{"id":23188,"date":"2016-08-10T11:34:34","date_gmt":"2016-08-10T16:34:34","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=23188"},"modified":"2026-01-06T15:14:54","modified_gmt":"2026-01-06T23:14:54","slug":"20-phrases-for-facebook-updates","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/20-phrases-for-facebook-updates\/","title":{"rendered":"20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement"},"content":{"rendered":"<p>As the old saying goes, \u201cthe pen is mightier than the sword.\u201d<\/p>\n<p>This is definitely true when it comes to Facebook marketing, and I\u2019ve found that the words I use (or don\u2019t use) play a huge role in audience engagement. It\u2019s a science really.<!--more--><\/p>\n<p>Certain words possess persuasive qualities that can provide the spark of encouragement that get people to \u201cLike,\u201d \u201cLove,\u201d \u201cShare,\u201d \u201cComment\u201d and so on.<\/p>\n<p>The key is to understand <a href=\"https:\/\/www.quicksprout.com\/2014\/04\/23\/the-surprising-words-that-get-content-shared-on-social-media\/\">which words and persuasive<\/a>, why they\u2019re persuasive and how to use them in the right context to drive engagement.<\/p>\n<p>Once you get into the habit of this, you can accomplish a lot more with essentially no more effort.<\/p>\n<p>Here are the 20 phrases that I\u2019ve had tremendous success with and that you should incorporate into your Facebook updates.<\/p>\n<h2>1. Check it Out<\/h2>\n<p>This may very well be the most simplistic, straightforward call-to-action of all time.<\/p>\n<p>But it\u2019s nonetheless one of the most effective for getting people to do something.<\/p>\n<p><img decoding=\"async\" width=\"501\" height=\"441\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114006\/9-min-leaked.jpg\" alt=\"9-min-leaked\" class=\"aligncenter size-full wp-image-23190\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114006\/9-min-leaked.jpg 501w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114006\/9-min-leaked-300x264.jpg 300w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>Regardless of your update, saying, \u201ccheck it out\u201d is the universal way to urge Facebook users to dig a little deeper.<\/p>\n<p>Whether you\u2019re wanting them to read a new blog post you created, visit a website or click on a landing page link, this phrase works with astonishing effectiveness.<\/p>\n<h2>2. How To<\/h2>\n<p><img decoding=\"async\" width=\"777\" height=\"377\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114019\/turn-bike-into-pokemon-go.png\" alt=\"turn-bike-into-pokemon-go\" class=\"aligncenter size-full wp-image-23196\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114019\/turn-bike-into-pokemon-go.png 777w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114019\/turn-bike-into-pokemon-go-300x146.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114019\/turn-bike-into-pokemon-go-768x373.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/p>\n<p>Humans are inherently <a href=\"https:\/\/www.csun.edu\/~vcpsy00h\/students\/explore.htm\">curious creatures<\/a>, and many of us have an undying thirst for knowledge.<\/p>\n<p>We also tend to enjoy \u201cbeing in the know\u201d and understanding something that not everyone else does.<\/p>\n<p><img decoding=\"async\" width=\"511\" height=\"476\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114010\/how-to-update.jpg\" alt=\"how-to-update\" class=\"aligncenter size-full wp-image-23192\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114010\/how-to-update.jpg 511w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114010\/how-to-update-300x279.jpg 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>That\u2019s probably why there\u2019s been such a big explosion of \u201chow to\u201d content online. There have even been entire websites created with the sole intention of offering instructional content.<\/p>\n<p>\u201cHow to be a better blogger,\u201d \u201chow to get more conversions,\u201d \u201chow to create content that doesn\u2019t suck\u201d &#8212; you get the idea.<\/p>\n<p>People eat this kind of stuff up.<\/p>\n<p>Beginning your Facebook updates with \u201chow to\u201d is an excellent way to grab attention and get clicks.<\/p>\n<h2>3. Learn Why<\/h2>\n<p>This is just another way to drop knowledge on your audience and is likely to motivate the knowledge seekers to engage with your content further.<\/p>\n<p>In fact, \u201clearn\u201d can be thought of as a power word in marketing.<\/p>\n<p>When what follows after \u201clearn why\u201d is compelling, you\u2019re almost guaranteed to get Facebook users to take notice.<\/p>\n<h2>4. The Most<\/h2>\n<p>\u201cAmerica\u2019s most expensive homes,\u201d \u201cthe most eccentric writers,\u201d \u201cthe most villainous athletes.\u201d<\/p>\n<p>All three of these phrases suggest extremes, which many people find fascinating.<\/p>\n<p>We like to see how far something can be taken to the limit and how far human behavior can be pushed.<\/p>\n<p>As a result, I\u2019ve found this phrase to be highly effective for capturing the attention of my audience and more importantly, getting them to take some type of action.<\/p>\n<h2>5. Get Exclusive<\/h2>\n<p>Most of us love the feeling of knowing something or having access to something that not everyone else has.<\/p>\n<p>Whether it\u2019s exclusive knowledge, inside access to a beta launch or getting a product before the public at large gets it, this makes us feel important.<\/p>\n<p>Even news sites can do this with some success:<\/p>\n<p><img decoding=\"async\" width=\"488\" height=\"471\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114013\/paul-ryan.jpg\" alt=\"paul-ryan\" class=\"aligncenter size-full wp-image-23193\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114013\/paul-ryan.jpg 488w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114013\/paul-ryan-300x290.jpg 300w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>Saying something like \u201cget your exclusive member starter package\u201d can be very appealing to your audience.<\/p>\n<h2>6. Remarkable<\/h2>\n<p>With so much of the content we digest being bland, mediocre and vanilla, we have a natural desire to find something that\u2019s extraordinary and stands out.<\/p>\n<p>I\u2019ve found that remarkable is the perfect word to use to convey this.<\/p>\n<p>By using this word within a phrase, you can get people to take notice and distinguish your content from the rest of the updates vying for their attention.<\/p>\n<h2>7. Would You?<\/h2>\n<p>\u201cWould you try this?\u201d Would you eat that?\u201d \u201cWould you ever?\u201d<\/p>\n<p>This phrase can be used in a variety of different ways and often boosts engagement because it gets your Facebook audience in on the action.<\/p>\n<p><img decoding=\"async\" width=\"511\" height=\"466\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114021\/would-you-ride-this.jpg\" alt=\"would-you-ride-this\" class=\"aligncenter size-full wp-image-23197\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114021\/would-you-ride-this.jpg 511w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114021\/would-you-ride-this-300x274.jpg 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>It very matter-of-factly asks people what their stance is on something and tends to be an effective way to get them interested in a topic.<\/p>\n<h2>8. Will Inspire You<\/h2>\n<p>Who doesn\u2019t want to be inspired?<\/p>\n<p>In a world that\u2019s often bleak and negative, people love to be refueled by the positive things that are going on around them.<\/p>\n<p>Maybe it\u2019s \u201c10 random acts of kindness that will inspire you\u201d or \u201cthe top quotes from entrepreneurs that will inspire you to take the plunge.\u201d<\/p>\n<p>Whatever the case, this simple phrase can increase engagement considerably.<\/p>\n<h2>9. Will Surprise You<\/h2>\n<p>According to a study from <a href=\"https:\/\/abcnews.go.com\/Health\/story?id=116829&#038;page=1\">Emory University and Baylor College of Medicine<\/a>, \u201cthe brain&#8217;s pleasure centers are more \u2018turned on\u2019 when we experience unpredictable pleasant things, compared to expected pleasant events, according to new pictures of the brain responding to surprises.\u201d<\/p>\n<p>Translation &#8212; people love to be surprised.<\/p>\n<p>As a result, this phrase can be extremely beneficial for getting plenty of clicks and ultimately shares and comments.<\/p>\n<p><img decoding=\"async\" width=\"509\" height=\"454\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114008\/buzzfeed-update.jpg\" alt=\"buzzfeed-update\" class=\"aligncenter size-full wp-image-23191\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114008\/buzzfeed-update.jpg 509w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114008\/buzzfeed-update-300x268.jpg 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<h2>10. Will Amaze You<\/h2>\n<p>Astonishment and amazement tend to evoke a strong emotional reaction from people. Deep down, we want to have our minds blown from time to time and see what possibilities there are.<\/p>\n<p>You can use this to your advantage by throwing in this phrase once in a while.<\/p>\n<p>Doing so should trigger curiosity and inevitably ignite engagement.<\/p>\n<h2>11. Most Amusing<\/h2>\n<p><img decoding=\"async\" width=\"690\" height=\"483\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10124145\/thug-life.jpg\" alt=\"thug-life\" class=\"aligncenter size-full wp-image-23200\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10124145\/thug-life.jpg 690w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10124145\/thug-life-300x210.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>When you consider the popularity and the massive number of shares that crazy cat videos and ridiculous memes get, it\u2019s clear that sheer amusement can also be a catalyst for engagement.<\/p>\n<p>Sometimes you don\u2019t need to offer any groundbreaking, earth-shattering discoveries. You simply need to entertain your audience.<\/p>\n<h2>12. Best Deals<\/h2>\n<p>Nearly everyone loves a bargain, even wealthy people.<\/p>\n<p>It makes us feel smart and savvy when we\u2019re able to pay only a fraction of what others are paying.<\/p>\n<p>If you\u2019re looking for a surefire way to lure people in, use a phrase like \u201cbest deals\u201d or \u201cgreat deals\u201d in your updates.<\/p>\n<h2>13. The World\u2019s<\/h2>\n<p>There\u2019s something about discussing topics on the global level that evokes interest.<\/p>\n<p>Whether it\u2019s \u201cthe world\u2019s biggest,\u201d \u201cthe world\u2019s largest\u201d or \u201cthe world\u2019s craziest,\u201d this is a good phrase to convey something that\u2019s large-scale.<\/p>\n<h2>14. Proven<\/h2>\n<p>There\u2019s a lot of uncertainty in the world, and everyone has an opinion.<\/p>\n<p>Consequently, people have a tendency to respond to what\u2019s concrete and definite. They want to know for sure that something will work or improve their lives.<\/p>\n<p>For example, you might say something like, \u201c5 proven way to succeed at\u2026\u201d or \u201ctop proven hacks for getting results with.\u201d<\/p>\n<h2>15. New Blog Post<\/h2>\n<p>Okay, this might not sound like a phrase that\u2019s particularly revolutionary.<\/p>\n<p>However, I\u2019ve found that this can have a significant impact in terms of increasing click-throughs on the blog posts I promote through Facebook.<\/p>\n<p>This should definitely grab the attention of those who are diehard followers of your blog.<\/p>\n<h2>16. Please<\/h2>\n<p>Sometimes, some good fashioned etiquette can go a long way in driving engagement.<\/p>\n<p>No matter how smart and teched-out we become, being polite will still usually work to your advantage.<\/p>\n<p>Saying \u201cplease\u201d can add to your likability and can be all it takes to warm your audience up to the idea of engaging.<\/p>\n<h2>17. Try This<\/h2>\n<p>\u201cLooking to boost the engagement of your Facebook updates? Try this.\u201d<\/p>\n<p>This is just another way I could have phrased the title of this post.<\/p>\n<p>Saying, \u201ctry this\u201d encourages people to take action and explore further.<\/p>\n<p><img decoding=\"async\" width=\"509\" height=\"442\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114017\/too-lazy-to-walk.jpg\" alt=\"too-lazy-to-walk\" class=\"aligncenter size-full wp-image-23195\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114017\/too-lazy-to-walk.jpg 509w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/10114017\/too-lazy-to-walk-300x261.jpg 300w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>It also shows that you want to get them involved and be part of the action, both of which are important for making your audience more responsive.<\/p>\n<h2>18. Why Did?<\/h2>\n<p>This is the perfect phrase to use if you\u2019re looking to get input from your audience and more specifically, leave a comment.<\/p>\n<p>In just a couple of words, you make it clear that you value their opinion and that you\u2019re wanting to get them in on the conversation.<\/p>\n<p>I know that I\u2019ve personally been persuaded to chime in on a discussion when someone asks me for my take. It makes me feel more comfortable with giving a response.<\/p>\n<h2>19. How Did?<\/h2>\n<p>This achieves essentially the same thing as saying \u201cwhy did\u201d but takes a slightly different angle.<\/p>\n<p>It\u2019s simply a way to invite Facebook users to be participatory and join in.<\/p>\n<p>For example, you might say, \u201chow did you your experience compare to the findings of this blog post?\u201d<\/p>\n<h2>20. Tell Us<\/h2>\n<p>Saying something like \u201ctell us your thoughts\u201d or \u201ctell us about a similar experience\u201d can both be great phrases to include in your Facebook updates to motivate people to give their two cents.<\/p>\n<p>Sometimes this can mean the difference between someone leaving a thoughtful comment or simply skipping right over the content in their feed.<\/p>\n<h2>Conclusion<\/h2>\n<p>With Facebook accounting for the lion\u2019s share of many company\u2019s social media traffic, it\u2019s important to understand the fundamentals of <a href=\"https:\/\/neilpatel.com\/2015\/09\/27\/13-secrets-thatll-boost-your-facebook-organic-reach\/\">boosting engagement<\/a>.<\/p>\n<p>These 20 phrases serve as psychological triggers that can turn a passive audience into one that\u2019s highly engaged, willingly participates and shares your content with others.<\/p>\n<p>In the long run, this can make your Facebook marketing much more effective and help you achieve more without a lot of extra effort.<\/p>\n<p><em>Do you have any other suggestions for phrases to use in your Facebook updates that will drive engagement through the roof?<\/em><\/p>\n<p align=\"center\"><em>Want to share this post on Pinterest? Use this image.<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/16224654\/20-Phrases-That-You-Should-Be-Using-In-Your-Facebook-Updates-To-Boost-Engagement.png\" alt=\"20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement\" class=\"aligncenter size-full wp-image-25011\" width=\"400\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/16224654\/20-Phrases-That-You-Should-Be-Using-In-Your-Facebook-Updates-To-Boost-Engagement.png 600w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/08\/16224654\/20-Phrases-That-You-Should-Be-Using-In-Your-Facebook-Updates-To-Boost-Engagement-200x300.png 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the old saying goes, \u201cthe pen is mightier than the sword.\u201d This is definitely true when it comes to Facebook marketing, and I\u2019ve found&#8230;<\/p>\n","protected":false},"author":279,"featured_media":23199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147],"tags":[],"class_list":["post-23188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement<\/title>\n<meta name=\"description\" content=\"The key is to understand which words and persuasive, why they\u2019re persuasive and how to use them in the right context to drive engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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