Believe it or not, a big contributor to why people are more attracted to one photo over another is psychology. Luckily, you don\u2019t need to go through five years of graduate school just to figure out how to get more likes on an Instagram photo.<\/p>\n
In this article, I\u2019ll show you how to use ten psychological principles to compel people to engage with your Instagram posts.<\/p>\n
The Problem With Most Instagram Marketing Advice<\/h2>\n
Pretty much every article you read about Instagram marketing and how to get more engagement mentions the same general idea: post great content.<\/p>\n
I\u2019m sure you\u2019ve seen the advice, \u201cit all comes down to sharing high-quality photos and videos.\u201d Ok, that sounds<\/i> good. But what exactly makes an Instagram post \u201cgood\u201d or \u201chigh-quality?\u201d<\/p>\n
Starbucks, Nike and McDonald\u2019s all generate a ton of engagement on their posts, yet their content is completely different.<\/p>\n
Starbucks posts a lot of user generated content of customers drinking its delicious drinks. Nike posts motivational videos and photos. McDonald\u2019s posts a mixture of promotional and user-generated content of the iconic golden arches from around the world.<\/p>\n
![\"McDonalds](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12000315\/McDonalds-Instagram.png\")
<\/p>\n
Although they all take different approaches, if you go beyond the surface and really analyze their content, you\u2019ll notice some common themes. It\u2019s not about hiring the best photographer or using professional models.<\/p>\n
It\u2019s about understanding your audience and using a bit of psychology. And that\u2019s what separates this post from other tips you\u2019ll read.<\/p>\n
We\u2019re leaving the broad \u201cpost better pictures\u201d advice at home. Instead, we\u2019re going to look at the elements and reasons behind why<\/i> your audience gravitates toward certain Instagram posts more than others.<\/p>\nUsing Psychology in Marketing Isn\u2019t New<\/h2>\n
First, it\u2019s important to understand this isn\u2019t some new phenomenon. Advertisers and marketers have used psychology to sell products since the 1800\u2019s. For instance, John B Watson<\/a> was a controversial psychologist and salesman known for using emotion to compel consumers to buy.<\/p>\n One of Watson\u2019s most well-known ads was for Pebeco Toothpaste. He created an ad featuring a seductive woman implying that it was ok for women to smoke, as long as they used Pebeco toothpaste. Here\u2019s where the psychology came into play.<\/p>\n At the time (the early 1900\u2019s), smoking wasn\u2019t something that was seen as \u201cacceptable\u201d for women to do because it was associated with independence and autonomy. But that didn\u2019t mean women didn\u2019t want to do it.<\/p>\n So Watson\u2019s ad targeted that desire. By including an attractive woman in the ad and focusing on smoking, Watson went from selling hygiene to selling seduction. It wasn\u2019t about having healthier teeth and gums. He sold the idea that women could smoke and still be desirable as long as they used Pebeco toothpaste.<\/p>\n Times have obviously changed dramatically since then. But many of the same concepts Watson and others used still apply today such as using seductive visuals and appealing to people\u2019s desires. In other words, using psychology to sell.<\/p>\n You can incorporate psychology in both the visual elements and copy of your Instagram posts. We\u2019ll break down how to do both. But since Instagram is primarily visual, let\u2019s start there.<\/p>\n You might already be familiar with the concept of visual perception. The idea that objects can appear different depending on how you look at them. The classic example of this is the Necker Cube illusion<\/a>. Notice how the orientation changes depending on which cross section of the cube you\u2019re looking at.<\/p>\n What we\u2019re talking about here is kind of similar. But rather than focusing on how your mind visually perceives an image, you\u2019re focused on altering the viewer’s emotions in order to get them to engage with your Instagram post.<\/p>\n Don\u2019t worry, it\u2019s not about deceiving people or tricking potential customers into thinking they\u2019re buying something they\u2019re not. It\u2019s about structuring your Instagram photos, videos and captions in a way that\u2019s more likely to catch the attention of your followers.<\/p>\n Now that you have an idea of what visual psychology is, the next question is how can you implement it into your strategy?<\/p>\n Below we\u2019ll take a look at seven ways to use visual psychology to get more engagement for your Instagram posts. Think of them as \u201chacks\u201d to influence your audience\u2019s behavior based on what they\u2019re looking at:<\/p>\n If I were to show you a picture for five seconds, then five minutes later asked you to describe what you saw, would you be able to?<\/p>\n Your answer might partially depend on the colors in the image, according to Thomas Sanocki and Noah Sulman\u2019s study on color relations<\/a>. In their research, Sanocki and Sulman looked at the effects of color harmony on short term visual memory.<\/p>\n In their test, they showed participants patterns of 9-15 colored squares, with similar and dissimilar patterns. They measured how accurately people perceived color change when they swapped out a few of the color squares. They found that people were able to better memorize the patterns when the colors were harmonious.<\/p>\n In other words, using harmonious colors<\/strong> will improve your audience\u2019s ability to remember your photos.<\/p>\n Example<\/b><\/p>\n Here are a couple of examples of how Adidas<\/a> uses the principle of color harmony on their Instagram page.<\/p>\n They often post clusters of photos featuring balanced color combinations. So when a user sees their photos in their feed, they can pick up on the theme.<\/p>\n Key takeaways:<\/b><\/p>\n Scene gist is your ability to understand the context or subject of a photo once your eyes fixate on an image. In other words, your ability to get the general \u201cgist\u201d of what you\u2019re seeing.<\/p>\n You may not realize it, but most people are able to recognize what an image is within seconds of seeing it. In fact, one study found <\/a>viewers can get the gist of a scene with over 80% accuracy after processing a visual for as little as 36 milliseconds.<\/p>\n So what does this have to do with your Instagram photos?<\/p>\n When people scroll through their Instagram feed, are they able to immediately recognize what your photo is about? The easier it is for people to process your photo and identify that it\u2019s something they\u2019re interested in, the more likely they\u2019ll be to stop and actually look at it. The next question is, what can you do to improve the scene perception for your Instagram posts?<\/p>\n Well back in 2008, researchers Monica S. Castelhano and John Henderson<\/a> did an experiment that might help you out.<\/p>\n Castelhano and Henderson wanted to explore the influence of color on a person\u2019s ability to understand the gist of an image. They showed participants a quick presentation of a scene, and immediately after they were shown the name of a target object. Participants had to state whether the name of the object was consistent or inconsistent with the photo they were shown.<\/p>\n Here\u2019s an example of one of the photos participants were shown, including different color variations and blurring:<\/p>\n Here\u2019s another example, which was used to test the impact of color variations.<\/p>\n You can read the full study here<\/a>.<\/p>\n Through the experiment, Castelhano and Henderson concluded that color is directly associated with scene gist. The closer an image was to its natural color\/appearance, the easier it was for people to get the gist of what they saw.<\/p>\n Scene Gist on Instagram<\/b><\/p>\n American Airlines<\/a> occasionally shares photos with filters. But they do it in a way that doesn\u2019t make the photos unrecognizable or too over the top. It\u2019s easy to understand the scene gist in any of their photos.<\/p>\n Key takeaways:<\/b><\/p>\n What\u2019s the first thing you think of when you see the photo below?<\/p>\n If McDonald\u2019s came to mind, you just experienced priming in action. Visual priming is when exposure to one stimulus impacts your response to another.<\/p>\n For the example above, that combination of red and yellow are synonymous with McDonald\u2019s because it\u2019s in their logo and the colors their mascot Ronald McDonald wears. Also, I purposely mentioned McDonald\u2019s at the beginning of this article to prime you for this experiment!<\/p>\n The concept of priming has been tested and used in marketing in different variations for decades. One experiment in particular was conducted by Naomi Mandel & Eric J. Johnson.<\/p>\n In their experiment, Mandel and Johnson tested how the background of a website can influence consumer behavior. They asked participants to compare two different car brands on a webpage. On one page, the background was green with pennies on it. The other was red with flames.<\/p>\n Participants that saw the green background spent more time looking at the price, since green and pennies are both associated with money. Those who saw the red version were more focused on the safety features since red and flames can symbolize danger or an emergency. Through their experiment, Mandel and Johnson were able to conclude that consumers\u2019 actions could be impacted by surrounding visual stimuli.<\/p>\n Example<\/b><\/p>\n Aside from McDonald\u2019s, another popular brand that does priming well is Coca-Cola<\/a>. Their Instagram feed is packed with their signature red color scheme and logo.<\/p>\n They maintain that consistency so when you see one of their posts in your feed, you immediately think about their products. In the screenshot below, notice how they even implement red outside of their logo by adding it in a jacket or the less subtle popcorn bucket.<\/p>\n Key takeaways:<\/b><\/p>\n You may not know it by name, but chances are you\u2019re familiar with the Baader-Meinhof Phenomenon<\/a>. Essentially, it\u2019s when something you\u2019ve recently heard about, thought of or experienced starts popping up constantly throughout your life.<\/p>\n One of the most common examples of this is when you\u2019re shopping for a new car. Once you decide on a car, you start seeing it everywhere<\/b>.<\/p>\n It\u2019s not that everyone suddenly bought the exact same car you\u2019ve been eyeing. It\u2019s that you\u2019re just starting to notice it more since you\u2019ve recently thought about it. Baader-Meinhof Phenomenon is a combination of two different processes happening in your brain at the same time\u2014selective attention<\/a> and confirmation bias<\/a>.<\/p>\n Selective attention happens any time you learn something new. Since it happened recently, it\u2019s fresh in your mind and you\u2019re paying more attention to it than anything else.<\/p>\n For instance, here\u2019s piece of information that might be new to you. The color blue is associated with dependability, security and trustworthiness<\/a>, which is why brands like Walmart and Facebook use it. Now that you know that information, you\u2019ll probably start noticing the use of blue in advertising and logos a lot more.<\/p>\n The second half of the equation is confirmation bias, which is your brain\u2019s tendency to interpret new experiences as confirmation of your existing beliefs. So after you\u2019ve experienced this new thing and start noticing it more frequently, you try to rationalize why<\/i> you\u2019re seeing everywhere. And because of confirmation bias, you assume it\u2019s because everyone else knows the same thing you just learned.<\/p>\n So back to our blue example. Now that you know about the psychology behind the color blue, the next time you see a brand use it, you\u2019ll probably assume<\/i> it\u2019s because they want to convey a sense of security and trustworthiness.<\/p>\n Example<\/b><\/p>\n Uber has recently been promoting their new Visa Local program. In order to spread the word, they\u2019ve used a combination of emails, social media and other tactics. And they use consistent imagery (people shopping around town with the diagonal frame) and copy (explore, dine ride) across each platform to embed it in your mind.<\/p>\n Instagram ad:<\/p>\n Email:<\/p>\n Landing page:<\/p>\n Key takeaways:<\/b><\/p>\n The isolation effect is probably the simplest and most straightforward principle on this list. As the name suggests, the isolation effect takes place when something stands out because it\u2019s different than everything surrounding it.<\/p>\n For instance, if you see a row of red pens and add a single white one, the white pen is going to stand out because it\u2019s different.<\/p>\n Relating this back to Instagram, there are a few ways you can put this principle into practice. One would be to make the focal point of your pictures significantly different than the background.<\/p>\n Another option is to look at competitors in your space and analyze what they\u2019re doing. Then, try to share photos or videos that are different, so they stand out in your audience\u2019s feed.<\/p>\n Example<\/b><\/p>\n One brand that uses the isolation effect well is BMW<\/a>. The car manufacturer\u2019s feed is filled with photos of their cars in different environments. While some of the backgrounds are Instagram-worthy on their own, the focus is always on the vehicle.<\/p>\n Key takeaways:<\/b><\/p>\n When is the last time you saw a beautiful photo of a forest, beach or natural landscapes and didn\u2019t hit like? Aside from the fact that these photos tend to look like dream vacation spots, there\u2019s another reason you\u2019re drawn to photos of nature\u2014the biophilia effect<\/a>.<\/p>\n The biophilia effect\/hypothesis asserts that humans are innately drawn to nature or \u201cliving things.\u201d It also suggests that views that are rich in nature help relieve stress and increase your focus and concentration<\/strong>. Architects commonly use this principle when designing buildings by doing things like allowing natural sunlight, incorporating indoor gardens and other elements that emphasize the great outdoors.<\/p>\n While you might not be able to physically bring your followers outside with your photos, you can create a similar effect that\u2019ll help get more engagement for your Instagram posts.<\/p>\n Example<\/b><\/p>\n If you want to see the biophilia effect in action, look no further than National Geographic<\/a>. Even before the days of social media, National Geographic was well known for capturing breathtaking photos and videos of nature.<\/p>\n Instagram gives them a platform to share even more frequently. And their engagement numbers show just how powerful the biophilia effect can be on Instagram.<\/p>\n Key takeaways:<\/b><\/p>\n Social proof is easily one of the most popular psychological tactics used by social media marketers. Social proof is the idea that people\u2019s actions can be influenced by the actions or opinions of others. For instance, three of your friends tell you a movie is really good, so you go watch it because you value their opinion and don\u2019t want to be left out.<\/p>\n There are a lot of studies to support the effectiveness of using social proof to influence consumer behavior. One of the most popular of which is the Solomon Asch Conformity Experiment<\/a>.<\/p>\n During the experiment, psychologist Solomon Asch gathered college students and showed them images similar to these:<\/p>\n The participants had to choose which line (A, B or C) was most like the line on the left. But here\u2019s the thing. For each round of the experiment, Asch told all but one participant to pick line A or B, even though C was clearly the correct choice. During the tests, 75% of the unknowing participants conformed to the general consensus and gave the incorrect answer.<\/p>\n Here\u2019s how to apply that same principle to Instagram.<\/p>\n Instagram has amplified the power of social proof by giving you a constant stream of the things your friends, family and influencers you follow enjoy. As a marketer, if you can get the people your target audience trusts to endorse or promote your brand, they\u2019ll be much more likely to engage with you.<\/p>\n The reason people don\u2019t engage with your photos isn\u2019t always because they don\u2019t like your content. They just might not be aware of you. But if they start to see your brand pop up in photos and videos their friends post, they\u2019ll become intrigued.<\/p>\n Not only that, but if you can get tagged in posts from people they follow, your content has a better chance of showing up in their Explore tab due to Instagram\u2019s algorithm.<\/p>\n Example<\/b><\/p>\n If you follow any popular fitness or lifestyle influencers on YouTube and Instagram, you\u2019ve probably noticed a growing trend. Many of them are teaming up with lesser-known startup watch companies offering affordable luxury style watches. One of the most popular of these watch brands is MVMT<\/a>.<\/p>\n MVMT has worked with several influencers over the past few years to help build a massive following of over 800K followers on Instagram alone. With a network of influencers with audiences totaling into the millions, they\u2019ve been able to amplify their reach significantly. And it\u2019s part of the reason their hashtag #MVMT has been mentioned over 80K times on Instagram.<\/p>\n And the posts from their influencers attract a lot of attention and engagement.<\/p>\n Key takeaways:<\/b><\/p>\n We\u2019ve talked about visual psychology, but there\u2019s another important piece to this puzzle. Don\u2019t forget about your captions!<\/p>\n Although visuals reign supreme on Instagram, your captions are an opportunity to spark conversations or push people to take a specific action. If your posts aren\u2019t getting any comments or engagement, try these psychology \u201chacks\u201d in your captions to compel people to take action.<\/p>\n Copywriters have a way with words. They understand that using certain phrases will elicit different responses in consumers. When you see billboards or online ads, the words used have likely been carefully chosen for a reason.<\/p>\n While some copywriters study and practice for years to truly master the art of writing persuasive copy, it\u2019s not a skill everyone owns. But that doesn\u2019t mean your captions have to suffer.<\/p>\n This article from Copyblogger<\/a> lists the five most persuasive words in the English language based on several studies and research:<\/p>\n Something to keep in mind is that just throwing these phrases into your Instagram captions won\u2019t magically make people engage. But strategically using them in conjunction with the other tactics in this article can increase your chances of getting people to take action.<\/p>\n Example<\/b><\/p>\n Photos of food on Instagram tend to sell themselves. But that doesn\u2019t stop GrubHub<\/a> from enticing you even more through captions that often speak directly to the viewer. Check out this caption below where GrubHub has a casual and conversational tone, as if they\u2019re speaking directly to you.<\/p>\n Key takeaways:<\/p>\n Did you know the order in which things appear in a series impacts your ability to remember them? According to the serial position effect<\/a>, you\u2019re more likely to remember things that appear at the beginning or end of a series than the middle.<\/p>\n The serial position effect works because of the theories of primacy and recency:<\/p>\n To translate that into an Instagram caption (or any other type of text) you\u2019re more likely to focus on the beginning of what you read because it\u2019s what leads you into the rest of the text. And you\u2019re more likely to remember the last part of what you read because it\u2019s still fresh in your mind, kind of like confirmation bias mentioned earlier.<\/p>\n You can use serial positioning in your captions by making sure the most important parts of your captions are at the very beginning and end. For example, if you want to include a call to action for people to leave a comment, make it the last sentence of your caption. If you bury it in the middle, people are more likely to overlook it.<\/p>\n Example<\/b><\/p>\n Here\u2019s an excellent example of serial positioning in an Instagram caption. In this post from Thisopenspace<\/a>, notice how they lead you in with a question to pique your curiosity. Then it ends by telling you exactly what action they want you to take.<\/p>\n Key takeaways:<\/b><\/p>\n When someone asks you to do something, your decision to do it is partially influenced by the wording they use. At least, that\u2019s what the famous \u201cXerox Study<\/a>\u201d from 1978 found. The experiment has nothing to do with the actual Xerox company. It was about people\u2019s willingness to agree to someone\u2019s request to use a Xerox machine based on the way they were asked.<\/p>\n For the study, researchers Ellen Langer, Arthur Blank and Benzion Chanowitz created an experiment that looked at how people waiting in line to make copies using a Xerox machine would react when someone cut in front of them. For the experiment, the line cutters used three different tactics to ask if they could cut:<\/p>\n Which sentence do you think had the highest success rate?<\/p>\n It\u2019s probably not much of a shocker, but 94% of people allowed the line cutters to get in front of them when using the first approach. The second highest response rate was the third approach, at 93%. And last was the second approach with a 60% success rate.<\/p>\n Notice the main similarity between No. 1 and No. 3 is the use of a single word\u2014because<\/b>. That tactic is what\u2019s known as the justification effect, and it\u2019s a very popular copywriting technique.<\/p>\n The justification effect shows that people are more willing to agree to a request if given a reason to do so. Not only that, people will automatically assume <\/i>your request is valid because of the justification.<\/p>\n You\u2019ve probably noticed this in your day-to-day life. Whether it\u2019s a spouse asking you to run a chore, a friend asking to borrow money or a co-worker asking you to cover their shift, you\u2019re more likely to agree if they give you a justification first.<\/p>\n Let\u2019s bring this theory into Instagram. When you ask your audience to take an action, are you giving them a reason? Or do your CTAs look more like this \u201cLeave a comment.\u201d<\/p>\n There\u2019s nothing wrong with simply asking for a like or comment. But you\u2019ll get a lot further by following up with a justification for your request.<\/p>\n Example<\/b><\/p>\n Have you seen brands use \u201clinkinbio\u201d in their captions to push you to click through to their site? While that tactic can be effective, it\u2019s even more powerful if you do what Whole Foods<\/a> did and mix in the justification effect.<\/p>\n In the caption below, notice how they give people a reason to click on the link in their bio. A lot of brands would\u2019ve just stopped after \u201cNew products coming this fall\u201d and pushed people to their bio. But Whole Foods makes sure people know why<\/i> they should click through to make it worth their time.<\/p>\n Key takeaways:<\/p>\n All of these psychological principles and tactics can help your Instagram posts generate more engagement. But keep in mind that they aren\u2019t magic fixes. There are other elements that come into play such as brand perception, how often you engage with other accounts, the hashtags you use, posting frequency and more.<\/p>\n Getting engagement on Instagram takes time and effort on multiple fronts. In addition to everything you\u2019ve learned in this guide, here are some other things you can do to boost engagement:<\/p>\n Most importantly, be willing to dedicate the time and effort it takes to truly build an engaged audience on Instagram. The platform is constantly growing, which makes it increasingly difficult to stand out. But with the right strategy and tactics, your brand can see amazing results.<\/p>\n About the Author:<\/b> Dominique Jackson<\/a> is an SEO specialist at Sprout Social, a powerful social media management tool for businesses of all sizes. Try Sprout free with a 30 day trial<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" You post image after image on Instagram, but can\u2019t seem to get more than 25 or 30 Likes on each. Your comments are as inactive…<\/p>\n","protected":false},"author":279,"featured_media":32413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147],"tags":[],"class_list":["post-32377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"\nWhat is Visual Psychology?<\/h2>\n
![\"Cube\"\/](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12000438\/Cube.jpg\")
<\/p>\nVisual Principles to Follow<\/h2>\n
1. Sanocki & Sulman Prove Color Harmony Matters<\/h3>\n
![\"Adidas](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12001123\/Adidas-Color-Harmony.png\")
<\/p>\n![\"Adidas](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12001438\/Adidas-Color-Harmoney-2.png\")
<\/p>\n\n
2. Use Scene Gist to Make Your Photos More Memorable<\/h3>\n
![\"Color](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12001908\/Color-variation-and-blur.png\")
<\/p>\n![\"ABC](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12002116\/ABC-variation.png\")
<\/p>\n![\"American](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12002424\/American-air-pride.png\")
<\/p>\n\n
3. \u201cPrime\u201d Your Audience to Embed Your Brand in their Minds<\/h3>\n
![\"Red](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12002542\/Red-Yellow.png\")
<\/p>\n![\"CocaCola](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12002837\/CocaCola-Instagram.png\")
<\/p>\n![\"CocaCola](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12003454\/CocaCola-Instagram-photos.png\")
<\/p>\n\n
4. Be Everywhere With the Baader-Meinhof Phenomenon<\/h3>\n
![\"Uber](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12010823\/Uber-sponsored-ad.jpg\")
<\/p>\n![\"Uber](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12011018\/Uber-Visa-ad.png\")
<\/p>\n![\"Uber](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12011149\/Uber-visa-local.png\")
<\/p>\n\n
5. Make Your Photos Stand out With the Isolation Effect<\/h3>\n
![\"BMW](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12011947\/BMW-Instagram-Ad.png\")
<\/p>\n\n
6. Use the Biophilia Effect to Appeal to Your Audience\u2019s Primal Nature<\/h3>\n
![\"Natgeo](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12012211\/Natgeo-Instagram.png\")
<\/p>\n\n
7. Build Social Proof Like the Solomon Asch Conformity Experiment<\/h3>\n
![\"Lines\"\/](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12012459\/Lines.jpg\")
<\/p>\n![\"MVMT](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12012719\/MVMT-Hashtag.png\")
<\/p>\n![\"Instagram](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12012901\/Instagram-influencer.png\")
<\/p>\n\n
What About Captions?<\/h2>\n
1. Use These Persuasive Words<\/h3>\n
\n
![\"Grubhub](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12013147\/Grubhub-Instagram.png\")
<\/p>\n\n
2. The Serial Position Effect Puts Words in the Right Order<\/h3>\n
\n
![\"This](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12014833\/This-open-space-instagram.png\")
<\/p>\n\n
3. Use the Justification Effect Because Research Proves It Works<\/h3>\n
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![\"Wholefoods](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2017\/09\/12015149\/Wholefoods-instagram.png\")
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It Takes More Than Science to Get People to Engage<\/h2>\n
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