{"id":39810,"date":"2018-05-30T23:06:18","date_gmt":"2018-05-30T23:06:18","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=39810"},"modified":"2026-01-06T15:14:45","modified_gmt":"2026-01-06T23:14:45","slug":"user-experience-testing","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/user-experience-testing\/","title":{"rendered":"User Experience Testing: UX Methods and Tools"},"content":{"rendered":"\n<p>ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive <a href=\"https:\/\/www.whatusersdo.com\/clients\/resources\/case-studies\/clickmechanic\" target=\"_blank\" rel=\"noopener\">50 percent increase in conversions<\/a>.<\/p>\n\n\n\n<p>Clearly, there\u2019s a correlation between user experience testing and conversions. So how do we tie the two together?<\/p>\n\n\n\n<p>Here&#8217;s out what I\u2019m going to cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-is-user-experience\">What Is User Experience Testing?<\/a><\/li>\n\n\n\n<li><a href=\"#why-ux-important\">Why Is UX Important?<\/a><\/li>\n\n\n\n<li><a href=\"#user-experience-testing-methods\">10 User Experience Testing Methods<\/a><\/li>\n\n\n\n<li><a href=\"#ux-testing-tools\">The Best UX Testing Tools<\/a><\/li>\n\n\n\n<li><a href=\"#ux-questions\">Common User Experience Testing Questions<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"what-is-user-experience\"><\/a>What Is User Experience Testing?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/understanding-the-user-experience\/\" target=\"_blank\" rel=\"noopener\">User experience<\/a> testing is the process of testing different aspects of user experience to determine the best way for a website and its elements to interact with its audience.<\/p>\n\n\n\n<p>It\u2019s not dissimilar to running a brick-and-mortar store. You want to know which aisles attract the most customers, which shelf heights move the most product, and what types of signage convince customers to convert.<\/p>\n\n\n\n<p>Many stores use digital tools to <a href=\"https:\/\/www.spotless.co.uk\/insights\/argos-upgraded-their-instore-user-experience-to-digital\/\" target=\"_blank\" rel=\"noopener\">measure UX testing in-store<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"933\" height=\"499\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164256\/user-experience-testing-6.png\" alt=\"user-experience-testing-6\" class=\"wp-image-39819\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164256\/user-experience-testing-6.png 933w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164256\/user-experience-testing-6-300x160.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164256\/user-experience-testing-6-768x411.png 768w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>For online businesses \u2014 whether B2B, B2C, e-commerce, or service-oriented \u2014 user experience testing helps identify areas of weakness and improve upon them.<\/p>\n\n\n\n<p>You can test for trust, first impressions, comparison (e.g. <a href=\"https:\/\/www.crazyegg.com\/ab-testing\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>), <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/\" target=\"_blank\" rel=\"noopener\">time on page<\/a>, and more. As you compile data, you\u2019ll start to see patterns.<br><a id=\"why-ux-important\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is UX Important?<\/h2>\n\n\n\n<p>Think about your website for a second. What are your goals?<\/p>\n\n\n\n<p>You obviously want to <a href=\"https:\/\/www.crazyegg.com\/blog\/colors-proven-to-boost-sales\/\" target=\"_blank\" rel=\"noopener\">increase sales<\/a>, but how do you make it happen? You can\u2019t just click a button and flood money into your bank account.<\/p>\n\n\n\n<p>Instead, you have to figure out what influences (or dissuades) consumers from buying your products and services. That\u2019s the heart of user experience testing.<\/p>\n\n\n\n<p>To increase sales, you have to fulfill each user\u2019s needs. What does he or she <i>need<\/i> to complete the <a href=\"https:\/\/www.crazyegg.com\/blog\/examples-ecommerce-checkout\/\" target=\"_blank\" rel=\"noopener\">checkout process<\/a>?<\/p>\n\n\n\n<p>A few things come to mind immediately:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear navigation<\/li>\n\n\n\n<li>Easy access to product information<\/li>\n\n\n\n<li>Easy checkout processes<\/li>\n\n\n\n<li>Trust symbols<\/li>\n\n\n\n<li>Social proof<\/li>\n<\/ul>\n\n\n\n<p>The list goes on. However, what one audience needs, another might not. That\u2019s why you can\u2019t just follow UX best practices blindly and assume you\u2019ll rake in the dough.<\/p>\n\n\n\n<p>Advice and best practices give you a starting point, but you have to test your hypotheses with your own user base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between UX and UI?<\/h3>\n\n\n\n<p>User interface (UI) is a component of user experience (UX).<\/p>\n\n\n\n<p>Think of UX as the user\u2019s entire experience from first landing on a website to leaving it for the last time. UI refers to the specific ways in which users interact with elements on the page.<\/p>\n\n\n\n<p>UX is an umbrella term, while UI is just one of its spokes.<br><a id=\"user-experience-testing-methods\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 User Experience Testing Methods to Improve Your Website UX<\/h2>\n\n\n\n<p>User experience testing follows the <a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/hypothesis-testing\/\" target=\"_blank\" rel=\"noopener\">scientific method<\/a>. You identify a question or need, generate a hypothesis, set up the experiment, run the test, and analyze the results.<\/p>\n\n\n\n<p>Sounds complicated, right? It doesn\u2019t have to be.<\/p>\n\n\n\n<p>There are tons of tools available to help you better understand UX testing, but we\u2019ll get to those later. First, I want to share some of the most common methodologies for user experience testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Card Sorting<\/h3>\n\n\n\n<p>Think of card sorting as a way to efficiently determine how elements of your website should be organized. You\u2019ll develop a site hierarchy and navigation that meets your users\u2019 specific needs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"493\" height=\"442\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164231\/user-experience-testing-1.png\" alt=\"user-experience-testing-1\" class=\"wp-image-39814\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164231\/user-experience-testing-1.png 493w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164231\/user-experience-testing-1-300x269.png 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/figure>\n\n\n\n<p>At first, you don&#8217;t know the order in which the cards go. As you test, you\u2019ll figure it out.<\/p>\n\n\n\n<p>Take the jumbled card graphic above. Each card has information on the reverse side: product descriptions, for instance, or support pages, informational content, and so on.<\/p>\n\n\n\n<p>You ask users to categorize the content. You want rows and columns. Columns might represent page categories, for instance, while rows show importance.<\/p>\n\n\n\n<p>You can do this with people in person or virtually through an online tool. Either way, you want real users\u2019 feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Moderated User Testing<\/h3>\n\n\n\n<p>In moderated user testing, someone moderates the testing experience. It could be an individual in a room with participants or a moderator in a discussion group.<\/p>\n\n\n\n<p>Whatever the case, moderators can answer questions from participants, help guide the process, and provide insight into what the website wants to achieve.<\/p>\n\n\n\n<p>Moderated user testing is also useful when you want someone to explain how a product or interface works. If confusion exists, there\u2019s probably an issue with UX. A moderator can report back on what he or she witnessed during the test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Unmoderated User Testing<\/h3>\n\n\n\n<p>Many experts believe that unmoderated user testing is more effective. After all, won\u2019t people feel more comfortable sharing their actual feelings when nobody\u2019s breathing down their necks?<\/p>\n\n\n\n<p>This is true to a certain extent, but you also have to leave room for user error and unfocused participant behavior. Running both moderated and unmoderated user experience testing can make the results far more accurate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Voice of Customer<\/h3>\n\n\n\n<p>There are a few hard facts when it comes to customer feedback.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"779\" height=\"376\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164306\/user-experience-testing-10.png\" alt=\"user-experience-testing-10\" class=\"wp-image-39823\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164306\/user-experience-testing-10.png 779w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164306\/user-experience-testing-10-300x145.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164306\/user-experience-testing-10-768x371.png 768w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n\n\n\n<p>For instance, fewer than <a href=\"https:\/\/www.helpscout.net\/75-customer-service-facts-quotes-statistics\/\" target=\"_blank\" rel=\"noopener\">5 percent of dissatisfied customers<\/a> actually contact the company to complain. This means that 96 percent simply suffer in silence, and according to one study, 90 percent will never return to that business.<\/p>\n\n\n\n<p>Learning how to <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">listen to your customers<\/a> can become an excellent exercise in user experience testing. Sources of information might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product or service reviews on your website<\/li>\n\n\n\n<li>Reviews on third-party websites<\/li>\n\n\n\n<li>Emails and phone calls<\/li>\n\n\n\n<li>Submitted feedback forms<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t just ignore those points of feedback. Add them to your database for further study.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Asking your users<\/h3>\n\n\n\n<p>You don\u2019t have to wait for users to contact you. Consider setting up a <a href=\"https:\/\/www.crazyegg.com\/blog\/interactive-elements-boost-conversions\/\" target=\"_blank\" rel=\"noopener\">poll or survey<\/a> to ask people for their opinions directly.<\/p>\n\n\n\n<p>You can do this on your blog, homepage, or anywhere else you like. If you have a large social following, consider asking users to weigh in on Facebook, Twitter, or Instagram.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Recordings<\/h3>\n\n\n\n<p>Have you ever wondered how exactly users interact with the pages on your website? If so, you can find out through recordings.<\/p>\n\n\n\n<p>This type of user experience testing allows you to record sessions as users interact with your website. You\u2019ll see where they click and how they navigate the site.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"719\" height=\"393\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164253\/user-experience-testing-5.png\" alt=\"user-experience-testing-5\" class=\"wp-image-39818\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164253\/user-experience-testing-5.png 719w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164253\/user-experience-testing-5-300x164.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/figure>\n\n\n\n<p>You\u2019ll learn what elements interest your users the most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Availability and accessibility<\/h3>\n\n\n\n<p>You\u2019ve probably encountered this before. You type a URL into your web browser and see <a href=\"https:\/\/learn.onemonth.com\/what-is-a-404-page\/\" target=\"_blank\" rel=\"noopener\">something like this<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"339\" height=\"366\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164303\/user-experience-testing-9.png\" alt=\"user-experience-testing-9\" class=\"wp-image-39822\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164303\/user-experience-testing-9.png 339w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164303\/user-experience-testing-9-278x300.png 278w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/figure>\n\n\n\n<p>Annoying, right? That\u2019s a problem with accessibility.<\/p>\n\n\n\n<p>Maybe you\u2019ve also visited a website where you click on what you assume is a link, but it doesn\u2019t take you anywhere. Or perhaps the link to the About page in the navigation pane leads you to the contact page.<\/p>\n\n\n\n<p>Auditing for accessibility and usability is essential for user experience testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Aesthetics<\/h3>\n\n\n\n<p>We\u2019ve all heard you shouldn\u2019t judge a book by its cover, right? But be honest. Which of these <a href=\"https:\/\/www.amazon.com\/Crooked-Staircase-Jane-Hawk-Novel-ebook\/dp\/B076GN5YZH\/ref=sr_1_1?ie=UTF8&amp;qid=1527627286&amp;sr=8-1&amp;keywords=dean+koontz\" target=\"_blank\" rel=\"noopener\">two books<\/a> would you be most likely to buy?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"532\" height=\"398\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164310\/user-experience-testing-11.png\" alt=\"\" class=\"wp-image-39824\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164310\/user-experience-testing-11.png 532w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164310\/user-experience-testing-11-300x224.png 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/figure>\n\n\n\n<p>I think we can all agree that one is more appealing than the other.<\/p>\n\n\n\n<p>User experience testing should always involve aesthetics, However, everyone has different opinions about beauty.<\/p>\n\n\n\n<p>That\u2019s why you can\u2019t take one person\u2019s opinion. You need a representative sample to figure out what aesthetic details your specific audience prefers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Brand Consistency<\/h3>\n\n\n\n<p>When your brand appears, sounds, or behaves differently from one page of your website to the next, you risk confusing \u2014 or worse, alienating \u2014 your target audience.<\/p>\n\n\n\n<p>It\u2019s kind of like your favorite comedian. You\u2019re used to his specific brand of jokes. Then you buy tickets to his latest show, and you\u2019re flabbergasted. He sounds nothing like himself.<\/p>\n\n\n\n<p>And you might never buy tickets to one of his shows again. Why? You wouldn\u2019t know what to expect because his credibility has been shattered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. A\/B Testing<\/h3>\n\n\n\n<p>I run lots of A\/B tests. If you asked me how many I\u2019ve conducted over my career, I couldn\u2019t tell you.<\/p>\n\n\n\n<p>And I still stand by them. There\u2019s no easier way to compare two versions of a marketing asset, collect results from your target audience, and identify a clear winner. You change one element on the page or in the email \u2014 or whatever you\u2019re testing \u2014 and you push both versions live. At the end, you know which one performed better.<\/p>\n\n\n\n<p>It\u2019s like the two book covers I showed you above. I could make the test a little more practical by changing nothing more than the color.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"525\" height=\"395\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164242\/user-experience-testing-3.png\" alt=\"user-experience-testing-3\" class=\"wp-image-39816\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164242\/user-experience-testing-3.png 525w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164242\/user-experience-testing-3-300x226.png 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n<p>I\u2019m not a fan of manual A\/B testing though. I don\u2019t have time to rifle through pages and pages of data. That\u2019s why I love tools like <a href=\"https:\/\/www.crazyegg.com\" target=\"_blank\" rel=\"noopener\">Crazy Egg<\/a> and <a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"noopener\">Hello Bar<\/a>. They let you run automated A\/B tests to your heart\u2019s content.<br><a id=\"ux-testing-tools\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Best User Experience Testing Tools<\/h2>\n\n\n\n<p>Now that we\u2019ve covered some user experience methods, what should you use to perform the actual tests?<\/p>\n\n\n\n<p>Choosing the ux tools is essential because you need high-quality data, well-developed analytics, and a solid company behind the tool.<\/p>\n\n\n\n<p>Let\u2019s look at some of the most popular and well-regarded user experience tools:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizely<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a> bills itself as the \u201cworld\u2019s greatest experimentation platform.\u201d It offers tons of tools you can use to run experiments, analyze them, and apply the resulting conclusions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1163\" height=\"462\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164259\/user-experience-testing-7.png\" alt=\"user-experience-testing-7\" class=\"wp-image-39820\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164259\/user-experience-testing-7.png 1163w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164259\/user-experience-testing-7-300x119.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164259\/user-experience-testing-7-768x305.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164259\/user-experience-testing-7-1024x407.png 1024w\" sizes=\"(max-width: 1163px) 100vw, 1163px\" \/><\/figure>\n\n\n\n<p>It has a lot of integrations and partners (including Crazy Egg), which is great if you already use those tools, and you can use it to test everything from marketing materials to product onboarding processes. It\u2019s also a great tool for personalization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GTmetrix<\/h3>\n\n\n\n<p>You probably already know that page load speed can make or break a conversion. When consumers get irritated with slow-loading pages or modules, they click away fast.<\/p>\n\n\n\n<p>And they\u2019re likely going to your competitors.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a> to test your page load speed, and then figure out what might be going wrong. It\u2019ll point out errors like CSS mistakes, javascript problems, and image compression issues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crazy Egg<\/h3>\n\n\n\n<p>Maybe I\u2019m a little biased, but I\u2019m proud of what Crazy Egg offers our customers. It provides tons of tools to help you zero in on <a href=\"https:\/\/www.crazyegg.com\/blog\/ux-mistakes-every-unknowingly-commits\/\" target=\"_blank\" rel=\"noopener\">UX errors or mistakes<\/a>, then correct them before they slow down your momentum.<\/p>\n\n\n\n<p>Start by running recordings of your users in real time. Heatmaps show you where on each page your users click most often, while scroll maps show where on the page most users stop scrolling. Consider sticking a CTA right there.<\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/crazyegg.com\/overview\" target=\"_blank\" rel=\"noopener\">use Crazy Egg<\/a> for other reports to help you nail down the ideal user experience. Over time, running more tests and paying attention to the data will help you adapt to your customer base\u2019s changing needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zurb<\/h3>\n\n\n\n<p><a href=\"https:\/\/zurb.com\/\" target=\"_blank\" rel=\"noopener\">Zurb<\/a> lends itself primarily to recall and web design aesthetic testing. In other words, it helps you figure out what users recall after interacting with your websites and whether they like your web design.<\/p>\n\n\n\n<p>It\u2019s also a great tool if you want to test mobile apps, web portals, and emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BrowserShots<\/h3>\n\n\n\n<p>Lots of browsers exist. Maybe you\u2019re married to Chrome or devoted to Firefox, but your users might have other favorites. <a href=\"https:\/\/browsershots.org\/\" target=\"_blank\" rel=\"noopener\">BrowserShots<\/a> helps identify UX issues between browsers so your site performs optimally on all.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"822\" height=\"577\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164301\/user-experience-testing-8.png\" alt=\"user-experience-testing-8\" class=\"wp-image-39821\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164301\/user-experience-testing-8.png 822w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164301\/user-experience-testing-8-300x211.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/30164301\/user-experience-testing-8-768x539.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<p>Once you discover compatibility issues, you can work with your web development team to correct them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">UXPunk<\/h3>\n\n\n\n<p>I like free tools as much as the next guy, and UXPunk has you covered. It allows you to run card sorting tests (which I covered above). Use it to help understand the best hierarchy for your website\u2019s contents as well as the most important pages to display prominently on your site.<br><a id=\"ux-questions\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common User Experience Testing Questions<\/h2>\n\n\n\n<p>If you\u2019re new to user experience testing, you might have some questions about what you need to test, how to go about it, and what to do with the data you are collecting.<\/p>\n\n\n\n<p>Unfortunately, some businesses make <a href=\"https:\/\/www.crazyegg.com\/blog\/ux-mistakes-every-unknowingly-commits\/\" target=\"_blank\" rel=\"noopener\">UX mistakes<\/a>. If you\u2019re not sure whether you\u2019re on the right track, you might need some guidance. Following are a few of the most common.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you measure user experience testing results?<\/h3>\n\n\n\n<p>Ideally, you\u2019ll use an automated tool to conduct UX testing with a large number of participants. When you have more participants, your results become more accurate.<\/p>\n\n\n\n<p>For instance, 10 people might provide their feedback \u2014 and some of it will be highly valuable. However, if you run tests with 1,000 people, you\u2019ll get more data and see more patterns emerge.<\/p>\n\n\n\n<p>Tools like Crazy Egg, for instance, allow you to conduct testing with a portion of your site\u2019s visitors. You can see recordings, view heat maps, and evaluate scroll maps to determine information about your users\u2019 activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who should be your testers?<\/h3>\n\n\n\n<p>Your testers should belong to your target audience. For instance, if you\u2019re selling diapers, you wouldn\u2019t want to test using people who don\u2019t have or work with children. They aren\u2019t the people who might buy your diapers.<\/p>\n\n\n\n<p>That\u2019s why harnessing your existing traffic can prove invaluable. People visit your site because they\u2019re interested in your content, products, and services. Testing them will provide you with more valuable information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How many tests do you need?<\/h3>\n\n\n\n<p>For a test to offer legitimate, valuable information, you need enough testers to reach statistical significance. In other words, you need the data to provide you with answers that might apply to your entire target audience.<\/p>\n\n\n\n<p>Additionally, one test is never sufficient. Your brand and company evolve, as do your customers. You might introduce new products, add more services, or change your content production schedule. These changes warrant further testing.<\/p>\n\n\n\n<p>Running user experience testing in cycles can help you advance your efforts. You\u2019ll see how the changes correlate with your site\u2019s content, interactivity, and other elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When should you run user experience tests?<\/h3>\n\n\n\n<p>There\u2019s no time like the present! However, you don\u2019t want to conduct UX testing until you have enough testers, website visitors, or participants to give you accurate feedback.<\/p>\n\n\n\n<p>For instance, if your website only receives 100 visits per month, you\u2019re probably not ready for UX testing. Focus on generating more traffic, then shift your focus to UX.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>User experience testing is one of the most impactful ways to <a href=\"https:\/\/www.crazyegg.com\/blog\/optimize-ecommerce\/\" target=\"_blank\" rel=\"noopener\">improve your conversion rates<\/a>, increase brand loyalty, and drive more traffic to your site. Fortunately, there are plenty of tools available to help you get the information you need.<\/p>\n\n\n\n<p>UX testing involves determining the best way to meet your users\u2019 needs. If you meet \u2014 and exceed \u2014 their expectations, you\u2019ll have won yourself a loyal customer.<\/p>\n\n\n\n<p>Your goal is to perfect the website experience so users can find what they need, when they need it. Some visitors might be at the top of the conversion funnel. They\u2019re looking for information.<\/p>\n\n\n\n<p>Visitors at the bottom of the funnel are checking out your products and looking for an excuse to buy.<\/p>\n\n\n\n<p>Knowing your <a href=\"https:\/\/www.crazyegg.com\/blog\/website-conversion-funnel\/\" target=\"_blank\" rel=\"noopener\">conversion funnel<\/a> will help you apply these tips more effectively.<\/p>\n\n\n\n<p>Continue to test using user experience testing methods like card sorting, the voice of the customer, recordings, and aesthetics, as well as the other methods I mentioned. Check out tools like Crazy Egg to make testing more efficient and accurate.<\/p>\n\n\n\n<p>Before you know it, you\u2019ll have a website that impresses every visitor and meets their specific needs.<\/p>\n\n\n\n<p>For more insights on optimizing user experience, check out our guide on <a href=\"https:\/\/www.crazyegg.com\/blog\/ux-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX optimization tricks.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there\u2019s a correlation&#8230;<\/p>\n","protected":false},"author":279,"featured_media":39825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Experience Testing: UX Methods and Tools<\/title>\n<meta name=\"description\" content=\"User experience testing matters more than you think. 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