Digital marketers have adjusted to this change. And although many of us still consider it an inconvenience, we know that it\u2019s still entirely possible to use SEO to improve online visibility<\/a> and attract qualified traffic.<\/p>\n It just takes a little more digging to find the information we need.<\/p>\n I\u2019ll go over six ways you can access keyword data to learn more about your site visitors and improve your SEO strategy.<\/p>\n To get a full understanding of what the term\u00a0Google Analytics keyword<\/b>\u00a0(not provided<\/b>) means and why it matters so much, we\u2019ll have to take it back to 2011.<\/p>\n When Google Analytics first launched, site owners had access to a wealth of information on how users found their content.<\/p>\n In the organic search report, they could see which keywords were attracting visitors<\/a><\/u>\u00a0to their site, and how user behavior varied between different keywords.<\/p>\n This made it easy to determine which keywords were the most valuable for SEO.<\/p>\n For example, if a site owner saw that visitors who arrived on their site after searching for a particular phrase had a higher-than-average conversion rate, this was a clear indicator that it was in their best interest to try to improve their rankings for that keyword.<\/p>\n But in 2011, that all changed when Google started encrypting search data.<\/p>\n As explained in a post on the company\u2019s official blog, this move was made with the goal of \u201cmaking search more secure<\/a><\/u>.\u201d<\/p>\n While some SEOs seemed to think that Larry Page and Sergey Brin (co-founders of Google<\/a><\/u>, for the layman) were\u00a0villainously cackling from their secret lairs while plotting the online scheme of the century, the change was ultimately made to protect user privacy.<\/p>\n As the post explained, their increased privacy measures were partly due to the introduction of personalized search results.<\/p>\n Today, most of us don\u2019t give a second thought to the fact that our search results take personal information into account.<\/p>\n For example, when we search for restaurants, we expect <\/em>Google to show us restaurants close to our current location \u2014 even if we don\u2019t include location-based keywords.<\/p>\n But this wasn\u2019t always the case.<\/p>\n And as Google started incorporating these kinds of details into search results, they made it a priority to protect that personal information.<\/p>\n Their first step was to encrypt keyword data from logged-in Google users.<\/p>\n So, how does that process work?<\/p>\n It all starts with the search bar.<\/p>\n Before this change, a normal Google search would redirect users\u00a0to an https:\/\/ version of the\u00a0domain they clicked on.<\/p>\n So for example, if a user searched for\u00a0\u201cCrazy Egg\u201d on Google, then clicked the site\u2019s domain in search results, they would have been directed to the following URL:<\/p>\n https:\/\/www.crazyegg.com<\/a><\/u><\/p>\n However, with its security update, Google began exclusively redirecting users to an https<\/strong>\u00a0version of each website, with the \u201cS\u201d standing for secure.<\/p>\n This meant that if a user performed the same search for Crazy Egg, they\u2019d now be directed to the following URL:<\/p>\n This might seem like a small change, but it had a huge <\/em>impact on site owners\u2019 ability to access keyword data.<\/p>\n That\u2019s because redirecting users to a secure version of their desired domain encrypts their search queries.<\/p>\n Now, I\u2019ll admit that from a user standpoint, this change was fantastic for privacy.<\/p>\n The new encryption process added an extra layer of security to using Google search.<\/p>\n However, it was \u2014 and still is \u2014 a huge obstacle and detriment to those of us in the SEO and online marketing world.<\/p>\n When this change went into effect, site owners were suddenly in the dark regarding how a large portion of their visitors found their site.<\/p>\n In the months following this update, many of us started to see a significant portion of our keyword report lumped into the \u2018(not provided)\u2019 umbrella.<\/p>\n In their move to increase the security of their searches and the privacy of their users, Google simultaneously hindered access to data for everyone using their Analytics platform.<\/p>\n If you look at the percentage of total Google traffic<\/a><\/u>\u00a0listed as (not provided) in the weeks following this update, you can witness that loss of data and insight over time.<\/p>\n Pretty crazy, right?<\/p>\n But in September 2013, this access was limited even further when Google announced that it was going to start making all <\/em>searches secure.<\/p>\n Remember that in the original encryption update, Google only redirected users who were logged into Google accounts to secure URLs.<\/p>\n But with this second update, logged-in users were no longer the only ones who were directed to the https:\/\/ version of their desired site.<\/p>\n Since then, every Google search has been encrypted \u2014 meaning that \u2018(not provided)\u2019 keywords now make up close to 100% of many site owners\u2019 reports.<\/p>\n Unsurprisingly, this was an extremely unpopular move with the SEO community.<\/p>\n After all, it represented an astronomic increase in the amount of data being locked away from digital marketers.<\/p>\n And several years later, site owners still don\u2019t have access to keyword data in Google Analytics.<\/p>\n This makes monitoring and analyzing the success of an SEO strategy much more\u00a0difficult that it used to be.<\/p>\n [tweet_box design=”default”]Determining which keywords are attracting traffic to your site, and which are generating the most qualified leads is no longer a straightforward process.[\/tweet_box]<\/p>\n For example, if you notice a massive fluctuation in the conversion rate for a particular page, you might wonder where all of that qualified traffic is coming from.<\/p>\n In the days before \u2018(not provided),\u2019 it was easy to see which keywords were leading to conversions on a page, then use that insight to further optimize the page.<\/p>\n That\u2019s no longer the case.<\/p>\n It also made it much more difficult to identify discrepancies between users\u2019 expectations and the content on a page.<\/p>\n For example, if you noticed that users from a particular keyword had a disproportionately high bounce rate, you could check out the content on the page and determine whether it met the intent behind the search.<\/p>\n If not, you could easily revise the page to include the information those users were searching for \u2014 remedying the problem and increasing the amount of time future searchers would spend on your site.<\/p>\n Now, determining why users bounce is a challenge, to say the least.<\/p>\n The easiest solution to this problem for larger sites used to be to turn to Bing\u2019s Webmaster Tools.<\/p>\n While Google accounts for over 90% of online searches<\/a><\/u>\u00a0worldwide, Bing clocks in at just under three percent.<\/p>\n So unless your overall traffic numbers are high, it\u2019s unlikely that you\u2019re bringing in a significant amount of traffic from the search engine.<\/p>\n But for site owners who were attracting a decent number of visitors, it could provide similar insight into keyword data as Analytics.<\/p>\n When Google first stopped providing the data they wanted, Bing came to the rescue and helped them continue to access keyword data and maintain a clear picture of which\u00a0keywords were bringing visitors to their sites.<\/p>\n But you can see where this is going, right?<\/p>\n In 2015, the search engine followed Google\u2019s lead<\/a><\/u>\u00a0and started encrypting their searches by default, too \u2014 eliminating yet another valuable source of keyword data.<\/p>\n So, to put it simply, Google\u2019s updates made the SEO process harder.<\/p>\n But they didn\u2019t make it impossible.<\/p>\n Even though Google has made it impossible to access keyword data in Analytics, there are a few workarounds you can use to gain insight that will help you improve your SEO strategy.<\/p>\n That\u2019s why in this post, I\u2019ll cover six ways you can circumvent and otherwise overcome the roadblock that is Google\u2019s \u2018Not Provided\u2019 data.<\/p>\n If you\u2019re willing to approach your analytics with unconventional tactics, then there are a some simple \u2014 and not so simple \u2014 ways you can find the information you need to improve your search visibility and attract more qualified traffic to your site.<\/p>\n Formerly Webmaster Tools, Search Console<\/a><\/u>\u00a0is a free Google tool for monitoring and maintaining your site\u2019s presence in search results.<\/p>\n To be clear, this platform does not even begin to hold a candle to the raw data that Google Analytics used to provide.<\/p>\n That\u2019s because unlike Analytics, the platform isn\u2019t designed to give you insight into your site\u2019s visitors and their behavior.<\/p>\n Instead, it\u2019s intended to serve as a tool for monitoring your presence in search results. You can use it primarily to identify any issues with how Google crawls and indexes your site, then fix those issues so that they don\u2019t impact your search visibility.<\/p>\n Essentially, while Analytics tells you what users do once they arrive on your site, Search Console shows you how your site performs in search results.<\/p>\n [tweet_box design=”default”]For the purposes of uncovering \u2018Not Provided\u2019 keywords, Search Console\u00a0is actually able to provide a unique service that Analytics does not.[\/tweet_box]<\/p>\n If you navigate to Search Traffic > Search Analytics, you\u2019ll see\u00a0a report showing the keywords<\/a><\/u>\u00a0your site has appeared in search results for over the past month.<\/p>\n You can also see four metrics for each of those keywords: Clicks, Impressions, average clickthrough rate, or CTR, and Position.<\/p>\n These metrics will give you insight into which keywords are most valuable for your site.<\/p>\n It\u2019s important to note, though, that this report provides keyword data for your site as a whole, and not for individual pages.<\/p>\n So if you open this report hoping for insight as to how users are finding specific pages on your site, and how you can improve them to better match search intent, you might be disappointed.<\/p>\n But if you view it as a way to gain a general overview of your keyword performance, it can be a helpful addition to your SEO process.<\/p>\n And as long as you\u2019re familiar with the content on your site, you\u2019ll likely be able to make some informed guesses as to which pages correspond to the keywords in your report.<\/p>\n It\u2019s also worth noting that Google revamped Search Console in early 2018, adding advanced functionality to this report.<\/p>\n Previously, site owners could opt to filter reports by search type, query, country, and device. But they could only filter based on one of these variables at a time.<\/p>\n Now, you can filter by as many of these variables as you want.<\/p>\n For example, the screenshot above shows data from web searches for the keyword \u201csearch engine,\u201d within the United States, over the previous three months.<\/p>\n Unfortunately, you can\u2019t use these filters to layer comparisons on top of each other. So if you wanted to compare data from different countries, or on different devices, you\u2019d have to create your reports separately and compare them manually.<\/p>\n Still, these reports are much more specific than the data that used to be available with the platform\u2019s more limited functionality.<\/p>\n That being said, you\u2019ll need to be cautious about how you read this report.<\/p>\n First, it\u2019s important to recognize that the keywords listed don\u2019t represent all <\/em>of the clicks to your site for any given time period. For example, in the following screenshot<\/a><\/u>, you can see that this site earned 177 clicks from organic search over the course of the month.<\/p>\n But the keyword data below the graph only accounts for 49 clicks, or 28% of the total.<\/p>\n Then, under the impressions column, Google counts every <\/em>time your site appears in search results. That includes when your site appears on the fourth or fifth page, where no one actually <\/em>sees it.<\/p>\n This is a very different definition of \u201cimpressions\u201d than most digital marketers are familiar with, and can easily lead to confusion.<\/p>\n On the upside, given that loose interpretation of what an impression is, your clickthrough rate might not be nearly as bad as this report leads you to believe.<\/p>\n After all, a CTR of four or five percent is pretty low for a result on the first page. But if you\u2019re achieving that with a second-page result, it\u2019s not too bad!<\/p>\n So as you dig into your Search Console report, keep in mind that it doesn\u2019t provide the whole picture.<\/p>\n But\u00a0it does<\/em>\u00a0give you a glimpse at which keywords are most valuable for your site \u2014 and that\u2019s more than Analytics offers in this area.<\/p>\n It\u2019s also worth noting that in the latest Search Console update, Google quadrupled the date range of data available to site owners.<\/p>\n While the old version only allowed for 90 days worth of site data, site owners can now choose to view ranges of three, six, 12, or 16 months<\/a><\/u>\u00a0at a time.<\/p>\n This access to a wider range of data makes it easier to monitor changes in keyword performance and analyze year-over-year comparisons.<\/p>\n And although the platform doesn\u2019t provide the comprehensive data that Analytics used to offer, it\u2019s a great starting point for uncovering insight into your site\u2019s most valuable keywords.<\/p>\n I know that the sheer percentage of \u2018(not provided)\u2019 keywords that make up your reports can be frustrating and a bit overwhelming.<\/p>\n Losing access to the data that you used to take for granted is enough to make some site owners\u00a0want to cry.<\/p>\n But luckily, you can still use segmentation in Google Analytics<\/a><\/u>\u00a0to segment your\u00a0\u2018(not provided)\u2019 data to gain a clearer understanding of how visitors arrive on your site.<\/p>\n Although you can\u2019t see the exact keywords that attract your traffic, you can see where your visitors from unspecified keywords arrive on your site.<\/p>\n This involves setting up Google Analytics filters that show you the landing pages for all of your \u2018not provided\u2019 traffic. Then, you can get a general sense of which content is attracting the most visitors from organic search.<\/p>\n This will help you get a better understanding of the types of pages and topics are most effective in bringing new users to your site.<\/p>\n Then, you can use this insight to make informed decisions about the kinds of content you want to create for your site moving forward.<\/p>\n You might also be able to make educated guesses as to which keyword searches and queries brought users to those pages \u2014 especially if you cross-reference your filtered reports with the Search Console data I went over in the previous section.<\/p>\n Fortunately, creating filtered reports is a relatively straightforward process.<\/p>\n Here\u2019s the basic process, as explained in this helpful tutorial<\/u>\u00a0from Infront.<\/p>\n 1. <\/strong>Select the view you want to apply your filter to <\/strong><\/p>\n You can do this from the Google Analytics Admin dashboard. In most cases, you\u2019ll need to create a new view.<\/p>\n And whatever you do, do not <\/em>to apply this filter to all of your site\u2019s traffic. That would eliminate important data from all of your Analytics account that you won\u2019t be able to recover.<\/p>\n Once you\u2019ve determined which view you want to work with, click \u201cFilters.\u201d<\/p>\n 2. Add a new filter<\/strong><\/p>\n From here, click \u201cAdd Filter.\u201d<\/p>\n Enter a logical name for your filter that will help you keep it organized within the rest of the filters in your chosen view.<\/p>\n 3. Set your filter parameters<\/strong><\/p>\n Select \u201cCustom\u201d under Filter Type. Then, within the Custom Filter options, select \u201cAdvanced.\u201d<\/p>\n Next, enter the following parameters (as shown in the screenshot below)\u00a0into their respective fields.<\/p>\n Finally, check all of the boxes below these fields except for \u201cCase Sensitive.\u201d<\/p>\n Click Save and your new filter is ready to go.<\/p>\n If your site sees high levels of traffic, you might start to see helpful data in this filtered view within a few hours.<\/p>\n But for most sites, it will take a few days (or weeks) to collect significant data.<\/p>\n So once you set up your filters, you\u2019ll likely need to be patient. After all, you don\u2019t want to base your marketing decisions on the behavior of only a handful of users.<\/p>\n But once you start seeing where users from unspecified search terms are landing on your site, you\u2019ll have an easier time understanding\u00a0where your traffic is coming from.<\/p>\n You can see which content is performing well in organic search, and what kinds of topics are effective in bringing new users to your site.<\/p>\n This method certainly isn\u2019t as easy as sitting back and enjoying all of the free data that Google used to provide \u2014 and the data isn\u2019t nearly as straightforward.<\/p>\n But today, it\u2019s one of the better ways to\u00a0gain insight into where your visitors are coming from \u2014 and it\u2019s a step worth taking if you want to learn more about your audience.<\/p>\n Google Trends<\/a><\/u>\u00a0is one of the most underused tools on this list.<\/p>\n And that doesn\u2019t come from a lack of awareness.<\/p>\n In fact, if you\u2019re an SEO or digital marketing professional, you\u2019re probably familiar with the tool and what it does.<\/p>\n But do you use it to gain insight into potential keywords or guide your SEO strategy?<\/p>\n I\u2019m guessing that the answer is no.<\/p>\n And that\u2019s a shame \u2014 because it packs a powerful punch for anyone looking to learn about the keywords attracting traffic to their website.<\/p>\n If you\u2019re unfamiliar with Google Trends, its basic functionality is simple.<\/p>\n Enter any keyword or phrase you want to learn about into the search bar, and you\u2019ll see the level of interest in that keyword over time, based on Google user search data.<\/p>\n Then, you can filter the data you see by geographic location, time frame, search category, and search type.<\/p>\n You can also add multiple terms and see how they compare.<\/p>\n For example, if you wanted to see how Google Shopping searches among users in the United States varied among \u201cwomen\u2019s sneakers,\u201d \u201cmen\u2019s sneakers,\u201d and \u201cchildren\u2019s sneakers\u201d over the past 12 months, your results would look like this:<\/p>\n This tool can unveil some pretty interesting trends in user behavior.<\/p>\n But how does it apply to keyword data?<\/p>\n The first, and easiest, way to get a decent overview of your site\u2019s keyword performance is to simply type in your brand name and analyze how it has been performing in terms of search popularity over the past few months or years.<\/p>\n This will give you a general overview of how your level of brand awareness has evolved, and how many of your visitors are arriving from branded searches.<\/p>\n Then, you can start adding more specific branded\u00a0terms to your search to determine what, exactly, users who are already familiar with your site are looking for.<\/p>\n For example, in the following screenshot, you can see the difference between the search trends for \u201ccrazy egg pricing\u201d and \u201ccrazy egg blog.\u201d<\/p>\n In this case, the search trends reflect a positive shift.<\/p>\n While searches for a blog show that users find the content on a site interesting and helpful, they don\u2019t necessarily show that searchers are looking to make a purchase.<\/p>\n Searches for pricing information, on the other hand, have a fairly clear intent. These users want to learn more about the costs associated with a product \u2014 presumably because they\u2019re considering buying.<\/p>\n Spend some time testing and comparing your site\u2019s target keywords in Google Trends, and you might be surprised at what you find.<\/p>\n If certain keywords you\u2019re targeting show a high search volume, that\u2019s an indicator that they could make up a large portion of your \u2018(not provided)\u2019 traffic.<\/p>\n And if you find any high-volume keywords related to your brand that you\u2019re not <\/em>yet targeting, that tells you that they could be beneficial additions to your SEO strategy.<\/p>\n When used strategically, Google Trends can help you accurately determine the cause of unexplained traffic influxes or decreases.<\/p>\n It can also help you stay on top of market trends and customer expectations.<\/p>\n So although the data you collect from these reports won\u2019t always lead to straightforward conclusions, it can still provide valuable insight into how users search for your brand and interact with your content.<\/p>\n I know that many long-time marketers and SEOs are probably a little bit disgruntled and angered by changes in Google\u2019s policies.<\/p>\n This is\u00a0especially true of their data and privacy policies, which have made it increasingly difficult to learn helpful information about audience behavior.<\/p>\n And according to some particularly annoyed marketers, these changes aren\u2019t really <\/em>about privacy.<\/p>\n If you\u2019ve spent any time on SEO forums or blogs, you\u2019ve likely seen some industry professionals suggest that\u00a0the security changes were made because of a desire for profit.<\/p>\n This conclusion stems from the fact that keyword data is still relatively easy to access in Google\u2019s AdWords platform.<\/p>\n So while Google limited keyword data for users of their free Analytics platform, they still provide insight for those who are willing to pay to run PPC campaigns.<\/p>\n At first, some marketers refused\u00a0to even consider the PPC side of Google.<\/p>\n After all, if you believe that the company eliminated access to data in an effort to force site owners to utilize a paid platform, it stands to reason that you wouldn\u2019t want to give into that pressure out of sheer principle.<\/p>\n However, when it comes down to us, many of us are already using AdWords to run PPC\u00a0campaigns.<\/p>\n After all, it\u2019s the only way to earn advertising space on the most widely-used search engine in the world.<\/p>\n So if you\u2019re already running AdWords campaigns, or if you\u2019re willing to start for the sake of uncovering additional insight into user search behavior, the platform\u00a0is one of the best ways to immediately unlock all the keyword data you\u2019ve been longing for.<\/p>\n Within your AdWords campaign dashboard, you can access data on which of your target keywords are generating the most clicks and conversions for your campaigns.<\/p>\n But beyond that, you can gain additional insight into your AdWords data from within your Analytics account.<\/p>\n First, make sure that your accounts are linked. You can do this by following the instructions described in this tutorial<\/u>.<\/p>\n Then, you can access your AdWords data in Analytics by navigating to Acquisition > AdWords. The main report in this tab will give you a general overview<\/a><\/u>\u00a0of your campaign performance.<\/p>\n From there, you can start by opening the Keyword report.<\/p>\n This will show you the top keywords<\/a><\/u>\u00a0within your AdWords campaigns. These are the exact keywords you\u2019re already targeting in your ads, ranked by the number of clicks they attract.<\/p>\n This report will also show the total cost of the ads for each keyword, as well as the average cost per click, or CPC.<\/p>\n This can be a helpful report because it will give you a general idea of which keywords in your campaigns users are most interested in. Still, it\u2019s primarily useful for managing paid ad campaigns.<\/p>\n If you want to use your AdWords data to inform your SEO strategy, the most helpful insight will come from the Search Queries report.<\/p>\n Unlike the Keywords report, which shows the terms you\u2019ve decided to target, this report can show you the exact search terms that users entered into the search bar before seeing one of your ads.<\/p>\n Once you\u2019ve opened the report, navigate to the secondary dimension drop-down<\/a><\/u>\u00a0menu, and select Advertising > Keyword.<\/p>\n Then, you\u2019ll see each of the search queries<\/a><\/u>\u00a0that triggered your ads listed next to the target keywords for each ad.<\/p>\n You can use this data to improve your keyword targeting within both your AdWords campaigns and your SEO strategy.<\/p>\n After all, these represent the words and phrases that your audience is actually typing into the search bar \u2014 not just the terms you\u2019ve already selected.<\/p>\n And considering that the goal of an SEO campaign is to optimize for the keywords your potential customers are searching, this is a goldmine of information.<\/p>\n If you discover any search queries that you aren\u2019t yet using as target keywords in your SEO strategy, they could make great additions to your site.<\/p>\n Plus, if you\u2019re not already using AdWords, launching a campaign isn\u2019t only <\/em>useful for accessing keyword data.<\/p>\n As the paid ad platform for the largest search engine in the world, AdWords campaigns let you get in front of your audience as they\u2019re actively searching for information related to your products or services.<\/p>\n So if you\u2019re still establishing organic rankings \u2014 or want to reach users searching keywords that are too competitive to achieve organic rankings for \u2014 running a campaign could be a great way to attract qualified traffic.<\/p>\n While this is certainly not the cheapest option, it is one of the simplest and most convenient.<\/p>\n Although many digital marketing professionals saw the announcement of \u2018(not provided)\u2019 as nothing but a huge inconvenience, some saw it as an opportunity to create tools that provided alternative solutions.<\/p>\n Essentially, they capitalized on the inconvenience \u2014 and created paid tools for accessing this previously free information.<\/p>\n As a result, there are now\u00a0numerous tools you can use to properly analyze your keyword data and sort of unlock the \u201cbox\u201d where Google has placed all of this information.<\/p>\n One of the most popular of these is Keyword Hero<\/a><\/u>.<\/p>\n This tool integrates directly with Google Analytics to show its users the keywords their audience searched before arriving on their site.<\/p>\n It offers the same data that Analytics used to share \u2014 and with all of the metrics, you need to draw informed conclusions about the keywords in your strategy.<\/p>\n The tool works in three basic steps<\/a><\/u>.<\/p>\n First, it merges Search Console data with its Cognitive Services and Rank Monitoring data.<\/p>\n Then, the software attempts to match the keywords with corresponding sessions in Analytics.<\/p>\n Finally, it evaluates the certainty of the results. Since these keyword reports are created from multiple data sources, and not pulled directly from users\u2019 sessions, there\u2019s a possibility for errors.<\/p>\n But with Keyword Hero, only keywords with a probability of 83% or higher are included in the report \u2014 and 50-60% of keywords are matched with absolute certainty.<\/p>\n Within the report, you can also see detailed metrics for each of the keywords attracting traffic to your site.<\/p>\n These metrics will help you not only uncover which keywords your target audience uses, but also which of those keywords attract the most engaged, qualified visitors.<\/p>\n Metrics like pages per session and average session duration can give you an idea of which keywords are bringing users who are likely to spend lots of time browsing your site and reading your content.<\/p>\n Then, metrics like goal conversion rate and goal completions will show which keywords generate high-converting traffic.<\/p>\n Both of these sets of keywords can be extremely valuable for your SEO strategy, but they should be used for different types of pages on your site.<\/p>\n And with the insight from this report, you can be sure that you\u2019re using each of the keywords you\u2019re targeting for the most effective purpose.<\/p>\nWhat does Google Analytics not provided keyword mean?<\/strong><\/h2>\n
![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150008\/pasted-image-0-15.png\")
<\/p>\n![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150022\/pasted-image-0-20.png\")
<\/p>\n![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150014\/pasted-image-0-17.png\")
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<\/p>\nHow to unlock not provided keywords in Google Analytics<\/h2>\n
1. Google\u2019s Search Console<\/strong><\/h2>\n
![\"search](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145955\/search-performance-report.png\")
<\/p>\n![\"search](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145944\/search-console-metrics.png\")
<\/p>\n![\"search](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150018\/search-console-date-range.png\")
<\/p>\n2. Segment \u2018(not provided)\u2019 data using filters<\/strong><\/h2>\n
![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145950\/pasted-image-0-13.png\")
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![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145946\/pasted-image-0-12.png\")
<\/p>\n3. Google Trends<\/strong><\/h2>\n
![\"google](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150001\/google-trends.png\")
<\/p>\n![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150020\/pasted-image-0-19.png\")
<\/p>\n![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150027\/pasted-image-0-21.png\")
<\/p>\n4. AdWords data<\/strong><\/h2>\n
![\"pasted](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150016\/pasted-image-0-18.png\")
<\/p>\n![\"adwords](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150003\/adwords-overview.png\")
<\/p>\n![\"keyword](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145958\/keyword-report.png\")
<\/p>\n![\"advertising](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150000\/advertising-kw-dimension.png\")
<\/p>\n![\"keywords](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150025\/keywords-queries.png\")
<\/p>\n5. Invest in SEO software<\/strong><\/h2>\n
![\"keyword](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145957\/keyword-hero-steps.png\")
<\/p>\n![\"kw](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150010\/kw-hero.png\")
<\/p>\n
![\"keyword](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145941\/keyword-hero-plans.png\")
<\/p>\n![\"site](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150013\/site-search.png\")
<\/p>\n![\"query](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09145937\/query-parameter.png\")
<\/p>\n![\"query](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150005\/query-parameter-field.png\")
<\/p>\n![\"search](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/04\/09150023\/search-terms.png\")
<\/p>\n