{"id":25344,"date":"2017-01-12T18:49:55","date_gmt":"2017-01-12T18:49:55","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=25344"},"modified":"2017-07-24T21:56:47","modified_gmt":"2017-07-25T02:56:47","slug":"why-is-apples-marketing-good","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/why-is-apples-marketing-good\/","title":{"rendered":"Why is Apple’s Marketing Just So Darn Good?"},"content":{"rendered":"

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.<\/p>\n

They don\u2019t try to compete on price, and they don\u2019t have to.<\/p>\n

Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power.<\/p>\n

Regardless of your industry, product or service, there are a few things to be learned from Apple\u2019s marketing.<\/p>\n

Apple\u2019s Marketing is Built on Simplicity<\/h2>\n

Apple products speak for themselves. That\u2019s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects.<\/p>\n

\"ipad2<\/p>\n

They know the product will sell itself without relying on pomp and circumstance. With stripped down content and simple advertising, they\u2019ve gone on to sell more than 1.5 billion products<\/a>.<\/p>\n

The logo is a perfect example of their simplicity \u2013 a simple apple shape with a chunk missing. There are no clever words to accompany it \u2013 none are necessary. Why rely on words when visuals will suffice?<\/p>\n

According to CEB<\/a>, the most effective way to sell a product to a consumer isn\u2019t through complicated advertisements, flashy websites, or hyper-inflated ad copy. You reach them by simplifying the decision making process.<\/p>\n

\"apple<\/p>\n

The Powerful Narrative<\/h2>\n

Steve Jobs built Apple around a particular set of core values<\/a>, and a customer-focused narrative. Rather than just viewing operations as \u201coperations\u201d, the company makes it a point to show that in every aspect of operation they stand for something.<\/p>\n

Apple is about enriching the lives of its consumers. This is marketed in everything they do:<\/p>\n