{"id":39677,"date":"2020-03-28T00:10:00","date_gmt":"2020-03-28T04:10:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=39677"},"modified":"2026-01-06T15:14:39","modified_gmt":"2026-01-06T23:14:39","slug":"sales-pages-that-convert","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/sales-pages-that-convert\/","title":{"rendered":"How to Create Sales Pages that Convert [Tips and Examples]"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-39683 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131946\/Customers-Sales-Funnel.jpg\" alt=\"Customer Sales Funnel Using CrazyEgg\" width=\"1999\" height=\"1979\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131946\/Customers-Sales-Funnel.jpg 1999w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131946\/Customers-Sales-Funnel-300x297.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131946\/Customers-Sales-Funnel-768x760.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131946\/Customers-Sales-Funnel-1024x1014.jpg 1024w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>When you create sales pages that convert, you take some of the burden off your team. You don\u2019t have to constantly be hustling to find prospective customers.<\/p>\n<p>They come to you.<\/p>\n<p>But let\u2019s face it: Traffic doesn\u2019t mean much without conversions. You need<b> people to buy what you sell<\/b>.<\/p>\n<p>Today, we\u2019re going to talk about how to create sales pages that convert.<\/p>\n<p>I\u2019ll provide you with some strategic tips and show some examples. We\u2019re going to cover lots of information, so feel free to skip around:<\/p>\n<ul>\n<li><a href=\"#what-are-sales-pages\">What are sales pages?<\/a><\/li>\n<li><a href=\"#sales-pages-landing\">Sales pages versus landing pages<\/a><\/li>\n<li><a href=\"#long-form-short\">Long-form versus short-form landing pages<\/a><\/li>\n<li><a href=\"#how-create-sales-pages\">How to create sales pages that convert<\/a><\/li>\n<li><a href=\"#sales-pages-examples\">Examples of the best sales pages in 2018<\/a><\/li>\n<\/ul>\n<h2><a id=\"what-ar-sales-pages\"><\/a>What is a Sales Page?<\/h2>\n<p>A sales page is a page on your website that has one goal: Convince people to buy.<\/p>\n<p>That\u2019s it.<\/p>\n<p>It needs to provide an offer so compelling that your target audience can\u2019t say \u201cno.\u201d The best sales pages convert because visitors feel like they have to act.<br \/>\n<a id=\"sales-pages-landing\"><\/a><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.crazyegg.com\/overview?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">See how our tools can improve your conversions<\/a><\/strong><\/p>\n<h2>Sales Pages Versus Landing Pages: The Differences<\/h2>\n<p>Sales pages and <a href=\"https:\/\/www.crazyegg.com\/blog\/landing-page-essentials\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a> have lots of things in common. They\u2019re both focused on a singular goal.<\/p>\n<p>A <a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-creating-high-converting-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a>, though, doesn\u2019t have to involve a sale. You might create a landing page to get people to sign up for your email newsletter or register for your webinar.<br \/>\n<a id=\"long-form-short\"><\/a><\/p>\n<h2>Long-Form Sales Page Versus Short-Form Sales Pages: Which One is Better for Conversions?<\/h2>\n<p>It would be great if this question had a simple answer, but it doesn\u2019t.<\/p>\n<p><b>Short-form sales pages work really well in ecommerce<\/b> and for lower-end products. You don\u2019t need a ton of copy to convince people to convert.<\/p>\n<p>But what if you\u2019re selling a more complicated or extremely expensive product or service? You\u2019ll need more words to convert your visitors.<\/p>\n<p>Here at Crazy Egg, we use <a href=\"https:\/\/www.crazyegg.com\/blog\/long-copy-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">long-form sales and landing pages<\/a>. We deliver as much information as possible so people really understand our product.<\/p>\n<h3>Long-Form Sales Page Advantages and Disadvantages<\/h3>\n<p>Many marketers swear by long-form sales pages. They give you plenty of room to share what you love about your product or service. Plus, <b>they\u2019re great for SEO<\/b>.<\/p>\n<p>Advantages:<\/p>\n<ul>\n<li>More opportunities to convince your visitors to buy<\/li>\n<li>The chance to address and overcome objections<\/li>\n<li>More copy on the page for SEO benefits<\/li>\n<li>Space for multiple CTAs<\/li>\n<\/ul>\n<p>Disadvantages:<\/p>\n<ul>\n<li>The potential for information overload<\/li>\n<li>The possibility of boring or irritating your visitor<\/li>\n<\/ul>\n<h3>Short-Form Sales Page Advantages and Disadvantages<\/h3>\n<p>In some cases, though, long-form sales pages aren\u2019t appropriate. They actually do more harm than good.<\/p>\n<p>You can use <b>short-form sales pages <\/b>when it makes more sense for your product or brand.<\/p>\n<p>Advantages:<\/p>\n<ul>\n<li>Convert visitors quickly and simply<\/li>\n<li>Distill benefits and features into a few key points<\/li>\n<li>Have all the information \u201cabove the fold\u201d<\/li>\n<\/ul>\n<p>Disadvantages:<\/p>\n<ul>\n<li>Visitors might have more questions than you answer<\/li>\n<li>You might have to leave out information that might otherwise convert consumers<\/li>\n<li>Fewer <a href=\"https:\/\/neilpatel.com\/blog\/17-seo-myths-that-you-should-never-follow\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO benefits<\/a><\/li>\n<\/ul>\n<h2>How to Create Sales Pages that Convert: 20 Tips<\/h2>\n<p>Learning how to create sales pages that convert is a process. Not only do you need to familiarize yourself with best practices, but you also have to figure out what\u2019s best for your audience.<\/p>\n<p>Continually test your decisions. Figure out what works and what doesn\u2019t with your target market by testing lots of different pages.<\/p>\n<p>Until you have the results of those tests, follow these 20 tips to create a sales page that converts right out of the gate.<\/p>\n<h3>1. Define your target audience<\/h3>\n<p>Before you can convert people, you need to know them. What do they want? Need? Love? Hate? Struggle with?<\/p>\n<p>The more you know about your audience, <b>the stronger your sales pages become<\/b>. Your prospects will feel like you&#8217;re inside their head. When you use the exact language they&#8217;re already using, they&#8217;ll desperately want your product.<\/p>\n<h3>2. Make your offer clear and concise<\/h3>\n<p>A complicated offer turns potential customers away. If they can\u2019t understand what you\u2019re offering, they won\u2019t stick around to try to decipher your message.<\/p>\n<p>Your sales page needs a headline, right? Make it an offer visitors can\u2019t refuse. Lead with a benefit of the product or service, then mention what you\u2019re selling.<\/p>\n<p>Get it down to one crisp sentences.<\/p>\n<p>For instance, let\u2019s say I want to sell an email app. I might use a headline like this: \u201cGet to inbox zero within 15 minutes.&#8221;<\/p>\n<p>The offer is clear: quickly and easily manage all your email to clear out your inbox.<\/p>\n<h3>3. Build your conversion funnel and optimize it<\/h3>\n<p>The sales page should represent part of your overall conversion funnel. The funnel itself needs to be designed around your audience.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Persuasion Techniques to Make More Money Online (Conversion Rate Optimization)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V0AeYa3HLlc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Funnels look different based on customer behavior. For instance, there\u2019s typically a shorter funnel when you\u2019re selling running shoes than if you\u2019re marketing a high-end racing bicycle.<\/p>\n<p><b>Optimize every segment of your <\/b><a href=\"https:\/\/neilpatel.com\/blog\/profitable-conversion-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>conversion funnel<\/b><\/a> so that, when visitors land on your sales page, they\u2019re ready to convert. They already have all the information they need to make a split-second decision.<\/p>\n<h3>4. Create the perfect call to action (CTA): What do you want your users to do?<\/h3>\n<p>Think of the CTA as the answer to the headline. You\u2019ve proposed something to your audience \u2014 what do you want them to do with it?<\/p>\n<p>Let\u2019s say you\u2019ve written a headline like this for your sales page: \u201cCreate Your Custom Racing Bike From Scratch.<\/p>\n<p>Now, you need your <a href=\"https:\/\/www.crazyegg.com\/blog\/high-converting-cta-buttons\/\">CTA button copy<\/a>. It could look like this: \u201cBuild Your Bike Now.\u201d<\/p>\n<p>You see these types of headlines and CTAs on car manufacturer sites all the time.<\/p>\n<p>Test different CTAs to see which ones perform the best. The more you test, the more refined your CTA becomes.<\/p>\n<p style=\"text-align: center;\"><b><a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Start A\/B testing today!<\/a>\u00a0<\/b><\/p>\n<h3>5. Add several CTAs\u2014but not too many<\/h3>\n<p>On a long-form sales page, there\u2019s nothing wrong with multiple CTAs. However, they should all lead to the same conclusion.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39681 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131942\/CrazyEgg-Main-Features.png\" alt=\"sales pages that convert crazy egg featues\" width=\"771\" height=\"585\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131942\/CrazyEgg-Main-Features.png 771w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131942\/CrazyEgg-Main-Features-300x228.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131942\/CrazyEgg-Main-Features-768x583.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>The idea is to continually reinforce what you\u2019re asking. Remind visitors why they\u2019re on the sales page in the first place.<\/p>\n<p>They can either keep reading down the page or convert immediately. You get the best of both worlds.<\/p>\n<p>You don\u2019t want to cram 50 CTAs on a sales page, though. Make sure you\u2019re adding content between them to give visitors a reason to continue reading.<\/p>\n<h3>6. Consider design variations: Test to see what your users are doing<\/h3>\n<p>Design matters when it comes to conversions. A simple change \u2014 such as the color of your CTA button or the image you use to show off your product \u2014 can make or break the deal.<\/p>\n<p>That\u2019s why you have to test. A\/B tests allow you to change just one variable at a time so you get accurate data. Continually test new design elements to see which ones perform best.<\/p>\n<h3>7. Make your sales page simple<\/h3>\n<p>Even long-form sales pages shouldn\u2019t be overwhelming. They need to present information in the easiest, most digestible fashion possible.<\/p>\n<p>Start by creating lots of white space in your design. Leave breathing room between individual elements, like graphics or copy.<\/p>\n<p>Distill information down into as few words as possible.<b> Get the big picture front-and-center<\/b> so your visitors focus on it rather than the smallest details.<\/p>\n<h3>8. Learn how to write a sales page that converts: The best copy<\/h3>\n<p>Writing copy for a sales page requires an understanding of persuasion. After all, that\u2019s what you want to do, right? You\u2019re persuading people to convert.<\/p>\n<p>Start by telling people what you want them to do. Use strong verbs and an authoritative voice.<\/p>\n<p>Focus on benefits instead of plain-jane features in your copy. For instance, instead of mentioning your racing bike\u2019s wheel construction, explain what benefits buyers will derive from it.<\/p>\n<h3>9. Test strong headlines<\/h3>\n<p><b>Headlines can make or break your sales pages<\/b>. Just like CTAs, they\u2019re among the most commonly read elements on any web page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39685 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131949\/Heatmap-Feature-From-CrazyEgg.png\" alt=\"Heatmap Feature From CrazyEgg\" width=\"862\" height=\"292\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131949\/Heatmap-Feature-From-CrazyEgg.png 862w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131949\/Heatmap-Feature-From-CrazyEgg-300x102.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131949\/Heatmap-Feature-From-CrazyEgg-768x260.png 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/p>\n<p>[tweet_box design=&#8221;default&#8221;]The headline should entice visitors to read on, especially if you\u2019ve created a long-form sales page. A\/B test different possibilities so you know what works best.[\/tweet_box]<\/p>\n<h3>10. Add bulleted text to describe your product\u2019s benefits<\/h3>\n<p>One way to create more \u201cbreathing room\u201d on your sales page is to break down information into bulleted or numbered lists. You don\u2019t have to write in complete sentences:<\/p>\n<ul>\n<li>Benefit 1 and short description<\/li>\n<li>Benefit 2 and short description<\/li>\n<li>Benefit 3 and short description<\/li>\n<\/ul>\n<p>Bulleted and numbered lists are also beneficial because they attract attention to themselves. They\u2019re more scannable, too, which makes readers happy.<\/p>\n<h3>11. Make sure that your sales page is mobile-friendly<\/h3>\n<p>Responsive design matters for every page of your site, but especially sales pages.<\/p>\n<p>If people want to buy from you via their tablets or smartphones, you don\u2019t want to give them a reason to abandon their shopping cart.<\/p>\n<h3>12. Add photos, videos, and illustrations<\/h3>\n<p>Graphics communicate information faster and captivate your audience visually. It\u2019s more fun to look at a page with photos, videos, and illustrations.<\/p>\n<p>Videos, in particular, can help convert more customers. Consider <b>creating an explainer video<\/b>, for example, to demonstrate your product\u2019s or service\u2019s value.<\/p>\n<h3>13. Add social proof, case studies, and testimonials<\/h3>\n<p>You might notice that we use social proof a lot here at <a href=\"https:\/\/www.crazyegg.com\">Crazy Egg<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39682 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131944\/CrazyEgg-Partners.png\" alt=\"CrazyEgg Partners sales pages that convert\" width=\"753\" height=\"122\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131944\/CrazyEgg-Partners.png 753w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131944\/CrazyEgg-Partners-300x49.png 300w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><\/p>\n<p>It\u2019s a great way to demonstrate that other people love working with us. Specifically, we mention high-profile companies who trust our tools.<\/p>\n<p>You can do the same, whether you post logos of companies you\u2019ve worked with, testimonials from satisfied customers, or links to in-depth case studies.<\/p>\n<h3>14. Offer a guarantee<\/h3>\n<p>Guarantees are great for conversions. They make consumers feel safe.<\/p>\n<p>Let\u2019s say that you\u2019re going to spend $100 on a new pair of shoes. That\u2019s your budget, and you\u2019ve found two options on two sites.<\/p>\n<p>One offers a guarantee. The other doesn\u2019t.<\/p>\n<p>Which one is most likely to get your $100?<\/p>\n<h3>15. Eliminate distractions: Test removal of navigation links<\/h3>\n<p>Unnecessary links can easily distract your sales page visitors. While internal links can improve bounce rates and increase time on site, they also lead your visitor away from the sale.<\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/ab-testing?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Test your sales page<\/b><\/a> with and without navigation links. You might find that your site performs better when you remove the navigation bar entirely on these pages.<\/p>\n<p>Alternatively, test a shorter navigation bar. For instance, it might just include a link back to your home page.<\/p>\n<h3>16. Incorporate social media share buttons<\/h3>\n<p>If you visit my <a href=\"https:\/\/neilpatel.com\" target=\"_blank\" rel=\"noopener noreferrer\">personal blog<\/a>, you\u2019ll find lots of social share links.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39688 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131956\/Social-Share-Buttons.png\" alt=\"Social Share Buttons sales pages that convert\" width=\"97\" height=\"193\" \/><\/p>\n<p>This article is extremely recent, yet people have already shared it more than 400 times.<\/p>\n<p>Sharing blog posts is great, but you also want people to share your sales pages. Social media share buttons make the process easier \u2014 and your visitors more likely to follow through.<\/p>\n<h3>17. Add a sense of urgency<\/h3>\n<p>I like to add a ticking clock when I can. It\u2019s a great strategy for sales pages because you want consumers to make quick decisions.<\/p>\n<p>For instance, you could use a flash sale to encourage conversions. You\u2019re offering a reduced price, but only if the visitor acts within X hours.<\/p>\n<p>You can also create urgency through desire. Manufacturers of weight-loss products do this all the time.<\/p>\n<p>They might say, \u201cDo you want to shed those last 15 pounds? Why wait?\u201d<\/p>\n<h3>18. Add live chat<\/h3>\n<p>We use EggBot on the Crazy Egg website to increase engagement with our visitors.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39684 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131947\/EggBot-Assistant.png\" alt=\"EggBot Assistant sales pages that convert\" width=\"337\" height=\"96\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131947\/EggBot-Assistant.png 337w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131947\/EggBot-Assistant-300x85.png 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/p>\n<p>People who want more information can converse with EggBot (and get closer to a conversion).<\/p>\n<p>These days, <b>it\u2019s all about engagement<\/b>. You don\u2019t want visitors to be passive. You want them to take action.<\/p>\n<p>Plus, you can use a chat bot or live chat function to overcome objections or answer questions you don\u2019t cover on your sales page.<\/p>\n<h3>19. Create a FAQ section to handle objections<\/h3>\n<p>FAQs are also extremely useful. Wipster does it beautifully on its sales page:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39679 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131926\/Account-FAQs.png\" alt=\"Account FAQs sales page that convert\" width=\"846\" height=\"425\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131926\/Account-FAQs.png 846w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131926\/Account-FAQs-300x151.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131926\/Account-FAQs-768x386.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<p>It\u2019s a fast way to disseminate information without distracting your visitor from the conversion.<\/p>\n<p>[tweet_box design=&#8221;default&#8221;]If you use bold subheadings and lots of white space, the FAQs won\u2019toverwhelm visitors.[\/tweet_box]<\/p>\n<p>This is where you should respond to potential objections.<\/p>\n<p>Anticipate issues your prospective customers might have with your product or service and explain why they <i>aren\u2019t<\/i> really issues.<\/p>\n<h3>20. Try exit-intent popups<\/h3>\n<p>An <a href=\"https:\/\/www.crazyegg.com\/blog\/exit-popup\/\" target=\"_blank\" rel=\"noopener noreferrer\">exit-intent popup works extremely well<\/a> when you want to give visitors a last chance to buy. You can use the popup to offer an exclusive discount or a bonus freebie \u2014 or simply to confirm that the visitor really wants to leave.<\/p>\n<p><a href=\"https:\/\/www.hellobar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hello Bar<\/a> creates great exit popups:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example.png\"><img decoding=\"async\" class=\"alignnone wp-image-39686 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example.png\" alt=\"HelloBar Exit Intent Example sales page that convert\" width=\"1218\" height=\"740\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example.png 1218w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example-300x182.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example-768x467.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131952\/HelloBar-Exit-Intent-Example-1024x622.png 1024w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/a><\/p>\n<p>You can create any popup you like and decide when visitors to your sales page see it.<br \/>\n<a id=\"sales-pages-examples\"><\/a><\/p>\n<h2>Best Sales Pages Examples in 2018<\/h2>\n<p>Now that we\u2019ve covered some of the best tips on how to create sales pages that convert, let\u2019s look at some real-life examples. We\u2019ll look at high converting\u00a0sales\u00a0page examples in detail and figure out why they work.<\/p>\n<h3>1. Authority: Why it Works<\/h3>\n<p>Our first example comes from long-term blog and exceptional resource <a href=\"https:\/\/www.copyblogger.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Copyblogger<\/a>. The company\u2019s <a href=\"https:\/\/my.copyblogger.com\/authority-opt-in-to-wait-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">Authority program<\/a> provides advanced training for people who want to become better content marketers.<\/p>\n<p>It also has a fantastic sales page.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39680 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131940\/Authority-and-Content-Marketing.jpg\" alt=\"Authority and Content Marketing sales pages that convert\" width=\"704\" height=\"859\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131940\/Authority-and-Content-Marketing.jpg 704w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131940\/Authority-and-Content-Marketing-246x300.jpg 246w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p>I like it because it gets the offer right out in the open. You don\u2019t have to scroll to know what Authority offers.<\/p>\n<p>Below the main graphic, there\u2019s a subtle downward arrow. Think of it as a visual cue to keep reading.<\/p>\n<p>Then you have information designed to connect with the reader. The copy shows that Copyblogger and Authority understand the problems content marketers face.<\/p>\n<p>The page also incorporates lots of benefits, social proof, and CTAs.<\/p>\n<h3>2. Muck Rack: Why it Works<\/h3>\n<p>Our second example is <a href=\"https:\/\/muckrack.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Muck Rack<\/a>. It\u2019s a site that connects journalists and PR professionals. Its sales page for <a href=\"https:\/\/muckrack.com\/benefits\" target=\"_blank\" rel=\"noopener noreferrer\">PR pros<\/a> works well on a number of levels.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39687 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131954\/Public-Relations-With-Muck-Rack.png\" alt=\"Public Relations With Muck Rack sales pages that convert\" width=\"1164\" height=\"468\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131954\/Public-Relations-With-Muck-Rack.png 1164w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131954\/Public-Relations-With-Muck-Rack-300x121.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131954\/Public-Relations-With-Muck-Rack-768x309.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131954\/Public-Relations-With-Muck-Rack-1024x412.png 1024w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p>There\u2019s a headline that changes on a loop, a subheadline to explain the offer, and some body copy to further elaborate on Muck Rack\u2019s benefits. You\u2019re hit immediately with a CTA.<\/p>\n<p>Further down the page, you get social proof, benefits with corresponding images, and lots of white space. Then, at the end, you get a CTA that perfectly mirrors the first one.<\/p>\n<h3>3. Teambit: Why it Works<\/h3>\n<p>Lastly, let\u2019s take a look at <a href=\"https:\/\/teambit.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teambit<\/a>. It follows many of the strategies I talked about above, but it doesn\u2019t shy away from creativity.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39689 size-full\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131958\/Understanding-and-Developing-Your-Employees.png\" alt=\"Understanding and Developing Your Employees sales pages that convert\" width=\"1252\" height=\"398\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131958\/Understanding-and-Developing-Your-Employees.png 1252w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131958\/Understanding-and-Developing-Your-Employees-300x95.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131958\/Understanding-and-Developing-Your-Employees-768x244.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/23131958\/Understanding-and-Developing-Your-Employees-1024x326.png 1024w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><\/p>\n<p>Teambit tells a story for its sales page (which is also its home page) and incorporates whimsical, fantastical drawings.<\/p>\n<p>Still, you get the familiar elements: CTAs, social proof, and responses to potential objections.<\/p>\n<h2>How Crazy Egg Tools Can Help You Make Top-Converting Sales Pages<\/h2>\n<p><a href=\"https:\/\/crazyegg.com\/overview\">Crazy Egg<\/a> provides a suite of tools to help you make your sales pages even more likely to convert. Scroll maps, for instance, are ideal for placing CTAs. If you know when most of your visitors stop scrolling on your sales page, you\u2019ll know where to put the call to action.<\/p>\n<p>Heatmaps are also invaluable. <b>Figure out where visitors click so you can optimize<\/b> those areas for conversions. Use Crazy Egg\u2019s A\/B testing and other tools to maximize every sales page for more conversions.<\/p>\n<p>It\u2019s great to have the best practices in place, but sometimes you need extra help. Sophisticated tools remove some of the leg work from developing high-converting pages, which inevitably makes your life easier \u2014 and your bank account larger.<\/p>\n<h2>Conclusion<\/h2>\n<p>Once you learn how to create sales pages that convert, you can start raking in more cash.<\/p>\n<p>It\u2019s all about figuring out what makes your visitors tick, then capitalizing on that knowledge.<\/p>\n<p>Optimizing your sales page for conversions can take some of the burden from your sales team and allow your website to work for you more efficiently. Other pages matter, of course, but you really want people to buy.<\/p>\n<p>A sales page has one goal: get people to convert. Remove anything that distracts from that goal.<\/p>\n<p>You can test long- and short-form sales pages to figure out which will work best for you. Then put into practice my 20 tips for creating sales pages that convert.<\/p>\n<p><b><i>What\u2019s your best tip for creating high-converting sales pages?<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.crazyegg.com\/overview?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener noreferrer\">Start using Crazy Egg tools to improve your conversions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you create sales pages that convert, you take some of the burden off your team. You don\u2019t have to constantly be hustling to find&#8230;<\/p>\n","protected":false},"author":279,"featured_media":39683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-39677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Sales Pages that Convert [The Best Examples in 2018]<\/title>\n<meta name=\"description\" content=\"How to create sales pages that convert? 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