![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24182217\/Copywriting-Articles-Flywheel.png\")
<\/figure>\n\n\n\nWebsite<\/strong>: creative-copywriter.net<\/p>\n\n\n\n Konrad, Creative Copywriter\u2019s CEO and Lead Strategist, employs a conversational style to distill complex marketing topics into easily digestible tidbits for professionals to read at their own pace. The author makes use of humor, everyday analogies, and fun copywriting hooks to effortlessly push readers further down the page (Joe Sugarman\u2019s slippery slide technique, anyone?) and reveal industry-related, hard-hitting truths at just the right moment in the copy.<\/p>\n\n\n\n Additionally, the post breaks down the often-misunderstood content marketing flywheel, expanding it to include a stage that marketers typically tend to gloss over\u2014post-sale care. Plus, it offers actionable tips to tailor your content according to your audience\u2019s awareness stage and use data-driven methods to build and nurture a better rapport with your buyers in the long run.<\/p>\n\n\n\n Website<\/strong>: copyposse.com<\/p>\n\n\n\n Without spoiling anything, Alex\u2019s post focuses on three major copywriting principles and how they affect content success: knowing the intent behind your audience\u2019s actions, prioritizing product benefits instead of features, and creating the most powerful call to action (CTA) you can. <\/p>\n\n\n\n Recognizing how and when to apply these rules will increase your content\u2019s reach and identify target demographics you never knew were interested in trying out your products in the first place.<\/p>\n\n\n\n There\u2019s also a highly energetic video version<\/a> of the article for those who prefer an audiovisual experience over text.<\/p>\n\n\n\n Website<\/strong>: crazyegg.com<\/p>\n\n\n\n Drawing from his personal experience as an industry veteran, Peter offers a captivating perspective on copywriting, debunking a ton of unsubstantiated claims about what it takes to write great copy. The article is jam-packed with actionable tips you can use instantly, like leveraging the AIDA and PAS frameworks to get a better sense of structure or digging into research well before you write your first sentence.<\/p>\n\n\n\n In addition, as the author points out, it\u2019s not illegal to rewrite your headlines and CTAs, as these two elements will often make or break the overall effectiveness of your copy.<\/p>\n\n\n\n Website<\/strong>: john-carlton.com<\/p>\n\n\n\n As direct response advertising legend Gary Halbert\u2019s prot\u00e9g\u00e9, John Carlton doesn\u2019t shy away from dropping what was probably supposed to be a dry copywriting lesson in favor of a more heartfelt approach to life as it\u2019s meant to be lived. John\u2019s short essay style borrows a lot from Gary\u2019s writing, reflected through the pacing, headings, conversational tone, dry wit, and the occasional ellipsis interjection throughout his post.<\/p>\n\n\n\n It\u2019s a heartfelt tribute to one of the greats, and a valuable read for copywriters seeking inspiration outside the confines of professional achievements.<\/p>\n\n\n\n Website<\/strong>: annhandley.com<\/p>\n\n\n\n For a much-needed change of pace, Ann advocates HOW to write, not WHAT to write. Some of the author\u2019s suggestions include starting with pen and paper to decrease any distractions and increase focus, making your mind work for<\/em> you instead of against<\/em> you.<\/p>\n\n\n\n The post also talks about the origins of the pomodoro technique, its unconventional usefulness, and its power to turn even the staunchest procrastinators into organizational masterminds and sticklers for rules.<\/p>\n\n\n\n Website<\/strong>: nickusborne.com<\/p>\n\n\n\n Nick tackles copywriting from a slightly different angle, addressing a common point that not many people dare to talk about. Namely, as Nick\u2019s detractors would say, being older is somehow more detrimental to getting hired compared to a younger copywriter. However, and this is where Nick strongly objects, possessing decades of life knowledge comes with its own set of perks: deeper empathy, a broader set of skills, and the ability to tell unique stories stemming from a rich personal experience.<\/p>\n\n\n\n In short, the article\u2019s worth checking out.<\/p>\n\n\n\n Website<\/strong>: valgeisler.com<\/p>\n\n\n\n Val Geisler is a post-conversion email expert, and it shows. In the author\u2019s article, she points to a common problem plaguing SaaS and subscription-based businesses: the backward priorities that focus more on the initial onboarding process to the detriment of long-term customer retention.<\/p>\n\n\n\n Geisler isn\u2019t all theory either. She identifies four distinct types of underused emails and provides practical guidelines on how to improve them to reduce churn. In short, sending thoughtful emails after a customer conversion can go a long way in nurturing lasting trust.<\/p>\n\n\n\n Website<\/strong>: crazyegg.com<\/p>\n\n\n\n This is an interesting one, and not because it\u2019s featured on our blog. The article offers a straightforward comparison between the two most popular copywriting frameworks today: AIDA and PAS. <\/p>\n\n\n\n After a long and detailed explanation about the differences, similarities, and eccentricities of each formula, including a step-by-step comparison of two compelling examples\u2014the author picks PAS over the AIDA framework. Point being, AIDA (Attention, Interest, Desire, Action) is well-suited for long and structured copy, while PAS (Problem, Agitation, Solution) is more flexible and can be used everywhere: from email newsletters and landing pages to radio jingles and infomercials with comparable success.<\/p>\n\n\n\n Website<\/strong>: ogilvy.com<\/p>\n\n\n\n Originally published on Medium.com, \u201cWould You Have Hired Steve Jobs?\u201d by Kenneth Roman is an interesting exercise in how seemingly unqualified cadres can turn out to be generational talents, if one knows where (and how) to look.<\/p>\n\n\n\n In it, the author posits an interesting hypothetical: if you were a manager, would you have hired a young, deodorant-resistant Steve Jobs? Judging by young Steve\u2019s lack of credentials, his unconventional behavior, and his disdain for authority, most owners would pass on the opportunity without giving it a second thought.<\/p>\n\n\n\n And therein lies the rub. Copywriting is much more than simply typing words on a screen. It\u2019s also a strategic maneuver in talent acquisition that, when done right, can deliver long-lasting dividends well beyond its initial rollout.<\/p>\n\n\n\n Website<\/strong>: talkingshrimp.com<\/p>\n\n\n\n Laura\u2019s quirky style gels well with copywriters who find themselves at their wits\u2019 end, offering practical tips on email marketing, how to boost recipient engagement, and how to edit low-performing emails to achieve decent open rates sooner rather than later.<\/p>\n\n\n\n The author\u2019s numerous accolades are proof that her methodologies perform effectively in the wild, such as a series of emails bringing in $200,000 in affiliate commissions for a single program launch, or selling out a high-ticket group program seven times without getting on a single sales call.<\/p>\n\n\n\n If you\u2019re interested in converting readers into recurring customers, Laura Belgray\u2019s advice is a must-read.<\/p>\n\n\n\n Website<\/strong>: from-scratch.net<\/p>\n\n\n\n This article is one for the books. In it, Sabine argues that short-form sales pages don\u2019t perform as well as their more extensive counterparts, simply because the former fail to build an emotional connection with readers. Why? Short-form copy doesn\u2019t have the leverage to define a foundational story anchor, establish a strong narrative, or end with a cathartic release.<\/p>\n\n\n\n By utilizing well-known formulas like PAS and DAS (Desire, Agitation, Solution), copywriters can weave a compelling plot that potential customers will recognize, identify with, and take action.<\/p>\n\n\n\n Website<\/strong>: larslofgren.com<\/p>\n\n\n\n John Caples, one of the fathers of modern copywriting, laid the groundwork for how headlines are supposed to look and what message to convey to prospective buyers. As it turns out, not having an eye-catching headline can tank your entire campaign regardless of the writing quality of the rest of your copy.<\/p>\n\n\n\n Cue in today. Lars\u2019 post \u201cThe 35 Headline Formulas of John Caples\u201d does exactly what it promises in its title. It compiles a handy swipe-file of all of Caples\u2019 headline formulas, distills them to their basics, and offers short explanations for each headline category\u2014100% fluff-free.<\/p>\n\n\n\n Lastly, use these headlines often, but don\u2019t just copy and paste. Add your personal touch to build a more genuine connection with your readers.<\/p>\n\n\n\n Website<\/strong>: superside.com<\/p>\n\n\n\n In her piece, Michelle emphasizes the often underutilized approach of an unconventional, counterintuitive, and contrarian content marketing style to achieve the results you want.<\/p>\n\n\n\n For example, the author pushes to give away the juiciest goodies right from the start. Selling an ebook? Give it away for free as a lead magnet (within reason). Want your products to sell? Tell shoppers not to buy them, Patagonia style. Want prospects to convert? Write zero-click content.<\/p>\n\n\n\n Whether you decide to adopt these bold strategies to your writing (and whether it\u2019ll work for your business) is up to you. Still, it\u2019s somewhat refreshing to see novel concepts being explored after decades of identical content, repetitive articles, and regurgitative slop being hailed as the gold standard of content marketing, when, in fact, it\u2019s just a re-packaged and SEO-laden fluff-fest served cold.<\/p>\n\n\n\n Website<\/strong>: crazyegg.com<\/p>\n\n\n\n Piggybacking off Lars\u2019 John Caples’ headline formulas, Crazy Egg made its own contribution to the world of captivating headline formulas that convert. How do I know? Well, mind you, I wrote the article myself!<\/p>\n\n\n\n Cringe-inducing humor aside, this article presents 101 highly effective headline formulas (including an appropriate example accompanying each formula) you can use today to boost your clickthrough rates consistently over time.<\/p>\n\n\n\n My favorite formula: #42. Example: \u201c17 Rage-Inducing Struggles Only Hardcore C# Coders Will Understand.\u201d<\/p>\n\n\n\n Website<\/strong>: backlinko.com<\/p>\n\n\n\n Brian Dean is the pioneer of one-sentence paragraphs, and in a good way. He predicted the decreasing attention spans of readers, matching the incoming demand (shorter text) with an evolved supply (skimmable paragraphs).<\/p>\n\n\n\n Key concepts examined in Brian\u2019s article on copywriting lessons include using strong CTAs to increase your conversion rate, researching your target demographic via Reddit threads, checking Amazon reviews to tighten up your copy, composing clear unique selling propositions (USPs) to demonstrate one-of-a-kind product\/service values, and looking through customer surveys to identify the underlying principles behind your buyers\u2019 motivations.<\/p>\n\n\n\n Website<\/strong>: justinwelsh.me<\/p>\n\n\n\n Justin Welsh, one of LinkedIn\u2019s most prolific and successful influencers, offers his two cents on the power of specificity and how this simple concept helped him grow his business in a crowded online space.<\/p>\n\n\n\n The crucial takeaway is the following: write a specific tagline denoting WHO you could help, or your target audience, who you like WORKING WITH the most, or your ideal clients, and where your EXPERTISE will be the most valuable, or the perfect mutual fit. Once you nail these concepts down to a tee, you will automatically disqualify time-wasters and attract people who will be enthralled to collaborate with you.<\/p>\n\n\n\n Website<\/strong>: marketingprofs.com<\/p>\n\n\n\n If you can get over the freewall (you need to enter your email to read the full article), you\u2019ll be in for a treat. Using the Socratic method, BSTRO\u2019s Pam and Katie go hard in the paint explaining the differences between content writers, SEO content writers, copywriters, and content specialists.<\/p>\n\n\n\n The article flows like a conversation between two best friends who aren\u2019t afraid to hash out their differences head-on. In fact, never in the history of copywriting has so much information been conveyed in such a casual tone. To Pam and Katie: When is the marketing podcast dropping?<\/p>\n\n\n\n Website<\/strong>: enchantingmarketing.com<\/p>\n\n\n\n Writers generally, and copywriters specifically, often fall victim to existing trends. Instead of exploring the things they know and are passionate about, they jump on the zeitgeist bandwagon to the detriment of their personal writing voice.<\/p>\n\n\n\n If you feel like this article description is speaking to you on a personal level, then Henneke\u2019s advice will help you rediscover the joy of writing in four simple steps:<\/p>\n\n\n\n Website<\/strong>: crazyegg.com<\/p>\n\n\n\n One of the key aspects of the content marketing funnel, a concept that doesn\u2019t get enough attention, is objection handling<\/em>. <\/p>\n\n\n\n In copywriting, objection handling boils down to this: whenever you\u2019re advertising something for people to buy, they\u2019ll naturally object to the product\/service to test its\u2014and by extension\u2014your business mettle. If you can parry their criticisms successfully, they\u2019ll turn from interested onlookers into warm leads, moving further down the funnel. If not, you\u2019ve just lost yourself a customer.<\/p>\n\n\n\n In \u201cObjection Handling: Go From \u201cHeck No\u201d to \u201cHell Yes\u201d, Daniel presents a carefully thought out plan to handle customer objections with grace. And given that, on average, at least 60% of customers say \u201cno\u201d four times before saying \u201cyes\u201d, not sorting out this type of problem will result in a ton of botched deals and missed revenue goals the more the issue persists.<\/p>\n\n\n\n2. Know The 3 Rules of Great Copywriting\u2014Before Selling Anything<\/a> [by Alex Cattoni]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24182319\/Copywriting-Articles-Alex-Cattoni.png\")
<\/figure>\n\n\n\n3. What Is Copywriting? What I Know After Making $500K<\/a> [by Peter Lowe]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24182347\/Copywriting-Articles-Types-of-Copywriting-Peter-Lowe.png\")
<\/figure>\n\n\n\n4. The Most Awesome Lesson I Learned From Gary Halbert<\/a> [by John Carlton]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24182427\/Copywriting-Articles-Gary-Halbert.png\")
<\/figure>\n\n\n\n5. 6\u00bd Ways to Write Faster<\/a> [by Ann Handley]<\/h2>\n\n\n\n
![\"Image](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24182454\/Copywriting-Articles-Ann-Handley.png\")
<\/figure>\n\n\n\n6. The Advantages of Being a Slightly Older Copywriter<\/a> [by Nick Usborne]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183053\/Copywriting-Articles-Nick-Usborne.png\")
<\/figure>\n\n\n\n7. These Four Emails Are Drastically Underutilized for Customer Retention. Here\u2019s How You Can Fix That.<\/a> [by Van Geisler]<\/h2>\n\n\n\n
![\"Onboarding](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183138\/Copywriting-Articles-Van-Geisler.png\")
<\/figure>\n\n\n\n8. AIDA vs PAS: My Pick on Which Formula to Use and Why<\/a> [by the Crazy Egg team]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183210\/Copywriting-Articles-Crazy-Egg-Team.png\")
<\/figure>\n\n\n\n9. Would You Have Hired Steve Jobs?<\/a> [by Kenneth Roman]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183239\/Copywriting-Articles-Kenneth-Roman.png\")
<\/figure>\n\n\n\n10. Become an Email GOD: 21 Tips To Stand Out in Your Subscriber\u2019s Inbox and Boost Open Rates, Engagement, and Sales in 2025<\/a> [by Laura Belgray]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183320\/Copywriting-Articles-Laura-Belgray.png\")
<\/figure>\n\n\n\n11. Your Sales Page Is Probably Not Long Enough<\/a> [by Sabine Harnau]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183359\/Copywriting-Articles-Sabine-Harnau.png\")
<\/figure>\n\n\n\n12. The 35 Headline Formulas of John Caples<\/a> [by Lars Lofgren]<\/h2>\n\n\n\n
![\"List](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183450\/Copywriting-Articles-Lars-Lofgren.png\")
<\/figure>\n\n\n\n13. 5 Counterintuitive Yet Surprisingly Effective Content Marketing Strategies<\/a> [by Michelle Mire]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183527\/Copywriting-Articles-Michelle-Mire.png\")
<\/figure>\n\n\n\n14. 101 Best-Performing Headline Formulas for More Clicks<\/a> [by Adrijan Arsovski]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183648\/Copywriting-Articles-Adrijan-Arsovski.png\")
<\/figure>\n\n\n\n15. Copywriting: What It Is + 7 Lessons to Help You Write Better Copy<\/a> [by Brian Dean]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183758\/Copywriting-Articles-Brian-Dean.png\")
<\/figure>\n\n\n\n16. Being Vague Is Costing You Money<\/a> [by Justin Welsh]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183825\/Copywriting-Articles-Justin-Welsh.png\")
<\/figure>\n\n\n\n17. Content Writer vs. Copywriter: What’s the Difference?<\/a> [by Pam Berg and Katie Rottner]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24183908\/Copywriting-Articles-Pam-Berg-Kattie-Rottner.png\")
<\/figure>\n\n\n\n18. How to Find Your Voice as a Writer (in 4 Steps)<\/a> [by Henneke Duistermaat]<\/h2>\n\n\n\n
![\"Article](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24184006\/Copywriting-Articles-Henneke-Duistermaat.png\")
<\/figure>\n\n\n\n\n
19. Objection Handling: Go From \u201cHeck No\u201d to \u201cHell Yes\u201d (Framework, Examples & Scripts)<\/a> [by Daniel Mowinski]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24184042\/Copywriting-Articles-Daniel-Mowinski.png\")
<\/figure>\n\n\n\n20. The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches<\/a> [by Kevin Kramer]<\/h2>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24184128\/Copywriting-Articles-Kevin-Kramer.png\")
<\/figure>\n\n\n\n
![\"Screenshot](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/02\/24184217\/Copywriting-Articles-Cole-Schafer.png\")
<\/figure>\n\n\n\n