075106\/email-subscribers-13.png 420w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075106\/email-subscribers-13-300x177.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/p>\n<p>And you\u2019ll see a similar CTA at the ends of our blog posts.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40357\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075041\/email-subscribers-1.png\" alt=\"email-subscribers-1\" width=\"580\" height=\"187\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075041\/email-subscribers-1.png 580w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075041\/email-subscribers-1-300x97.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Even if you don\u2019t want to add subscribe forms to every post on your website, optimize your top-performing blog posts. Check Google Analytics to make sure you know your stats, then determine where your CTA should go.<\/p>\n<h3>8. Add social proof to build trust<\/h3>\n<p>Social proof has become increasingly important, especially in an age when people don\u2019t like giving out their contact information. There are several forms of social proof:<\/p>\n<ul>\n<li>Written, spoken, or video testimonials<\/li>\n<li>Logos of brands you\u2019ve worked with<\/li>\n<li>Numbers (e.g. \u201cJoin 30,000 other subscribers\u2026)<\/li>\n<li>Quotes from experts and thought leaders<\/li>\n<li>Reviews from satisfied customers<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to include it all on your landing pages and near your CTAs, but incorporating one or two types of social proof can help boost conversions. You\u2019ll get more email subscribers because people feel more comfortable now that they know your reputation.<\/span><\/p>\n<p>Writing for <a href=\"https:\/\/instapage.com\/blog\/landing-page-social-proof-marketing\" target=\"_blank\" rel=\"noopener\">Instapage<\/a>, Marcus Johnson says, \u201cThe power of social proof is undeniable, and it could be the key to optimizing your next marketing campaign.\u201d He cites <a href=\"https:\/\/www.wrike.com\/\" target=\"_blank\" rel=\"noopener\">Wrike<\/a> as an excellent example of social proof on a landing page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40361\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075049\/email-subscribers-5.png\" alt=\"email-subscribers-5\" width=\"780\" height=\"420\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075049\/email-subscribers-5.png 780w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075049\/email-subscribers-5-300x162.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075049\/email-subscribers-5-768x414.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>You could just as easily incorporate a quote from a satisfied customer or display your average Yelp review. It all depends on what type of social proof will most impact your audience. <a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">A\/B testing can help identify the best forms<\/a> of social proof for your site.<\/p>\n<h2><a id=\"email-subscribers-how-many\"><\/a>How to Decide How Many Email Subscribers You Need<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40359\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075046\/email-subscribers-3.jpg\" alt=\"email-subscribers-3\" width=\"900\" height=\"507\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075046\/email-subscribers-3.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075046\/email-subscribers-3-300x169.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075046\/email-subscribers-3-768x433.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>How many subscribers do you need? Enough to reach your business goals. In other words, you want to build up as many leads as possible so you have the opportunity to sell more products.<\/p>\n<p>Let\u2019s say you have 100,000 subscribers and an email click-through rate of 5 percent. This means your emails go out to 100,000 people, and 5 percent of them click on your CTA in those emails.<\/p>\n<p>We\u2019ll go on to say that your website has a <a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener\">conversion rate<\/a> of 2 percent. This means that 5,000 people will click on your email CTA, and 100 of them will buy your product. If your product costs $100, you\u2019ll generate $10,000 in revenue.<\/p>\n<p>This is a simplistic breakdown, but you get the point.<\/p>\n<p>Crunch numbers to figure out what goal you should set for email subscribers. However, remember that you can never have enough. You\u2019ll have to scrub your email list from time to time, which means removing inactive email addresses, to protect your reputation. Email collection will continue through the life of your business until email becomes obsolete.<\/p>\n<h2><a id=\"buy-email-subscribers\"><\/a>Why Buying Email Subscribers Isn&#8217;t a Good Idea<\/h2>\n<p>You should never buy email subscribers. That\u2019s like paying 100 people $10 each to walk into your brick-and-mortar store. They\u2019re going in for the money \u2014 not the merchandise. How many do you think will actually buy something?<\/p>\n<p>Buying email subscribers results in a highly unqualified list. Worse, the people on that list don\u2019t really want to hear from you because they never actually signed up for your emails.<\/p>\n<p>\u201cBut what if some of them end up buying from me?\u201d you ask. Well, it can happen. But it\u2019s not worth the cost.<\/p>\n<p>When you buy email subscribers, you\u2019re more likely to get on email clients\u2019 blacklists. Gmail and other clients might send your emails to the promotions tab, but they\u2019re more likely to send them straight to spam.<\/p>\n<p>This is because the people who know they didn\u2019t sign up to receive your emails will send your messages to spam. Email clients track this activity and mark your email address as a spammer.<\/p>\n<p>You\u2019ll also get an inflated impression of your total leads. The number of <a href=\"https:\/\/www.crazyegg.com\/blog\/how-to-generate-leads\/\" target=\"_blank\" rel=\"noopener\">qualified leads<\/a> diminishes quickly when you\u2019re buying email addresses.<\/p>\n<h2><a id=\"crazy-egg-tools-email-subscribers\"><\/a>How Crazy Egg Tools Can Help You Improve Your Email List<\/h2>\n<p>Crazy Egg is a set of <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">conversion rate optimization<\/a> tools. You can use it to get more email subscribers by optimizing your site for conversions.<\/p>\n<p>Let\u2019s say, for instance, that you don\u2019t know where to put your email signup link or form. Use a heatmap to figure out the areas where website visitors click the most. That will tell you where their attention goes upon arriving on your site so you can set up your email form strategically.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40363\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075053\/email-subscribers-7.png\" alt=\"email-subscribers-7\" width=\"700\" height=\"356\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075053\/email-subscribers-7.png 590w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075053\/email-subscribers-7-300x153.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>After you\u2019ve run heat maps and other reports, use the data to A\/B test your website pages. You can change any element you wish for each test, from colors and fonts to offers and headlines. The more you test, the more refined your email collection process becomes.<\/p>\n<h2>Conclusion<\/h2>\n<p>Getting more email subscribers requires an optimized conversion process. You have to give website visitors a reason to convert on your offer, whether it\u2019s a lead magnet or a discount.<\/p>\n<p>Incentivizing conversions will help you collect more email addresses. The more, the better. Set a goal for email collection by figuring out how many emails you need to reach your revenue targets for a given time period.<\/p>\n<p>For reference, here is a checklist of my eight tips for getting more email subscribers:<\/p>\n<ol>\n<li>Characterize your potential email subscribers<\/li>\n<li>Figure out how your users are navigating your website<\/li>\n<li>Don\u2019t confuse your readers with<span style=\"font-weight: 400;\">\u00a0complicated<\/span>\u00a0<a href=\"https:\/\/www.crazyegg.com\/blog\/form-design\/\" target=\"_blank\" rel=\"noopener\">web forms<\/a><\/li>\n<li>Offer unique lead magnets<\/li>\n<li>Optimize your landing pages<\/li>\n<li>Try an exit popup<\/li>\n<li>Know how to use your posts with the highest traffic<\/li>\n<li>Add social proof to build trust<\/li>\n<\/ol>\n<p>It\u2019s never a good idea to buy email subscribers. It might seem like an effective shortcut, but it can harm your reputation and leave you with very few sales.<\/p>\n<p>Instead, use Crazy Egg tools to figure out how to optimize your conversion funnel and learn how to gain subscribers fast. Where should your signup forms go? How should you format your landing pages? Heat maps, scroll maps, and other reports can show you where the best opportunities lie.<\/p>\n<p>Implement my nine tips on getting more email subscribers so you can boost your sales and keep your business profitable for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I\u2019ve&#8230;<\/p>\n","protected":false},"author":279,"featured_media":40365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-40353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Advanced Tips to Get More Email Subscribers Fast<\/title>\n<meta name=\"description\" content=\"Do you want to get more email subscribers? 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Check out this guide to learn by best techniques for adding to your email list by increasing email conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/get-email-subscribers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-28T14:54:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T23:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/28075056\/email-subscribers-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hiten Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hnshah\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiten Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/\"},\"author\":{\"name\":\"Hiten Shah\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/c1969663812802521ba57624887e9df6\"},\"headline\":\"8 Effective Tips to Get More Email Subscribers by Increasing Conversions\",\"datePublished\":\"2018-06-28T14:54:51+00:00\",\"dateModified\":\"2026-01-06T23:14:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/\"},\"wordCount\":2721,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/28075056\\\/email-subscribers-9.jpg\",\"articleSection\":[\"Conversion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/\",\"name\":\"9 Advanced Tips to Get More Email Subscribers Fast\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/get-email-subscribers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/28075056\\\/email-subscribers-9.jpg\",\"datePublished\":\"2018-06-28T14:54:51+00:00\",\"dateModified\":\"2026-01-06T23:14:44+00:00\",\"description\":\"Do you want to get more email subscribers? 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