{"id":3918,"date":"2012-04-11T08:00:37","date_gmt":"2012-04-11T13:00:37","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=3918"},"modified":"2018-02-28T18:33:01","modified_gmt":"2018-03-01T00:33:01","slug":"declutter-website","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/declutter-website\/","title":{"rendered":"5 Ways to De-Clutter Your Website For Better Conversion Rates"},"content":{"rendered":"

When it comes to your website, and particularly your landing pages \u2013 less is more.<\/p>\n

Even as far back as 1997, usability guru Jakob Nielsen advised us to design for \u201cscanners\u201d<\/a> \u2013 people who read the web in chunks (79%) rather than every word on a page (16%).\u00a0 But reading is only part of the story.\u00a0 Websites were designed to be interactive \u2013 so how are your users interacting with your pages?<\/p>\n

One of the best ways to increase that interaction and turn them from sideline readers into active participants is to de-clutter your pages.\u00a0 That means more than just removing annoying ads. It means taking a hard look at what design elements, navigation menus and other parts of your site are \u201cnice but not necessary\u201d.\u00a0 Here are five ways to de-clutter your website without making it lose its appeal and creativity.<\/p>\n

It’s time for some Spring Cleaning!\u00a0 Let’s get started.<\/p>\n

1 – Plan Your Website Backwards<\/h2>\n

If you already have a website, planning seems more like one of those things you did \u201cway back when\u201d rather than something you should do periodically.<\/p>\n

Just like a good spring cleaning is a way to freshen up a home, taking the time to better organize your website and content can help lower your bounce rate and keep customers on your site longer.<\/p>\n

To achieve this, plan your website around the result you want to achieve, rather than throwing text and images on the page without a concrete idea of the end goal.\u00a0 One tool that can help with this process is wire-framing software.\u00a0 Although typically used by web designers to lay out and determine the functionality of a site before a single pixel is pushed, wire-framing programs can help you easily determine what \u201cmust have\u201d elements of your site go first, and can help you eliminate clutter.<\/p>\n

\"Justinmind<\/a><\/p>\n

Free wireframing software like JustInMind lets you create wireframe mockups without codin<\/em><\/p>\n

Have a Clear Linking Strategy<\/h2>\n

With every link you place into and outside your site, you\u2019re running the risk of distracting your customer to the point that they forget what they were originally there for.\u00a0 On the other hand, you need those links to not only pass on valuable \u201csearch engine juice\u201d but to help introduce your products, share news on your blog, connect over social media and so forth.<\/p>\n

But beware.\u00a0 Links, particularly those that take the visitor off your site, can be a problem.\u00a0 Ensure that each link you place on the page brings you closer to your goal.<\/p>\n

Check Your Ad to Content Ratio<\/h2>\n

If you have advertising on your site, you\u2019ll want to pay careful attention to the ad-to-content ratio, because Google certainly is<\/a>. Not only do too many ads lead to a cluttered site, they can also bury the very information the customer is searching for and lead visitors off your site.<\/p>\n

And, while Google doesn\u2019t hate ads, it does factor user experience into the mix. Unfortunately, there\u2019s no \u201cgolden rule\u201d as to what constitutes \u201ctoo much\u201d advertising and too little content.\u00a0 Still, if you\u2019re focused on that, you\u2019re not seeing the big picture.\u00a0 Clean, straightforward designs and compelling call-to-action buttons along with fresh, interesting content is the best possible formula to keep users and search engines coming back.<\/p>\n

\"North<\/a><\/p>\n

North Coast Organics\u2019 site weaves in their best keywords while encouraging users to try new products.<\/em><\/p>\n

Improve Your Content and Site Readability<\/h2>\n

How easy is it for visitors to read the information you\u2019re sharing?\u00a0 Once they get to the end of an article or post, is there something else for them to do?\u00a0 Spend the extra time researching the best keywords for your topic, crafting a solid search engine optimized title and inter-linking your post with links to other articles on your site that customers may find useful.<\/p>\n

One such WordPress widget that makes featuring related stories easy and attractive is LinkWithin<\/a>.\u00a0 It displays graphic thumbnails along with links to related pages on your own blog, and it\u2019s free.\u00a0 Although I should warn you that if you\u2019ve recently moved your blog or deleted articles, LinkWithin may still link to them.\u00a0 That\u2019s because it draws from Google\u2019s index \u2013 and if the old articles are still there, they\u2019ll lead to 404 Not Found pages on your own site.<\/p>\n

\"Buses<\/a><\/p>\n

Buses at the Brewery answers the what\/where\/when\/why of an event above the fold.<\/em><\/p>\n

Are You Selling, Educating or Engaging?<\/h2>\n

What\u2019s the core purpose of your site, and are your content and images living up to that purpose?\u00a0 Or are they just \u201cwindow dressing\u201d that the web designer thought would look good?\u00a0 Most of the time, a website is purposefully designed to either sell, educate, or engage.<\/p>\n

You might even say \u201cmy website does all three!\u201d and that could be true, but you\u2019ll need a single motivator that acts as the under-current for every piece of content you write and every promotion you do.\u00a0 Websites that are made to \u201csell\u201d have already assumed that the user is interested in making a purchase,\u00a0 the site itself is there to help them get the best deal on whatever that item is.<\/p>\n

Those designed to educate are helping the user along in some stage of the buying process \u2013 showing the pros and cons of different products, for example.\u00a0 Everything they do is geared toward helping the consumer learn more. Finally, engaging sites are designed to elicit a response \u2013 download a free trial, tell a friend, etc. These sites primarily have social media as their main marketing vehicle.<\/p>\n

Once you understand which one of the three your site fits into, you\u2019ll be able to craft better content that\u2019s in line with your business plan — and remove the rest.<\/p>\n

\"Bzzy<\/a><\/p>\n

Bzzy is able to engage, educate and sell in one simple, easy-to-scan landing page.\u00a0 Its core goal is to engage customers to download the app.<\/em><\/p>\n

Action Steps<\/h2>\n
    \n
  • If you’re considering a website redesign, or creating a new site, plan for the end goal first.\u00a0 Consider all the ways a customer could land on your page:\u00a0 via search engine, word of mouth, direct link or social campaign.\u00a0 How easy is it for them to take the action you want them to take?<\/li>\n
  • If you employ advertising on your site, make sure that it isn’t overwhelming your users and preventing them from performing the action you want them to take.\u00a0 After last year’s Panda update, Google is starting to keep a closer eye on ad-ridden sites and may give sites with too much advertising a lower quality score and hence, a lower ranking.<\/li>\n
  • Take the time to thoroughly research keywords and plan out your content strategy around those terms.\u00a0 Make sure to optimize your title, keywords and description – even though Google hasn’t paid attention to meta-keywords for some time, that doesn’t mean they’re useless.\u00a0 Oftentimes, they’re used for social descriptions on Facebook and Google+.<\/li>\n
  • Determine if your site’s core purpose is to educate, engage or sell and make that your main focus. It’s fine to supplement it with the other two, but if you’re not clear on what your site’s purpose is, how will your customers interact with it?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    When it comes to your website, and particularly your landing pages \u2013 less is more. Even as far back as 1997, usability guru Jakob Nielsen…<\/p>\n","protected":false},"author":7,"featured_media":4315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"\nDeclutter Your Website For Better Conversion Rates<\/title>\n<meta name=\"description\" content=\"Conversion expert Sherice explains how to de-clutter your website and improve conversion rates in 5 simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/declutter-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Declutter Your Website For Better 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