{"id":35814,"date":"2018-01-25T10:22:29","date_gmt":"2018-01-25T16:22:29","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=35814"},"modified":"2026-01-06T15:14:47","modified_gmt":"2026-01-06T23:14:47","slug":"real-examples-show-stopping-case-studies","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/real-examples-show-stopping-case-studies\/","title":{"rendered":"Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales"},"content":{"rendered":"<p>Compelling case studies can be extremely useful sales tools. They put your most valuable benefits on display, using convincing language that connects with the core concerns of your ideal prospects.<\/p>\n<p>Buyers love case studies. In fact, <a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/the-2017-content-preferences-survey-report\" target=\"_blank\" rel=\"noopener\">78 percent of B2B buyers<\/a> read them when researching an upcoming purchase.<!--more--><\/p>\n<p>Why, then, do so many companies fail to create compelling case studies?<\/p>\n<p>Well, creating a convincing case study is hard. There\u2019s a reason why experienced copywriters charge thousands of dollars for a single case study.<\/p>\n<p>There are some common frustrations involved in creating case studies. For instance, asking something <i>extra <\/i>of a valued client, like a request to interview them, can be uncomfortable. Also, finding the right copywriter who understands your industry and product can be difficult. It requires a unique skillset for a copywriter to interview clients and sum up relationships they aren\u2019t familiar with.<\/p>\n<p>Like all great marketing content, an effective case study is a story. It&#8217;s a story of how your solution helped your client. The best case studies include many of the same beats you\u2019d find in your favorite fiction book \u2014 the protagonist (the client in the case study) runs into several roadblocks before overcoming them with your help and reaching the ultimate goal.<\/p>\n<p>In this article, we\u2019ll take a look at some of the best case studies from a variety of different industries, deep-diving into what makes them so effective. Once you\u2019ve read this article, you&#8217;ll be able to craft highly effective case studies for your own business.<\/p>\n<h2>What Makes an Effective Case Study?<\/h2>\n<p>Before diving into examples of great case studies, it\u2019s important that we define what makes a case study great. By and large, great case studies contain the same fundamentals as effective marketing \u2014 persuasive copywriting, great design, a relatable problem, and an effective solution.<\/p>\n<p>In our examples, we\u2019ll be looking at case studies that have some of the following characteristics:<\/p>\n<ul>\n<li><b>A Great Headline and Story.<\/b> Effective copy always starts with a compelling headline. Just because case study copy is typically of the drier variety, doesn\u2019t mean you shouldn\u2019t try to grab the reader&#8217;s attention with a great headline. Great case studies tell compelling stories that connect problems to solutions and solutions to results.<\/li>\n<li><b>A Recognizable Brand.<\/b> A case study about a brand your clients will recognize is powerful. It establishes trust and authority. Case studies about clients with impressive brand names will always be more effective, even if you have delivered more impressive results for other clients.<\/li>\n<li><b>A Relatable Problem.<\/b> You want your prospects to read your case study and relate to the problem your client was having. The focus should be on creating case studies for your ideal clients. Naturally, the issues outlined in case studies should connect with the problems that your current clients run into.<\/li>\n<li><b>An Effective Solution.<\/b> Once a problem was identified, how did your company help your client overcome the issue? Lots of case studies provide really vague answers. While you don\u2019t want to write thousands of words outlining every piece of your solution, some specificity is important to help prospects understand how you can help them.<\/li>\n<li><b>Impressive Results.<\/b> Were the results noteworthy? Case studies are meant to showcase impressive results and pique your prospect\u2019s interest. But you also want to set reasonable expectations for a new customer. An in-depth case study should highlight why the result you delivered was possible in that situation.<\/li>\n<\/ul>\n<p>Now that we\u2019ve outlined the qualities we are looking for in an effective case study, let\u2019s dive into some examples.<\/p>\n<h2>Example #1: SimpleReach Helps Intel Drive 500,000 Visitors Through Content Marketing<\/h2>\n<p>The first case study we\u2019ll be looking at is <a href=\"https:\/\/docsend.com\/view\/4ke4bjg\" target=\"_blank\" rel=\"noopener\">SimpleReach\u2019s Case Study<\/a> covering their engagement with Intel.<\/p>\n<p>Let\u2019s start by taking a look at the headline.<\/p>\n<p>As any marketer knows, you should never waste a headline. It will be the first and most important thing a prospect sees. A great case study title will ignite your prospect&#8217;s interest enough to make them want to learn more.<\/p>\n<p>Your case study title should contain a few basic elements:<\/p>\n<ul>\n<li><b>The client company\u2019s name<\/b>. This is where the brand recognition we discussed earlier comes into play. A recognizable brand name grabs attention.<\/li>\n<li><b>The challenge that was solved<\/b>. Did you help the client improve their advertising returns? Did you provide courses that helped them through restructuring their sales team?<\/li>\n<li><b>One applicable metric<\/b>. Did you raise the client&#8217;s revenue by 10%? Did you increase their email subscription conversion rate by 3%? Give your reader something tangible to latch onto.<\/li>\n<\/ul>\n<p>You want your prospect to read your headline and place themselves in the shoes of your client. Who wouldn\u2019t want to grow their revenue by X percent?<\/p>\n<p>In SimpleReach\u2019s case study headline, they do a great job of conveying how they were able to help Intel:<\/p>\n<p><img decoding=\"async\" width=\"605\" height=\"512\" class=\"aligncenter size-full wp-image-35905\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213054\/simplereach-headline.jpg\" alt=\"simplereach headline\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213054\/simplereach-headline.jpg 605w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213054\/simplereach-headline-300x254.jpg 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p>Between the headline and sub-headline, they do an excellent job of showing who they helped, how they helped, and the results they were able to deliver.<\/p>\n<p>Intel is a huge name, so choosing them for a case study immediately carries weight. The use of the sub-headline to flesh out their results with stats (500,000 visits to iQ by Intel) is very effective.<\/p>\n<p>Two pages later, in the \u201cGoal\u201d section of the case study, they do an excellent job of explaining the problem that Intel was having:<\/p>\n<p><img decoding=\"async\" width=\"610\" height=\"750\" class=\"aligncenter size-full wp-image-35906\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213356\/simplereach-goal.jpg\" alt=\"simplereach goal\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213356\/simplereach-goal.jpg 610w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213356\/simplereach-goal-244x300.jpg 244w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>In this section, they start by explaining how important content is to Intel\u2019s marketing strategy. Then SimpleReach touches on the content marketing problem that Intel was having.<\/p>\n<p>Intel was promoting all their content on a fixed spend basis, meaning they were giving pieces of content and channels equal budgetary focus. Using SimpleReach\u2019s predictive analytics, they were able to reduce their cost-per-click while growing their budget.<\/p>\n<p>At the bottom of the \u201cGoals\u201d page, they include a graph that helps to visualize the effect that SimpleReach had on their content marketing strategy:<\/p>\n<p><img decoding=\"async\" width=\"927\" height=\"333\" class=\"aligncenter size-full wp-image-35907\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213739\/simplereach-cpc-chart.jpg\" alt=\"simplereach cpc chart\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213739\/simplereach-cpc-chart.jpg 927w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213739\/simplereach-cpc-chart-300x108.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213739\/simplereach-cpc-chart-768x276.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<p>This serves as an excellent teaser to their \u201cStrategy\u201d and \u201cResults\u201d pages that follow it. This data provides insight into the end result in a visual way. Sprinkling metrics and individual results throughout a case study can be a great way to keep your readers engaged and drip feed the narrative to them as they go along.<\/p>\n<p>By including quotes in the right-side margins of each page, they make the most important points easy to find and internalize. A large percentage of readers will skim even the shortest case study. By making important information accessible, they improve their chances of catching the interest of the prospect and convincing them to read further.<\/p>\n<p>The next page in their case study is the \u201cStrategy\u201d page:<\/p>\n<p><img decoding=\"async\" width=\"665\" height=\"841\" class=\"aligncenter size-full wp-image-35908\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213852\/simplereach-strategy1.jpg\" alt=\"simplereach strategy 1\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213852\/simplereach-strategy1.jpg 665w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23213852\/simplereach-strategy1-237x300.jpg 237w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/p>\n<p>Here, they delve deeper into the changes they have teased throughout the case study. They begin by outlining their main philosophy for this engagement in both the headline and first paragraph \u2014 that 10 percent of the content you publish drives 90 percent of your engagement.<\/p>\n<p>In the second paragraph of this section, they outline one of the main benefits they provide to clients in their predictive system that estimates expected engagement figures through several social media channels.<\/p>\n<p>Just as in the \u201cGoals\u201d section, the \u201cStrategy\u201d section includes a data visualization at the bottom that expands upon what they have already shared. While the first graphic showed how they were able to help Intel decrease their cost-per-click, this graphic sheds more light on how they did that by showing how Intel\u2019s channel budget shifted after they started working together.<\/p>\n<p>Then in the final page of their case study, SimpleReach covers the results they delivered for Intel throughout their engagement:<\/p>\n<p><img decoding=\"async\" width=\"865\" height=\"916\" class=\"aligncenter size-full wp-image-35909\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23214026\/simplereach-results1.jpg\" alt=\"simplereach results 1\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23214026\/simplereach-results1.jpg 865w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23214026\/simplereach-results1-283x300.jpg 283w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23214026\/simplereach-results1-768x813.jpg 768w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p>While SimpleReach did a good job of sprinkling data and graphics throughout the case study to slowly build the narrative, it\u2019s on this page that they really dive into the results. They provide hard data on a variety of metrics including content half-life, total visits, cost per referral, cost per engagement, and Facebook engagement.<\/p>\n<p>By focusing heavily on several metrics on this page, they give themselves multiple chances to connect with the reader and speak to a KPI that they would also like to improve.<\/p>\n<p>Toward the bottom of the page, they include testimonial quotes from stakeholders at Intel. Ultimately, the client\u2019s words play a huge role in how prospects view the engagement. You want them to visualize themselves enjoying similar results from having worked with your company.<\/p>\n<h2>Example #2: LeadGnome Helps Host Analytics Improve Lead Quality<\/h2>\n<p>Our next example of an effective case study comes from <a href=\"https:\/\/docsend.com\/view\/chvuu2w\" target=\"_blank\" rel=\"noopener\">LeadGnome\u2019s case study<\/a> covering their engagement with Host Analytics.<\/p>\n<p><img decoding=\"async\" width=\"805\" height=\"320\" class=\"aligncenter size-full wp-image-35910\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215323\/leadgnome-headline.jpg\" alt=\"leadgnome headline\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215323\/leadgnome-headline.jpg 805w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215323\/leadgnome-headline-300x119.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215323\/leadgnome-headline-768x305.jpg 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/p>\n<p>This headline gives a very clear picture of who they helped, what they helped them achieve, and the measurable result it led to. It\u2019s simple, but simplicity is powerful.<\/p>\n<p>The first content page of the case study starts with an introduction to Host Analytics as a company and the lead generation issues they were facing:<\/p>\n<p><img decoding=\"async\" width=\"909\" height=\"720\" class=\"aligncenter size-full wp-image-35911\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215619\/leadgnome-introduction.jpg\" alt=\"leadgnome introduction\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215619\/leadgnome-introduction.jpg 909w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215619\/leadgnome-introduction-300x238.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215619\/leadgnome-introduction-768x608.jpg 768w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/p>\n<p>While their introduction might run a little on the long side, providing a profile of the client you are covering can be useful because it allows the reader to draw comparisons with their own company.<\/p>\n<p>LeadGnome does an excellent job of giving an overview of Host Analytics and what they were trying to accomplish. Take note of how the \u201cIntroduction\u201d paragraph ends with the VP of Demand Generation at Host Analytics discovering LeadGnome. Showing the sequence of events that led a company to work with you is a subtle way to weave a narrative into your case study and keep your readers interested.<\/p>\n<p>LeadGnome also does something a little different on their first page than SimpleReach did on theirs. They provided a bulleted list of results on the right side. This is a great way to pique the interest of the reader. By teasing the results early, the reader will question how they were able to achieve those results, enticing them to keep reading.<\/p>\n<p>The second page of the LeadGnome case study dives into the goals and strategies used in their engagement. They continue building the story they began on the first page by detailing how they worked together to integrate LeadGnome into their current systems.<\/p>\n<p><img decoding=\"async\" width=\"884\" height=\"710\" class=\"aligncenter size-full wp-image-35912\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215726\/leadgnome-results1.jpg\" alt=\"leadgnome results 1\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215726\/leadgnome-results1.jpg 884w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215726\/leadgnome-results1-300x241.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215726\/leadgnome-results1-768x617.jpg 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p>The quote on the left side of the page highlights the most important tidbit they want to drive home \u2014 LeadGnome is exceptionally easy to integrate with other systems. They go to a lot of effort to dispel the specific objection that third-party teams are difficult to integrate with internal marketing teams.<\/p>\n<p>Now let\u2019s take a look at the next page:<\/p>\n<p><img decoding=\"async\" width=\"872\" height=\"933\" class=\"aligncenter size-full wp-image-35913\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215922\/leadgnome-results2.jpg\" alt=\"leadgnome results 2\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215922\/leadgnome-results2.jpg 872w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215922\/leadgnome-results2-280x300.jpg 280w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23215922\/leadgnome-results2-768x822.jpg 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\n<p>This page gets very direct regarding the problem and solution. The quote at the top spells out the issue \u2014 they were having success manually mining emails for data, but that approach couldn\u2019t scale.<\/p>\n<p>Then in the \u201cLeadGnome Difference\u201d section, they dig into their system, how it helped, and the exact results they delivered. Always provide your results in a way that helps them stand out. Don\u2019t bury them within a paragraph. In this example, they separated them into bulleted points in the middle of the page.<\/p>\n<p>Case studies that feature a lot of data won\u2019t be able to highlight everything, so choose the 2-3 most important stats to highlight. The stats that you choose should align with the problems you highlighted at the beginning of the case study.<\/p>\n<p>Then they close out the page using testimonial quotes to provide more insight into how valuable the interaction had been for Host Analytics.<\/p>\n<h2>Example #3: Bitly Helps Vissla Track Omnichannel Traffic Efficiently<\/h2>\n<p>This <a href=\"https:\/\/docsend.com\/view\/hqwgipx\" target=\"_blank\" rel=\"noopener\">case study from Bitly<\/a> is another example of a great case study. We decided to include this case study because it is in a completely different style than the previous examples. It\u2019s shorter, more visual, and highlights self-serve software rather than a more in-depth consulting service.<\/p>\n<p>Here is the first page of the case study:<\/p>\n<p><img decoding=\"async\" width=\"1189\" height=\"908\" class=\"aligncenter size-full wp-image-35914\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220054\/bitly-headline.jpg\" alt=\"bitly headline\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220054\/bitly-headline.jpg 1189w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220054\/bitly-headline-300x229.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220054\/bitly-headline-768x586.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220054\/bitly-headline-1024x782.jpg 1024w\" sizes=\"(max-width: 1189px) 100vw, 1189px\" \/><\/p>\n<p>Their approach here is also different than in the previous examples because they don\u2019t name the client they are covering in the headline. They do, however, mention the type of company they helped (ecommerce) and the issue they helped them with (omnichannel).<\/p>\n<p>They also use the bottom of the page to help readers understand their service and mention that they work with some of the largest companies in the world. While it might have been a good idea to mention some brands by name in this section, stating that they\u2019ve worked with the top brands does help to build trust and convey authority.<\/p>\n<p>The second page of the case study focuses on the goals of the engagement:<\/p>\n<p><img decoding=\"async\" width=\"1156\" height=\"724\" class=\"aligncenter size-full wp-image-35915\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220148\/bitly-goals.jpg\" alt=\"bitly goals\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220148\/bitly-goals.jpg 1156w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220148\/bitly-goals-300x188.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220148\/bitly-goals-768x481.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220148\/bitly-goals-1024x641.jpg 1024w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/><\/p>\n<p>Here Bitly outlines some of the common omnichannel problems they can help ecommerce companies solve. They place a lot of focus on how Bitly takes a complicated problem and simplifies it.<\/p>\n<p>On the right side of the page, they provide some key statistics from Forrester. These stats aren\u2019t specific to their interaction with Vissla, but speak to how widespread the omnichannel tracking and integration problem is for ecommerce companies. There is a good chance that prospects who read this case study will be struggling with one or more of these issues internally.<\/p>\n<p>On the next page of the case study, Bitly again diverges from what you expect from a traditional case study:<\/p>\n<p><img decoding=\"async\" width=\"1242\" height=\"928\" class=\"aligncenter size-full wp-image-35916\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220235\/bitly-setup.jpg\" alt=\"bitly setup\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220235\/bitly-setup.jpg 1242w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220235\/bitly-setup-300x224.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220235\/bitly-setup-768x574.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220235\/bitly-setup-1024x765.jpg 1024w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<p>Because Bitly Campaigns is a self-serve software solution with little involvement required from Bitly staff, they make this a big focus of the case study as a whole. This page in particular positions their platform as a simple solution. They break the process down into four easy steps and dedicate an entire page to highlighting this fact.<\/p>\n<p><img decoding=\"async\" width=\"1193\" height=\"684\" class=\"aligncenter size-full wp-image-35917\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220321\/bitly-results.jpg\" alt=\"bitly results\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220321\/bitly-results.jpg 1193w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220321\/bitly-results-300x172.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220321\/bitly-results-768x440.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/01\/23220321\/bitly-results-1024x587.jpg 1024w\" sizes=\"(max-width: 1193px) 100vw, 1193px\" \/><\/p>\n<p>Bitly\u2019s \u201cResults\u201d page doesn\u2019t include statistical business outcomes and instead focuses on process benefits. They have laser-focused this case study to address a specific pain point \u2014 the complexity of omnichannel content platforms. By helping their clients identify which channels are performing best for their content, the real benefit comes from the time and hassle saved. The quote on the left-hand side of the page again highlights how easy their system is to use while it spells out how their system helped solve the omnichannel issues that Vissla was experiencing.<\/p>\n<p>Bitly\u2019s case study isn\u2019t as specific as the previous examples, but it still does a great job of highlighting the pain points their platform addresses. By dedicating a full page of the case study to explain how their platform works, they further drive home that point.<\/p>\n<h2>Case Study Promotion and Usage<\/h2>\n<p>With these examples in mind, we also want to highlight that the most important part of using case studies isn\u2019t creating them, but rather what you do with them once they are put together. You don\u2019t want to pay top dollar for an excellent case study just to throw it up on your website and hope your prospects are able to find it on their own.<\/p>\n<p>A great case study is an exceptionally effective tool for persuasion. But if you never get it in front of potential customers, what good is it? You should include case studies throughout the buyer\u2019s journey.<\/p>\n<p>Here are a few ways to get the most out of your investment in a case study:<\/p>\n<ul>\n<li><b>Turn it into sales collateral.<\/b> A case study is an effective tool for any sales team. It speaks to the applicability of your solution in specific industries. It gives prospects an idea of how your product might work for them by highlighting how other similar companies have used your solution to better their own businesses.<\/li>\n<\/ul>\n<ul>\n<li><strong>Email it to prospects in the nurturing process.<\/strong> If someone is on the fence, a case study can go a long way toward convincing them to try your product. Build your case study directly into your automated nurturing process to extend its life and get more out of your investment.<\/li>\n<\/ul>\n<ul>\n<li><strong>Hand it out at events and conferences.<\/strong> If you hand out an information packet at industry events, including a case study is always a great idea. Print out a professional-looking physical copy of your case study and hand it out directly from your booth.<\/li>\n<\/ul>\n<ul>\n<li><strong>Use figures and quotes in other content.<\/strong> The figures and client quotes that you use in your case study will have useful applications outside of the case study itself. Repurpose some of the content from your case study in blog posts, email newsletters, and social media updates to maximize your investment.<\/li>\n<\/ul>\n<p>Case studies that are published on a \u201cResources\u201d page are still useful, but finding ways to extend their usefulness is necessary for maximizing your ROI.<\/p>\n<h2>Evergreen Case Studies Deliver Lasting Results<\/h2>\n<p>Great case studies can help your sales and marketing teams close new customers for years after they are published. But for them to be effective, the case studies have to be put together well and help your prospects see themselves in the shoes of the clients the case studies highlight.<\/p>\n<p>The examples in this article all take different approaches to case study style and design, but all do a great job of highlighting specific benefits of their product or service. A great case study helps readers envision themselves working with your company and enjoying the same results as the client in\u00a0the case study. Creating a case study for each of your customer personas is an excellent way to arm your sales team with effective marketing collateral that drives sales.<\/p>\n<p><b>About the Author:<\/b> Ryan Bozeman is an experienced copywriter and content strategist from Seattle, WA. He specializes in helping SaaS and marketing companies design and execute content marketing strategies that educate prospects and grow sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compelling case studies can be extremely useful sales tools. 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