{"id":40155,"date":"2020-03-20T01:12:00","date_gmt":"2020-03-20T05:12:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=40155"},"modified":"2026-01-06T15:14:39","modified_gmt":"2026-01-06T23:14:39","slug":"how-to-increase-online-sales","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/how-to-increase-online-sales\/","title":{"rendered":"How to Increase Online Sales Fast (Guide)"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"900\" height=\"596\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173607\/how-to-increase-online-sales-1.jpg\" alt=\"how-to-increase-online-sales-1\" class=\"wp-image-40163\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173607\/how-to-increase-online-sales-1.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173607\/how-to-increase-online-sales-1-300x199.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173607\/how-to-increase-online-sales-1-768x509.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>Got an ecommerce business and need to increase sales <strong>right now<\/strong>?<\/p>\n\n\n\n<p>Look, it&#8217;s possible.<\/p>\n\n\n\n<p>Every business usually has a couple of quick hit revenue increases. The costs are low, the impact is large, and it&#8217;s an ongoing win that will help you every month going forward.<\/p>\n\n\n\n<p>I&#8217;ve got my best tips for increasing sales quickly below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Increase Online Sales Fast &#8211; The Best Ways<\/h2>\n\n\n\n<p>I\u2019ve worked with all kinds of companies \u2014 major retail, SaaS, service businesses, and more \u2014 and I\u2019ve learned a few things about how to increase online sales fast.<\/p>\n\n\n\n<p>You need an effective strategy that evolves over time as your business and your customers change.<\/p>\n\n\n\n<p>Growth is not always consistent. Even if consumers are spending more money online, they\u2019re not necessarily spending more money with <i>your business<\/i>. Even an industry giant like Target sees <a href=\"https:\/\/www.startribune.com\/target-in-store-sales-decline-predict-little-growth\/601230602\" target=\"_blank\" rel=\"noreferrer noopener\">huge peaks and valleys<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"639\" height=\"460\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173613\/how-to-increase-online-sales-4.png\" alt=\"how-to-increase-online-sales-4\" class=\"wp-image-40166\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173613\/how-to-increase-online-sales-4.png 639w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173613\/how-to-increase-online-sales-4-300x216.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want more peaks than valleys, you have to pay attention to research and data. You also have to focus on the <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">needs of your customers<\/span><\/a><span style=\"font-weight: 400;\"> over the needs of your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why I give away tons of free content. It\u2019s not because I have nothing else to do with my time. I give away content to establish my brand, spread brand awareness, gain trust, and build relationships with potential customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plus, I\u2019m encouraging <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/mind-blowing-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">reciprocity<\/span><\/a><span style=\"font-weight: 400;\">. If I\u2019m generous with my time and knowledge, customers often become generous with their cash. They want me to help them achieve the same results I\u2019ve gotten from my strategies.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/ThisIsSethsBlog\" target=\"_blank\" rel=\"noopener noreferrer\">Seth Godin<\/a>, a remarkable contributor to marketing worldwide, famously said, \u201cSelling to people who actually want to hear from you is more effective than interrupting strangers who don\u2019t.\u201d<\/p>\n\n\n\n<p>When I give away free content, I\u2019m connecting with people who really want to hear what I\u2019m saying.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can do the same with your own content. It\u2019s just one way to get more online sales fast. I\u2019ve also gathered a list of other techniques you can try.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reap trust<\/h3>\n\n\n\n<p>If you don\u2019t believe that trust matters in business, consider the number of companies that have experienced huge financial losses subsequent to data breaches. The average data breach <a href=\"https:\/\/www.csoonline.com\/article\/3251606\/data-breach\/what-does-stolen-data-cost-per-second.html\" target=\"_blank\" rel=\"noopener noreferrer\">costs a company about $3.6 million<\/a>.<\/p>\n\n\n\n<p>CSO contributor <a href=\"https:\/\/twitter.com\/michelledrolet2?lang=fr\" target=\"_blank\" rel=\"noopener noreferrer\">Michelle Drolet<\/a> notes, \u201cBreaches will happen, but how you act to mitigate them has a very real impact on the bottom line.\u201d If you can rebuild trust after it\u2019s broken, you won\u2019t suffer the same financial loss.<\/p>\n\n\n\n<p>The same goes for any breach of trust. When you break promises to your customers, provide false information, or fail to publish credible content, you lose trust.<\/p>\n\n\n\n<p>How do you build trust? There are a few best practices to follow.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"332\" height=\"344\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173616\/how-to-increase-online-sales-5.png\" alt=\"how-to-increase-online-sales-5\" class=\"wp-image-40167\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173616\/how-to-increase-online-sales-5.png 332w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173616\/how-to-increase-online-sales-5-290x300.png 290w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Keep your word<\/b>: Don\u2019t make promises you can\u2019t keep.<\/li>\n\n\n\n<li><b>Post trust badges<\/b>: Use SSL certificate badges and similar signs of trust.<\/li>\n\n\n\n<li><b>Remain transparent<\/b>: Provide insights into your company\u2019s inner workings.<\/li>\n\n\n\n<li><b>Respond to customers<\/b>: Answer help requests and customer support questions.<\/li>\n\n\n\n<li><b>Admit mistakes<\/b>: Don\u2019t try to cover things up. Tell people how you\u2019ll fix it.<\/li>\n\n\n\n<li><b>Publish case studies<\/b>: Show how you\u2019ve achieved great things.<\/li>\n\n\n\n<li><b>Cite sources in content<\/b>: Give credit where it\u2019s due.<\/li>\n<\/ul>\n\n\n\n<p>Focus on these best practices to forge trust between you and your customers. You might see your revenue climb as a result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on your target audience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Figuring out how to make more sales online requires understanding exactly what your target market needs and wants.<\/span><\/p>\n\n\n\n<p>Have you created a <a href=\"https:\/\/www.buyerpersona.com\/example-buyer-persona\" target=\"_blank\" rel=\"noopener noreferrer\">buyer persona<\/a> yet? If not, it\u2019s time to start. A buyer persona identifies a target consumer based on demographics, income, likes, dislikes, and other personal details.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"896\" height=\"524\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173628\/how-to-increase-online-sales-12.png\" alt=\"how-to-increase-online-sales-12\" class=\"wp-image-40174\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173628\/how-to-increase-online-sales-12.png 896w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173628\/how-to-increase-online-sales-12-300x175.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173628\/how-to-increase-online-sales-12-768x449.png 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<p>The more information you include in a buyer persona, the better, because you can target your audience more accurately. For instance, if you know that your target customer is a single mother with between one and three children, you can speak directly to her through marketing and advertising.<\/p>\n\n\n\n<p>The content begins to feel more personal.<\/p>\n\n\n\n<p>Let\u2019s say that you sell cooking utensils. A single mom might have many pain points in the kitchen, such as a lack of room for storage. If you have smaller tools built for smaller kitchens, or combination tools that take up less space, you could easily market to that buyer persona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Incorporate product videos<\/h3>\n\n\n\n<p>Product photos are great, especially if they\u2019re professionally shot. However, product videos can encourage customers to put even more merchandise in their virtual baskets.<\/p>\n\n\n\n<p>According to one case study, incorporating product videos increased the likelihood of a purchase by <a href=\"https:\/\/www.marketingprofs.com\/articles\/2017\/32314\/how-excellent-product-photography-and-videos-increase-e-commerce-sales\" target=\"_blank\" rel=\"noopener noreferrer\">144 percent<\/a>. The company, <a href=\"https:\/\/twitter.com\/stacksandstacks\" target=\"_blank\" rel=\"noopener noreferrer\">Stacksandstacks.com<\/a>, reveals that it\u2019s close to a 10-to-1 ROI.<\/p>\n\n\n\n<p>You don\u2019t have to create a video for every product you sell. You could focus on your one or two bestsellers.<\/p>\n\n\n\n<p>Additionally, depending on whether you\u2019re a product- or service-oriented business, you could create explainer, demo, how-to, or testimonial videos.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"187\" height=\"587\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173618\/how-to-increase-online-sales-6.png\" alt=\"how-to-increase-online-sales-6\" class=\"wp-image-40168\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173618\/how-to-increase-online-sales-6.png 187w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173618\/how-to-increase-online-sales-6-96x300.png 96w\" sizes=\"(max-width: 187px) 100vw, 187px\" \/><\/figure>\n\n\n\n<p>According to a Beehiiv study, incorporating video into emails can <a href=\"https:\/\/blog.beehiiv.com\/p\/video-email-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">increase click-through rates by as much as 300 percent.<\/a><\/p>\n\n\n\n<p>You don\u2019t need movie-production-quality equipment. In fact, you can create a product video using nothing more than a white sheet as a backdrop and your smartphone\u2019s camera.<\/p>\n\n\n\n<p>However, if you want better quality, you can find a local studio in which to record. You can also find video editors on sites like <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fiverr<\/a> who can perfect your video at a low price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deploy live chat<\/h3>\n\n\n\n<p>Live chat allows your customers to converse directly with you or a chat bot. Either way, they can ask pressing questions about your products or services and get answers in real time.<\/p>\n\n\n\n<p>Most live chat boxes look just like the instant messenger interfaces of old. They allow back-and-forth conversations<span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">but between brands and consumers rather than friends<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>When it comes to customer preference, live chat leads the field. A J.D. Power survey revealed that consumers overwhelmingly <a href=\"https:\/\/www.superoffice.com\/blog\/live-chat-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">prefer live chat<\/a> over email and social media communication.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"507\" height=\"284\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173631\/how-to-increase-online-sales-14.png\" alt=\"how-to-increase-online-sales-14\" class=\"wp-image-40176\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173631\/how-to-increase-online-sales-14.png 507w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173631\/how-to-increase-online-sales-14-300x168.png 300w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><\/figure>\n\n\n\n<p>If you offer live chat with trained professionals behind the screens, your business can nurture customers as if they were talking over the phone. Each interaction becomes an opportunity to convert the customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer a guarantee<\/h3>\n\n\n\n<p>Satisfaction guaranteed \u2014 it\u2019s not just a power ballad. Many online businesses use guarantees to help generate more sales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.landsend.com\/aboutus\/values\/?values=guaranteed\" target=\"_blank\" rel=\"noopener noreferrer\">Land\u2019s End<\/a>, a major online retailer, names its satisfaction guarantee as one of its core values. That\u2019s how important the guarantee is to how the company does business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"725\" height=\"220\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173630\/how-to-increase-online-sales-13.png\" alt=\"how-to-increase-online-sales-13\" class=\"wp-image-40175\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173630\/how-to-increase-online-sales-13.png 725w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173630\/how-to-increase-online-sales-13-300x91.png 300w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n\n<p>There\u2019s a reason for this.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you guarantee your product or service, you eliminate at least part of the risk in purchasing the item. Your customer doesn\u2019t have to worry about common objections, such as whether or not they\u2019ll like it or if it will hold up.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, it goes further than that.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">First, a guarantee sends the strong message that you stand behind your product or service. You\u2019re willing to guarantee it because you believe in its efficacy.<\/span> If you have a guarantee, you\u2019ll generate immediate trust.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Second, customers often don\u2019t return products even if they\u2019re dissatisfied. It takes time and effort to box up a product, buy a shipping label, arrange for the return, and check the Visa bill for the chargeback.<\/span><\/p>\n\n\n\n<p>Even if someone does return the product, you\u2019ve created goodwill. <\/p>\n\n\n\n<p>In the video below, I share three insider tips to help you offer a money-back guarantee without having to process tons of returns.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"3 Insider Tips: How to Give a Money Back Guarantee Without Getting a TON of Refunds\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pShdIROyWCE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.crazyegg.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Improve your website\u2019s user experience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The way a potential customer understands and navigates your website can be influenced by many aspects like page layout, mobile responsiveness, and form design.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you can\u2019t afford a good UX developer, you can improve your website\u2019s user experience on your own.<\/span><\/p>\n\n\n\n<p>Start by <a href=\"https:\/\/www.crazyegg.com\/overview?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">running heat maps and scroll maps through Crazy Egg<\/a>. They\u2019ll identify the parts of your website where people are most likely to engage.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"717\" height=\"462\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173626\/how-to-increase-online-sales-11.png\" alt=\"how-to-increase-online-sales-11\" class=\"wp-image-40173\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173626\/how-to-increase-online-sales-11.png 717w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173626\/how-to-increase-online-sales-11-300x193.png 300w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/figure>\n\n\n\n<p>You can make decisions about call-to-action placement, content length, sidebar inclusion, and navigation placement, among many other things. When you understand how people interpret and interact with your site, you can make more informed decisions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.crazyegg.com\/snapshots?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Start using Crazy Egg tools!<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Remove friction-creating elements on checkout pages<\/h3>\n\n\n\n<p>When a customer gets to the checkout page, you don\u2019t want anything to get in his or her way. If the customer gets distracted, irritated, or confused, you might lose a sale.<\/p>\n\n\n\n<p>For instance, many sites force you to create an account before you can purchase a product. For an ecommerce store, this might result in cart abandonment.<\/p>\n\n\n\n<p>Writing for Shopify, Paul Boag succinctly states that:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUsers didn\u2019t come to your site to create an account. They came to buy something.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>He suggests <a href=\"https:\/\/www.shopify.com\/partners\/blog\/reasons-for-an-abandoned-cart\" target=\"_blank\" rel=\"noopener noreferrer\">picking a better time to suggest creating an account<\/a>, using Module as an example.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"657\" height=\"367\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173620\/how-to-increase-online-sales-7.png\" alt=\"how-to-increase-online-sales-7\" class=\"wp-image-40169\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173620\/how-to-increase-online-sales-7.png 657w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173620\/how-to-increase-online-sales-7-300x168.png 300w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/figure>\n\n\n\n<p>Wait until after the sale, then invite the customer to create an account.<\/p>\n\n\n\n<p>Other elements of friction can include navigation menus, sidebars, and extraneous calls to action.<\/p>\n\n\n\n<p>If you require too many form fields, your customers might click away because they simply don\u2019t have time to fill out every one of them.\u00a0<span style=\"font-weight: 400;\">According to ecommerce research giant Baymard Institute, the <\/span><a href=\"https:\/\/baymard.com\/blog\/checkout-flow-average-form-fields\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">average form-field total for checkout pages is 14.88<\/span><\/a><span style=\"font-weight: 400;\">, which is two times more than necessary. <\/span><\/p>\n\n\n\n<p>Author Christian Holst says, \u201ca fully optimized checkout flow can be as short as 7 form fields.\u201d See if you can\u2019t eliminate a few fields on your checkout form.<\/p>\n\n\n\n<p>Streamline your checkout pages to reduce friction and distraction. If the page works without a particular element, remove it so the user stays focused on buying what he or she wants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nurture your email list with unique content<\/h3>\n\n\n\n<p>Marketers often stuff their emails full of advertising-type content, links to blog posts, and information about upcoming sales. That\u2019s all fine and good, but adding unique content and value to your email marketing strategy might be better.<\/p>\n\n\n\n<p>I recently received a marketing email from The Mission. It included a section with entirely new content that many subscribers would find valuable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"544\" height=\"360\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173624\/how-to-increase-online-sales-10.png\" alt=\"how-to-increase-online-sales-10\" class=\"wp-image-40172\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173624\/how-to-increase-online-sales-10.png 544w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173624\/how-to-increase-online-sales-10-300x199.png 300w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/figure>\n\n\n\n<p>There\u2019s a link to a longer article on the topic, but the content here is almost entirely original. It stands alone as valuable information.<\/p>\n\n\n\n<p>Consider writing unique content for your email marketing campaign instead of regurgitating old content. You can mix it up, but if you occasionally share something that\u2019s meant only for your subscribers, you might drum up more sales.<\/p>\n\n\n\n<p>Educational content isn\u2019t the only way to provide value. According to the most recent research I could find, about 80 percent of consumers <a href=\"https:\/\/www.web.com\/blog\/customers-subscribe-marketing-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to email newsletters<\/a> so they can get deals.<\/p>\n\n\n\n<p>Don\u2019t be stingy with discounts, free trials, coupon codes, and offers of free shipping. Even if you only offer them once a month, you\u2019ll likely see an uptick in sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Respond to your followers on all channels<\/h3>\n\n\n\n<p>Engagement is one of the most important metrics to track when it comes to online marketing. Your engagement is the amount of interaction you get from your subscribers, followers, and fans.<\/p>\n\n\n\n<p>Examples of engagement could include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook likes<\/li>\n\n\n\n<li>Retweets<\/li>\n\n\n\n<li>Blog comments<\/li>\n\n\n\n<li>Responses to social media posts<\/li>\n\n\n\n<li>Email replies<\/li>\n\n\n\n<li>Answers to polls and surveys<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s easy to track engagement on social media channels. Facebook Insights, for instance, will let you <a href=\"https:\/\/sproutsocial.com\/insights\/facebook-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">track engagement by post<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"772\" height=\"389\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173611\/how-to-increase-online-sales-3.png\" alt=\"how-to-increase-online-sales-3\" class=\"wp-image-40165\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173611\/how-to-increase-online-sales-3.png 772w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173611\/how-to-increase-online-sales-3-300x151.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173611\/how-to-increase-online-sales-3-768x387.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<p>While tracking your followers\u2019 engagement with you matters, so does your engagement with others. How often do you comment on blogs in your industry? When people leave comments on your Facebook posts, do you respond?<\/p>\n\n\n\n<p>Simply answering, \u201cThanks, glad you enjoyed it,\u201d to a comment that praises your latest blog post can spawn conversions. People know you appreciate them, so they become fans. Eventually, they might become customers.<\/p>\n\n\n\n<p>Referring to a <a href=\"https:\/\/www.adweek.com\/brand-marketing\/how-to-become-a-trusted-consumer-engagement-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce report<\/a>, Jon Suarez-Davis writes in AdWeek:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNearly 80 percent of consumers say the experience a company provides is as important as its products and services\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>If you provide a positive experience, you\u2019ll boost the online sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try Crazy Egg Testing Tools to Increase Your Online Sales<\/h2>\n\n\n\n<p>I know that you\u2019d love to learn how to increase online sales overnight, but although you can hasten the process with some of these tips, you also have to look at the long-haul view. When you collect accurate data, you can make better decisions for your business\u2019s future.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With Crazy Egg, you can analyze many aspects of your website, including UX. <\/span><a href=\"https:\/\/www.crazyegg.com\/snapshots?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">Heat maps<\/span><\/a><span style=\"font-weight: 400;\">, for instance, will tell you where a customer clicked on a link, such as a CTA. You\u2019ll also see where visitors stopped scrolling.<\/span><\/p>\n\n\n\n<p>Using this information, you can deduce the reasoning behind specific visitor behaviors. If most users only scroll down half the page, maybe they\u2019re bored by the content, or perhaps they prefer shorter content.<\/p>\n\n\n\n<p>Once you\u2019ve come to conclusions about user behavior, <a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">conduct A\/B tests<\/a>. Create two versions of a landing page, for instance, and change one element. It might be the positioning or the content of the CTA.<\/p>\n\n\n\n<p>When the A\/B test is finished, set up another test. You\u2019re testing just one variable at a time so you can perfect every aspect of the page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Figuring out how to increase online sales is simply a matter of <a href=\"https:\/\/www.crazyegg.com\/blog\/understand-your-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">getting to know your audience<\/a> and building rapport with them. If you have a great product or service and you provide commendable customer service, you can boost your sales.<\/p>\n\n\n\n<p>I\u2019ve provided you with several great techniques with which to grow your sales.<\/p>\n\n\n\n<p>Create and post <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-boosting-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">product videos<\/a>, use live chat, offer a guarantee, and make sure your website\u2019s <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a> is as smooth and frictionless as possible.<\/p>\n\n\n\n<p>It also helps to nurture your email list by providing unique incentives. Test popups to see how they impact your conversion levels, and respond to your followers any time they reach out to you.<\/p>\n\n\n\n<p>Most importantly, collect and analyze as much data as possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.crazyegg.com\/snapshots?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Create heatmaps<\/b><\/a><b>, scroll maps, and confetti maps with Crazy Egg<\/b>. Figure out how website visitors behave on your site so you know where to put the most important information, such as calls to action.<\/p>\n\n\n\n<p>After you\u2019ve run your tests and compiled the data, make changes based on what you\u2019ve learned. You can then create two versions of each page and A\/B test their elements one by one. <a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing only works when you have data<\/a> to back up your decisions in the first place.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you\u2019re consistent with these techniques, you can increase online sales consistently.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Got an ecommerce business and need to increase sales right now? Look, it&#8217;s possible. Every business usually has a couple of quick hit revenue increases&#8230;.<\/p>\n","protected":false},"author":279,"featured_media":40163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-40155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Online Sales Fast in 2018 (The Best Techniques)<\/title>\n<meta name=\"description\" content=\"Do you want to learn how to increase online sales? 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I\u2019m offering my best techniques for boosting sales for a small or a big business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/how-to-increase-online-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T05:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T23:14:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/15173607\/how-to-increase-online-sales-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hiten Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hnshah\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiten Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/\"},\"author\":{\"name\":\"Hiten Shah\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/c1969663812802521ba57624887e9df6\"},\"headline\":\"How to Increase Online Sales Fast (Guide)\",\"datePublished\":\"2020-03-20T05:12:00+00:00\",\"dateModified\":\"2026-01-06T23:14:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/\"},\"wordCount\":2419,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/15173607\\\/how-to-increase-online-sales-1.jpg\",\"articleSection\":[\"Conversion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/\",\"name\":\"How to Increase Online Sales Fast in 2018 (The Best Techniques)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/how-to-increase-online-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/15173607\\\/how-to-increase-online-sales-1.jpg\",\"datePublished\":\"2020-03-20T05:12:00+00:00\",\"dateModified\":\"2026-01-06T23:14:39+00:00\",\"description\":\"Do you want to learn how to increase online sales? 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