The good news is — you don\u2019t have to design landing pages<\/a> from scratch.<\/p>\n You can actually model other people\u2019s landing page examples. Find out what they did right, analyze what they can improve on and apply it to your own landing pages.<\/p>\n I\u2019ve highlighted 30 different landing pages you can \u201csteal\u201d and get inspiration from.<\/p>\n Enjoy.<\/p>\n \u201cThe main headline copy is short and persuasive with the sub-head doing the heavy lifting (at the risk of sounding clickbaity). The color and font of the CTA feels right and there aren’t too many CTAs to distract the visitor. Social proof with logos is good but can extend it by adding testimonials from real users. The body text explains the benefits but can be broken down into sections to have a better flow. Finally, the difference between a good first impression and a great one boils down to subtler aspects. Use logos with better resolution!\u201d<\/p>\n “I like the usage of the ‘yes cascade’ in the first section beneath the hero unit. The third ask could be more effective. Instead of instigating a sense of uncertainty with ‘Dream of starting your own business, but not sure how to make that happen,’ ask ‘Ready to take charge of your career by starting a business of your own?'”<\/b><\/p>\n “The question of taking charge makes sense as a motivator for those struggling with their career direction.<\/p>\n “Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.\u201d<\/p>\n “‘Double Your Leads Over The Next 90 Days With This Complete Beginner’s Guide To Drip (A $197 Value, FREE)’ <\/b>should appear above and over ‘Getting Started with Drip,’<\/b> and with heavier font weight. It relays more useful information about what Drip does and thus should catch the eye first to retain attention at user landing.<\/p>\n “I would also rephrase it to ‘FREE Complete Beginner’s Guide to Drip (worth $197),’ according to what would interest readers first and foremost.<\/p>\n “Breaking away from the traditional positioning would also enhance aesthetic novelty and grab attention further. For instance, placing the Drip logo under ‘Getting Started with’ – less words, more images, more novel placements.<\/p>\n “‘What You’ll Find Inside Your Course’<\/b> section is well-written, concise, but informative. The checklist format and highlighted keywords works very well to convey digestible chunks of information.<\/p>\n “For this section (picture above), the panels with icons and features is great. The point forms above, however, repeats information. It would be made better if the point-form texts were placed under the icon banners, just to break up the text-heavy visuals above.<\/p>\n “Under ‘Why We Created This 11-Part Course,’<\/b> the intention copy is fantastic, but if it were a chunk of text, it decreases readability.<\/p>\n “I would suggest breaking up the text with visuals – place quotes within quote box illustrations, maybe even have vector icons of human heads giving these testimonials.<\/p>\n “All in all, the copy is well-written, concise. The only recurring problem is too much text and too little visuals to encourage me to read on. Hope the above suggestions are helpful.”<\/p>\n “This type of page was made famous by Russell Brunson of ClickFunnels. It\u2019s a page that serves one purpose – to make visitors click the big CTA in the middle of the screen and move them to the next step in the funnel.<\/p>\n “Converting visitors to Aura using an explainer video reinforced with social proof<\/b> is a winning combo.<\/p>\n “All I would do to improve this page is add subtitles to the video to make it consumable on mobile without sound and adjust the font used for the testimonial to make it stand out against the white background.”<\/p>\n “All of the things I\u2019m proposing here need to be tested. It\u2019s hard to say without evaluating any existing data, but I\u2019d have a few hypotheses:<\/p>\n “Typically, a landing page shouldn\u2019t give access to the rest of the website. It\u2019s a destination in its own right. The user gets what they need – whatever it may be – like a product demo or signing up for a webinar, an eBook, or in this case to learn ‘how it works’ in exchange for the visitor\u2019s data (e.g., email address, etc.)<\/p>\n “The danger here is, that navigation links present the visitor with the opportunity to exit the landing page without them converting. Studies from ConversionXL<\/a> suggest that removing navigation links from the middle of the funnel landing pages seeing 16% and 28% lift in conversions, while top of the funnel landing pages are seeing an insignificant 0-4% increase in conversion rates.<\/p>\n “Removing navigation links can improve the attention ratio, e.g. the number of things a visitor can do on a site vs. the number of things a visitor should do on a page.<\/p>\n “With that said, however, it\u2019s okay to include navigation links if the primary goal is to keep the visitor engaged, to take them on a journey to discover your product and to optimise their experience.<\/p>\n “Here are some additional thoughts that came to mind:<\/p>\n “1. Use a sticky navigation bar:<\/b> A \u2018sticky\u2019 navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)<\/p>\n “2.<\/strong> Add the primary CTA to the navigation bar:<\/b> Depending on the primary goal for a visitor to take, Edgar can also add the primary call-to-action to the navigation bar and this should ideally be in a distinct color.<\/p>\n “3.<\/strong> I like how the website displays precise metrics on how Edgar brings in more views. I\u2019d assume that they could further amplify this by showing these elements of their product\u2019s interface to further convey this information to the visitor.<\/p>\n “4.<\/strong> I like the FAQ section. It\u2019s good to always keep your persona in mind and what questions they might have in regards to the product. A FAQ section can be a great place to facilitate those, e.g.<\/p>\n – What is Edgar?<\/p>\n – What can I do with it?<\/p>\n – Anything new? How does it work?<\/p>\n – Is this a problem for companies\/people like me?<\/p>\n – Do I need this?<\/p>\n – What else do I need?<\/p>\n – What services do you offer that solve my problem?<\/p>\n – Can you show me the solution in action?<\/p>\n – How are you better?<\/p>\n – Who is it for?<\/p>\n – Who is using it?<\/p>\n – Can I try it?<\/p>\n – Is my data safe?<\/p>\n – What do experts say about your brand?<\/p>\n – Can you show me evidence?<\/p>\n – How does it compare?<\/p>\n – Do I get any deals?<\/p>\n – What is my impact on my reputation to use you<\/p>\n “These are typical questions a visitor or B2B buyer might have in mind and that Edgar could try to address.<\/p>\n “Although very much discovery oriented (which can be very effective as a Call-to-Action), I don\u2019t like the ‘See How It Works.’ Am I really going to give my email address in exchange to learn more how Edgar works? What about a ‘Free Trial’ instead or the content offer ‘Secret Blogging Formula.’ Always keep in mind that it\u2019s a value exchange!<\/p>\n “I\u2019ve tested the form and got redirected to another page where I can now watch a 12-minute video in poor audio quality that runs me through the product. I can see additional testimonials. Not a great experience or WOW factor.<\/p>\n “Additionally, on this page, there are two different call to actions which is confusing and causes friction (Get Started & Get Our Free Ebook). I\u2019d suggest changing the navigation CTA to ‘Get Started’ instead.”<\/p>\n A landing page best practice “What ‘The Fool’ website uses is ensure the landing page is clear and void of distractions.<\/p>\n “However, when it comes to the copy, I would change the CTA text. It says ‘Continue’ which alludes to the reader there are more steps than this.<\/p>\n “For many users, this will be a turn-off. So I would A\/B test the word ‘Continue’ with a different phrase like ‘Give me the tools’ or ‘I want in.’\u201d<\/p>\n “I\u2019ll start with the honey. The page follows a solid persuasion structure, which is more important than most people realize. They also do a good job at giving a simple, understandable explanation of what they are getting. Finally, the page itself looks trustworthy and easy to read. As a reader, I understand what\u2019s going on.<\/p>\n “Now, for the vinegar. Starting with the headline, if creating headlines was a waste of time, why do I need this product at all? And why write headlines at all in the first place? \u00a0Do their customers really say to themselves (in their owns heads), ‘this is a waste of time?’ Probably not. They say something more like ‘I don\u2019t want to do this,’ ‘I suck at this,’ or ‘I hate writing.’ Big difference. They attempted to call out a problem, but in this case there\u2019s a big disconnect and it\u2019s negative for no real reason. Instead, if they want to call out a problem, they need to pick one that the market connects to.<\/p>\n “Another massive problem is that there are hundreds of free blog posts with thousands of free headlines that all claim to convert and published by trusted sources in the copywriting\/CRO community. There\u2019s nothing special about this offer that I couldn\u2019t already get for free with a quick google search. In other words, this offer needs a USP. Without it, there\u2019s literally zero reason why I would want this over all the free stuff I could get from sites\/authors I trust.<\/p>\n “Next, there is too much copy about them compared to the copy for the customer and that story doesn\u2019t do anything to increase confidence in the quality of the product. In fact, it sounds like they did what everyone else does to create a free blog post, but they decided to charge money just for the hell of it. If they are such CRO experts, why not talk about finding the solution as curating the best 200+ headlines they\u2019ve used for clients that helped boost conversion rates in the real-world? That\u2019s just one of many angles they could go.<\/p>\n “Moving on, the lack of proof. There is only 1 split-test. The rest is where they\u2019ve been featured in, a way too quick explanation of their experience, and 2 testimonials. Long story short, they need more significant results-related proof, which includes split-tests\/case studies, but also how \u201creal\u201d number of people saving time, being more productive\u2026etc.<\/p>\n “And finally, the biggest problem. The offer. Basically, it\u2019s not very compelling. $29 for 200+ headlines? That doesn\u2019t sound like a great deal to me, especially considering there is no USP or any serious proof to make me want to pick this over all the free stuff online. Start by pushing the features & benefits of each part of the package.<\/p>\n Don\u2019t bundle them until after you\u2019ve talked about every part of the package. Think how infomercials do it. Every part of the product needs its own mini-sales pitch. Then, give me bonuses. Restate the amazing guarantee. Show me the great deal I\u2019d be a complete idiot to pass on if I purchase today.<\/p>\n Make me dream about how much better my life would be with this product and how horrible it would still suck if I didn\u2019t order today. There is more you can improve, but I believe those to be the biggest things.”<\/p>\n “The intro copy is fine. I\u2019d have it in 2 shorter sentences. Maybe the CTA could be more involving.<\/p>\n “The checklist\/tasklist on the right is unclear to me. I kinda got the idea of what they do, but the list doesn\u2019t help that much. Maybe testing with some actual text and example tasks?<\/p>\n “Design-wise I like the choice of colors, not so much the watercolor animal visuals. It doesn\u2019t feel all that right and aligned with the copy. But that\u2019s just me \ud83d\ude42 .<\/p>\n “The copy for the benefits\/features section is clear and to the point. Maybe testing with some more emphasis on the benefits? Like ‘helps you develop a more collaborative and accountable business culture’ or ‘be always informed. Remove roadblocks\/bottlenecks easily.’\u201d<\/p>\n “Also, ‘Management 2.0’ has the 2.0 in a different font? Don\u2019t know if that\u2019s on purpose, but it\u2019s distracting.<\/p>\n “At the end, again, I prefer stronger CTAs (anything rather than ‘sign-up’).\u201d<\/p>\n “There are more areas of improvement and overall I’d find it hard to trust a site that uses designs which are not the norm, color contrasts that don’t work and CTAs that don’t make sense.<\/p>\n “As a quick hack, what I advocate is playing around with the look and feel using browser plugins like Chrome’s built-in Inspect tool. In a few minutes I created a design which whilst far from perfect, would create a much better first impression to a new visitor:”<\/p>\n “Aesthetic:<\/b> On the frontend wise, the Halloween themed landing page is extremely appealing and aligned with the ‘spooky’ season. Graphical imagery creates a more refreshing look as compared most landing pages that use stock images.<\/p>\n “Layout:<\/b> CTA button at the top and bottom of the landing page makes it convenient for a website visitor to complete the desired actions. In additions, single field form minimises friction from form filling to submission.<\/p>\n “Content:<\/b> Great headline. List style headline provides clear value to site visitors. In addition, information like the number of pages gives an impression that the content is loaded with tons of value and time investment estimate assure them that it only takes minimal investment (time) from their end. Testimonial provides a concrete social proof which gives your site visitor the confidence before they feel save to pass you their email address.<\/p>\n “Loading speed:<\/b> There is room for improvement when it comes to the loading speed. Based on GT Metrics, loading time stands at 2.4s which is considered speedy. However, for those who are obsessed with the loading speed, they can consider lossless compressing the images for some speed bump.<\/p>\n “Critical Issues:<\/b> Duplicated Google Analytics Tag and Remarketing Tag are found, which will result in inflated data. There are two set of Facebook pixel found. If possible, unify and use one set of pixel to avoid loading the page with too much JavaScript.<\/p>\n Google tag management will be a great tool to use so that all pixel can be better managed and helps to reduce the JavaScript loading time.”<\/p>\n “The Good:<\/b><\/p>\n “The only good thing I have to say about this landing page is at least it exists. Many people never take the steps to get their product online, so the fact that this page has been made is a great first step, and can be improved through split testing over time.<\/p>\n “The Bad:<\/b><\/p>\n “This landing page is only appropriate for prospects who are hot and ready to take action on the offer. The first impression above the fold assumes that you are already well acquainted with Dan Kennedy’s world, and would already want his book.<\/p>\n Anyone outside of this audience will get no meaning from anything above the fold, and will likely exit the page, aside from opportunists who will jump because it’s a book for $1.<\/p>\n “Aside from these fundamental problems, the page is chock full of design issues. The header bar takes up 1\/4 of the screen with the GKIC logo, which has no meaning to anyone who isn’t already well acquainted with Dan Kennedy’s world.<\/p>\n The book graphic is oversized and in poor quality, and the text lacks accents in its formatting, making it hard to read. While ‘ugly design’ can work with a hot audience, poor design like this page only stands to hurt its credibility.<\/p>\n “The content and design issues are pretty bad, but there are also several fatal technical issues, such as the logo and privacy policy leading to Leadpages.”<\/p>\n “One of the things they did well is having a lot of social proof, reviews and testimonials. (Maybe a bit too much??)<\/p>\n “We noticed a whole list of things which they can improve or test but most importantly the look and (as a result of the) feel of the site. \u00a0Seeing the testimonials\/reviews I guess that it\u2019s good book to have.<\/p>\n “Visually it\u2019s just not telling me this at all. Actually, it\u2019s the opposite and this is taking away from the book.<\/p>\n “A lot is happening on this page, text in various font types, styles and colors. Both bold, bigger and smaller font sizes. I counted 3 different font types, 14 different font sizes either normal, italic, bold, black and red. No wonder it feels hectic instead.<\/p>\n Also, psychology tells us<\/a> that the better something looks or the easier something is to process the more we trust it. So if I would have to name one thing it would be to start with the look and feel of it.<\/p>\n “I read the book description on Amazon. I was completely amazed to find out that this book is about something different than the value proposition currently says at the top of the page. How to generate 52,000 email subscribers a day. Imagine my surprise \ud83d\ude42<\/p>\n “The experience on mobile is completely different that the one on the desktop. It immediately starts with the Call to Action. No value proposition, no reminder why you want a free copy. It feels like someone is forcing you to say yes, I want\u2026 to which my immediate reaction is, no.. I didn’t say I wanted this.. I don\u2019t even know if I want it yet.<\/p>\n “I’m missing the part of what it is, who it’s for and if (and why) I need this book. So, I would test by changing the order of the blocks here. Explain first and then show the Call to Action.<\/p>\n “People tend to scan a page to get a sense of what the story and page is about. When I scanned the page I thought the outline was hard to follow.<\/p>\n “With dividers, sections and titles you can separate the various parts from each other. This visually guides people through the story and makes it easier to process. Using bold only to highlight certain parts for increased scanability will also help here.<\/p>\n “Removing (or decreasing) the reviews on the right-hand side (people tend to ignore what\u2019s on the right) will lower the amount of copy a person sees when scanning the page, increasing the chance they will read the main copy.<\/p>\n “So in short, I would test with bringing more structure in both the story (copy) and the various sections.<\/p>\n “On the various places on the page I think these can get rewritten to be more powerful.<\/p>\n “I.e. Underneath the 1st Yes! I want My Free Copy of \u201cAsk\u201d you could change the copy to \u201cRetailers sell it for $12.99, today It\u2019s FREE for you\u201d<\/p>\n “Currently, the call to actions just stand on their own. Nowhere does it tell me why I should click on this. Adding something like ‘Do you want to achieve XYZ?’ above it and changing the copy of the button to ‘Get your FREE copy now!’ might help.<\/p>\n “People get a lot of additional value when they buy this book. They are essentially giving away a book which costs $12.99 and only asking publishing and shipping costs. They also added a lot of bonuses (maybe too much) on top of it.<\/p>\n “What I\u2019m missing is a summary or overview of all I\u2019m getting!<\/p>\n “When using scarcity or uncertainty, it\u2019s good to amplify it, making the scarcity\/uncertainty bigger or more prominent. Use a timer, set a date, set a limit on how many books left. Mention this from the beginning and remind them of this. Also, offer a way for them to solve this easily.. so add a call to action near the place you do this.<\/p>\n “The bonuses visuals don\u2019t tell me a lot. I have to read it. They could better put the text in a title and use a real visual or even better an icon that enhances the title.<\/p>\n “Also more bonuses, I kind of get confused of all the bonuses. Try to take the reader by the hand and guide them how they should read the website (arrows help).<\/p>\n “Use good titles that explain why they should continue reading.<\/p>\n “Money-back guarantee is very strong. At the moment it looks like a certificate. This could be placed somewhere above the fold in a better design.<\/p>\n \u201cSo, you might be wondering\u2026\u201d for all the bullets you can add a title. You should be able to scan it and know why you giving the book away for free.”<\/p>\n “This newsletter signup page from Jimmy Daly has a lot going for it, but a few big opportunities for improvement too.<\/p>\n “On the plus side the design is super-stripped down with a heavy focus on readability.<\/p>\n “The subhead above the email box uses social proof with it’s ‘Join 4,600+ Subscribers’ call to action – always a strong pull and the idea of a community is a powerful one.<\/p>\n “The secondary call to action ‘Subscribe below to receive a dose of inspiration every Friday morning.’ is nice, giving you the idea that this isn’t going to be a barrage of sales emails and that the writer is organized enough to stick to a schedule.<\/p>\n “Where it could do with some tightening up though is the overall proposition of the newsletter.<\/p>\n “The meta title proclaims ‘The Best Marketing Newsletter in the World.’ The page title calls it the ‘Swipe File Newsletter,’ then it promises creativity and productivity.<\/p>\n “I’m a bit confused now. Is this going to help my creativity, my productivity or my marketing?<\/p>\n “My first recommendation would be to test a few headlines and see which of these your customers really want and stick to it like glue.<\/p>\n “The next would be to test a page with a very specific benefit like ‘5 tips that will gain you 45 minutes a day,’ or ‘3 ways creative professionals practice thinking differently.'”<\/p>\n “Raising the bar on how specific you are about your offer, or promise, to your prospects nearly always raises conversion, and this can be the difference between a landing page that is driven by warm traffic (blog posts on the same site) and cold, paid traffic which will really let you scale up.<\/p>\n “After I submitted my email there’s an alert to check your inbox for a double opt-in, but this goes to a bog standard drip confirmation page.<\/p>\n “This is a dead end in the relationship and a missed opportunity to keep the momentum going.<\/p>\n “Some curated content from previous newsletters or a more substantial piece of content would help cement the relationship from the reader who hasn’t actually had any benefit from Jimmy yet. \u00a0There’s a free email course linked in the menu which would be a good start, or other ideas would be to get readers to consume content from you in other channels.<\/p>\n “I did get a follow-on email, a few minutes later, but this could easily have been missed in a busy inbox. The Thank-You page is wasted real estate for a lot of companies.<\/p>\n “The email itself is really worthwhile and comes at a time of the week when most people are more receptive to new ideas.<\/p>\n “A few tweaks and some testing and Jimmy could grow this list quite radically.\u201d<\/p>\n “Overall the page does an excellent job of maintaining congruency with the rest of the site. The minimal design will ensure that the people who do sign up will be relevant to the subject of the emails.<\/p>\n “I would assume that the page accomplishes its goal of gaining subscribers, however, I\u2019d like to see some aspects in place to segment the people who sign up for specific interests.<\/p>\n “I would test 3 things on this page:<\/p>\n “There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.<\/p>\n “This theme continues through the whole page really. There’s loads of information about why they are so great, their achievements etc.<\/p>\n “You’ve got the testimonials just below the fold which is great, and this leads into a pretty strong section about prospect pain points, but…there is then no call to action at the end of this section.<\/p>\n “Unfortunately, it then leads into a long, text heavy section all about the founder, with no value to the reader, and then flows into a very long list of goals and milestones, very few of which provide any value to the reader. There are a few good social proof pieces, but most of them are simply ‘me me me’. It reads more like a CV or an investor deck<\/a> than a landing page for prospects.<\/p>\n “The next sections about what’s included, and what’s involved are generally pretty good, but should be way further up the page, giving me value.<\/p>\n My one copy comment here is on the 12 month action plan which hypes up by talking about Virgin, and then brings you crashing down with ‘well that’s not us, but trust us we’re pretty good as well’. I get what they’re trying to do here, but really the result was the opposite for me.<\/p>\n “Bonuses are good, but the re-seller policy potentially opens them up to people buying the course solely for the purpose of ripping it off and re-selling it.<\/p>\n “The case study section is good, but then I found the scholarship section quite strange. It’s a good idea, but this is the first time the cost of the program is hinted at, and it’s huge. It’s also labelled as the ‘value of our program’ but really they mean price.<\/p>\n “Overall, for such a high ticket price program, there’s surprisingly little value on the page for the reader. The smallest sections describe the program itself, while the longest sections by far almost exclusively talk about the founders and the company.”<\/p>\n “The first thought I have when landing on this page is that I do NOT want to fill out all those form fields. Why? Because it\u2019s not worth my time and I definitely don\u2019t want to be contacted by a salesperson this early on in the buying cycle. That\u2019s before I even know what the offer is.<\/p>\n “Now, let\u2019s talk about that offer. What exactly would I be getting here? How is this ‘guide’ presented? Is it an infographic? A video? An entire book? The deliverable is not clear and the image doesn\u2019t help.<\/p>\n “The headline doesn\u2019t call anyone out. I don\u2019t know if this material is for me or not. I\u2019m also not sure what type of social media decisions this guide will help me to make, why I need to make them faster or how this thing, whatever it is, is going to do any of that.<\/p>\n “1. Better, more detailed, headline calling out the exact target market and specific benefit. (how much time and why is that important?)<\/p>\n “2. Use a form with only first name and email fields.”<\/p>\n “1st – I believe the 1st page should be about the visitor – Turn We into YOU statements. ie Are You… Do YOU versus We…<\/p>\n “2nd – Instead of an Image of Aaron Aguis and Neil Patel – utilize a video. 30 secs or less.<\/p>\n “3rd – Love the aesthetics, visuals, and credibility.<\/p>\n “Compliments would have been #1, BUT the site started with WE. Readers what to know HOW you help, then who you are.\u201d<\/p>\n “The highest converting landing pages are usually focused on a single conversion behavior. One page, one offer. You have little or no distraction. That is something this landing page has managed to achieved. I would split test having a footer and completely removing it to see if that would bump up your conversion.<\/p>\n “Another thing you should try out is moving the phrase ‘take action today’ a little lower. A better heading would be, ‘Ready to build the financial…’ As always, test, test and test \ud83d\ude42 .<\/p>\n “Lastly, the lead magnet lacks specificity. No one wants another set of tools and tips to help them get to their end goal. If the benefits are listed out in a format like, ‘the exact tools I used to take my business from point A to point B’ etc, You would be able to convert more visitors into leads.\u201d<\/p>\n “The Infusionsoft landing page does a few things right, such as the image, the core message and the call to action, but the page could be much more compelling.<\/p>\n “Let\u2019s focus on one of the most essential features of landing page: The Headline<\/b>.<\/p>\n “The headline tries, but it doesn\u2019t inspire anyone to take action. The one thing it does do right is the word \u2018free\u2019. Apart from that, there is room for improvement. For example, what results could this guide produce? Or, What are the benefits of using this guide? A rough example could be something like:<\/p>\n “Free Guide Reveals The Exact Steps To Close More Leads In Less Time Through Automation <\/b>or Free Guide Shows You How To Use Automation To Take The Effort Out Of Closing Leads.<\/b><\/p>\n “In other words, the headline is your first (and sometimes only) chance to get your potential lead to enter their details, so make the most of it and load it up.\u201c<\/p>\n “The site has a clear messaging and an easy to understand CTA. The font and kerning on the paragraph ‘You\u2019ll learn exactly\u2026’ could be clearer\/wider apart so that it\u2019s easier to read. Nice clear likeable image of Noah and a harmonious colour scheme makes the website clear with main elements easy to pick up on.”<\/p>\n30 Landing Page Examples You Can Model Your Own Landing Pages After<\/h2>\n
1. VideoFruit<\/a><\/h2>\n
![\"random](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10002521\/random-people-on-the-internet-buy.png\")
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2. ConvertKit<\/a><\/h2>\n
![\"launch](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10002650\/launch-an-online-business.png\")
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3. Drip<\/a><\/h2>\n
![\"getting](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10002930\/getting-started-with-drip.png\")
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Expert Analysis<\/h3>\n
![\"11](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10003253\/11-videos.png\")
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4. Aura Dating Academy<\/a><\/h2>\n
![\"Aura](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10003633\/Aura-transformations.png\")
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Expert Analysis<\/h3>\n
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5. MeetEdgar<\/h2>\n
![\"social](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10003744\/soical-media-automation-just-got-easier.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
6. MotleyFool<\/a><\/h2>\n
![\"Get](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004017\/Get-ready-to-ensure-your-financial-future.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
7. LandingFolio<\/a><\/h2>\n
![\"headlines](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004155\/headlines-that-work.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
8. IDoneThis<\/a><\/h2>\n
![\"your](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004259\/your-team-in-sync.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
9. OutskirtsPress<\/a><\/h2>\n
![\"outskirts](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004436\/outskirts-press-publish-your-book.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
![\"outskirts](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004628\/outskirts-press-self-publish.png\")
<\/p>\n\n
10. KlientBoost<\/a><\/h2>\n
![\"klientboost](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004744\/klientboost-7-monstrous-ways-improve-adwords.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
11. GKIC<\/h2>\n
![\"no](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10004931\/no-bs-direct-marketing.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
12. Ryan Levesque<\/h2>\n
![\"free](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10005244\/free-book-ask.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
Mobile<\/h3>\n
Copy, Transitions and Structure<\/h3>\n
Value Propositions<\/h3>\n
Call to Actions<\/h3>\n
Value<\/h3>\n
Scarcity<\/h3>\n
Bonuses<\/h3>\n
\n
13. Jimmy Daly<\/a><\/h2>\n
![\"the](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10005644\/the-swipe-file-newsletter.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
14. James Clear<\/a><\/h2>\n
![\"join](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10005759\/join-my-weekly-newsletter.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
\n
15. LinkInfluencer<\/h2>\n
![\"linkfluencer\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010002\/linkfluencer.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
16. SimplyMeasured<\/a><\/h2>\n
![\"how](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010113\/how-to-make-social-marketing-decisions-faster.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
They should be testing:<\/h3>\n
\n
17. Louder Online<\/a><\/h2>\n
![\"we](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010234\/we-deliver-growth.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
18. Unsettle<\/a><\/h2>\n
![\"take](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010335\/take-action-today.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
19. Infusionsoft<\/a><\/h2>\n
![\"free](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010424\/free-guide-in-the-pipeline.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n
20. Noah Kagan<\/b><\/a><\/h2>\n
![\"access](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/11\/10010520\/access-85-percent-of-business-hacks.png\")
<\/p>\nWhat’s Done Well<\/h3>\n
\n
What Could Be Tested\/Improved<\/h3>\n
\n
Expert Analysis<\/h3>\n
\n