{"id":23147,"date":"2016-08-08T12:05:39","date_gmt":"2016-08-08T17:05:39","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=23147"},"modified":"2026-01-06T15:14:54","modified_gmt":"2026-01-06T23:14:54","slug":"growing-your-personal-brand-on-instagram","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/growing-your-personal-brand-on-instagram\/","title":{"rendered":"The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)"},"content":{"rendered":"

Social media now has over 2 billion users worldwide. That\u2019s nearly 25% of the population of the whole planet!<\/p>\n

And if your business has a target audience who responds well to visuals<\/a> (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook.<\/p>\n

Instagram is becoming somewhat of a hidden gem for businesses.<\/p>\n

Despite its wild popularity, only 30% of businesses that use social media have an Instagram account.<\/p>\n

Which, if you think about it, is absolutely crazy.<\/p>\n

Even though you cannot include links in Instagram posts, Instagram is still an incredibly<\/em> effective way to grow your brand<\/a>, increase traffic, and boost your sales.<\/p>\n

Instagram is particularly powerful for growing and scaling your personal<\/em> brand.<\/p>\n

The best way to build your personal brand is to give people a look into your life.<\/p>\n

To give them a chance to meet the \u201creal\u201d you.<\/p>\n

And unless you want to invest several hours a day into a daily YouTube vlog, Instagram is the best and easiest way to accomplish this.<\/p>\n

So how exactly do you build a successful Instagram account<\/a> for your personal brand?<\/p>\n

What is the formula for success<\/em>?<\/p>\n

Sit back, pull out a pen and piece of paper, and I will show you.<\/p>\n

1. Be authentic.<\/h2>\n

You remember what your mom always told you growing up?<\/p>\n

\u201cJust be yourself!\u201d<\/p>\n

You probably didn\u2019t believe her whenever you were a kid, and maybe you still don\u2019t. But she had a point.<\/p>\n

People can smell b.s. from a mile away, even on social media.<\/p>\n

If you really want to succeed at growing your personal brand<\/a>, then you need to learn how to use Instagram authentically.<\/p>\n

I realize \u201cauthenticity\u201d is a hopelessly misused buzzword. But being authentic is still a real and important thing in marketing. Thankfully, there are ways to prove your authenticity<\/a>.<\/p>\n

And there\u2019s no better place to start than Instagram.<\/p>\n

\"tim<\/p>\n

Case in point… @timferriss<\/a><\/em><\/p>\n

If selfies are not your thing, cool.<\/p>\n

If you love posting foodie pics, cool.<\/p>\n

If you are a gym rat and love posting \u201cswolefies\u201d then go for it!<\/p>\n

\"spartan\"<\/p>\n

There is no such thing as a \u2018wrong\u2019 post for your personal brand, as long as it is authentic. Except maybe \u201cduckface\u201d selfies. But whatever. If that\u2019s your thing.<\/p>\n

Remember, the goal here is to let people into your life and to give your audience a peek behind the curtains.<\/p>\n

Just be yourself with your Instagram posts and the right people will be attracted to you and your brand.<\/p>\n

2. Keep a main theme with your posts.<\/h2>\n

I see a lot of entrepreneurs on Instagram whose posts are all over the place.<\/p>\n

One second they are posting about fitness, the next about marketing<\/a>, and then they start posting pictures of a trip from 5 years ago.<\/p>\n

While you certainly have more liberties regarding the subjects of your posts whenever you are running an account for your personal brand, you still want a cohesive account.<\/p>\n

Let\u2019s me give you a couple of examples.<\/p>\n

Let\u2019s say that you run an online fitness company.<\/p>\n

After working hard for a couple of years, you decide it is time to kick back and travel for a little bit, enjoying the fruits of your labor.<\/p>\n

Now when it comes to your Instagram marketing<\/a>, you can go about this transition in one of two ways.<\/p>\n

You can start taking loads of travel pics and videos basically turning your old fitness page into a travel gallery.<\/p>\n

Or…<\/p>\n

You can keep your message congruent by combining the overarching theme of your account (fitness) with this new segment of your life (travel).<\/p>\n

For example, you could post workout pics from all across the globe.<\/p>\n

\"rock<\/p>\n

Showing of some skillz while traveling @mikefitch<\/em><\/p>\n

You could post pictures of surfing with the hashtag \u201cFUNctionalfitness.\u201d<\/p>\n

\"surfing\"<\/p>\n

Something like this pic from @fotoalexm<\/a> would work perfectly to spice up your fitness page<\/em><\/p>\n

Or you could do some crazy handstand stuff on beaches and at world monuments!<\/p>\n

\"handstand\"<\/p>\n

Or of course, the classic handstand on the beach like @sic_baristi_workout<\/em><\/p>\n

It doesn\u2019t really matter how you keep you page congruent, it only matters that<\/em> you keep your page congruent.<\/p>\n

You can post off topic pictures every once in awhile, but try and tie most of your posts back to one of your main themes.<\/p>\n

3. Get new visitors to your blog.<\/h2>\n

In every post that you publish, you should have some mention of your blog or website so that people can follow up with you and (hopefully) becoming paying customers.<\/p>\n

Unfortunately, Instagram only allows one link and it has to be in the bio<\/a> of your account.<\/p>\n

\"dollarshave\"<\/p>\n

One link and one link only<\/em><\/p>\n

While this may be a pain, you can still make do.<\/p>\n

Whenever you post a new picture, include a short blurb about some relevant promotion or free giveaway that you are running with \u201cMore information in the bio\u201d in parentheses.<\/p>\n

If your posts are high quality and your copywriting skills up to par<\/a>, you should be able to get people over to your website pretty easily.<\/p>\n

If you are running a promotion or trying to sell a new product, it is ok to have a link in the description that redirects followers to a landing page.<\/p>\n

\"bcartermusic\"<\/p>\n

@bcartermusic<\/a> using his link to send people to his free book promotion<\/em><\/p>\n

However, I only recommend that you do this for a couple of weeks at the most.<\/p>\n

It may be tempting to constantly push new products.<\/p>\n

But in the long run, you will build more brand loyalty<\/a> by sending followers directly to your home page.<\/p>\n

4. Use geotagging.<\/h2>\n

Geotags are a great way to get your content shared as well as connect with members of your audience and build a stronger personal brand.<\/p>\n

\"tai-lopez\"<\/p>\n

@tailopez<\/a> geotagging his post in Norway<\/em><\/p>\n

What\u2019s even better?<\/p>\n

It\u2019s really\u2026 really<\/strong> easy.<\/p>\n

Just tap one button.<\/p>\n

\"share<\/p>\n

Source: convertwithcontent.com<\/a><\/em><\/p>\n

It will take you less than a second or two and if you are using it properly, opens up the doors to having your content shared by major restaurants, national parks, hotels, or business events.<\/p>\n

And, whenever your audience can see where you are, they are more likely to reach out and ask to connect.<\/p>\n

Nothing builds authenticity and a strong personal brand like having lunch with a group of fans!<\/p>\n

5. Use apps, not filters, to improve your photos.<\/h2>\n

Beautiful photos are the key<\/strong> to success on Instagram.<\/p>\n

No amount of clever hashtagging, geotagging, or even authenticity will help you succeed with Instagram if your photos suck.<\/p>\n

However, you know what is worse than a sucky photo?<\/p>\n

A sucky photo that has been covered up with a worse filter.<\/p>\n

It\u2019s like getting a bad tattoo and then covering it up with a worse tattoo.<\/p>\n

\"bad<\/p>\n

Source: Topix.com<\/a><\/em><\/p>\n

Don\u2019t try and salvage bad photos or ruin good photos with a clich\u00e9 filter.<\/p>\n

Instead, download a few apps that will improve the quality of your photos while making things appear \u201cnatural.\u201d<\/p>\n

Things like FaceTune<\/a> and Afterlight<\/a> are good places to get started.<\/p>\n

\"facetune-yo-face\"<\/p>\n

Source: pixelvulture.com<\/em><\/p>\n

Or you can get really geeky and alter your photos manually.<\/p>\n

\"afterlight\"<\/p>\n

Source: moonlitstories.com<\/a><\/em><\/p>\n

6. Reply to all comments.<\/h2>\n

This piece of advice may not be doable for those of you who have thousands of followers<\/a>.<\/p>\n

Odds are if you are reading this guide, you have not quite reached that level.<\/p>\n

If you’re generating a reasonable number of comments (less than 50 per post) then I recommend that you respond to all <\/strong>comments.<\/p>\n

Minus the trolls, of course.<\/p>\n

Even if it just a simple \u201cthanks.\u201d works wonders.<\/p>\n

Engaging with your audience is one of the keys to succeeding with Instagram.<\/p>\n

7. Tag other brands with large followings.<\/h2>\n

Don\u2019t be selfish when it comes to promoting other brands and companies on Instagram, especially if they have a large following.<\/p>\n

It doesn\u2019t matter how many likes you get<\/a> from the post.<\/p>\n

If your photo is good, the other brand or company may regram it.<\/p>\n

This will increase the number of eyes who see your content, grow your follower base, and add authority to your personal brand.<\/p>\n

\"foundr<\/p>\n

@foundrmagazine<\/a> reported using this tactic heavily\u2026 And look at their follower base!<\/em><\/p>\n

Win-win-win.<\/p>\n

8. Get Personal With It<\/h2>\n

The key here is that you are growing your personal<\/em> brand through Instagram.<\/p>\n

So get personal!<\/p>\n

In most businesses, you want to be professional.<\/p>\n

No one wants to make a million dollar deal with someone who gets too personal when they should be handling business.<\/p>\n

However, whenever you are growing your personal brand, things are different. It\u2019s not only ok to share about your life. It\u2019s mandatory.<\/p>\n

It doesn\u2019t matter what you are posting as long as you get personal. So post photos about your travels. A fitness transformation. Pictures of you and your significant other. Or even just pictures of your dog.<\/p>\n

Let people see behind the curtains. Show them the real you. Otherwise, you are just building an Instagram account to promote another regular business.<\/p>\n

Conclusion<\/h2>\n

In the right hands, Instagram is a powerful tool<\/a>.<\/p>\n

You can use it to quickly grow your business and share your message and your story with thousands of new ears.<\/p>\n

But you have to learn how to harness it first.<\/p>\n

With the above 9 tips, you can have a good head start over your competition (only 30% of other businesses on social media have an Instagram remember?)<\/p>\n

You have to take action. You have to implement these tips. And you have to be consistent.<\/p>\n

Want to share this post on Pinterest? Use this image.<\/em><\/p>\n

\"The<\/p>\n","protected":false},"excerpt":{"rendered":"

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