{"id":23356,"date":"2020-04-01T10:17:00","date_gmt":"2020-04-01T14:17:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=23356"},"modified":"2026-01-06T15:14:38","modified_gmt":"2026-01-06T23:14:38","slug":"14-linkedin-hacks-triple-network","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/14-linkedin-hacks-triple-network\/","title":{"rendered":"14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks"},"content":{"rendered":"

LnkedIn is amazing.<\/i><\/p>\n

When it comes to networking with professionals, there is simply no better place to hang out.<\/p>\n

Not Snapchat. Not Facebook. Not Instagram.<\/p>\n

LinkedIn is the professional\u2019s jam.
\n<\/p>\n

LinkedIn is a great place to attract business users who are serious about their stuff.<\/p>\n

Nearly every professional on the planet has a LinkedIn profile.<\/p>\n

This large user base makes LinkedIn an ideal platform for marketing B2B products and services.<\/p>\n

But here\u2019s the thing. You need to grow your network<\/a> for these marketing efforts to be effective.<\/p>\n

In this article, I\u2019ll discuss LinkedIn hacks that will triple the size of your network, which in turn will lead to more engagement, conversions, and revenue.<\/p>\n

This article, in other words, is about you making more money.<\/p>\n

Growing your LinkedIn network is how it happens.<\/p>\n

1. Include Images in Posts<\/h2>\n

This might sound like a simple thing, but it\u2019s really important on LinkedIn specifically.<\/p>\n

It\u2019s no secret that images increase engagement on social media posts. On LinkedIn, research shows that including a photo increases views 11x<\/a>.<\/p>\n

\"over<\/p>\n

This means you need a header pic<\/a>, profile pic, and pictures on all posts you publish to maximize your profile\u2019s viewability.<\/p>\n

You can\u2019t just post any images, however. They need to be relevant to your target audience, in which case you\u2019ll need to understand who that audience is.<\/p>\n

Let\u2019s deal with that point.<\/p>\n

2. Cater to Your Audience<\/h2>\n

Do you know what your LinkedIn audience wants, likes, needs, and will benefit from?<\/p>\n

Everyone\u2019s network is different, but you can make a few assumptions based on the data.<\/p>\n

For example, comScore broke down the demographic composition of each social media network. Although LinkedIn is one of the most popular social networks among adults aged 30 and older, younger Millennials tend to avoid it.<\/p>\n

\"social<\/p>\n

What this means is you don\u2019t have to worry about being trendy like BuzzFeed on this network. A traditional approach should work just fine on these professionals.<\/p>\n

Generate quality leads on LinkedIn by posting unique and sensible content that encourages clicks.<\/p>\n

A premium or paid membership on LinkedIn gives you a robust set of data on who\u2019s viewing your profile, reading your posts, and interacting with you. It makes sense to analyze these metrics from time to time.<\/p>\n

Whether you look at the data or not, there is one thing you should be doing \u2014 getting to know your network.<\/p>\n

Interact, message, like, follow, post, and comment around. It will pay off as you get to know your network on a more personal basis.<\/p>\n

3. Create a Group<\/h2>\n

One of the best ways to expand your network is to create a focused LinkedIn group. This will help you attract professionals who are interested in specific topics and give you a platform for your posts.<\/p>\n

Another advantage of LinkedIn groups is the ability to share information with people without needing to add them as connections.<\/p>\n

Creating a group<\/a> is an awesome first step to blowing up your network in an amazing way.<\/p>\n

4. Engage Your Employees<\/h2>\n

If your business has employees, you\u2019ll want to engage them on LinkedIn to show off your company culture and help grow your network.<\/p>\n

Engaged employees improve your company\u2019s revenue as well. How? Check out these benefits of highly engaged employees<\/a>.<\/p>\n

\"highly<\/p>\n

When your employees are connected to your network and actively engage, you greatly increase the reach of your posts. All it takes is for them to add your business page as their current employer, and they\u2019ll automatically follow your page.<\/p>\n

Boosting engagement on LinkedIn<\/a> should happen close to home \u2014 with your current employees.<\/p>\n

5. Connect with Customers<\/h2>\n

Satisfied customers are great brand advocates as well. LinkedIn provides developer tools to allow you to add a \u201cFollow\u201d button to your website.<\/p>\n

\"company<\/p>\n

These customer connections are very likely to endorse you for skills and share your posts to their circles.<\/p>\n

Also, adding the LinkedIn Follow button to your website helps you cast a wider net to expand your network beyond just LinkedIn.<\/p>\n

6. Share Videos<\/h2>\n

Video content increases engagement online, especially when used for marketing purposes. It also increases conversions by 80 percent.<\/p>\n

Right now, video is huge. And the story is no different on LinkedIn.<\/p>\n

\"video<\/p>\n

Adding video to your LinkedIn posts makes your profile more enticing for visitors and attracts more views.<\/p>\n

More information can be relayed in less time, so you\u2019ll grow your network faster.<\/p>\n

7. Track Your LinkedIn Analytics<\/h2>\n

Data analytics are the only way to truly know how any online campaign is doing, and LinkedIn is no different.<\/p>\n

Though you can\u2019t track LinkedIn views through Google Analytics or SEMrush, you can track them through the site\u2019s internal analytics.<\/p>\n

\"linkedin<\/p>\n

The Next Web already has a great article detailing which LinkedIn analytics are available<\/a> and how to access them, so I won\u2019t delve too deeply into it here.<\/p>\n

What I will tell you is it\u2019s a great idea to export these metrics into your own spreadsheet or database and track them offline in conjunction with other social networking and web traffic.<\/p>\n

8. Start Conversations with Current Connections<\/h2>\n

There\u2019s no point in building your network if you don\u2019t engage with your current connections. Engaging with your current network allows you to see who\u2019s active and who may be fake.<\/p>\n

Fake social media followers can negatively impact your brand\u2019s image<\/a>, both by people and algorithms, a problem I discuss in more detail on my blog.<\/p>\n

The long story short is you\u2019re wasting valuable marketing money for lower returns when engaging with click farms and other fake profiles. Here\u2019s an infographic to drive the point home.<\/p>\n

\"fake<\/p>\n

9. Connect LinkedIn to Your Blog<\/h2>\n

In WordPress, you can easily connect your account to LinkedIn in order to automatically share your posts using the Jetpack plug-in.<\/p>\n

\"sharing<\/p>\n

This is a key component of your online conversion rate optimization efforts as it helps lead potential customers deeper into your sales funnel. Lead generation is an important aspect of LinkedIn<\/a>, in case you haven\u2019t been paying attention.<\/p>\n

If you\u2019re not already using Jetpack, I honestly don\u2019t know what you\u2019re doing with your life.<\/p>\n

10. Create LinkedIn Showcase Pages<\/h2>\n

Chris Raulf wrote a great post for Social Media Examiner about LinkedIn showcase pages for business<\/a>.<\/p>\n

\"microsoft<\/p>\n

Whereas your profile and company page are a resume, your showcase page is your LinkedIn portfolio<\/a>.<\/p>\n

These pages allow you to be creative and really focus on SEO-optimized topics. Fill showcase pages with valuable and engaging content that will draw interest from people searching through LinkedIn, Pulse, and other platforms they\u2019re connected to.<\/p>\n

Remember that LinkedIn is a predominantly desktop-accessed website, so don\u2019t go barebones; opt for media-rich visual, clickable content.<\/p>\n

\"mobile<\/p>\n

11. Add Your LinkedIn Page to Your Email Signature<\/h2>\n

While it seems sexier to add a Twitter or Snapchat profile to your email signature, LinkedIn is where you want to direct business contacts.<\/p>\n

This allows them to research your company and learn more about your brand in a professional context.<\/p>\n

Although everything you do online should tell a cohesive brand story, LinkedIn is a professional network where B2B sales rule the roost.<\/p>\n

LinkedIn is a place to connect with business partners, clients, and others in a business setting. Twitter and Snapchat are places to connect to consumers, so it\u2019s fine to include those profiles in communications to the general public, but business partners should get a separate entrance into your conversion funnel.<\/p>\n

12. Post Regularly on Pulse<\/h2>\n

Pulse is a brand LinkedIn purchased to expand its mobile profile. It\u2019s currently installed on 0.13 percent of Android devices<\/a>, including being preinstalled on the Samsung Galaxy S7. This app gathers news stories from around the web, but you can also publish a post on Pulse yourself.<\/p>\n

Visit LinkedIn Pulse to draft a blog post and publish it. Keeping a steady stream of content on Pulse provides you with more exposure to the LinkedIn audience, especially on mobile devices.<\/p>\n

Since people are spending more and more time on mobile devices<\/a>, that time has eclipsed the time they spend on desktops.<\/p>\n

\"time<\/p>\n

13. Time Your Posts Wisely<\/h2>\n

Since LinkedIn has a different audience than Facebook, Pinterest, Twitter, and Google+, the best times to post are different as well. You want to time your LinkedIn posts for what\u2019s popularly known in the radio business as \u201cdrive time.\u201d<\/p>\n

\"share<\/p>\n

The beginning and ending of a banker\u2019s hour\u2019s workday are the ideal times to post on LinkedIn (7am to 9am and 5pm to 6pm).<\/p>\n

While time of day is important, the day you post matters as well. Weekends are bad, and everyone occasionally gets a case of the Monday or Friday fever, so Tuesday, Wednesday, and Thursday are the days of the week when people are most focused on work.<\/p>\n

\"best<\/p>\n

Image Source<\/a><\/i><\/p>\n

Watch old movies and TV shows, and pay attention to how the father or boss handles a newspaper. Those are the times people are reading LinkedIn.<\/p>\n

14. Create a Job Posting<\/h2>\n

Job searching is one of the most popular uses of LinkedIn.<\/p>\n

Obviously, then, posting a job on the site will get you attention from interested professionals and give you an opportunity to network.<\/p>\n

Since LinkedIn houses resumes for 1 in every 3 employees, it only makes sense to use it as a tool to find the right people to work with in your business.<\/p>\n

And there are benefits to posting a job beyond filling a position. A job posting gives you some extra exposure, and it usually sends a signal that your business is doing well.<\/p>\n

Conclusion<\/h2>\n

LinkedIn is a great place to network with other professionals who could become business partners, clients, or even employees.<\/p>\n

Although it doesn\u2019t have the flash and pizzazz of consumer-facing, personal social media sites like Snapchat and Instagram, LinkedIn is a great platform for disseminating professional information and catering to a B2B audience.<\/p>\n

Growing your network on LinkedIn will help drive larger revenue clients; so, although you\u2019ll pick up fewer leads, each lead will have a much higher lifetime value than those found through other sources.<\/p>\n

What LinkedIn hacks do you use to grow your network?<\/i><\/p>\n

Want to share this post on Pinterest? Use this image.<\/em><\/p>\n

\"14<\/p>\n","protected":false},"excerpt":{"rendered":"

LnkedIn is amazing. When it comes to networking with professionals, there is simply no better place to hang out. Not Snapchat. Not Facebook. Not 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