To create an Instagram ad in the ad creation tool, just follow these easy steps.<\/p>\n
Objective<\/h3>\n
Visit your ad creation<\/a>.<\/p>\n You will have to choose an objective for your ad. Instagram ads provide the following objectives:<\/p>\n Clicks to Website<\/strong> \u2013 Use this objective if you want to send users to a specific page of your website, such as a page describing your newest product or your hottest offer.<\/p>\n Website Conversions<\/strong> \u2013 Choose this option if you want users to take a specific action, such as buying one of your products or signing up for a bulletin.<\/p>\n Mobile App Installs<\/strong> \u2013 If you have a mobile app and want to gain more downloads, this is the perfect option for you.<\/p>\n Mobile App Engagement<\/strong> \u2013 Use this objective if you want users to engage more actively with your mobile app.<\/p>\n Video Views<\/strong> \u2013 If you have a story to tell, this objective is what you need. You can showcase some of your happy customers or make a product video. The choice is up to you.<\/p>\n Reach and Frequency<\/strong> \u2013 Use this option if you want to promote your message and have a lot of control over it.<\/p>\n Page Post Engagement<\/strong> \u2013 This objective gives you the opportunity to engage people with your Instagram ad and increase the number of your followers.<\/p>\n Mass Awareness<\/strong> \u2013 This option allows you to advertise to a big audience, but it\u2019s available only through Insertion Order.<\/p>\n After you choose an objective, you have to give your campaign a name.<\/p>\n Then, you have to enter your account information.<\/p>\n You have to define the audience for your ad. Learn more about the available targeting options<\/a> and how to choose the right audience<\/a> for your Instagram ads. If you’re familiar with Facebook advertising, then this is nothing new to you.<\/p>\n You have two options \u2013 create a New Audience<\/strong>, filling in all the required information, or click on the Create a<\/strong> Custom Audience <\/strong>link in the box above the fields required to define a New Audience. To learn how to create Custom Audiences, click on the following link<\/a>.<\/p>\n Location<\/strong><\/p>\n You can choose to include or exclude people from different locations. You can add countries, states, regions, cities, and postal codes. Keep in mind that this option is not available in all countries.<\/p>\n Age, Gender, Languages<\/strong><\/p>\n Age<\/strong><\/p>\n In the Age<\/strong> section, you can define the age of the people to whom your ad will appear.<\/p>\n Gender<\/strong><\/p>\n In the Gender<\/strong> section, you can choose whether your ad will be seen by men, women, or both.<\/p>\n Languages<\/strong><\/p>\n You do not have to enter anything in this field. If the audience of your ad uses a language common to the location, you have already chosen.<\/p>\n Detailed Targeting<\/strong><\/p>\n Here, you can include or exclude people by demographics, interests, or behaviors. Just click on the preferred field, and you will see a drop-down menu full of options.<\/p>\n Connections<\/strong><\/p>\n Connections<\/strong> is a great targeting option because it gives you the opportunity to narrow down your audience. As a result, your Instagram ad will get more relevant views. With Connections<\/strong>, you can reach people who have a specific connection with your Facebook Page, App, or Event. The Advanced Combinations<\/strong> option allows you to mix connections and create a more complex targeting option.<\/p>\n Save This Audience<\/strong><\/p>\n With the Save This Audience<\/strong> option, you can save the current audience and use it for another one of your Instagram ads.<\/p>\n You have to set the budget and schedule for your ad.<\/p>\n The Budget and Schedule<\/strong> section allows you to define how much money you would like to spend on your Instagram ad and when you would like it to appear.<\/p>\n Budget<\/strong><\/p>\n In the Budget<\/strong> drop-down menu, you have two options \u2013 Daily Budget<\/strong> and Lifetime Budget<\/strong>. If you choose the first option, the amount you enter will be the maximum amount of money you will spend each day. If you choose the second option, the amount you enter will be the maximum amount of money you will spend during the whole period of time your ad will run.<\/p>\n Schedule<\/strong><\/p>\n There are two options for your schedule. Choose one of them depending on your preference. Your Instagram ad can start running the day of its creation, or you can define a specific period of time during which your ad will run.<\/p>\n Optimization for Ad Delivery<\/strong><\/p>\n As you can see, there are three different options \u2013 Post Engagement<\/strong>, Impressions<\/strong>, and Daily<\/strong> Unique Reach<\/strong>. You can find a short description below each option. Choose the one that suits your purposes best.<\/p>\n The debate here has always been between Post Engagement<\/b> and Impressions<\/b>. Which option is better? Simply put, it depends on your objective. Think about your goal \u2013 is it to boost your brand popularity or to start a dialogue and relationship with your followers? Do you want to make a name for yourself or do you want to make users take a specific action? If your goals align with gaining more visibility, Impressions<\/b> should be the option of your choice. <\/p>\n If you want users to comment, like or share your Instagram ad, you\u2019d better choose Post Engagement<\/b>. Of course, you can combine both of the options \u2013 first, start with an ad focusing on awareness (resp. impressions) and then move to engagement. This usually works well with brands that are still not well-known, but ones that want to become trendy. <\/p>\n Bid Amount<\/strong><\/p>\n You can choose between Automatic<\/strong> and Manual<\/strong> bidding. The first one allows Facebook to set the bid amount for your Instagram ads, and the second one allows you to enter the bid based on your preferences.<\/p>\n When You Get Charged<\/strong><\/p>\n Depending on the objective you have chosen, you will be able to choose how to be charged. Some goals give you the opportunity to choose between impressions and actions, such as Post Engagement. You have to choose the option that will be most efficient according to your budget and objective. Learn more about how you will be charged<\/a> depending on the option you have chosen.<\/p>\n Ad Scheduling<\/strong><\/p>\n If you have chosen a lifetime budget for your Instagram ad, you will be able to schedule your ad for specific hours and days of the week.<\/p>\n Delivery Type<\/strong><\/p>\n In the Delivery Type<\/strong> section, you can choose between Standard Delivery<\/strong> and Accelerated Delivery<\/strong>. We recommend that you choose the first option unless you want to promote a time-sensitive event.<\/p>\n Ad Set Name<\/strong><\/p>\n To finish the Budget and Schedule step, you need to give your ad set a name. You can do so in the following field:<\/p>\n In the Format<\/strong> section, you choose the creative of your Instagram ad.<\/p>\n As you can see, you can choose to create a new ad or use an existing post. We will describe the creation of a new Instagram ad.<\/p>\n The first thing you have to decide is whether to choose a single image\/video or multiple images.<\/p>\n Media<\/strong><\/p>\n Then, you have to upload the media you want to use.<\/p>\n If you have chosen to use a single image or video, you will see three options \u2013 Images<\/strong>, Slideshow<\/strong>, and Video<\/strong>. Choose the one you prefer. As you can see, there is a short description of each option on the right.<\/p>\n Connect your Facebook page and an Instagram account.<\/p>\n Here, you can choose your Facebook page and an Instagram account to represent your business in your ad.<\/p>\n Enter the headline, text, and a call-to-action.<\/p>\n Headline<\/strong> \u2013 Depending on the placement of your Instagram ad, your headline will look different. You can check how it will look in the Preview<\/strong> section.<\/p>\n Text<\/strong> \u2013 Pay great attention to the text of your Instagram ad and clearly describe what your promotion is. You have to convince people to click on your ad and take the required action.<\/p>\n Call-to-Action<\/strong> \u2013 You can add a call-to-action to your Instagram ad if you want to. There are different options, such as Book Now, Apply Now, Contact Us, etc. You can see all of them in the drop-down menu.<\/p>\n News Feed Link Description<\/strong> \u2013 You can use this option if you want to give people additional information about why they might want to visit your website.<\/p>\n Display Link<\/strong> \u2013 This option is suitable if the link you want to display is longer. Here, you can point out a shorter and easier-to-remember URL.<\/p>\n URL Tags<\/strong> \u2013 You can use this option if you want to replace the tags in your link with new ones.<\/p>\n Here you can see how your Instagram ad will appear (and choose where it will appear). If you want your ad to run only on Instagram, you have to click on the Remove<\/b> button next to the other options, as they are Facebook features. <\/p>\n To finalize the process, click on the green Place Order button at the bottom right side of your screen.<\/p>\n Power Editor is a tool you can use to quickly and efficiently create and track multiple ads. It allows you to:<\/p>\n Please note that Power Editor works only with Google Chrome.<\/i> <\/p>\n To create an Instagram ad in Power Editor, just follow some easy steps (which are different from the steps to create an Instagram ad in the ad creation tool).<\/p>\n Visit your Power Editor<\/a>.<\/p>\n Click on the Manage Adverts<\/strong> tab located at the top left corner of the page.<\/p>\n Click on the + Create Campaign<\/strong> tab.<\/p>\n You will see the following screen:<\/p>\n As you can see, you have three options \u2013 Choose a Campaign<\/strong>, Choose an Advert Set<\/strong>, and Create New Advert. <\/strong>Under Choose a Campaign<\/strong>, you can choose to use an existing campaign or create a new campaign. If you decide to create a new campaign, you will have to enter:<\/p>\n The second and third options \u2013 Choose an Advert Set<\/strong> and Create New Advert<\/strong> \u2013 will be available only if you put a check mark in the relevant boxes.<\/p>\n If you check the box for Choose an Advert Set<\/strong>, you will be provided with two options \u2013 use an existing advert set or create a new one. To finish the process of creating your Instagram ad, you have to fill in the Name Advert<\/strong> field.<\/p>\n Click the blue Create<\/strong> button in the lower right corner.<\/p>\n Your new advert set will appear in the Advert Sets<\/strong> table:<\/p>\n To edit it, select the new adverts set and click the Edit<\/strong> button.<\/p>\n Next, you have to set the budget and schedule for your advert set, as well as the audience, placement, optimization and pricing, and advanced delivery. Let’s look at them individually.<\/p>\n Enter your daily budget. On the right, you will be able to see what the estimated daily reach for your budget is.<\/p>\n Then, schedule a start and end date for your Instagram ad.<\/p>\n You have two options \u2013 create a New Audience<\/strong>, filling in all the required information, or click on the Create a<\/strong> Custom Audience <\/strong>link in the box above the fields required to define a New Audience. To learn how to create Custom Audiences, click on the following link<\/a>.<\/p>\n From the Choose your placements<\/strong> option, select Instagram. The Mobile Devices<\/strong> option allows you to choose the mobile devices on which your ad will be shown.<\/p>\n Optimization for advert delivery<\/strong> \u2013 Here, you have to choose how you want your Instagram ad to be delivered. We recommend that you choose the Link Clicks to Your Website <\/strong>option because it will help you gain clicks at the lowest cost.<\/p>\n Bid amount<\/strong> \u2013 You can choose between Automatic<\/strong> and Manual<\/strong> bidding. As you can see, there is a short description for each option. Read them and choose the one that is suitable for you.<\/p>\n When you are charged<\/strong> \u2013 You have two options \u2013 CPC and Impressions. The recommended option is CPC because it will give you the opportunity to pay only when someone clicks on your ad.<\/p>\n You can choose between two options \u2013 Standard Delivery<\/strong> and Accelerated Delivery<\/strong>. We advise you to choose the first one unless your event is time-sensitive and you need to reach your audience as quickly as possible.<\/p>\n Your Instagram ads need to meet some obligatory requirements, which are as follows:<\/p>\n If you want to learn more about the specific requirements of each type of Instagram ad, you can consult with the Facebook Ads Guide<\/a>. Click on the topic you are interested in, and you will see some recommendations for both Facebook ads and Instagram ads.<\/p>\n Instagram ads appear in users\u2019 news feeds. There are three types of Instagram ad formats \u2013 Photo Ads<\/strong>, Video Ads<\/strong>, and Carousel Ads<\/strong>.<\/p>\n Photo Ads and Video Ads may appear in two different formats depending on your preferences \u2013 square and landscape. Carousel Ads are only in square format. The advantage of Carousel Ads is you can upload multiple images that people can view using the arrows located on the left and right sides of the image.<\/p>\n Users can identify ads by the Sponsored<\/strong> icon located in the top right corner of the ad.<\/p>\n If you\u2019d like, you can use a call-to-action button. It will appear in the bottom right corner of the ad.<\/p>\n The text of your ad will appear below the image, video, or carousel.<\/p>\n You can measure the results of your Instagram ad using your Ads Manager or by creating and exporting reports in Power Editor.<\/p>\n Using your Ads Manager<\/a>, you will be able to see your campaign metrics and schedule. You can also save reports and customize the table columns.<\/p>\n To see your metrics, follow these steps:<\/p>\n Moreover, at the bottom of the same page, you will see a table. There is an option called Breakdown<\/strong>. Click on it and choose Placement<\/strong>. You will see a line with information about your ad performance on Mobile Devices<\/strong> (Instagram on Mobile Devices) \u2013 Results<\/strong>, Reach<\/strong>, Cost<\/strong>, Budget<\/strong>, Amount<\/strong>.<\/p>\n![\"instagram-ads-objectives-2\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170608\/instagram-ads-objectives-2.png\")
<\/p>\n![\"campaign-name\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170626\/campaign-name.png\")
<\/p>\n![\"account-info-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170640\/account-info-ad-creation-tool.png\")
<\/p>\nAudience<\/h3>\n
![\"audince-section-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170630\/audince-section-ad-creation-tool.png\")
<\/p>\n![\"locations-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170615\/locations-ad-creation-tool.png\")
<\/p>\n![\"age-gender-locations-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170635\/age-gender-locations-ad-creation-tool.png\")
<\/p>\n![\"detailed-targting-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170624\/detailed-targting-ad-creation-tool.png\")
<\/p>\n![\"connections-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170625\/connections-ad-creation-tool.png\")
<\/p>\n![\"save-this-audience-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170620\/save-this-audience-ad-creation-tool.png\")
<\/p>\nBudget and Schedule<\/h3>\n
![\"budget-and-schedule-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170628\/budget-and-schedule-ad-creation-tool.png\")
<\/p>\n![\"budget-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170635\/budget-ad-creation-tool.png\")
<\/p>\n![\"schedule-ad-creatio-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170618\/schedule-ad-creatio-tool.png\")
<\/p>\n![\"optimization-for-ad-delivery-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170602\/optimization-for-ad-delivery-ad-creation-tool.png\")
<\/p>\n![\"bid-ammount-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170617\/bid-ammount-ad-creation-tool.png\")
<\/p>\n![\"when-you-get-charged-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170616\/when-you-get-charged-ad-creation-tool.png\")
<\/p>\n![\"ad-scheduling-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170637\/ad-scheduling-ad-creation-tool.png\")
<\/p>\n![\"delivery](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/04170241\/delivery-type-ad-creation-tool1.png\")
<\/p>\n![\"ad-set-name-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170638\/ad-set-name-ad-creation-tool.png\")
<\/p>\nFormat<\/h3>\n
![\"format-section-ad-cretion-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170610\/format-section-ad-cretion-tool.png\")
<\/p>\n![\"media-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170619\/media-ad-creation-tool.png\")
<\/p>\nText<\/h3>\n
![\"connect-facebook-page-instagram-account-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170603\/connect-facebook-page-instagram-account-ad-creation-tool.png\")
<\/p>\nHeadline, Text, Call-to-Action<\/h3>\n
![\"headline-text-call-to-action\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170622\/headline-text-call-to-action.png\")
<\/p>\nAdvanced Options<\/h3>\n
![\"advanced-options-text-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170632\/advanced-options-text-ad-creation-tool.png\")
<\/p>\nPreview<\/h3>\n
![\"ad=preview-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170634\/adpreview-ad-creation-tool.png\")
<\/p>\n![\"place-order-ad-creation-tool\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170611\/place-order-ad-creation-tool.png\")
<\/p>\nHow to Create Instagram Ads Using Power Editor<\/h2>\n
\n
Objective<\/h3>\n
![\"manage-adverts-tab-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170609\/manage-adverts-tab-power-editor.png\")
<\/p>\n![\"create-campaign-tab-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170605\/create-campaign-tab-power-editor.png\")
<\/p>\n![\"campaign-ad-set-ad-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170613\/campaign-ad-set-ad-power-editor.png\")
<\/p>\n\n
![\"advert](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170621\/advert-sets-table-power-editor.png\")
<\/p>\n![\"edit-button-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170623\/edit-button-power-editor.png\")
<\/p>\nBudget and Schedule<\/h3>\n
![\"budget-schedule-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170627\/budget-schedule-power-editor.png\")
<\/p>\nAudience<\/h3>\n
<\/p>\nPlacement<\/h3>\n
![\"placement-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170607\/placement-power-editor.png\")
<\/p>\nOptimization and Pricing<\/h3>\n
![\"optimisation-pricing-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170614\/optimisation-pricing-power-editor.png\")
<\/p>\nAdvanced Delivery<\/h3>\n
![\"advanced-delivery-power-editor\"](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/03170636\/advanced-delivery-power-editor.png\")
<\/p>\nDesign Recommendations for Instagram Ads<\/h2>\n
\n
Where Instagram Ads Appear and How They Look<\/h2>\n
![\"three](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/05\/04170631\/three-types-of-instagram-ad-formats.png\")
<\/p>\nHow to Measure the Results of Your Campaign<\/h2>\n
Ads Manager<\/h3>\n
\n