The short answer is that SEO stands for search engine optimization, and it\u2019s a set of tactics focused on improving a site\u2019s rankings and visibility in the results of search engines like Google.<\/p>\n\n\n\n
But as you may have guessed, it\u2019s not quite as simple of a process as purchasing some advertising space.<\/p>\n\n\n\n
Search engines like Google take many factors into consideration as they rank pages. These factors include both the elements on each page, as well as how other sites reference and link to them.<\/p>\n\n\n\n
As a result, optimizing a site requires a clear, well-planned strategy and regular maintenance. It\u2019s an ongoing process, and often a complex one.<\/p>\n\n\n\n
But with the right SEO strategy, you\u2019ll be able to improve your rankings in search results<\/strong> for keywords related to your business, attract qualified traffic, and convert that traffic into leads and customers.<\/p>\n\n\n\n And this guide is intended to help you accomplish each of these steps.<\/p>\n\n\n\n Keep reading to learn more about what SEO is, why it matters, and how to create a strategy that will improve your online visibility and help you reach your marketing goals.<\/p>\n\n\n\n Before we jump into the technical aspects of creating a strategy, it\u2019s important to have a strong understanding of what, exactly, SEO is.<\/p>\n\n\n\n As we mentioned above, it stands for search engine optimization, and it\u2019s the process of improving a site in ways that will help it rank well in search engine results.<\/p>\n\n\n\n When users search for specific words and phrases related to your business on Google, you want your site to appear in the results they see \u2014 and SEO is how you make that happen.<\/p>\n\n\n\n As you optimize your site for search, it\u2019s important to understand the different types of results that appear when a user looks for information.<\/p>\n\n\n\n The first, and arguably most important, type of results are organic. These are the pages that Google\u2019s algorithm determines to be the best match for the user\u2019s search.<\/p>\n\n\n\n They earn their spots on the results page based on relevance, quality, and a number of other factors that we\u2019ll get into later in this guide.<\/p>\n\n\n\n But these aren\u2019t the only <\/em>results that appear in search. In many cases, you\u2019ll also see advertisements. These listings look extremely similar to the organic results but are denoted by a small \u201cAd\u201d tag.<\/p>\n\n\n\n These are pay-per-click, or PPC, ads run on Google\u2019s AdWords network.<\/p>\n\n\n\n <\/p>\n\n\n\n Not every results page will have ads. But when ads do <\/em>appear, they\u2019ll show up above the organic listings on the page \u2014 regardless of how relevant or high in quality the organic results might be.<\/p>\n\n\n\n As you optimize your site, you\u2019ll focus solely on organic rankings.<\/p>\n\n\n\n And while you may choose to run PPC campaigns simultaneously, the goal of SEO is to get to the top of the results that Google\u2019s algorithm selects.<\/p>\n\n\n\n As you may have guessed, there\u2019s a lot to gain with SEO.<\/p>\n\n\n\n But to make things a little clearer, here are just three of the biggest benefits of optimizing your site for search:<\/p>\n\n\n\n 1. Attract qualified traffic<\/strong><\/p>\n\n\n\n As an <\/a>inbound marketing strategy<\/a><\/u>, SEO is an excellent way to attract qualified traffic.<\/p>\n\n\n\n <\/p>\n\n\n\n While traditional \u201coutbound\u201d marketing activities, like radio and TV ads, involve interrupting consumers, inbound tactics focus on making it easy for your target audience to find you as they\u2019re actively searching for information related to your industry, products, or services.<\/p>\n\n\n\n This is not only much less annoying for consumers but will also help you focus your marketing budget on people who actually want <\/em>to hear from you.<\/p>\n\n\n\n And with this approach, the people who see your marketing messages will be much more likely to become leads and customers for your business.<\/p>\n\n\n\n 2. Earn a high return on investment<\/strong><\/p>\n\n\n\n As we mentioned above, organic results are determined by Google\u2019s algorithm.<\/p>\n\n\n\n That means that once you\u2019ve created a page that ranks well, it can continue to attract traffic to your site for as long as Google considers it one of the best results for its target keywords.<\/p>\n\n\n\n And there\u2019s no additional cost involved in attracting that traffic.<\/p>\n\n\n\n This is a huge advantage over PPC ads, which cost your business money every single time <\/em>a user clicks one and visits your site.<\/p>\n\n\n\n To give you an idea of how much more cost-effective an organic ranking can be over time, consider that the average cost per click (CPC) across all industries is $2.32<\/u>.<\/p>\n\n\n\n <\/p>\n\n\n\n That\u2019s over two dollars for each click <\/em>to an advertiser\u2019s website.<\/p>\n\n\n\n So, let\u2019s say you invest $2,000 in creating a great piece of content for your site that ranks on the first page of results for one of your target keywords.<\/p>\n\n\n\n For the price of less than one thousand paid visits, you\u2019ve created a resource that can potentially attract qualified traffic to your site for years to come.<\/p>\n\n\n\n And considering the returns you stand to gain, that\u2019s an extremely high-value investment.<\/p>\n\n\n\n 3. Achieve a high clickthrough rate (CTR)<\/strong><\/p>\n\n\n\n So, what if money is no object?<\/p>\n\n\n\n What if you want to attract as many users who are searching your target keywords as possible, and you don\u2019t mind investing whatever it takes in PPC ads to do so?<\/p>\n\n\n\n SEO is still worth it \u2014 because <\/a>71.33% of searches<\/a><\/u> result in a click on an organic <\/em>result on the first page.<\/p>\n\n\n\n So even though PPC ads appear above organic rankings, they only earn a fraction of the clicks.<\/p>\n\n\n\n And without strong organic rankings, you could miss out a ton <\/em>of traffic for your most important keywords.<\/p>\n\n\n\n It\u2019s not absolutely necessary to have in-depth technical knowledge about how search engines operate, but a basic understanding can make optimizing a site a more straightforward process.<\/p>\n\n\n\n So with that in mind, we\u2019ll go over the basics of how Google search operates.<\/p>\n\n\n\n Now, you might be wondering why this guide, and why virtually every <\/em>article you\u2019ll read about SEO seems to focus specifically on Google.<\/p>\n\n\n\n After all, there are tons of other search engines out there.<\/p>\n\n\n\n And to be clear, SEO is important for ranking in their results, too.<\/p>\n\n\n\n So \u2014 why the huge emphasis on Google?<\/p>\n\n\n\n The biggest reason is that as of 2017, Google has a global market search engine share of just under 75%<\/a><\/u>.<\/p>\n\n\n\n <\/p>\n\n\n\n That means that three out of every four searches in the entire world <\/em>take place on Google.<\/p>\n\n\n\n In case you were wondering, that\u2019s <\/a>3.5 billion searches per day<\/a><\/u> and 1.2 trillion per year.<\/p>\n\n\n\n That scope alone is reason enough for most marketers to focus their efforts on ranking in Google. After all, if you\u2019re going to base your strategy on one particular search engine, it makes sense to choose the largest.<\/p>\n\n\n\n Before we jump into how SEO works today, it\u2019s helpful to start with a basic understanding of how search engines began, and how they\u2019ve evolved.<\/p>\n\n\n\n The earliest search engine, Architext (later Excite), was <\/a>created by six Stanford students in 1993<\/a><\/u>. Its results were primarily based on matching the keyword a user searched with pages that contained that keyword within their content.<\/p>\n\n\n\n Over the next year, several other search engines were developed and launched. The most notable of these, and the only one still widely used, <\/a>was Yahoo! Search<\/a><\/u>.<\/p>\n\n\n\n Like Architext, the earliest iteration of Yahoo! utilized keywords to match searches with relevant content. But it also used manually-written descriptions of each page within its index to more accurately classify content \u2014 a step that would be virtually impossible today.<\/p>\n\n\n\n Then, in 1996, Sergey Brin and Larry Page started building a search engine called Backrub.<\/p>\n\n\n\n This was the first the search engine that ranked sites not only based on the keywords they contained, but also on inbound links. <\/a>In August 1998<\/a><\/u>, they officially founded a company for their product \u2014 and changed its name to Google.<\/p>\n\n\n\n By this point, tech-savvy site owners were already looking for ways to rank more prominently in search engine results. But given that much of these efforts were done solo, and with a trial-and-error process, it\u2019s difficult to pinpoint the exact beginning of SEO.<\/p>\n\n\n\n In terms of large-scale discussion, however, SEO officially became a prominent topic with the launch of Search Engine Watch <\/a>in 1997<\/a><\/u>. This was the first news site focused on the search industry, and still covers major updates and changes today.<\/p>\n\n\n\n Some of the earliest ranking factors, like keywords and backlinks, still play a major role in search engine results today.<\/p>\n\n\n\n But while those core elements haven\u2019t changed, Google has added dozens of other factors over the years. Today, the <\/a>total number is over 200<\/a><\/u>.<\/p>\n\n\n\n Naturally, some of these hold more weight than others. And while it\u2019s difficult to say exactly how important each factor is, and studies like SEMrush\u2019s <\/a>Ranking Factors research<\/a><\/u> provide helpful insight into which metrics most closely correlate with high rankings.<\/p>\n\n\n\n As you optimize your site, studies like these can guide how you prioritize different SEO strategies, and where you focus the bulk of your efforts.<\/p>\n\n\n\n But it\u2019s important to recognize that Google is constantly improving and updating its algorithm to deliver the best results to its users.<\/p>\n\n\n\n This isn\u2019t to say that it\u2019s a waste of time to optimize your pages based on current best practices, though. It simply means that as you create your SEO strategy, it\u2019s in your best interest to also keep your users in mind.<\/p>\n\n\n\n Instead of spending your time making insignificant edits in the hopes that they\u2019ll boost your rankings, focus on identifying ways to provide an even better experience for your site visitors.<\/p>\n\n\n\n This way, when the next update rolls out, you won\u2019t have to worry about any lost impact from your minor optimization efforts.<\/p>\n\n\n\n In fact, when you look for ways to prioritize users, you\u2019re essentially working towards the same goal as Google \u2014 which can only help you in your goal to improve your rankings in their results.<\/p>\n\n\n\n By this point, you probably have a general idea of what you stand to gain by optimizing your site.<\/p>\n\n\n\n With SEO, you can improve your online visibility, increase your rankings in search, and attract more traffic.<\/p>\n\n\n\n But what if you\u2019re not concerned about achieving those goals?<\/p>\n\n\n\n What if it sounds like way <\/em>too much work for something as insignificant as search engine results?<\/p>\n\n\n\n After all, rankings are somewhat intangible. You could get a more concrete return on your marketing budget by investing it into a direct mail campaign or a magazine advertisement.<\/p>\n\n\n\n Those are all valid objections.<\/p>\n\n\n\n But ultimately, SEO matters because it\u2019s the only way to match how today\u2019s consumers look for businesses, products, and services.<\/p>\n\n\n\n The majority of us rely heavily on the Internet for information regarding the products we\u2019re considering buying and the businesses we\u2019re considering hiring.<\/p>\n\n\n\n Just consider that <\/a>81% of shoppers<\/a><\/u> conduct online research before buying a product. Whether you\u2019re running an eCommerce store or a physical shop, it\u2019s almost guaranteed that your customers look for information about your products and their alternatives before buying.<\/p>\n\n\n\n And although you might think that local consumers have a different buying process, that\u2019s not the case.<\/p>\n\n\n\n In fact, <\/a>97% of consumers<\/a><\/u> looked for a local business online in 2017 \u2014 meaning that even when it comes to local shops and retailers, they\u2019re looking up information online before visiting.<\/p>\n\n\n\n This means that regardless of your industry or business model, your audience is searching for information related to your products or services.<\/p>\n\n\n\n And the majority of them are using search engines.<\/p>\n\n\n\n You could likely make this assumption based on your own online browsing habits, but today, <\/a>93% of online experiences<\/a><\/u> begin with a search engine.<\/p>\n\n\n\n This means that an extremely <\/em>large portion of online traffic is driven by search engines. And if you want a chunk of that traffic to come to your site, you need to be optimizing your site.<\/p>\n\n\n\n There\u2019s a vast amount of information available online about virtually everything your target audience wants to know. And the only way to make sure that your potential customers find your <\/em>site to answer their questions is SEO.<\/p>\n\n\n\n So, it\u2019s clear that it\u2019s in your best interest to rank well in search results.<\/p>\n\n\n\n But can\u2019t you leave it up to search engines and their algorithms to find your content and rank it accordingly?<\/p>\n\n\n\n Unfortunately, no.<\/p>\n\n\n\n Google\u2019s algorithm is advanced, but it still needs a bit of help to find and understand content. And SEO plays a big role in that process.<\/p>\n\n\n\n Plus, showing up in search results isn\u2019t enough. To attract traffic, your site needs to appear on the first page for searches related to your business, products, or services \u2014 ideally, within the first few results.<\/p>\n\n\n\n Your position on a results page has a major impact on how much traffic you\u2019ll attract from search. In fact, the first result alone for any given search gets an average of <\/a>20.5% of the clicks<\/a><\/u> on the page.<\/p>\n\n\n\n That number drops to 13.32% for the second result, and 13.14% for the third.<\/p>\n\n\n\n Add these numbers together, and you\u2019ll realize that the top three results get an average of over 47% of the clicks on a results page.<\/p>\n\n\n\n So if your site isn\u2019t ranking within the top three, the chances of a user clicking through and visiting it are less than half \u2014 and SEO is the only way to climb up in the results and bring more searchers to your site.<\/p>\n\n\n\n You\u2019ve likely already developed marketing personas that represent different parts of your target audience.<\/p>\n\n\n\n You might use them to write ad copy, guide your campaign placement, and even shape which benefits you choose to highlight in marketing new products.<\/p>\n\n\n\n These personas should also play a role in the planning stages of your SEO strategy<\/strong>.<\/p>\n\n\n\n And when they do, the content you create won\u2019t just improve your rankings in search results \u2014 it will also help you solve your personas\u2019 problems.<\/p>\n\n\n\n That\u2019s because when you choose topics based on what your target audience searches online, you\u2019ll be able to create content that directly addresses their needs.<\/p>\n\n\n\n This is especially true if you\u2019re willing to spend the time it takes to identify the intent behind their searches.<\/p>\n\n\n\n For example, just take a look at this example of what the process might look like for a site targeting the keyword \u201csemantic SEO\u201d from <\/a>Search Engine Journal<\/a><\/u>.<\/p>\n\n\n\n In this case, they identified a few general concepts within the broader topic of semantic SEO.<\/p>\n\n\n\n Then, they broke those individual concepts down into individual keywords that have clearer search intent.<\/p>\n\n\n\n Using this information, a site would be far more effective in providing the information that their audience wants about semantic SEO than they would by simply targeting that broad keyword.<\/p>\n\n\n\n SEO is not a one-and-done tactic.<\/p>\n\n\n\n It involves ongoing research, regular maintenance, and long-term consistency to achieve results.<\/p>\n\n\n\n And while this might sound discouraging if you\u2019re new to SEO, the corresponding benefit is that it can earn long-term results for your business.<\/p>\n\n\n\n Unlike advertising campaigns, which involve paying for space on another website or platform, much of SEO is based on improving your own website.<\/p>\n\n\n\n This means that the content you create can live on your site and attract traffic, customers, and leads for years to come.<\/p>\n\n\n\n For example, just take a look at the search results for the phrase \u201chow to yoyo.\u201d<\/p>\n\n\n\n In this case, the top results are for content from 2010, 2009, and 2012.<\/p>\n\n\n\n The art of yoyoing has apparently not changed much over the past few years. Google\u2019s algorithm still considers these pages and videos to be the most authoritative on the subject, even though they\u2019re not the newest.<\/p>\n\n\n\n So even though the creators of these pieces of content likely haven\u2019t had to make too much of an effort to improve or maintain them since their original publication, they continue to reap the rewards of their first page rankings<\/strong> \u2014 making them a valuable long-term investment.<\/p>\n\n\n\n Ranking well in search engine results for keywords related to your business is also a great way to establish trust in your brand.<\/p>\n\n\n\n That\u2019s because when it comes to the research process, many consumers turn to search engines to find the information they need.<\/p>\n\n\n\n In fact, <\/a>62% of consumers<\/a><\/u> use search engines to learn more about products and services, and 48% prefer to visit business\u2019s official websites to learn about what they offer.<\/p>\n\n\n\n This means that when a user finds your site in search results, you have a prime opportunity to make a great first impression.<\/p>\n\n\n\n Unlike traditional advertising methods, which involve attempting to generate a sale as quickly as possible, you can start by helping them solve a problem or accomplish a goal.<\/p>\n\n\n\n So even if they\u2019re not ready to make a purchase immediately, you\u2019ll establish your brand as a helpful, trustworthy resource. And considering that trust is one of the <\/a>most important factors<\/a><\/u> in establishing a connection and brand loyalty with a customer, this is a valuable step.<\/p>\n\n\n\n Then, when a visitor is <\/em>ready to make a purchase, they\u2019ll already have positive associations with your company.<\/p>\n\n\n\n This <\/a>graphic from CoSchedule<\/a><\/u> does a nice job of illustrating how this process translates into sales.<\/p>\n\n\n\n It\u2019s not quite as direct as the traditional concept of sales and relies more heavily on establishing trust.<\/p>\n\n\n\n But when you create pages based on the information-based keywords that your audience is searching, then provide the content that they need, your site can do a large part of the heavy lifting when it comes to building trust \u2014 making it a passive part of your sales process.<\/p>\n\n\n\n Given that SEO is largely focused on attracting visitors that are actively searching for information about products and services, it should come as no surprise that it\u2019s a great way to generate leads.<\/p>\n\n\n\n But what\u2019s more important is that SEO is a great way to generate <\/strong>qualified <\/strong>leads<\/strong>, or leads who are likely to become customers and clients.<\/p>\n\n\n\n Leads from SEO have an <\/a>average conversion rate of 14.6%<\/a><\/u>.<\/p>\n\n\n\n And while this might not seem so impressive at first glance, just consider that outbound leads from traditional strategies like direct mail and print advertising have an average conversion rate of 1.7%.<\/p>\n\n\n\n This means that the leads you earn from SEO are over eight times <\/em>more likely to become customers than the leads you earn from traditional ad campaigns.<\/p>\n\n\n\n So if you\u2019re looking for a way to boost your total number of sales, SEO should be an essential part of your lead generation strategy.<\/p>\n\n\n\n If you\u2019ve spent any time reading into how, exactly, Google operates, you\u2019ve likely come across the term \u201ccrawling.\u201d<\/p>\n\n\n\n In its most basic sense, this is the process by which the search engine finds new information online to serve to its users as results.<\/p>\n\n\n\n And while it\u2019s not necessary to have extensive technical knowledge of how crawling works, having a basic understanding can help you approach your site\u2019s optimization more effectively.<\/p>\n\n\n\n When a user performs a search, Google\u2019s algorithm doesn\u2019t actually sort through every page on the Internet to pull and rank results.<\/p>\n\n\n\n Instead, it pulls from its own database of pages, called its index.<\/p>\n\n\n\n Each search engine has its own index that it uses to select and deliver pages as results. Crawling, then, is the process by which search engines find new content online and adds that content to their index.<\/p>\n\n\n\n Here\u2019s\u00a0<\/a>a basic overview\u00a0of how that process works:<\/p>\n\n\n\n Google\u2019s crawlers, also sometimes referred to as \u201cspiders,\u201d are automated bots that view web pages and find new content. Then, the content that the crawlers find is added to the index.<\/p>\n\n\n\n When a user performs a search, Google\u2019s algorithm sorts through their database of indexed pages to find the most relevant content for that user\u2019s needs.<\/p>\n\n\n\n This means that if Google hasn\u2019t indexed your site, it can\u2019t show up in search results.<\/p>\n\n\n\n And while a lot of the crawling process takes place automatically, you need to make sure that Google\u2019s crawlers can properly access your pages.<\/p>\n\n\n\n If your site\u2019s architecture is set up improperly, or your code prevents crawlers from accessing your content, your pages won\u2019t get indexed. And if that\u2019s the case, they\u2019ll never show up in search results \u2014 regardless of how relevant they might be to a user\u2019s search.<\/p>\n\n\n\n As you read industry blogs and various optimization guides, you\u2019ll likely see references to \u201cwhite hat\u201d and \u201cblack hat\u201d SEO.<\/p>\n\n\n\n To be clear, these aren\u2019t true subsets of SEO. Instead, they\u2019re more of a distinction between the right way to optimize a site and the wrong way.<\/p>\n\n\n\n White hat SEO is the process of optimizing a site in a way that\u2019s in line with Google\u2019s guidelines and helps users find content that\u2019s relevant to their needs.<\/p>\n\n\n\n Black hat SEO, on the other hand, focuses on finding ways to game the system and achieve high (but often short-lived) rankings. It\u2019s done with the goal of manipulating rankings, regardless of how it impacts user experience.<\/p>\n\n\n\n It should go without saying, then, that this guide will focus solely on white hat methods.<\/p>\n\n\n\n But to give you a general idea of the differences between the two, this graphic from <\/a>Inbound Marketing Inc.<\/a><\/u> breaks down what each one involves:<\/p>\n\n\n\n To put it simply, white hat SEO involves optimizing a site in a way that Google would approve of.<\/p>\n\n\n\n But the benefit of this approach isn\u2019t just <\/em>getting on the search engine\u2019s good side.<\/p>\n\n\n\n White hat SEO is the best way to build sustainable rankings and results, provide a great user experience, and see a positive long-term impact on your online visibility.<\/p>\n\n\n\n Black hat SEO refers to any tactic that breaks Google\u2019s rules.<\/p>\n\n\n\n And to be honest with you, it can <\/em>boost rankings. But in most cases, these boosts are short-lived, and the results are not typically sustainable.<\/p>\n\n\n\n That\u2019s because Google is constantly updating its algorithm, and many of these updates are designed to close the loopholes that black hat methods exploit.<\/p>\n\n\n\n This means that when you center your strategy on black hat tactics, you may need to completely change your approach every time a new update is released.<\/p>\n\n\n\n Plus, if Google catches you using these practice, they can hit your site with a <\/a>manual penalty<\/a><\/u> that will prevent you from showing up in search results at all.<\/p>\n\n\n\n So although these methods might help you achieve short-term results, the risks simply aren\u2019t worth it.<\/p>\n\n\n\n Now that we\u2019ve gone over the general idea behind SEO, it\u2019s time to start looking at the factors you\u2019ll need to consider when optimizing your site<\/strong>.<\/p>\n\n\n\n These factors fall into <\/a>two main categories<\/a><\/u>: on-page and off-page.<\/p>\n\n\n\n As the name implies, these factors are the elements that make up each of your pages.<\/p>\n\n\n\n We\u2019ll go into more detail about the on-page ranking factors you\u2019ll need to consider later in this guide. But for the sake of this distinction, what you need to know is that on-page optimization involves your content, page structure, and keyword usage.<\/p>\n\n\n\n Off-page factors, then, are the ranking signals that take place elsewhere online.<\/p>\n\n\n\n The most important of these are backlinks, or links from other websites pointing to your pages.<\/p>\n\n\n\n Search engines use these signals from other sites to determine your site\u2019s credibility. After all, if a trustworthy, authoritative site is willing to link to one of your pages, Google can logically determine that your page contains valuable, high-quality content.<\/p>\n\n\n\n So as you optimize your site for search engines<\/strong>, don\u2019t forget that the elements on your pages aren\u2019t the only things they take into consideration. You also need to work towards improving the references to your site.<\/p>\n\n\n\n Keyword research is an essential step in the SEO process.<\/p>\n\n\n\n It\u2019s how you determine which keywords you want your pages to rank for, and will shape a large part of your on-page optimization efforts.<\/p>\n\n\n\n And effective keyword research centers on identifying the keywords your target audience searches when they\u2019re looking for information about your industry, products, and services.<\/p>\n\n\n\n After all, ranking in the top spot for a keyword related to your industry is certainly a great ego boost.<\/p>\n\n\n\n But if none of your target audience is searching for that keyword, that ranking won\u2019t have an impact on your business goals.<\/p>\n\n\n\n So with that in mind, here are the five basic steps you\u2019ll need to take to identify the best keywords for your site.<\/p>\n\n\n\n The first step of effective keyword research is simply to make a list of the general topics you want your site to rank for.<\/p>\n\n\n\n This might seem like an unnecessary step since you\u2019re likely well aware of the most relevant topics to your business. Maybe you can even list them off without much thought.<\/p>\n\n\n\n But as you get farther into the research process, you\u2019ll dig into each of these topics to identify specific words and phrases \u2014 so this list is more of a starting point than a stand-alone document.<\/p>\n\n\n\n So with that in mind, create a list of your core products and services, any topics that are important to your business, and subjects that your site already contains content about.<\/p>\n\n\n\n Next, expand your list with the phrases your target audience would logically search for to find information related to your most important topics.<\/p>\n\n\n\n These phrases can come largely from your own understanding of your target audience.<\/p>\n\n\n\n For example, let\u2019s say you\u2019re a jewelry retailer that sells watches. Searchers who are looking for these products would logically use the phrase \u201cbest women\u2019s watches,\u201d so you\u2019d want to add this to your list.<\/p>\n\n\n\n From there, you can use Google\u2019s suggested search feature to expand your list. Simply type one of your keyword ideas into the search bar, then scroll to the bottom of the page to see related search queries.<\/p>\n\n\n\n For example, here\u2019s what shows up for the search, \u201cbest womens watches.\u201d<\/p>\n\n\n\n These suggestions are based on what other users frequently search for \u2014 meaning that if you were trying to reach people as they search for information about women\u2019s watches online, they\u2019d be valuable additions to your list of keywords.<\/p>\n\n\n\n As you create your list, aim for a mix of short and long keywords.<\/p>\n\n\n\n Having a variety of keywords is the best way to strike a balance between targeting extremely competitive, but highly rewarding queries, and achieving spots in less competitive, but lower volume, results pages.<\/p>\n\n\n\n Shorter keywords are often referred to as \u201cbroad\u201d keywords, while longer phrases are referred to as \u201clong-tail\u201d keywords. Some SEOs also refer to a middle category of \u201cmiddle-tail\u201d keywords \u2014 but in this guide, we\u2019ll stick to two main types.<\/p>\n\n\n\n You can see the main differences between each of these types in <\/a>the following graph<\/a><\/u>.<\/p>\n\n\n\n The main distinction you need to know is that shorter, broader keywords typically have extremely high search volumes. This means that if you\u2019re able to rank well for a broad keyword <\/strong>that\u2019s relevant to your business, you can expect lots of traffic.<\/p>\n\n\n\n But as a result, lots of sites want to rank for these keywords \u2014 so they\u2019re also highly competitive and difficult to rank for.<\/p>\n\n\n\n Long-tail keywords, on the other hand, are much more specific. Technically, any phrase with three or more words can be considered a long-tail keyword, but they can also be much longer.<\/p>\n\n\n\n In the graph above, for example, \u201cfree responsive wordpress themes for blog\u201d is a highly specific phrase. And while this keyword likely gets searched far less often than \u201cwordpress themes,\u201d the intent behind it is a lot clearer.<\/p>\n\n\n\n So when you target long tail keywords, you\u2019ll have an easier time achieving the rankings you want and providing the content that users searching those keywords are looking for.<\/p>\n\n\n\n You\u2019re likely not the only site in your industry attempting to rank for keywords related to your products and services.<\/p>\n\n\n\n And while this means SEO can be a competitive undertaking, it also means that you can gain valuable insight based on what others are already doing.<\/p>\n\n\n\n One of the best ways to do this is simply to look at which keywords your competitors are ranking <\/strong>for using a tool like SEMrush<\/a><\/u>.<\/p>\n\n\n\n Enter a competitor\u2019s domain, and you\u2019ll see a full report of all of the keywords they\u2019re ranking for organically, as well as each keyword\u2019s search volume and competition level.<\/p>\n\n\n\n If you notice any keywords that are relevant to your business but aren\u2019t yet on your list, add them.<\/p>\n\n\n\n Then, repeat this process for each of your main competitors, so that you can be sure you\u2019re not missing any valuable opportunities.<\/p>\n\n\n\n By this point, you should have a fairly extensive list of potential keyword ideas.<\/p>\n\n\n\n And while each of them likely has potential to help your site, you\u2019ll need to determine which present the biggest opportunities and how to prioritize them accordingly.<\/p>\n\n\n\n You can do this by using tools to find out how frequently each keyword is searched, as well as how difficult it will be for your site to rank for it.<\/p>\n\n\n\n If you\u2019re already running PPC campaigns with Google AdWords<\/strong>, you can use their Keyword Planner<\/a><\/u> tool to easily access this information.<\/p>\n\n\n\n <\/p>\n\n\n\n Although this tool is designed to help advertisers evaluate keywords for their PPC campaigns, the information it provides is also extremely helpful for SEO purposes.<\/p>\n\n\n\n And if you aren\u2019t <\/em>running campaigns with AdWords, a great alternative is the Keywords Everywhere<\/a><\/u> extension for Chrome or Firefox.<\/p>\n\n\n\n After installing this extension, you can use its Bulk Upload feature to evaluate lists of potential keywords.<\/p>\n\n\n\n <\/p>\n\n\n\n Once you have this information, you can accurately assess how much potential each keyword holds for your site.<\/p>\n\n\n\n In general, the best opportunities are those with relatively high monthly search volume and relatively low competition levels.<\/p>\n\n\n\n There are many factors to consider when optimizing a site for search. Here are 18 of the most important:<\/p>\n\n\n\n Having an important keyword in your domain used to be a major ranking factor.<\/p>\n\n\n\n Today, it\u2019s not quite as important. In fact, <\/a>Matt Cutts announced via tweet<\/a><\/u> in 2012 that Google released an algorithm update that was designed to reduce low-quality exact-match domains in search results.<\/p>\n\n\n\n <\/p>\n\n\n\n That said, your domain name can still act as a relevancy signal.<\/p>\n\n\n\n Plus, since searched keywords appear in bold on the results page, having one of your target keywords in your domain name can help your site stand out.<\/p>\n\n\n\n Beyond your site\u2019s main domain, your individual page URLs also play a role in those pages\u2019 ability to rank.<\/p>\n\n\n\n First and foremost, your URLs should contain real words that are relevant to the content on the page – not random strings of letters and numbers.<\/p>\n\n\n\n But it\u2019s also in your best interest to keep your URLs short and simple. In fact, one study showed that short URLs correlate with higher rankings<\/a><\/u>.<\/p>\n\n\n\n So as you add new pages to your site, make sure that each one has a brief, descriptive URL.<\/p>\n\n\n\n As the name implies, a title tag defines a page\u2019s title.<\/p>\n\n\n\n It defines what that page is about, and is the first thing to appear in search results.<\/p>\n\n\n\n <\/p>\n\n\n\n So as you optimize the pages on your site, make sure that each one has a unique, descriptive title tag.<\/p>\n\n\n\n This not only helps search engines determine whether one of your pages is relevant to a user\u2019s search but can also help searchers decide whether they want to click on your page in the results.<\/p>\n\n\n\n A meta description is a brief summary of a page\u2019s content, and it\u2019s what appears below the page\u2019s title tag in search results.<\/p>\n\n\n\n Although meta descriptions don\u2019t play a direct role in rankings, they can help users get a better idea of what to expect when they click on your page.<\/p>\n\n\n\n This means that well-written meta descriptions can increase your click through rates<\/strong> and help you attract more traffic from each of your pages that rank in search results.<\/p>\n\n\n\n Headings are HTML tags used to break pages into subsections.<\/p>\n\n\n\n They make it easier for readers to scan for specific information, and can also help search engines better understand the content on a page.<\/p>\n\n\n\n In fact, one study showed that <\/a>pages with styled H1 tags<\/a><\/u> ranked slightly higher than those without.<\/p>\n\n\n\n <\/p>\n\n\n\n Although the difference in this study was minimal, every effort you can make to improve your rankings counts.<\/p>\n\n\n\n Alt tags are used to describe what\u2019s displayed<\/a><\/u> in an image.<\/p>\n\n\n\n <\/p>\n\n\n\n Since search engines can\u2019t \u201csee\u201d images like human users, these tags help them understand what visual files contain.<\/p>\n\n\n\n Alt tags are also important for accessibility since they\u2019re how blind and visually impaired users access image files.<\/p>\n\n\n\n Content is what makes up the bulk of each page on your site. And while there are many different ways to improve your content for SEO purposes, there are three major aspects you\u2019ll want to keep in mind: quality, relevance, and length.<\/p>\n\n\n\n Quality<\/strong><\/p>\n\n\n\n Google wants to deliver high-quality results to its users.<\/p>\n\n\n\n This is a relatively straightforward concept, but if you\u2019re not sure if your content could be considered \u201cquality,\u201d you can also think of it in terms of clarity.<\/p>\n\n\n\n As Google\u2019s Matt Cutts<\/a><\/u> explained, \u201cIf you\u2019re erring on the side of clarity, and on the side of something that\u2019s going to be understandable, you\u2019ll be in much better shape.\u201d<\/p>\n\n\n\n Relevance<\/strong><\/p>\n\n\n\n This is another straightforward, but important, consideration when writing and publishing copy.<\/p>\n\n\n\n The content on each of your pages should be in line with what a user expects after clicking your page in search results.<\/p>\n\n\n\n And while this will often happen naturally, as the result of creating a page around a specific keyword, it\u2019s also helpful to consider the intent behind each keyword in your strategy.<\/p>\n\n\n\n The clearer an idea you have of what a user wants when they search for one of your target keywords, the more relevant your content will be to their needs \u2014 and the higher Google will rank your page as a result.<\/p>\n\n\n\n Length<\/strong><\/p>\n\n\n\n Considering that Google\u2019s goal is to direct users to helpful resources, it\u2019s not too surprising that lengthy pages tend to rank well<\/strong> in their results.<\/p>\n\n\n\n In fact, the average length of a first page Google result is <\/a>1,890 words.<\/a><\/u><\/p>\n\n\n\n And while this doesn\u2019t mean you should arbitrarily \u201cfluff up\u201d your pages to hit a specific word count, it does <\/em>mean that achieving high rankings often requires creating in-depth resources for your visitors.<\/p>\n\n\n\n A sitemap is essentially exactly what it sounds like: a map of your website.<\/p>\n\n\n\n This map isn\u2019t intended for users, but helps search engines more effectively crawl your pages \u2014 so creating one can help ensure that your site is properly indexed.<\/p>\n\n\n\n Links from other sites signal to Google that other site owners believe that your content is worthy of citing as a source or directing users to.<\/p>\n\n\n\n This is an extremely important ranking signal, and pages with a high total number of links <\/a>tend to rank highest<\/a><\/u> in Google\u2019s search results.<\/p>\n\n\n\n <\/p>\n\n\n\n So as you optimize your site, don\u2019t forget to look for ways to earn links<\/strong> to your new and existing content.<\/p>\n\n\n\n In 2017, mobile users accounted for over <\/a>50% of all web traffic<\/a><\/u> worldwide.<\/p>\n\n\n\n <\/p>\n\n\n\n And as more users access online content from smartphones and other mobile devices, it\u2019s becoming increasingly important for sites to provide a great mobile experience.<\/p>\n\n\n\n You can use Google\u2019s Mobile-Friendly Test<\/a><\/u> to quickly tell whether your site meets Google\u2019s guidelines for mobile-friendliness. And if it doesn\u2019t, this is an important area to improve upon.<\/p>\n\n\n\n Users don\u2019t want to wait more than a few seconds for a page to load. As a result, site speed can have a major impact on user experience.<\/p>\n\n\n\n In fact, according to Google\u2019s most recent <\/a>page speed benchmarks<\/a><\/u> study, when page load times jump from one to three seconds, the probability of a bounce increases by 32%.<\/p>\n\n\n\n <\/p>\n\n\n\n That means you could lose almost one-third <\/em>of your traffic if your site takes just three seconds to load.<\/p>\n\n\n\nWhat Is SEO?<\/h2>\n\n\n\n
What are organic rankings?<\/h3>\n\n\n\n
![\"YjhFtHWUHML4LPBkyH9agN9XPYa6IivUTUcSGnL](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114631\/YjhFtHWUHML4LPBkyH9agN9XPYa6IivUTUcSGnL_rAA4I7JGwrq5x74wlFG4apqRNaWl4BhNholrmg-dSDC_qFYnd7H99Ts508gUOCg-r0gERG1azk4kXSeas9Bo80_Cwi0FGFxT.png\")
<\/figure>\n\n\n\nBenefits of SEO<\/h2>\n\n\n\n
![\"1VSsrULy943hmSaEiqwLW6ilvmF](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114705\/1VSsrULy943hmSaEiqwLW6ilvmF_8-Ql8_vCc63mT6uPRs2gHljqw2rLuejRTdBiJQC3nnomm8gr_r320rJfg79Tr1Ikomy_TflSgpNxdVr137kZAYmVfOYurMapZsQyrGr-0KN.png\")
<\/figure>\n\n\n\n![\"l0mvXvGWvHI3TPbEpBHG0Q4ChsbxhQjPGwRJXBVgnm0nPViCURGL6Qh](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114650\/l0mvXvGWvHI3TPbEpBHG0Q4ChsbxhQjPGwRJXBVgnm0nPViCURGL6Qh_-DIHcww6s7CWy-g3FOd3ItQ4pYcBkhhO54YwsKjz5gqlC561TIDPmG_c3poXGZF2ldl2OZN00Z4EyoLe.png\")
<\/figure>\n\n\n\nHow Does Google Search Work?<\/h2>\n\n\n\n
![\"ojl1JhUAyipnnl2Xzc6SYFy4sj9wzVcuCJ3GxnKmi](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114712\/ojl1JhUAyipnnl2Xzc6SYFy4sj9wzVcuCJ3GxnKmi_0qie-bhVhcBThnAQdQaTPtEUS7oH-aDJ7mKSbbR3q9QxdEedkYMDG8tiOGa0TNgE3tpILBKngskqTfoMKeCaRzcirrH77R.png\")
<\/figure>\n\n\n\nA Brief SEO History<\/h3>\n\n\n\n
SEO Today<\/h3>\n\n\n\n
![\"wMN7QvszRLV844WiD1RA0C9GWPPNkIDnYg5t7O1QNLPJm26Pc884AUIbgl2](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114624\/wMN7QvszRLV844WiD1RA0C9GWPPNkIDnYg5t7O1QNLPJm26Pc884AUIbgl2-_pqJ5_wHI-erzKYXUxcMqPEnNHo9DTDsRhLLBUldQcgG6rbwIK76Hx-SkfDhfT2Hy0RilYcfxs25.png\")
<\/figure>\n\n\n\nReasons Why Your Website Needs Search Engine Optimization<\/h2>\n\n\n\n
SEO is essential to every website<\/h3>\n\n\n\n
![\"g7MnBPwwMonDqYGLyuOhEH5v8IHgubMtK9avY6zYqzvr](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114700\/g7MnBPwwMonDqYGLyuOhEH5v8IHgubMtK9avY6zYqzvr-4RgapVaTqh8RENlZYIaSl4-H_QTo80f2SzlbEwCc7kjnz1Tpb60e_yUd_mR4Sxpp49gZQuzY73RSRYZ7MCey-yOw8eK.jpg\")
<\/figure>\n\n\n\nSEO helps to solve your persona’s problems<\/h3>\n\n\n\n
![\"TqR78odrhI70sxgnznq38PFFy](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114738\/TqR78odrhI70sxgnznq38PFFy-eVnMj6Hh-TqEFHtdohqP8ogi_FaJiEz3sFYDJYtktAgY3gzApIM09xLlANfVF4lQAq7qmZS45DlD7to4-GA6iW1s1m6niJ_nyR2Gzqx4ln-z-.png\")
<\/figure>\n\n\n\nIt\u2019s a long-term strategy<\/h3>\n\n\n\n
![\"6c7QjbIWDDOcdfQAuEPed3lLYk9bbuK8VYcLjN1qId6ZKw2Zr90YvhTohou05TTTVBnIZiQzEYZGa6O](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114655\/6c7QjbIWDDOcdfQAuEPed3lLYk9bbuK8VYcLjN1qId6ZKw2Zr90YvhTohou05TTTVBnIZiQzEYZGa6O-uRgteurWzZQ0KFgQs2MKYD137zWU9OGJcz2D8XgFgipulbrwe13EFR61.png\")
<\/figure>\n\n\n\nIt can help establish trust and credibility<\/h3>\n\n\n\n
![\"lJso8lQ5j](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114717\/lJso8lQ5j_sEBDbqVUre77SMF6vvCEJjggZNUMgaOa5hQzZ8278JoBSFbPFnTBYEF6xjUjhah-UKnYBUvC15-9ym4Avvy9fjRAi_uKHINljpiWjsh2KlBZwktrIQHndRSW97VdEA.jpg\")
<\/figure>\n\n\n\n![\"aUfvpM4yWKN634eXC4qKV8AqjGFHpLM9A8zZPLeQN234k5pQdP8qwGfV2GiOqoQhbs8DgltHHZstE](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114637\/aUfvpM4yWKN634eXC4qKV8AqjGFHpLM9A8zZPLeQN234k5pQdP8qwGfV2GiOqoQhbs8DgltHHZstE_c1j5IQlEYRDwg2CKdSHN9XFHGFrTHTJo2uFNWPN_0ZJd-LaQ1WzObp9DGj.png\")
<\/figure>\n\n\n\nIt\u2019s essential for lead generation<\/h3>\n\n\n\n
What is Crawling in SEO?<\/h2>\n\n\n\n
Crawling, Indexing, and Ranking<\/h3>\n\n\n\n
![\"T9QvfdErtlRUpgKNu1vEBt9Eu25bxKlAfTITmTBTz](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114729\/T9QvfdErtlRUpgKNu1vEBt9Eu25bxKlAfTITmTBTz-lSDG-yoThxFUAgL6_F4jZ7GX90di7lDNW3xkl1JxopNMTP-XjspM6M76C7xzQ2JakVv-eriy1HURW0JsB1AKkJuSXsrSy2.png\")
<\/figure>\n\n\n\nWhite Hat vs. Black Hat SEO: What is the Difference?<\/h2>\n\n\n\n
![\"6hVw2NDZCwkMj9VGhi29msBmdkpKVW](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114714\/6hVw2NDZCwkMj9VGhi29msBmdkpKVW_5EOGp2-4GqpZZmpzPHo1D3UIOS2OV2hbRk4AuxagsdUjKfu-5vWbViw2CRp1AXM4hm0tiAnBpT_Px3-cOXIszwHB_HKWa7xTlrhfiScAm.jpg\")
<\/figure>\n\n\n\nWhite hat SEO<\/h3>\n\n\n\n
Black hat SEO<\/h3>\n\n\n\n
On-Page SEO & Off-Page SEO<\/h2>\n\n\n\n
![\"n4Iv3HMulqUE5BY](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114626\/n4Iv3HMulqUE5BY-sTZJtdHAug81i5hxdAnTwiZeYowGjC1wKTAb3ZB_LDpdfoeII1nN4Psr5-lpS7n0w9hpnNEWzAl8XXj1IE3_I1Veu5_QCrBnkT6qPJ5Mt9Bzj_ZErgC3BHx0.png\")
<\/figure>\n\n\n\nOn-page factors<\/h3>\n\n\n\n
Off-page factors<\/h3>\n\n\n\n
Keyword Research: What it Is and How to Do It<\/h2>\n\n\n\n
Step 1: Identify relevant topics for your business<\/h3>\n\n\n\n
Step 2: Create a list of phrases you believe potential customers search for<\/h3>\n\n\n\n
![\"0rRyX2yzWBWilPJI](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114724\/0rRyX2yzWBWilPJI_v4COi3NW76qTwMOmqaYGGbxxleXOJoxRNh359f7YQ3pzF4JlEoWZRAc1wUKJPDT6aLW0oI9UlQQfPsJ-BT7x-cxEjZMmDsTtwoM0cl7tdou-TT0tEqt4JYQ.png\")
<\/figure>\n\n\n\nStep 3: Mix main terms and long-tail<\/h3>\n\n\n\n
![\"T65aVgySQz1v0NcaS9aQm7ID4lW0sZw1asHP7qpX8EXMuGoxOEsDOYPH8764wqsF7fIUzfUZ0q0N](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114610\/T65aVgySQz1v0NcaS9aQm7ID4lW0sZw1asHP7qpX8EXMuGoxOEsDOYPH8764wqsF7fIUzfUZ0q0N_1e512AU77nZ8hurgdvwLnBMiYQeC6pEChVeaw1i7U6Z8zQJTXhcIyHlMMOw.png\")
<\/figure>\n\n\n\nStep 4: Use SEO tools to see how competitors are ranking for keywords<\/h3>\n\n\n\n
![\"Gx6EVS](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114726\/Gx6EVS-72Iy_42s5UDNJAshoKS3w-ccrUwZMlButSUFFK0lMcYhQuT9co7Z4819PiaaEH26A975pNISirvZ6RgaAa284euBIeZm74EeR0MR22Fw7Nze77pbB5wSPhvTuKpUNYjmq.png\")
<\/figure>\n\n\n\nStep 5: Use SEO tools to identify the priorities and opportunities<\/h3>\n\n\n\n
![\"S](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114736\/S-1gcdd9QCa_OJUYH4_B2JMPy_vNhQwAYJBexwnO8VMHD0C02BvieqgnzspQxlJo811G8Ejtj1Lpi5qbzidlLIqb9N-y2FEG2Ch5VFveaGPwRBP_9-5PTHATLwbhx_Iyqa6-VMbv.png\")
<\/figure>\n\n\n\n![\"iY9NyYIJZmm204JsLZeo22K7uu9vbchoLtpQdpyz](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114645\/iY9NyYIJZmm204JsLZeo22K7uu9vbchoLtpQdpyz-M97z0Ybi6DSTdXRDvAZneFpCeXn5NjyUA5tlr5kLPhWRjl3Bw6ZjVTa7hA68eu-bUcvxCFsp97oGFWw2McrvGDsdckIc9Hq.png\")
<\/figure>\n\n\n\nHow To Do SEO to Rank And Convert Better<\/h2>\n\n\n\n
Domain name<\/h3>\n\n\n\n
![\"Q](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114728\/Q_VDDITfwmp_D4DVrYxCSctbEwfJpVIoTYsK_ua7MCQ_4R5DZ3OQptSHBHf9oeiQPTJsF1r0QABz1s7T8CFO6y7NAb9Xo6HLl_YUdWkZh2Pb119JU3rnHLErdhgV6k7trwSIoPyJ.png\")
<\/figure>\n\n\n\nURL<\/h3>\n\n\n\n
![\"nVPkjjlAyQiJEaSHIrX](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114709\/nVPkjjlAyQiJEaSHIrX_owhF89LnUgQTmVxOwS1uPuTkGhVSUGEyIaw__XPZokN8JLR58kEM3sb432CYHza-1sdeUXKfhImarCuC2uEAaMmFunR3-2DAQK9p11Z2vmRnJUX3SgLw.png\")
<\/figure>\n\n\n\nTitle tags<\/h3>\n\n\n\n
![\"OUATzAm](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114600\/OUATzAm-DVQ2rdAN5IAqHR7XMNg8PCRle98O5NAL17CLJYZMLFq1Nk4RcfCFxXkTi_JD_x7ZZd-Ubpzhwy8nswm5ZHTvTlILc9l6N_wD3bOgsxaFJltEuHuJhCrbHPhjbatAkrV.png\")
<\/figure>\n\n\n\nMeta descriptions<\/h3>\n\n\n\n
![\"fRSQ](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114719\/fRSQ-ZKFOHHAw1y2vSWgLNKAP4dKeGSlB20eNpZUT8pDqFbQ1pY10tUSKUosdGA0qeQeYbaN1d2ruJtnZaMbCRBdixoY7DPe-d1R1gNI7KJb1hMHfah0gX2PwnCsMhUEtK-j88ea.png\")
<\/figure>\n\n\n\nHeadings<\/h3>\n\n\n\n
![\"q3H82WbJsfe4MPH0QzV6BKtZ0CUjG2Ch0zVS1jvY](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114659\/q3H82WbJsfe4MPH0QzV6BKtZ0CUjG2Ch0zVS1jvY-btcGEQ9ltc45soW-HgkBUmnuQsliDiRgm7x009hNGD_7P7fuT4c_t_w9yLsVrEall4hbuprSCu7Mo4S0bizVCYr1KYOkES3.png\")
<\/figure>\n\n\n\nImages’ Alt Text<\/h3>\n\n\n\n
![\"zvyw8mHSnfK6ZwRFz342OL0MPxNXtyq4EuHfOuHbfhGIRTnRUBDzf9ea172rWCqujLvg4xH3vKCh1Tu7yXKOO0GSf](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114649\/zvyw8mHSnfK6ZwRFz342OL0MPxNXtyq4EuHfOuHbfhGIRTnRUBDzf9ea172rWCqujLvg4xH3vKCh1Tu7yXKOO0GSf_q6P2vklDPPeqYolwkskERTBHthCuPVb1hydbWuEu5yFgiT.png\")
<\/figure>\n\n\n\nContent<\/h3>\n\n\n\n
![\"tMKP2PleFpIxM1TOk9a3in4cGRkxMmi](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114722\/tMKP2PleFpIxM1TOk9a3in4cGRkxMmi-W6T83K8B25jOWTyVM9hxvNsAjIJl6jBEeZs7VpyOZGOEl8NMpAgcpW-SwN81bzoLjlYFjihHd1HQ3K_JuvmDDF1fTqkSE9o-7JfqWw5Z.png\")
<\/figure>\n\n\n\nSitemap<\/h3>\n\n\n\n
Links<\/h3>\n\n\n\n
![\"6Q0JTktm](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114640\/6Q0JTktm-Bb8OBqY0aAHONda3CbHZwCj3Andvdy4moVU3UcRHZycZasR-X6x6wK7ok4VABm8btjhUxxtEqrk_Q5i_r6zQD9U7hb4-_k40iTnmQ9zeaTGkxOAA3WT-tFj4vljEUWW.png\")
<\/figure>\n\n\n\nMobile friendliness<\/h3>\n\n\n\n
![\"tKove2hM3q711C6hc4U5UEZNO7Ljw9Fsch0AGexM](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114618\/tKove2hM3q711C6hc4U5UEZNO7Ljw9Fsch0AGexM_J2yLbmR4Hcn6l2cL7HB5JAlRXmBlCGk1uoxdqHuA7KFV5KKHjxZTWLd6xfqb-9nKb_FvTjAcHZ4hOTzdGp64x2Vo5rXV2b6.png\")
<\/figure>\n\n\n\nSite speed<\/h3>\n\n\n\n
![\"TWee17O](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/05\/14114720\/TWee17O-hTShfG_qBhklcl_XJOkKfyUL0XqhLp8raIZTHKtRyPDzlMNq9YkYie9n3hN_vp21jyobZuo2JOTh2p4PRMnt3wcM3rvyKO4qwRNI_n-e24Ym2e4YV8yhkIy7F9km5quU.png\")
<\/figure>\n\n\n\n