Test your site to see if it is mobile friendly<\/a>.<\/p>\n Here are five great tactics you can implement now that will ensure you are not only mobile-first ready, but your site is set up to maximize conversions and steal a march on the competition.<\/p>\n There are a number of tactics to focus on in order to be ready for the mobile-first index. When it comes to conversions and overall user experience (UX), we recommend starting with your site speed, specifically focusing on mobile.<\/p>\n There are four ways<\/strong> we recommend speeding up your site on mobile:<\/p>\n The Accelerated Mobile Pages (AMP) Project<\/a> is an open source initiative to improve the mobile ecosystem. Thanks to the pared-down HTML that is used by AMP, it allows you to load your web pages much faster than regular HTML. Google also caches your content within their own cache to speed up load time even more. All this results in a much faster, sleeker user experience and should, in turn, lead to improved visibility in the search results.<\/p>\n While some issues about the display URL have been widely reported (visitors see a cached Google URL when they load an AMP page), the traffic is still directed to your site. Google has since implemented an update<\/a> where users sharing the URL will share the publisher\u2019s own link rather than the cached Google URL.<\/p>\n Top tip<\/strong>: if you manage a WordPress site, there is a pretty awesome plugin<\/a> that will convert your pages to AMP as well as Instant Articles for Facebook.<\/p>\n Progressive Web Apps<\/a> (PWAs) are an alternative to moving to AMP. Their main selling points include:<\/p>\n You can find out more about PWAs on the Google Developers Website<\/a> or watch this cool video<\/a>.<\/p>\n![\"this](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/10\/26115409\/this-page-is-mobile-friendly.png\")
<\/p>\nOptimize your site for the mobile-first index<\/h2>\n
1. Speed up your site<\/h2>\n
AMP<\/strong><\/h3>\n
PWA<\/strong><\/h3>\n
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