{"id":23509,"date":"2016-09-13T23:00:23","date_gmt":"2016-09-14T04:00:23","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=23509"},"modified":"2026-01-06T15:14:54","modified_gmt":"2026-01-06T23:14:54","slug":"optimize-voice-search-siri","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/","title":{"rendered":"How To Optimize For Voice Search And Siri"},"content":{"rendered":"<p>Siri, Cortana, Google Now. These are all \u201cdigital assistant\u201d voice search platforms that are changing the way we search for content.<\/p>\n<p>To prove this point, over the course of 2015, \u201csearch on virtual assistants jumped from statistical zero to <a href=\"https:\/\/www.lsainsider.com\/lsa16-impact-of-virtual-assistants-a-i-on-search#sthash.VCUI18se.3IKtQDeO.dpbs\" target=\"_blank\" rel=\"noopener\">10 percent of overall search volume<\/a> globally.\u201d<!--more--><\/p>\n<p>If this pattern persists like I believe it will, this is only the beginning, and voice search may even surpass traditional keyboard search in time.<\/p>\n<p>I know that I find myself using voice search more and more these days. I find that it\u2019s quicker, easier and simply more fun than manually typing in a search term.<\/p>\n<p><a href=\"https:\/\/www.huffingtonpost.com\/michael-peggs\/how-voice-search-is-changing-seo_b_8926708.html\" target=\"_blank\" rel=\"noopener\">56 percent of adults<\/a> have even stated that they use it for the simple fact that it makes them feel more \u2018tech-savvy.&#8217;<\/p>\n<p>I\u2019ve also found that voice search is pretty darn accurate and right on the money in terms of retrieving the information I\u2019m looking for.<\/p>\n<p>A study from Statista even found that <a href=\"https:\/\/www.statista.com\/statistics\/467725\/top-voice-search-usage-reasons-worldwide\/\" target=\"_blank\" rel=\"noopener\">28 percent of users<\/a> find this medium as a <b>more accurate<\/b> way of searching than using a keyboard.<\/p>\n<p>But what does this phenomenon mean from an SEO standpoint, and how can we ensure that our content is fully optimized for voice search?<\/p>\n<h2>Think Like a Human<\/h2>\n<p>That should be easy enough, right?<\/p>\n<p>Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.<\/p>\n<p>Rather than focusing on disjointed keywords, it\u2019s usually better to use a longer sequence of words for voice search.<\/p>\n<p>Concentrating on a phrase that a person would naturally use in speech is one of the first steps to take.<\/p>\n<p>A <a href=\"https:\/\/moz.com\/blog\/how-voice-search-will-change-digital-marketing-for-the-better\" target=\"_blank\" rel=\"noopener\">post from Moz <\/a>provides some excellent examples:<\/p>\n<p>Most likely you\u2019re already targeting 1 &#8211; 2 keywords, such as<\/p>\n<ul>\n<li>Bahamas<\/li>\n<li>Bahamas air fare<\/li>\n<li>Bahamas vacation<\/li>\n<\/ul>\n<p><b>Pro Tip<\/b>: Test out adding longer, more voice-friendly keywords such as:<\/p>\n<ul>\n<li>Cost for air fare to Bahamas<\/li>\n<li>Bahamas vacation info<\/li>\n<li>Best Bahamas vacation package<\/li>\n<\/ul>\n<p>In other words, I\u2019ve found that \u201chumanizing\u201d content and selecting keyword structures based on a natural conversational tone is ideal.<\/p>\n<h2>Use Question Phrases<\/h2>\n<p>Think about when you use voice search. How do you typically phrase your query?<\/p>\n<p>For me, I usually start with adverbs like who, how, where and why. I might say something like \u201cWhere is the closest pizza place.\u201d<\/p>\n<p>A study from Search Engine Land even found that there\u2019s been a massive spike in question phrases &#8212; \u201ca <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2383498\/how-will-voice-search-impact-a-search-marketers-world\" target=\"_blank\" rel=\"noopener\">61 percent growth<\/a> year-over-year in fact.\u201d<\/p>\n<p>More specifically, \u201c\u2018Who\u2019 phrases were up 134 percent and \u2018How\u201d phrases were up 81 percent.\u201d<\/p>\n<p>The most <a href=\"https:\/\/moz.com\/blog\/how-voice-search-will-change-digital-marketing-for-the-better\" target=\"_blank\" rel=\"noopener\">widespread question word<\/a> is <i>who.<\/i><\/p>\n<p><img decoding=\"async\" width=\"802\" height=\"285\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224755\/percentage-charts.png\" alt=\"percentage charts\" class=\"aligncenter size-full wp-image-23513\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224755\/percentage-charts.png 802w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224755\/percentage-charts-300x107.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224755\/percentage-charts-768x273.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/p>\n<p>When deciding which keywords to target, try putting yourself in the shoes of your average consumer.<\/p>\n<p>What questions might they ask regarding your product\/service?<\/p>\n<p>How might they phrase it?<\/p>\n<h2>It\u2019s Just a Matter of Semantics<\/h2>\n<p>In 2013, Google launched its algorithm update Hummingbird, which used <a href=\"https:\/\/www.quicksprout.com\/2014\/09\/29\/7-obsolete-seo-tactics-that-youre-wasting-your-time-on\/\" target=\"_blank\" rel=\"noopener\">Latent Semantic Indexing<\/a> to better understand the underlying meaning behind search terms.<\/p>\n<p><img decoding=\"async\" width=\"670\" height=\"418\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224808\/google-humingbird.jpg\" alt=\"google humingbird\" class=\"aligncenter size-full wp-image-23518\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224808\/google-humingbird.jpg 670w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224808\/google-humingbird-300x187.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>This was evidence that it was taking measures to focus more on semantic language and determining user intent.<\/p>\n<p>Voice search is just another step in this direction and shows us that it\u2019s more important than ever to be conscious of \u201cthe why\u201d behind what users are searching for.<\/p>\n<p>Again, this proves that trying to simply rank for a keyword or two just isn\u2019t going to cut it anymore.<\/p>\n<p>Rather than writing keyword-rich content, you should put users first by creating content that\u2019s inherently valuable and addressing any questions or concerns your audience may have.<\/p>\n<p>By doing this, voice search will figure out what the best and most relevant results are in an extremely organic way.<\/p>\n<h2>Use Plenty of Microdata<\/h2>\n<p>When performing a voice search, users will often <a href=\"https:\/\/www.wpsolver.com\/how-to-generate-microdata-within-your-wordpress-posts\/\" target=\"_blank\" rel=\"noopener\">reference microdata<\/a> such as a business\u2019s location, phone number, price and so on.<\/p>\n<p><img decoding=\"async\" width=\"577\" height=\"487\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224800\/choose-your-schema-type.jpg\" alt=\"choose your schema type\" class=\"aligncenter size-full wp-image-23515\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224800\/choose-your-schema-type.jpg 577w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224800\/choose-your-schema-type-300x253.jpg 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/p>\n<p>You can do yourself a favor by making this information easily retrievable for digital assistants by creating a comprehensive sitemap for your site, including your address, pertinent contact information, directions from main highways and interstates, etc.<\/p>\n<p>In other words, <b>it\u2019s wise to revamp your local SEO campaign<\/b>.<\/p>\n<h2>Be Even More Mobile-Friendly<\/h2>\n<p>Mobile-friendliness is kind of a big deal these days.<\/p>\n<p>When you think about it, mobile and voice search go together like peanut butter and jelly.<\/p>\n<p>A study even found that <a href=\"https:\/\/searchengineland.com\/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130\" target=\"_blank\" rel=\"noopener\">40 percent smartphone owners<\/a> starting using voice in the latter half of 2015.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224805\/first-started-using-voice-.png\" alt=\"first started using voice\" class=\"aligncenter size-full wp-image-23517\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224805\/first-started-using-voice-.png 800w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224805\/first-started-using-voice--300x184.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224805\/first-started-using-voice--768x470.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>With smartphones being the primary device that people use to perform voice searches, it\u2019s never been more important be a little obsessive about making your content as mobile-friendly as possible.<\/p>\n<p>If you haven\u2019t done so already, I\u2019d recommend using <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s Mobile-Friendly Test<\/a> to see exactly how your site fares.<\/p>\n<p><img decoding=\"async\" width=\"1214\" height=\"656\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224751\/google-mobile-friedly.jpg\" alt=\"google mobile friendly\" class=\"aligncenter size-full wp-image-23511\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224751\/google-mobile-friedly.jpg 1214w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224751\/google-mobile-friedly-300x162.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224751\/google-mobile-friedly-768x415.jpg 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224751\/google-mobile-friedly-1024x553.jpg 1024w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/><\/p>\n<p>If it\u2019s less than ideal, Google will fill you in on some specific measures you can take to get your site to where it needs to be from a mobile-friendly standpoint.<\/p>\n<p>You\u2019ll also want to ensure that you understand the principles of creating mobile-friendly content.<\/p>\n<p>The bottom line is that people read mobile content differently than they do with desktop content. It\u2019s important to understand that this is true, and figure out <i>why <\/i>it\u2019s true, too.<\/p>\n<p>When you can intuit a user\u2019s rationale for choosing their mobile device as a reading portal, you\u2019ll gain more insight into how to optimize their experience.<\/p>\n<p>The biggest reason? <a href=\"https:\/\/webflow.com\/blog\/designing-for-mobile\" target=\"_blank\" rel=\"noopener\">Convenience<\/a>.<\/p>\n<p><img decoding=\"async\" width=\"1458\" height=\"816\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224758\/reading-on-a-mobile-.png\" alt=\"reading on a mobile\" class=\"aligncenter size-full wp-image-23514\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224758\/reading-on-a-mobile-.png 1458w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224758\/reading-on-a-mobile--300x168.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224758\/reading-on-a-mobile--768x430.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224758\/reading-on-a-mobile--1024x573.png 1024w\" sizes=\"(max-width: 1458px) 100vw, 1458px\" \/><\/p>\n<p>I recommend checking out <a href=\"https:\/\/neilpatel.com\/2016\/05\/20\/how-to-create-mobile-friendly-content\/\" target=\"_blank\" rel=\"noopener\">this post I wrote<\/a> because it sheds light on the topic, too.<\/p>\n<p>For example, I talk about <a href=\"https:\/\/cdn2.hubspot.net\/hub\/159642\/file-1527431798-jpg\/images\/5_killer_elearning_tips_to_help_you_dominate_content_chunking-01.jpg\" target=\"_blank\" rel=\"noopener\">\u201cchunking\u201d your content<\/a> by using short paragraphs, plenty of white space, subheads and bullet points.<\/p>\n<p><img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224803\/content-chunking.jpg\" alt=\"content chunking\" class=\"aligncenter size-full wp-image-23516\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224803\/content-chunking.jpg 650w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224803\/content-chunking-150x150.jpg 150w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/13224803\/content-chunking-300x300.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<h2>Conclusion<\/h2>\n<p>Although it\u2019s a bit premature to claim \u201c<a href=\"https:\/\/www.alphr.com\/features\/73491\/the-death-of-the-keyboard\" target=\"_blank\" rel=\"noopener\">death of the keyboard<\/a>,\u201d it\u2019s clear that using voice search and Siri is a growing trend and one that\u2019s likely to increase exponentially over the next five years or so.<\/p>\n<p>The good thing is that voice search optimization is fairly straightforward and intuitive. I find it to be much less robotic than the more antiquated SEO techniques like traditional keyword research.<\/p>\n<p>Most of the principles of this form of SEO involve basing your campaign to accommodate a very natural way of searching.<\/p>\n<p>By getting on board right now and making it as easy as possible for digital assistants to understand your content, you\u2019ll be in a position to thrive for the foreseeable future.<\/p>\n<p><i>How big of a role do you think that voice search will play in overall SERPs over the next few years?<\/i><\/p>\n<p><i>*Featured Image <a href=\"https:\/\/pixabay.com\/en\/canned-phone-voice-over-ip-box-568056\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siri, Cortana, Google Now. These are all \u201cdigital assistant\u201d voice search platforms that are changing the way we search for content. To prove this point,&#8230;<\/p>\n","protected":false},"author":279,"featured_media":23521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-23509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To SEO \/ Optimize For Voice Search And Siri<\/title>\n<meta name=\"description\" content=\"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To SEO \/ Optimize For Voice Search And Siri\" \/>\n<meta property=\"og:description\" content=\"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-14T04:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T23:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hiten Shah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hnshah\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiten Shah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/\"},\"author\":{\"name\":\"Hiten Shah\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/c1969663812802521ba57624887e9df6\"},\"headline\":\"How To Optimize For Voice Search And Siri\",\"datePublished\":\"2016-09-14T04:00:23+00:00\",\"dateModified\":\"2026-01-06T23:14:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/\"},\"wordCount\":1082,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/14114742\\\/seo-voice-search.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/\",\"name\":\"How To SEO \\\/ Optimize For Voice Search And Siri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/14114742\\\/seo-voice-search.jpg\",\"datePublished\":\"2016-09-14T04:00:23+00:00\",\"dateModified\":\"2026-01-06T23:14:54+00:00\",\"description\":\"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/14114742\\\/seo-voice-search.jpg\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/14114742\\\/seo-voice-search.jpg\",\"width\":1200,\"height\":847,\"caption\":\"SEO Voice Search\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/optimize-voice-search-siri\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/category\\\/seo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How To Optimize For Voice Search And Siri\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"name\":\"The Daily Egg\",\"description\":\"Conversion Rate Optimization Made Easy\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\",\"name\":\"Crazy Egg\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"contentUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/Crazy-Egg-logo-small.png\",\"width\":191,\"height\":100,\"caption\":\"Crazy Egg\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/crazyegganalytics\\\/\",\"https:\\\/\\\/x.com\\\/CrazyEgg\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/crazy-egg\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJNe_xmPi07YezxaqfoRVqg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/c1969663812802521ba57624887e9df6\",\"name\":\"Hiten Shah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g\",\"caption\":\"Hiten Shah\"},\"description\":\"As co-founder and CEO, I have started multiple software-as-a-service (SaaS) companies since 2003 including Crazy Egg, KISSmetrics, and Nira. Sold my last startup (Nira) to Dropbox in 2024 and got my first ever job with a boss. I most recently worked on Product &amp; Growth for the AI Products @ Dropbox. I\u2019m now the CEO of Crazy Egg. Connect with me on LinkedIn or X\\\/Twitter.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/hnshah\\\/\",\"https:\\\/\\\/x.com\\\/hnshah\"],\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/author\\\/hiten\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To SEO \/ Optimize For Voice Search And Siri","description":"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/","og_locale":"en_US","og_type":"article","og_title":"How To SEO \/ Optimize For Voice Search And Siri","og_description":"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.","og_url":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/","og_site_name":"The Daily Egg","article_publisher":"https:\/\/www.facebook.com\/crazyegganalytics\/","article_published_time":"2016-09-14T04:00:23+00:00","article_modified_time":"2026-01-06T23:14:54+00:00","og_image":[{"width":1200,"height":847,"url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg","type":"image\/jpeg"}],"author":"Hiten Shah","twitter_card":"summary_large_image","twitter_creator":"@hnshah","twitter_site":"@CrazyEgg","twitter_misc":{"Written by":"Hiten Shah","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#article","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/"},"author":{"name":"Hiten Shah","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/c1969663812802521ba57624887e9df6"},"headline":"How To Optimize For Voice Search And Siri","datePublished":"2016-09-14T04:00:23+00:00","dateModified":"2026-01-06T23:14:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/"},"wordCount":1082,"commentCount":2,"publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/","url":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/","name":"How To SEO \/ Optimize For Voice Search And Siri","isPartOf":{"@id":"https:\/\/www.crazyegg.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#primaryimage"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#primaryimage"},"thumbnailUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg","datePublished":"2016-09-14T04:00:23+00:00","dateModified":"2026-01-06T23:14:54+00:00","description":"Gone are the days of simply trying to appease some lifeless algorithmic bot by picking a couple of keywords and making them the focal point of your content.","breadcrumb":{"@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#primaryimage","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/09\/14114742\/seo-voice-search.jpg","width":1200,"height":847,"caption":"SEO Voice Search"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crazyegg.com\/blog\/optimize-voice-search-siri\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crazyegg.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/www.crazyegg.com\/blog\/category\/seo\/"},{"@type":"ListItem","position":3,"name":"How To Optimize For Voice Search And Siri"}]},{"@type":"WebSite","@id":"https:\/\/www.crazyegg.com\/blog\/#website","url":"https:\/\/www.crazyegg.com\/blog\/","name":"The Daily Egg","description":"Conversion Rate Optimization Made Easy","publisher":{"@id":"https:\/\/www.crazyegg.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crazyegg.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crazyegg.com\/blog\/#organization","name":"Crazy Egg","url":"https:\/\/www.crazyegg.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","contentUrl":"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/Crazy-Egg-logo-small.png","width":191,"height":100,"caption":"Crazy Egg"},"image":{"@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/crazyegganalytics\/","https:\/\/x.com\/CrazyEgg","https:\/\/www.linkedin.com\/company\/crazy-egg\/","https:\/\/www.youtube.com\/channel\/UCJNe_xmPi07YezxaqfoRVqg"]},{"@type":"Person","@id":"https:\/\/www.crazyegg.com\/blog\/#\/schema\/person\/c1969663812802521ba57624887e9df6","name":"Hiten Shah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/715288b6d07eff81ecae058546cd68eaf7d1931c1b0a5472ba035eae1198262c?s=96&d=mm&r=g","caption":"Hiten Shah"},"description":"As co-founder and CEO, I have started multiple software-as-a-service (SaaS) companies since 2003 including Crazy Egg, KISSmetrics, and Nira. Sold my last startup (Nira) to Dropbox in 2024 and got my first ever job with a boss. I most recently worked on Product &amp; Growth for the AI Products @ Dropbox. I\u2019m now the CEO of Crazy Egg. Connect with me on LinkedIn or X\/Twitter.","sameAs":["https:\/\/www.linkedin.com\/in\/hnshah\/","https:\/\/x.com\/hnshah"],"url":"https:\/\/www.crazyegg.com\/blog\/author\/hiten\/"}]}},"modified_by":"Lars Lofgren","_links":{"self":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/23509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/users\/279"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/comments?post=23509"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/23509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media\/23521"}],"wp:attachment":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media?parent=23509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/categories?post=23509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/tags?post=23509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}