{"id":40045,"date":"2020-03-27T09:12:00","date_gmt":"2020-03-27T13:12:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=40045"},"modified":"2026-01-06T15:14:39","modified_gmt":"2026-01-06T23:14:39","slug":"exit-popup","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/exit-popup\/","title":{"rendered":"How to Create an Effective Exit Popup and Get More Conversions"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40095\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/12155927\/exit-popup-example.png\" alt=\"exit popup\" width=\"700\" height=\"540\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/12155927\/exit-popup-example.png 700w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/12155927\/exit-popup-example-300x231.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>What if you could boost email signups by <b>1,375 percent<\/b> (or more)?<\/p>\n<p>It works on every site, can be set up in less than an hour, works forever, and catapults your signups rates.<\/p>\n<p>For boosting your email signups, nothing works as well as this one tactic.<\/p>\n<p>What if I told you that the secret to those kinds of results lies in something as simple as an <a href=\"https:\/\/www.crazyegg.com\/blog\/convert-bouncing-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">exit popup<\/a>?<\/p>\n<p>Craft blogger Nikki McGonigal used to just have an email signup <a href=\"https:\/\/www.crazyegg.com\/blog\/form-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">form<\/a> in her website\u2019s sidebar. Then she <a href=\"https:\/\/blog.aweber.com\/email-marketing\/easy-secret-more-subscribers.htm\" target=\"_blank\" rel=\"noopener noreferrer\">added an exit popup<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40069\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154104\/exit-popup-6.png\" alt=\"exit-popup-6\" width=\"571\" height=\"374\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154104\/exit-popup-6.png 464w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154104\/exit-popup-6-300x197.png 300w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p><b>Her conversion rate increased by more than 1,300 percent.<\/b><\/p>\n<p>Before you dismiss her results as industry related or as an aberration, you should know that businesses in just about every industry use exit popups.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40078\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154125\/exit-popup-15.png\" alt=\"exit-popup-15\" width=\"454\" height=\"354\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154125\/exit-popup-15.png 405w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154125\/exit-popup-15-300x234.png 300w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<p>How do you get\u00a0<a href=\"https:\/\/www.crazyegg.com\/blog\/exit-popup\/\" target=\"_blank\" rel=\"noopener noreferrer\">results from exit popups<\/a>? I\u2019m going to walk you through the whole process, but feel free to skip around if you\u2019d like:<\/p>\n<ul>\n<li><a href=\"#what-is-exit-popup\">What Is an Exit Popup?<\/a><\/li>\n<li><a href=\"#when-exit-popups\">When Do You Need the Best Exit Popup?<\/a><\/li>\n<li><a href=\"#how-create-exit-popup\">How Do You Create an Exit Popup That Converts?<\/a><\/li>\n<li><a href=\"#popup-isnt-effective\">Why Isn\u2019t Your Exit Intent Popup Effective?<\/a><\/li>\n<li><a href=\"#crazy-egg-popups\">How Can You Use The Crazy Egg Tools to Optimize Your Popup?<\/a><\/li>\n<\/ul>\n<h2><a id=\"what-is-exit-popup\"><\/a>What Is an Exit Popup?<\/h2>\n<p>An exit popup is a popup that appears on the user\u2019s screen when he or she attempts to leave the site.<\/p>\n<p>It\u2019s a last-ditch effort to keep your prospective customer on the page.<\/p>\n<p>The visitor might land on your homepage or an internal page, then scroll down to check out your latest blog posts or some of your featured products. Then, finding nothing of interest, he or she drags the mouse toward the X button in the corner of the browser.<\/p>\n<p>At that point, the exit popup appears. It can take up most of the page (a page takeover popup) or be more like a slider modal.<\/p>\n<p><span style=\"font-weight: 400;\">In this video, I discuss why many people despise popups, but how you can get around that natural distaste. If you\u2019re not intrusive, the user will forgive popups more easily.<\/span><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Do Popups Still Work? Or Is it Bad For Your Digital Marketing Efforts? EXPLAINED\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iQ8PX4aPy6w?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.crazyegg.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>It might look something like this:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40083\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154134\/exit-popup-20.png\" alt=\"exit-popup-20\" width=\"963\" height=\"509\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154134\/exit-popup-20.png 963w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154134\/exit-popup-20-300x159.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154134\/exit-popup-20-768x406.png 768w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/p>\n<p>I created this exit popup in about 30 seconds using <a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hello Bar<\/a>.<\/p>\n<p>This type of offer could work well if your visitor was eyeing one of your products, but decided it was too expensive. Now, he or she can snag the item and save money, which eliminates the <a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">cost objection<\/a>.<\/p>\n<p>If you pay attention, you\u2019ll see exit popups all over the Internet, from retail and SaaS businesses to blogs and local service business sites.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.crazyegg.com\/overview?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">See why your exit popup isn&#8217;t working<\/a><\/strong><\/p>\n<h2><a id=\"when-exit-popups\"><\/a>When Do You Need the Best Exit Intent Popup?<\/h2>\n<p>It might surprise you to learn that <span style=\"font-weight: 400;\">website\u00a0<\/span>bounce rates can reach as high as <a href=\"https:\/\/blog.kissmetrics.com\/bounce-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">90 percent<\/a> in some industries.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40080\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154129\/exit-popup-17.png\" alt=\"exit-popup-17\" width=\"569\" height=\"415\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154129\/exit-popup-17.png 520w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154129\/exit-popup-17-300x219.png 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Customers abandon websites for lots of reasons. Maybe they\u2019re not interested in the content on the page, or perhaps they found something more interesting in another browser tab.<\/span><\/p>\n<p>Exit popups <a href=\"https:\/\/www.crazyegg.com\/blog\/average-bounce-rate-for-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce bounce rates<\/a> by giving visitors a reason to stick around.<\/p>\n<p><span style=\"font-weight: 400;\">In an article on <\/span><a href=\"https:\/\/www.ventureharbour.com\/reduce-bounce-rate\/\"><span style=\"font-weight: 400;\">decreasing bounce rates<\/span><\/a><span style=\"font-weight: 400;\">, Venture Harbour CEO <a href=\"https:\/\/twitter.com\/marcusataylor?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Marcus Taylor<\/a> says, \u201cDon\u2019t use pop-ups\u2026unless they\u2019re exit-intent pop-ups.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taylor cites Larry Kim\u2019s success in reducing WordStream\u2019s bounce rate from 69 to 40 percent using an exit popup.<\/span><\/p>\n<p>If you\u2019ve noticed that you have a high bounce rate, that\u2019s a good reason to install an exit popup on your site.<\/p>\n<p>You can also use them strategically for other specific purposes.<\/p>\n<h3>Make Visitors Feel Special<\/h3>\n<p>Most people like to <a href=\"https:\/\/www.inc.com\/john-brandon\/survey-reveals-stark-divide-between-employees-who-feel-appreciated-and-those-who.html\" target=\"_blank\" rel=\"noopener noreferrer\">feel appreciated and wanted<\/a>. Use an exit popup to promote insider or special content for your subscribers.<\/p>\n<p>Let\u2019s say you sell climbing equipment. An exit popup like this might make visitors think twice about clicking away.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40068 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154102\/exit-popup-5.png\" alt=\"exit-popup-5\" width=\"964\" height=\"612\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154102\/exit-popup-5.png 964w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154102\/exit-popup-5-300x190.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154102\/exit-popup-5-768x488.png 768w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>Discounts and pro tips? <b>Sold!<\/b> Even better, you\u2019re inviting subscribers to join a group, which promotes a feeling of belonging.<\/p>\n<h3>Introduce a New Product<\/h3>\n<p>Some of your visitors might not know about all the products you have available. Consider using an exit popup to promote your newest or most popular product.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40077\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154123\/exit-popup-14.png\" alt=\"exit-popup-14\" width=\"1313\" height=\"583\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154123\/exit-popup-14.png 1313w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154123\/exit-popup-14-300x133.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154123\/exit-popup-14-768x341.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154123\/exit-popup-14-1024x455.png 1024w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/p>\n<p>If your prospect is shopping for a mountain bike \u2014 especially one that might be better than the one he or she already has \u2014 you\u2019re likely to capture that consumer\u2019s attention.<\/p>\n<h3>Invite the Visitor to an Event<\/h3>\n<p><span style=\"font-weight: 400;\">Many businesses operate both online and in the real world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider inviting your prospects to conferences, seminars, trade shows, and the like via an exit popup. You could also ask people who are already planning to attend to say \u201chi\u201d while they\u2019re there.<\/span><\/p>\n<h3>Avoid Shopping Cart Abandonment<\/h3>\n<p>Global <a href=\"https:\/\/blog.moosend.com\/cart-abandonment-stats\/#general\" target=\"_blank\" rel=\"noopener noreferrer\">shopping cart abandonment rates<\/a> hover at nearly 75 percent.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40070\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154105\/exit-popup-7.png\" alt=\"exit-popup-7\" width=\"661\" height=\"377\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154105\/exit-popup-7.png 661w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154105\/exit-popup-7-300x171.png 300w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But what if you could bring some of those customers back simply by reminding them they\u2019ve stocked their carts? An exit popup can get triggered when a visitor tries to leave without buying items in his or her cart.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40079\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154127\/exit-popup-16.png\" alt=\"exit-popup-16\" width=\"874\" height=\"337\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154127\/exit-popup-16.png 874w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154127\/exit-popup-16-300x116.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154127\/exit-popup-16-768x296.png 768w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As a consumer, you know that people are easily distracted. Think back to the last few times you\u2019ve shopped online. You might have accidentally abandoned a shopping cart before, and it might have been nice to see an exit popup like this to remind you of the product you really wanted to purchase.<\/span><\/p>\n<h3>Promote Other Content<\/h3>\n<p>Let\u2019s say you\u2019ve published a blog post geared toward people at the top of your conversion funnel. You\u2019re educating them and building brand awareness.<\/p>\n<p>If the user tries to click away, an exit popup that introduces them to a related piece of content might make them stick around. Ideally, it should be a post that builds on whatever you taught in the original.<\/p>\n<h2><a id=\"how-create-exit-popup\"><\/a>How to Create an Exit Popup in WordPress That Converts<\/h2>\n<p><span style=\"font-weight: 400;\">Experience and <\/span><a href=\"https:\/\/www.crazyegg.com\/ab-testing\"><span style=\"font-weight: 400;\">A\/B\/ testing<\/span><\/a><span style=\"font-weight: 400;\"> have taught me a few things about exit popups that can help yours become more successful the first time you launch one. <\/span><\/p>\n<h3>Define an unique offer<\/h3>\n<p><span style=\"font-weight: 400;\">An exit popup must give your visitor a reason to stay on the page. You can try saying \u201cpretty please,\u201d but you\u2019re better off presenting the visitor with a compelling offer.<\/span><\/p>\n<p>If could be a <a href=\"https:\/\/www.crazyegg.com\/blog\/lead-magnet\/\" target=\"_blank\" rel=\"noopener noreferrer\">lead magnet<\/a>, such as a free downloadable tool. You could also offer a discount, free shipping, or access to tips and advice in your email newsletter.<\/p>\n<p>Conduct some research into your audience. What tools do they prefer to use? Are they more attracted to text content or video? Do they worry about price points or shipping costs more?<\/p>\n<h3>Identify the target audience<\/h3>\n<p>Polls and surveys work well for collecting information about your audience. Ask your email subscribers to answer a few simple questions to gather data.<\/p>\n<p>Crazy Egg\u2019s tools offer even more data-collecting functionality. Running A\/B tests on different landing pages, for instance, will tell you what kind of copy, imagery, and CTAs they prefer.<\/p>\n<h3>Incorporate a progress bar<\/h3>\n<p>A progress bar lets your users know how far they\u2019ve gone through a particular process.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40076\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154118\/exit-popup-13.png\" alt=\"exit-popup-13\" width=\"489\" height=\"28\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154118\/exit-popup-13.png 489w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154118\/exit-popup-13-300x17.png 300w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><\/p>\n<p>Multi-step forms often include progress bars so customers don\u2019t click away in frustration. If they know they\u2019re already 50 percent done, they might feel more compelled to complete the task.<\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019ve created an exit popup for a content upgrade. You need to collect your user\u2019s email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user clicks \u201cDownload,\u201d then gets directed to a popup with another CTA. You might invite the visitor to check out your blog, for instance, or look at one of your newer products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The progress bar lets you confirm the content upgrade with the user and suggest the second CTA. If it\u2019s a two-part process, the progress bar would say \u201c50% Completed,\u201d or something to that effect.<\/span><\/p>\n<h3>Choose a clean design<\/h3>\n<p>I\u2019m a big fan of minimalistic design. Turns out, lots of other people are, too.<\/p>\n<p><a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2011\/07\/how-cognitive-fluency-affects-decision-making.php\" target=\"_blank\" rel=\"noopener noreferrer\">Cognitive fluency<\/a> plays a big part in whether people like your web design, whether it\u2019s a page or an exit popup. If something is clean and minimal with lots of negative space, it\u2019s easier for the brain to process.<\/p>\n<p>Take font choice, for instance. A fancy font might look elegant, but it\u2019s harder on the eyes (and brain).<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40081\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154130\/exit-popup-18.png\" alt=\"exit-popup-18\" width=\"478\" height=\"338\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154130\/exit-popup-18.png 478w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154130\/exit-popup-18-300x212.png 300w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/p>\n<p>One study conducted with the two sets of exercise instructions above revealed that participants actually interpreted the difficult-to-read font as indicative of the exercise\u2019s difficulty.<\/p>\n<p>If you present a cluttered exit popup with no clear focal point \u2014 such as the CTA \u2014 you risk irritating your visitors because they think the task you\u2019re asking them to complete will be too complicated.<\/p>\n<h3>Handle objections<\/h3>\n<p>There are objections to any purchase you make, whether it\u2019s a six-pack of paper towel rolls or a Mercedes-Benz. Common consumer objections include the following:<\/p>\n<ul>\n<li>It\u2019s too expensive.<\/li>\n<li>I\u2019ll never use it.<\/li>\n<li>I\u2019ll regret it later.<\/li>\n<li>It\u2019s not worth it.<\/li>\n<li>I\u2019m not sure I trust the product or brand.<\/li>\n<\/ul>\n<p>If you can address those objections on your exit popups, you can generate more sales.<\/p>\n<p>For instance, if a common objection your users face is, \u201cI\u2019ll never use it,\u201d you could list several instances in which your product would come in handy.<\/p>\n<h3>Offer more than one answer<\/h3>\n<p>You might have heard that you should never present more than one CTA to your visitor on the same page. That\u2019s true.<\/p>\n<p>However, you could ask a series of questions to lead your visitor to the desired action.<\/p>\n<p><a href=\"https:\/\/legionathletics.com\/?utm_source=nutritionsecrets&amp;utm_campaign=301\" target=\"_blank\" rel=\"noopener noreferrer\">Legion Athletics<\/a> uses an exit popup that asks a simple question:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40075\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154116\/exit-popup-12.png\" alt=\"exit-popup-12\" width=\"796\" height=\"546\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154116\/exit-popup-12.png 796w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154116\/exit-popup-12-300x206.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154116\/exit-popup-12-768x527.png 768w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/p>\n<p>You can actually see that there are three options, but the RETURN TO SITE button is rendered in much lower contrast. The two main buttons are brighter with more contrast.<\/p>\n<p>When you select an answer, you\u2019re taken to another question with four potential answers:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40071\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154107\/exit-popup-8.png\" alt=\"exit-popup-8\" width=\"790\" height=\"551\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154107\/exit-popup-8.png 790w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154107\/exit-popup-8-300x209.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154107\/exit-popup-8-768x536.png 768w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p>Once you select a choice, you\u2019re taken to the final exit popup.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40082\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154132\/exit-popup-19.png\" alt=\"exit-popup-19\" width=\"791\" height=\"545\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154132\/exit-popup-19.png 791w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154132\/exit-popup-19-300x207.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154132\/exit-popup-19-768x529.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/p>\n<p>If you enter your email address, you not only get a list of recommended supplements based on your fitness goal, but also 10 percent off your first order.<\/p>\n<p>That\u2019s pretty compelling. The company has warmed up the visitor with questions that lead to a benefit. The questions help make the visitor feel understood and welcome.<\/p>\n<h3>Choose a strategic CTA color<\/h3>\n<p><span style=\"font-weight: 400;\">Color is a tricky thing when it comes to marketing. Some marketers swear by a specific hue, while others say it depends on the offer &#8211; or even the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Case in point: <\/span><a href=\"https:\/\/www.joehallock.com\/edu\/COM498\/preferences.html\"><span style=\"font-weight: 400;\">Men and women tend to favor different colors<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40064\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154052\/exit-popup-1.png\" alt=\"exit-popup-1\" width=\"456\" height=\"680\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154052\/exit-popup-1.png 395w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154052\/exit-popup-1-201x300.png 201w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Because color can impact mood, emotion, appetite, and a slew of other things, it\u2019s important to get it right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few rules of thumb:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a CTA color that complements your brand and grabs attention. A\/B test it against a different color or shade to see if there\u2019s a statistically significant winner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember that contrast matters. Your CTA button should stand out and render the text extremely readable.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40067\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154059\/exit-popup-4.png\" alt=\"exit-popup-4\" width=\"494\" height=\"116\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154059\/exit-popup-4.png 494w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154059\/exit-popup-4-300x70.png 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<p>The one on the left clearly sports more contrast, and will therefore draw more attention.<\/p>\n<h3>Incorporate a large font<\/h3>\n<p>Font size is similar to color choice. Visibility and contrast matter more than the specific color.<\/p>\n<p>Look at these four CTA examples:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40072\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154109\/exit-popup-9.png\" alt=\"exit-popup-9\" width=\"720\" height=\"105\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154109\/exit-popup-9.png 720w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154109\/exit-popup-9-300x44.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>The first call to action has a font that\u2019s far too small. The third incorporates a font that\u2019s almost completely unreadable.<\/p>\n<p>Use these same concepts on other parts of your exit popup. For instance, you might get away with a display font for the headline as long as you use a large font size. However, clarity should trump fanciness every time.<\/p>\n<h3>Demonstrate benefits<\/h3>\n<p>Marketers sometimes struggle to define the benefits of their products or services. That\u2019s often because they\u2019re thinking like marketers instead of like customers.<\/p>\n<p>Why did you buy the particular car sitting in your garage right now?<\/p>\n<p>Maybe the seats were more comfortable than those of other models you test drove. Maybe you liked the quality sound system, the advanced tech integrations, or the low beltline.<\/p>\n<p>Whatever the case, you didn\u2019t buy it because a marketer said it was constructed of a special metal alloy. That doesn\u2019t mean anything to you. You bought it because you understood its benefits.<\/p>\n<p>In your exit intent popups, focus on benefits. Why should the customer go back and give your product a second glance? How can he or she specifically benefit from the purchase?<\/p>\n<h3>Add an arrow<\/h3>\n<p>Arrows are awesome design components. They tell the reader exactly where to look.<\/p>\n<p>Here\u2019s an example from a popup at <a href=\"https:\/\/www.razorsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RazorSocial<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40084\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154136\/exit-popup-21.png\" alt=\"exit-popup-21\" width=\"777\" height=\"515\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154136\/exit-popup-21.png 777w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154136\/exit-popup-21-300x199.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154136\/exit-popup-21-768x509.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/p>\n<p>You might not even realize that you see the arrow in the lower left-hand corner, but it\u2019s subtly pointing you in the direction of that first form field.<\/p>\n<p>You can use arrows throughout the design to guide the reader toward your CTA.<\/p>\n<h3>Use images<\/h3>\n<p>I know I praised minimalistic design earlier, but I also know that images and videos can make marketing assets work harder for the brand. Images capture more of your audience\u2019s senses, which can help you grab their attention.<\/p>\n<p>Here\u2019s an exit popup I designed with Hello Bar to drive people to my social profile:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40073\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154111\/exit-popup-10.png\" alt=\"exit-popup-10\" width=\"994\" height=\"618\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154111\/exit-popup-10.png 994w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154111\/exit-popup-10-300x187.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154111\/exit-popup-10-768x477.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/p>\n<p>Sure, it\u2019s minimalistic. But it\u2019s also boring. So I created a different one:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-40066\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154058\/exit-popup-3.png\" alt=\"exit-popup-3\" width=\"1005\" height=\"630\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154058\/exit-popup-3.png 1005w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154058\/exit-popup-3-300x188.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154058\/exit-popup-3-768x481.png 768w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><\/p>\n<p>(That\u2019s me, by the way.)<\/p>\n<p>This exit intent is far more engaging. There\u2019s a picture of me speaking at an event, a subtle background texture, and more dynamic colors. It\u2019s more likely to get noticed as a result.<\/p>\n<p>A\/B test different designs to figure out how images or videos might help keep visitors on the page. A short introductory video, for instance, might help visitors get to know you and learn what you\u2019re all about.<\/p>\n<h2><a id=\"popup-isnt-effective\"><\/a>Why Your Exit Popup Isn\u2019t Effective<\/h2>\n<p>Maybe you\u2019ve tried exit popups in the past with no luck. That doesn\u2019t mean it\u2019s an ineffective marketing strategy. You might just have to tweak your message.<\/p>\n<p>There are two main reasons an exit popup doesn\u2019t work:<\/p>\n<ol>\n<li>It doesn\u2019t grab your visitors\u2019 attention effectively.<\/li>\n<li>The offer doesn\u2019t resonate with your audience.<\/li>\n<\/ol>\n<p>You can fix both of those problems by <a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing new offers<\/a> and creating more compelling visuals.<\/p>\n<p>It\u2019s also possible that you\u2019re sending the wrong message at the wrong time. Maybe you\u2019re pushing a discount at a visitor who\u2019s just entering the top of the funnel.<\/p>\n<p>Consider testing different exit popups on specific pages of your blog. Analyze your buyer personas, assign a persona to each page, and create popups that align with the target audience for that particular page.<\/p>\n<h2><a id=\"crazy-egg-popups\"><\/a>How Can You Use Crazy Egg Tools to Optimize your Popup?<\/h2>\n<p><span style=\"font-weight: 400;\">A\/B testing remains one of the most powerful tools at your disposal. You can use Crazy Egg for many of your A\/B testing needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> There are also other tools available for testing specific aspects of your site. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40065\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154054\/exit-popup-2.png\" alt=\"exit-popup-2\" width=\"668\" height=\"460\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154054\/exit-popup-2.png 579w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154054\/exit-popup-2-300x207.png 300w\" sizes=\"(max-width: 668px) 100vw, 668px\" \/><\/p>\n<p>Adjust elements like color, headline, body copy, images, <a href=\"https:\/\/www.crazyegg.com\/blog\/call-to-action-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">call to action<\/a>, CTA backgrounds, and more. Change the font size, adjust the anchor text for links, or select a more appropriate font for your audience.<\/p>\n<p>You can also use <a href=\"https:\/\/app.crazyegg.com\/demo?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Crazy Egg\u2019s scroll map tool<\/a> to examine other pages on your website.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40074\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154114\/exit-popup-11.png\" alt=\"exit-popup-11\" width=\"669\" height=\"459\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154114\/exit-popup-11.png 575w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/06\/11154114\/exit-popup-11-300x206.png 300w\" sizes=\"(max-width: 669px) 100vw, 669px\" \/><\/p>\n<p>Figure out where your visitors stop scrolling to understand the psychology behind their use of your site. You can glean information about what most interests your audience, then use that information to create more compelling exit popups.<\/p>\n<p>Don\u2019t stop with just one A\/B test or one scroll map. Keep testing different elements and angles.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/app.crazyegg.com\/demo?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>See how to use our tools in action<\/strong><\/a><\/p>\n<h2>Conclusion<\/h2>\n<p>Lots of people knock popups, and I get where they\u2019re coming from. However, I also know they work.<\/p>\n<p>I don\u2019t want a popup to burst onto the screen the second someone visits my site. But if the visitor intends to leave, there\u2019s nothing wrong with saying, \u201cHey, wait, before you go!\u201d<\/p>\n<p>Offer a special discount, a free download, or something else of value.<\/p>\n<p>You might not be able to <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase your conversion rate<\/a> by 1,300 percent or more like Nikki McGonigal, but any increase can help your brand grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you could boost email signups by 1,375 percent (or more)? It works on every site, can be set up in less than an&#8230;<\/p>\n","protected":false},"author":279,"featured_media":40095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-40045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create an Effective Exit Popup and Get More Conversions (2018)<\/title>\n<meta name=\"description\" content=\"Creating an exit popup for your website can help reduce bounce rates and increase your sales. 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