{"id":32330,"date":"2025-01-27T09:16:19","date_gmt":"2025-01-27T14:16:19","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=32330"},"modified":"2025-01-28T00:19:30","modified_gmt":"2025-01-28T05:19:30","slug":"thank-you-page","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/thank-you-page\/","title":{"rendered":"Exactly What to Put On Your Thank You Page To Get A Sale"},"content":{"rendered":"\n<p>You\u2019re probably like most people when it comes to a thank you page: you say thank you for the purchase or contact details, confirm what the person is getting, and tell them to check their email for next steps.\u00a0<\/p>\n\n\n\n<p>There\u2019s nothing really wrong with this. Except that you could be getting a sale with your thank you page. Even if that\u2019s what someone has just done, you could get another one. You just need to know exactly what to put on your thank you page to get it. It comes down to four things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A note about what their action made possible\u00a0<\/li>\n\n\n\n<li>A cross-sell<\/li>\n\n\n\n<li>A time-sensitive discount<\/li>\n\n\n\n<li>Video testimonials<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A note about what their efforts have made possible<\/h2>\n\n\n\n<p>Confirming the purchase or action the person took, when they\u2019re supposed to get what they signed up for or bought, and who to contact in case of an issue are a given on a thank you page.&nbsp;<\/p>\n\n\n\n<p>But you\u2019ll need to go a step further and make an emotional connection with them while confirming these details to get them in the mood and mindset of buying something.&nbsp;<\/p>\n\n\n\n<p>When a person knows their action has done more than just put money in your pocket, they genuinely feel good. They\u2019re contributing to something greater, and that feeling is a catalyst to another purchase or stronger relationship with your brand.&nbsp;<\/p>\n\n\n\n<p>Here are a couple of examples:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cYour purchase means a lot to us and to the kids we\u2019re donating 10 pairs of shoes to because of your order.\u201d\u00a0<\/li>\n\n\n\n<li>\u201cThank you so much for signing up for our email list. We\u2019re happy to have you as part of our community and standing with our mission to provide more resources for underserved communities.\u201d<\/li>\n<\/ul>\n\n\n\n<p>The example below from Charity: Water does a great job of highlighting their appreciation on their thank you page and coming up with a message about what donations do for the world, not just them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"604\" height=\"384\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001259\/Charity-Water-Thank-You-Page.png\" alt=\"\" class=\"wp-image-101068\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001259\/Charity-Water-Thank-You-Page.png 604w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001259\/Charity-Water-Thank-You-Page-300x191.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A cross-sell&nbsp;<\/h2>\n\n\n\n<p>Cross-selling is a strategy that encourages customers to purchase additional, related products or services that go well with their initial purchase.&nbsp;<\/p>\n\n\n\n<p>Putting a cross-sell on your thank you page to get another sale works because the customer has already spent their money. They\u2019re over the hump of whether or not they should make a purchase and are more willing to keep spending money, should it be the right product at the right price.&nbsp;<\/p>\n\n\n\n<p>In addition, there are a lot of buyers who make a purchase and want everything that compliments that purchase. Putting related products on your thank you page makes it an easy decision for these buyers and streamlines the purchasing process.&nbsp;<\/p>\n\n\n\n<p>Look at the thank you page from Amazon below. They\u2019re notorious for convincing people to make another purchase with their emphasis on related products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"532\" height=\"489\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001340\/Amazon-Thank-You-Page-Examples.png\" alt=\"\" class=\"wp-image-101069\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001340\/Amazon-Thank-You-Page-Examples.png 532w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001340\/Amazon-Thank-You-Page-Examples-300x276.png 300w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/figure>\n\n\n\n<p>This could even work for non-purchase thank-you pages if you\u2019re creative enough.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say someone gives you their contact details in exchange for a free workbook you\u2019re offering. You could show them a few upcoming workshops in their area that complement the workbook and recommend they purchase a ticket.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re thinking about <a href=\"https:\/\/www.crazyegg.com\/blog\/upsells-cross-sells-bundle-sells\/\">upselling vs. cross-selling<\/a> on your thank you page, that could work too. However, here\u2019s why I think cross-selling is better.&nbsp;<\/p>\n\n\n\n<p>The goal of upselling is to convince people to purchase a more expensive or premium version of the product they\u2019re already buying, while cross-selling encourages the purchase of related or complementary products.<\/p>\n\n\n\n<p>I think adding additional items to a cart is easier for people to do than replacing their original item with a higher-priced one. Not to mention you may be able to get a few sales with cross-selling versus the one.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t go overboard with how many related products you recommend. It\u2019s easier for people to choose between 2-3 products than it is 5-10. And 2 or 3 products is perfect for how much space you have on a thank you page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video testimonials<\/h2>\n\n\n\n<p>People are more likely to listen to other people to help them decide if a purchase is worthwhile and\/or necessary. When someone like you, who has the same problem you\u2019re trying to solve, says a certain product did it for them, it starts persuading you to get it.&nbsp;<\/p>\n\n\n\n<p>So, let your best customers do the talking for you, specifically through video testimonials. People are trusting written testimonials less and less because they\u2019re being faked more and more. Plus, videos let you see a person, their enthusiasm, and their body language, helping you gauge how genuine their review is.&nbsp;<\/p>\n\n\n\n<p>Use video testimonials that highlight the products or services you\u2019re cross-selling so that you\u2019re thank you page stays cohesive.&nbsp;<\/p>\n\n\n\n<p>Put thumbnails to a couple of video testimonials on your page that link to the full video, as Cathedral Payments does below. If you can find a way to embed them on your thank you page without having to go to an external site, even better.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"918\" height=\"652\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001432\/Cathedral-Payments-Thank-You-Page-Example.png\" alt=\"\" class=\"wp-image-101070\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001432\/Cathedral-Payments-Thank-You-Page-Example.png 918w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001432\/Cathedral-Payments-Thank-You-Page-Example-300x213.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001432\/Cathedral-Payments-Thank-You-Page-Example-768x545.png 768w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Time-sensitive discount&nbsp;<\/h2>\n\n\n\n<p>If people haven\u2019t been fully convinced to make a purchase at this point, <a href=\"https:\/\/www.crazyegg.com\/blog\/limited-time-offers\/\">a time-sensitive discount could do the trick<\/a>. It can\u2019t be a general discount like, \u201cGet 10% off your next purchase.\u201d That isn\u2019t enough to tap into FOMO (fear of missing out).&nbsp;<\/p>\n\n\n\n<p>You need to be able to stand by the fact that this is the biggest discount they\u2019ll ever see from you and it will disappear in a short time. That will make someone want to purchase something right now, even if they just bought something.&nbsp;<\/p>\n\n\n\n<p>Take a look at this example for a little inspiration:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"620\" height=\"379\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001522\/Discount-Thank-You-Page.png\" alt=\"\" class=\"wp-image-101071\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001522\/Discount-Thank-You-Page.png 620w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001522\/Discount-Thank-You-Page-300x183.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You could add a hefty discount like this to a popular cross-sell product or attach it to any purchase made within 24 hours to get a buyer to think \u201cIt\u2019s now or never.\u201d With a good product, better discount, and FOMO all working together, they\u2019ll likely choose \u201cit\u2019s now,\u201d and give you another sale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Should a Thank You Page Look?<\/h2>\n\n\n\n<p>You now know what to put on your thank you page to get a sale. But how should your thank you page look? The visual appeal of your thank you page is just as important as what you put on it and the messaging you use.&nbsp;<\/p>\n\n\n\n<p>Ultimately, your thank you page design should be clean and simple. The elements above should be positioned logically. We suggest doing them in the order presented.&nbsp;<\/p>\n\n\n\n<p>So, put the thank you note and highlight what their efforts have made possible at the top. Below that, put your cross-sell and a video testimonial from a happy customer next to it in the same row. Then, end it with the time-sensitive discount and accompanying CTA button.&nbsp;<\/p>\n\n\n\n<p>You should also put your logo at the top of the page, where a person\u2019s eyesight will fall first. Use your brand colors, font, and typography to reinforce that this thank you page is coming from your business. And use spacing and white space properly so that things don\u2019t feel cluttered.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take a look at this example from The Pen Tool:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"970\" height=\"727\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001553\/The-Pen-Tool-Thank-You-Page.png\" alt=\"\" class=\"wp-image-101072\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001553\/The-Pen-Tool-Thank-You-Page.png 970w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001553\/The-Pen-Tool-Thank-You-Page-300x225.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2021\/09\/28001553\/The-Pen-Tool-Thank-You-Page-768x576.png 768w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/figure>\n\n\n\n<p>They check off all of the boxes when it comes to thank you page design. It\u2019s very simple but bold and obviously expressive of their visual brand elements. Their logo sits prominently at the top of the page.&nbsp;<\/p>\n\n\n\n<p>They\u2019re sure not to clutter the page, using just a simple thank note and purchase confirmation details, one link to a helpful piece of content, a survey question, and a couple of cross-sells. They also space everything out really well so it\u2019s all digestible.&nbsp;<\/p>\n\n\n\n<p>Use The Pen Tool\u2019s thank you page as inspiration and always err on the side of simplicity.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different Ways to Say Thank You&nbsp;<\/h2>\n\n\n\n<p>You know you need to say \u201cthank you.\u201d But maybe you want to say it better, and more meaningfully than that. A personalized thank you message can go a long way with customers and put them in the mood and mindset to make another purchase.&nbsp;<\/p>\n\n\n\n<p>Here are examples of different ways to say thank you that come across as more genuine and personal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOur sincere thanks for your meaningful contribution and support\u201d<\/li>\n\n\n\n<li>\u201cI can&#8217;t thank you enough for your support.\u201d<\/li>\n\n\n\n<li>\u201cFrom the bottom of my heart, thank you.\u201d<\/li>\n\n\n\n<li>Your support is humbling and we are so grateful, thank you.\u201d<\/li>\n\n\n\n<li>Thank you for making the world a better place by choosing us.\u201d<\/li>\n\n\n\n<li>\u201cYour thoughtfulness and generosity empower us. Thank you.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Say a little more than just \u201cthank you,\u201d and you\u2019ll get buyers closer to that next sale.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Not to Put on a Thank You Page<\/h2>\n\n\n\n<p>It\u2019s equally important to know what not to put on a thank you page to ensure you\u2019re not confusing or overwhelming customers.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid overly long or complicated text.<\/strong> People are not going to read lengthy messages. They\u2019re there for one reason, they want to know their purchase or contact details went through and when they\u2019re going to receive what they\u2019re owed. If you add anything after that, it\u2019s got to be short and sweet for them to absorb it.\u00a0<\/li>\n\n\n\n<li><strong>Don\u2019t include an excessive amount of sales pitches<\/strong>. There\u2019s a thin line between trying to recommend products that would be helpful and just being greedy. 1-2 related products is more than enough.\u00a0<\/li>\n\n\n\n<li><strong>Putting irrelevant information on the thank you page is a big no-no.<\/strong> A lot of people make the mistake of cramming as much info as possible on the thank you page, hoping something sticks. But all it really does is confuse customers and make them exit the page faster.\u00a0<\/li>\n\n\n\n<li><strong>Avoid too many links to other content and too many CTAs. <\/strong>It\u2019s going to overwhelm people and they\u2019ll end up not clicking on anything. Stick to 2 links and one CTA to keep the page simple and easy to navigate.\u00a0<\/li>\n\n\n\n<li><strong>Don\u2019t put any negative language on your thank you page.<\/strong> Using the wrong tone and language is a huge turn-off for people. So, stay away from anything that might be considered down talk or insincere, as well as anything that might make the person feel like you\u2019re trying to say you\u2019re doing them a favor.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What to Use to Create a Thank You Page&nbsp;<\/h2>\n\n\n\n<p>You can easily create your thank you page on a variety of platforms. Most people use their website builder, whether Wix, Squarespace, WordPress, or another website builder, to create their thank you pages.&nbsp;<\/p>\n\n\n\n<p>They guide you through creating a thank you page, especially when you have an eCommerce site. For example, when you create the purchasing process for your store, it will take you to the step of the thank you page and allow you to customize it.&nbsp;<\/p>\n\n\n\n<p>You could also use a website builder for a stand-alone thank-you page. Use their customizable templates to create it and link it to an already-made product or landing page. Many website builders will let you do this for free and give you a subdomain if you\u2019re on a budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re probably like most people when it comes to a thank you page: you say thank you for the purchase or contact details, confirm 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