{"id":20748,"date":"2025-01-14T09:04:00","date_gmt":"2025-01-14T14:04:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=20748"},"modified":"2026-01-14T08:15:44","modified_gmt":"2026-01-14T16:15:44","slug":"power-words","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/power-words\/","title":{"rendered":"137 Power Words That Every Well-Paid Writer Knows"},"content":{"rendered":"\n<p>When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that we notice have extra firepower with an audience.&nbsp;<\/p>\n\n\n\n<p>Power words are words that have a strong chance of triggering an emotional or psychological response in the reader. Compared to normal words, power words will more likely tap into core emotional motivators like joy, fear, hope, desire, and curiosity.<\/p>\n\n\n\n<p>They&#8217;re often used in <a href=\"https:\/\/www.crazyegg.com\/blog\/copywriting\/\">copywriting<\/a> to persuade people to take action.<\/p>\n\n\n\n<p>But first, I need to make a public service announcement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avoid These Power Words for At Least a Decade&nbsp;<\/h2>\n\n\n\n<p>Give them a break \u2014 they are working so hard for everyone else right now. They are tired.&nbsp;<\/p>\n\n\n\n<p>There was a point where these turned heads, but I would avoid using any of them for at least the next ten years:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Robust<\/strong><\/li>\n\n\n\n<li><strong>Seamless<\/strong><\/li>\n\n\n\n<li><strong>Dynamic<\/strong><\/li>\n\n\n\n<li><strong>Turnkey<\/strong><\/li>\n\n\n\n<li><strong>Revolutionary<\/strong><\/li>\n\n\n\n<li><strong>Vibrant<\/strong><\/li>\n\n\n\n<li><strong>Transformative<\/strong><\/li>\n\n\n\n<li><strong>Delve<\/strong><\/li>\n\n\n\n<li><strong>Next-gen<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Any power these words have is hanging on by a thread. You see them everywhere, which dilutes their strength and makes them \u2014 for the time being \u2014 useless for getting attention, attracting desire, or really moving the needle in any way for your reader.<\/p>\n\n\n\n<p>These words also happen to be favorites of LLMs \u2014 so they are only going to appear more and at a higher frequency. People have started to notice. I\u2019ll cite PG because he\u2019s a careful writer and brings the stats:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"675\" height=\"400\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/01\/14170317\/power-words-pg-tweet.png\" alt=\"\" class=\"wp-image-100937\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/01\/14170317\/power-words-pg-tweet.png 675w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2016\/01\/14170317\/power-words-pg-tweet-300x178.png 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure>\n\n\n\n<p>You don\u2019t want your writing lumped into the AI-generated crowd.&nbsp;<\/p>\n\n\n\n<p>Not only does it signal your writing isn\u2019t original (even if you wrote it yourself), it will signal to an editor, founder, or recruiter that your writing skills are easily replaced.<\/p>\n\n\n\n<p>And, if you really do have a dynamic turnkey solution, then I can guarantee that there are 4.7 million more interesting things you can tell people about it. Those words and that phrase are not going to linger in your prospect\u2019s mind.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do power words really work?<\/h2>\n\n\n\n<p>Yes, if you use them carefully and intelligently. <a href=\"https:\/\/www.crazyegg.com\/blog\/headline-testing\/\"><strong>Run your own headline testing<\/strong><\/a> if you don\u2019t believe me.<\/p>\n\n\n\n<p>The truth here is very simple: All things being equal, a more powerful word will attract more attention and be more convincing than a less powerful word.&nbsp;<\/p>\n\n\n\n<p>Consider the words that make up these two offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open <\/strong>this document<\/li>\n\n\n\n<li><strong>Unlock <\/strong>new content<\/li>\n<\/ul>\n\n\n\n<p>The first \u201coffer\u201d isn\u2019t even really an offer \u2014 it&#8217;s a neutral instruction. The second offer uses the word unlock, which connotes hidden value, and the word new, which is associated with \u201cbetter\u201d in the mind of most people.<\/p>\n\n\n\n<p>The power is literally in these words because of what they call into the mind of the reader.&nbsp;<\/p>\n\n\n\n<p>Now you don\u2019t have complete control over anyone\u2019s imagination but you can make the educated guess that a significant portion of people will choose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mastering <\/strong>over learning<\/li>\n\n\n\n<li><strong>Guaranteed <\/strong>over expected<\/li>\n\n\n\n<li><strong>Exclusive <\/strong>over common<\/li>\n<\/ul>\n\n\n\n<p>I am telling you this as someone who has made money by writing for the internet. That means all of my writing has been judged against <a href=\"https:\/\/www.crazyegg.com\/blog\/ux-metrics\/\"><strong>clearcut UX metrics<\/strong><\/a> along with clicks, impressions, and revenue.&nbsp;<\/p>\n\n\n\n<p>There\u2019s nothing subjective about my stance here. I have been able to see exactly how my writing choices performed on high-traffic websites, and more importantly, I\u2019ve been able to make adjustments and see what happens next.<\/p>\n\n\n\n<p>Power words are a major lever that you can use to give your audience more of a reason to care about your writing, advertisement, landing page, headline, and so on.<\/p>\n\n\n\n<p>In this post, I used 137 power words. They are collected in lists, used in examples, and peppered throughout the text. In the next section, <strong>power words are bolded<\/strong> in all of those locations.<\/p>\n\n\n\n<p>Once you are familiar with their mechanics, you will see power words in action in nearly all professional writing. Over time, you can create a personal power word collection that\u2019s fine-tuned for your industry and audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">137 Power Words To Attack Major Messaging Goals<\/h2>\n\n\n\n<p>I\u2019ve divided up this massive list into categories based on what your writing needs to do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Power Words To Build Trust and Authority<\/li>\n\n\n\n<li>Power Words To Create Urgency<\/li>\n\n\n\n<li>Power Words To Sharpen Pain Points<\/li>\n\n\n\n<li>Power Words To Soften Objections<\/li>\n\n\n\n<li>Power Words To Convey Exclusivity<\/li>\n\n\n\n<li>Power Words To Get Attention<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words To Build Trust and Authority<\/h3>\n\n\n\n<p>Words alone can\u2019t build trust, but they can help you <strong>maximize <\/strong>the credibility you draw from social proof, <strong>high-quality<\/strong> images of your products, and customer testimonials.<\/p>\n\n\n\n<p>Common trust building power words include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verified<\/strong><\/li>\n\n\n\n<li><strong>Certified<\/strong><\/li>\n\n\n\n<li><strong>Proven<\/strong><\/li>\n\n\n\n<li><strong>Endorsed<\/strong><\/li>\n\n\n\n<li><strong>Guaranteed<\/strong><\/li>\n\n\n\n<li><strong>Expert<\/strong><\/li>\n\n\n\n<li><strong>Specialist<\/strong><\/li>\n\n\n\n<li><strong>Evidence-based<\/strong><\/li>\n\n\n\n<li><strong>Research-backed<\/strong><\/li>\n\n\n\n<li><strong>Honest<\/strong><\/li>\n\n\n\n<li><strong>Open<\/strong><\/li>\n\n\n\n<li><strong>Ethical<\/strong><\/li>\n\n\n\n<li><strong>Transparent<\/strong><\/li>\n\n\n\n<li><strong>Unbiased<\/strong><\/li>\n\n\n\n<li><strong>Featured<\/strong><\/li>\n\n\n\n<li><strong>Recommended<\/strong><\/li>\n\n\n\n<li><strong>Top-rated<\/strong><\/li>\n<\/ul>\n\n\n\n<p>With building trust, any power words you use have to tie out to something real you offer. <strong>Faking expert <\/strong>endorsement, for example, is a <strong>terrible <\/strong>idea. Don\u2019t promise an \u201c<strong>unbiased<\/strong> review\u201d and then you spend all the content promoting your own service.<\/p>\n\n\n\n<p>On the flipside, if you pay someone to research something, then it\u2019s <strong>research-backed<\/strong>. Sure it\u2019s not a double-blind randomly controlled trial, but the writing is research-backed.<\/p>\n\n\n\n<p>If you publish content online consistently, you will start to build authority \u2014 it\u2019s <strong>inevitable <\/strong>if you are and it will happen <strong>faster <\/strong>if you can position that content as <strong>worthy <\/strong>of trust.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words To Create Urgency<\/h3>\n\n\n\n<p>Let\u2019s start off with the <strong>brazen <\/strong>urgency power words. You\u2019ve seen all these before, and maybe even responded to their <strong>direct<\/strong>, <strong>shameless<\/strong>, gimmicky call to action.&nbsp;<\/p>\n\n\n\n<p>These words work \u2014 they are worth using unless you have a <strong>compelling <\/strong>reason not to. Talk to anyone who works in advertising. Urgency is <strong>key<\/strong>. Here are some of the classics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Now<\/strong><\/li>\n\n\n\n<li><strong>Fresh<\/strong><\/li>\n\n\n\n<li><strong>New<\/strong><\/li>\n\n\n\n<li><strong>Must-See<\/strong><\/li>\n\n\n\n<li><strong>First-Ever<\/strong><\/li>\n\n\n\n<li><strong>Instantly<\/strong><\/li>\n\n\n\n<li><strong>Immediate<\/strong><\/li>\n\n\n\n<li><strong>Next-Day<\/strong><\/li>\n\n\n\n<li><strong>Limited<\/strong><\/li>\n\n\n\n<li><strong>Quick<\/strong><\/li>\n\n\n\n<li><strong>Immediately<\/strong><\/li>\n\n\n\n<li><strong>Tonight<\/strong><\/li>\n\n\n\n<li><strong>Hurry<\/strong><\/li>\n\n\n\n<li><strong>Deadline<\/strong><\/li>\n\n\n\n<li><strong>Must<\/strong><\/li>\n\n\n\n<li><strong>One-time<\/strong><\/li>\n\n\n\n<li><strong>Closing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>We\u2019re all familiar with how these urgent power words are used in sales pitches and ad copy. In online retail, for example, some ads are entirely an urgency play paired with an image to attract an audience likely to buy. Consider something like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10 Must-See Summer Outfits | One-Time Sale Ends Tonight<\/strong><\/li>\n\n\n\n<li><strong>Closing Sale \u2013 All Appliances Must Go \u2013 Next-Day Delivery<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These are great for what they are \u2014 but sometimes duty calls for a more <strong>sophisticated <\/strong>angle on building urgency with your audience.&nbsp;<\/p>\n\n\n\n<p>Writers in communications, media relations, working on behalf of nonprofits, and so on \u2014 they can\u2019t always afford the gimmicky,<strong> fire-sale<\/strong> connotations that come with \u201cAct Now.\u201d<\/p>\n\n\n\n<p>Less <strong>sensational<\/strong>, but still useful power words to build urgency include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Critical<\/strong><\/li>\n\n\n\n<li><strong>Pressing<\/strong><\/li>\n\n\n\n<li><strong>Imperative<\/strong><\/li>\n\n\n\n<li><strong>Escalate<\/strong><\/li>\n\n\n\n<li><strong>Essential<\/strong><\/li>\n\n\n\n<li><strong>Compelling<\/strong><\/li>\n\n\n\n<li><strong>Rapid<\/strong><\/li>\n\n\n\n<li><strong>Emergent<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These are all <strong>time-sensitive<\/strong> words that evoke <strong>deadlines<\/strong>, <strong>milestones <\/strong>that need to be hit, a clock that\u2019s running out of time.&nbsp;<\/p>\n\n\n\n<p>So you get a lot of the same <strong>crunch-time<\/strong> urgency describing an <strong>emergent <\/strong>problem or a <strong>rapidly escalating <\/strong>situation as you do from the \u201clouder\u201d urgency power words.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words to Sharpen Pain Points<\/h3>\n\n\n\n<p>You can get on someone\u2019s radar <strong>immediately <\/strong>if you can describe their <strong>pain <\/strong>with <strong>fresh <\/strong>words. There is an <strong>instant <\/strong>connection when someone sees their problem stated in a <strong>novel <\/strong>way.&nbsp;<\/p>\n\n\n\n<p>These words can help you do that, to more <strong>sharply evoke <\/strong>the pain of the problem \u2014 to twist the knife \u2014 and implicitly <strong>reinforce <\/strong>the <strong>urgency <\/strong>of finding a remedy.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a set of power words to <strong>intensify <\/strong>the pain of a problem:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overwhelm<\/strong><\/li>\n\n\n\n<li><strong>Undermine<\/strong><\/li>\n\n\n\n<li><strong>Devastate<\/strong><\/li>\n\n\n\n<li><strong>Threat<\/strong><\/li>\n\n\n\n<li><strong>Disruptive<\/strong><\/li>\n\n\n\n<li><strong>Meager<\/strong><\/li>\n\n\n\n<li><strong>Constrain<\/strong><\/li>\n\n\n\n<li><strong>Costly<\/strong><\/li>\n\n\n\n<li><strong>Excruciating<\/strong><\/li>\n\n\n\n<li><strong>Complex<\/strong><\/li>\n\n\n\n<li><strong>Misleading<\/strong><\/li>\n\n\n\n<li><strong>Byzantine<\/strong><\/li>\n\n\n\n<li><strong>Bloated<\/strong><\/li>\n\n\n\n<li><strong>Mangled<\/strong><\/li>\n\n\n\n<li><strong>Perilous<\/strong><\/li>\n\n\n\n<li><strong>Sabotage<\/strong><\/li>\n\n\n\n<li><strong>Destroy<\/strong><\/li>\n\n\n\n<li><strong>Hijack<\/strong><\/li>\n\n\n\n<li><strong>Ignorant&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Deceptive<\/strong><\/li>\n\n\n\n<li><strong>Stress<\/strong><\/li>\n\n\n\n<li><strong>Pressure<\/strong><\/li>\n\n\n\n<li><strong>Loss<\/strong><\/li>\n\n\n\n<li><strong>Mired<\/strong><\/li>\n\n\n\n<li><strong>Archaic<\/strong><\/li>\n\n\n\n<li><strong>Outdated<\/strong><\/li>\n\n\n\n<li><strong>Unhelpful<\/strong><\/li>\n\n\n\n<li><strong>Bleak<\/strong><\/li>\n\n\n\n<li><strong>Slow<\/strong><\/li>\n\n\n\n<li><strong>Fake<\/strong><\/li>\n\n\n\n<li><strong>Faulty<\/strong><\/li>\n\n\n\n<li><strong>Struggle<\/strong><\/li>\n\n\n\n<li><strong>Risk<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The <strong>entire <\/strong>game here is finding the pain point for <strong>hits hardest<\/strong> for the target audience. People <strong>complain <\/strong>online \u2014 it shouldn&#8217;t be too hard to find real, specific, quantifiable pain \u2014 read reviews, mine forums, and get a <strong>firm <\/strong>sense of what people <strong>hate<\/strong>.<\/p>\n\n\n\n<p>Then remind people of that pain at every opportunity. Use these power words to amplify that pain. Here\u2019s a quick example of punching up a headline with pain point power words:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generic<\/strong>: How To Prevent A Social Engineering Attack<\/li>\n\n\n\n<li><strong>Decent<\/strong>: How to Prevent a <strong>Costly <\/strong>Social Engineering Attack<\/li>\n\n\n\n<li><strong>Better<\/strong>: How to Prevent a <strong>Devastating <\/strong>Social Engineering Attack<\/li>\n<\/ul>\n\n\n\n<p>How hard is that? I mean, the payoff isn\u2019t huge, but the second and third headlines are better. The word devastating has its own center of gravity \u2014 it\u2019s going to pull more eyes than not having it.&nbsp;<\/p>\n\n\n\n<p>You could use <a href=\"https:\/\/www.crazyegg.com\/blog\/headline-formulas\/\"><strong>different headline formulas<\/strong><\/a> and change the angle to <strong>warn <\/strong>of <strong>unprepared <\/strong>companies being <strong>destroyed overnight <\/strong>by social engineering attacks. There\u2019s more you could do, but this is a good start and already an improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words To Soften Objections<\/h3>\n\n\n\n<p>Words from this category can help you reduce <strong>friction <\/strong>and <strong>reassure <\/strong>the audience. You want to use the emotions evoked by these words to work against <strong>doubts<\/strong>, <strong>resistance<\/strong>, and <strong>barriers <\/strong>the audience perceives.<\/p>\n\n\n\n<p>Here are some of my favorite power words softening potential objections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictable&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Clear<\/strong><\/li>\n\n\n\n<li><strong>Gentle<\/strong><\/li>\n\n\n\n<li><strong>Easy<\/strong><\/li>\n\n\n\n<li><strong>Simple<\/strong><\/li>\n\n\n\n<li><strong>Customized&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Unintrusive<\/strong><\/li>\n\n\n\n<li><strong>Grounded<\/strong><\/li>\n\n\n\n<li><strong>Effortless<\/strong><\/li>\n\n\n\n<li><strong>Efficient<\/strong><\/li>\n\n\n\n<li><strong>Quick<\/strong><\/li>\n\n\n\n<li><strong>Frictionless<\/strong><\/li>\n\n\n\n<li><strong>Smooth<\/strong><\/li>\n\n\n\n<li><strong>Painless<\/strong><\/li>\n\n\n\n<li><strong>Streamlined<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These words can help break down obstacles that hold customers back from going <strong>all-in<\/strong> on your product.&nbsp;<\/p>\n\n\n\n<p>For example, say new customers are likely to have data they want to import into your software product \u2014 they probably know that migrating data from one solution to another is a massive <strong>time-sink<\/strong>.&nbsp;<\/p>\n\n\n\n<p>You can\u2019t tell them the process will be <strong>easy<\/strong>. That\u2019s <strong>preposterous<\/strong> and would completely <strong>undermine <\/strong>your credibility.&nbsp;<\/p>\n\n\n\n<p>But you can <strong>promise <\/strong>and follow through on a <strong>customized <\/strong>migration plan that <strong>enables <\/strong>a <strong>predictable<\/strong>, <strong>streamlined <\/strong>migration process.<\/p>\n\n\n\n<p>Take care to pair objection-softening power words with <strong>concrete <\/strong>benefits.<\/p>\n\n\n\n<p>For example, don\u2019t just say that workflows are frictionless. That means nothing.&nbsp;<\/p>\n\n\n\n<p>But you can easily make the case that your <strong>frictionless <\/strong>offboarding workflows <strong>ensure <\/strong>that access to company assets remains <strong>secure<\/strong>, with minimal room for human error.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words To Convey Exclusivity<\/h3>\n\n\n\n<p>Exclusivity power words are easy to understand: people want things that are <strong>unique<\/strong>, <strong>scarce<\/strong>, or unavailable to everyone else. You can add a surprisingly <strong>useful <\/strong>dimension to almost any offer by <strong>reinforcing <\/strong>the <strong>desire <\/strong>to be included, or the <strong>fear <\/strong>of being left out.<\/p>\n\n\n\n<p>To tap into this, use power words like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Latest<\/strong><\/li>\n\n\n\n<li><strong>Handpicked<\/strong><\/li>\n\n\n\n<li><strong>One-Time<\/strong><\/li>\n\n\n\n<li><strong>Only<\/strong><\/li>\n\n\n\n<li><strong>Our<\/strong><\/li>\n\n\n\n<li><strong>Access&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Private<\/strong><\/li>\n\n\n\n<li><strong>First-look<\/strong><\/li>\n\n\n\n<li><strong>Elite<\/strong><\/li>\n\n\n\n<li><strong>Premium<\/strong><\/li>\n\n\n\n<li><strong>Insider<\/strong><\/li>\n\n\n\n<li><strong>Vetted<\/strong><\/li>\n\n\n\n<li><strong>Invitation<\/strong><\/li>\n\n\n\n<li><strong>Exclusive<\/strong><\/li>\n\n\n\n<li><strong>Sought<\/strong><\/li>\n\n\n\n<li><strong>Prized<\/strong><\/li>\n\n\n\n<li><strong>Backstage<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Unless you already have a following, you can\u2019t just label something exclusive and expect anyone to care.<\/p>\n\n\n\n<p>One easy strategy for power words in this category is to tie them explicitly with the benefit people gain with purchase, signing up, buying in, etc. For example, I\u2019ve seen Substack authors with thousands of paid subscribers who offer <strong>early access<\/strong> to new publications along with the occasional member\u2019s-only post.&nbsp;<\/p>\n\n\n\n<p>Without exception, these successful authors are marketing <strong>first-looks<\/strong> at the <strong>latest <\/strong>stories, <strong>insider <\/strong>tips from <strong>vetted <\/strong>experts, <strong>handpicked <\/strong>stocks to short \u2014 for <strong>premium <\/strong>subscribers <strong>only<\/strong>. These <strong>flagrant <\/strong>appeals to exclusivity are working very well for these authors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Power Words To Get Attention<\/h3>\n\n\n\n<p>The game here is to play right at the edge of what your market is used to \u2014 or just beyond it \u2014 and not cross the line into straight-up begging for attention like a tabloid.&nbsp;<\/p>\n\n\n\n<p>Here are some classic power words from this category, along with a few that I\u2019ve had luck with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Remarkable<\/strong><\/li>\n\n\n\n<li><strong>Unexpected<\/strong><\/li>\n\n\n\n<li><strong>Groundbreaking<\/strong><\/li>\n\n\n\n<li><strong>Shocking<\/strong><\/li>\n\n\n\n<li><strong>Uncensored<\/strong><\/li>\n\n\n\n<li><strong>Love<\/strong><\/li>\n\n\n\n<li><strong>Discover<\/strong><\/li>\n\n\n\n<li><strong>Explore<\/strong><\/li>\n\n\n\n<li><strong>Elevate<\/strong><\/li>\n\n\n\n<li><strong>Timeless<\/strong><\/li>\n\n\n\n<li><strong>Enhance<\/strong><\/li>\n\n\n\n<li><strong>Renew<\/strong><\/li>\n\n\n\n<li><strong>Hacks<\/strong><\/li>\n\n\n\n<li><strong>Raw<\/strong><\/li>\n\n\n\n<li><strong>Bold<\/strong><\/li>\n\n\n\n<li><strong>Inspire<\/strong><\/li>\n\n\n\n<li><strong>Cutting-edge<\/strong><\/li>\n\n\n\n<li><strong>Momentum<\/strong><\/li>\n\n\n\n<li><strong>Shocking&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Raw<\/strong><\/li>\n\n\n\n<li><strong>Threats<\/strong><\/li>\n\n\n\n<li><strong>Revealed<\/strong><\/li>\n\n\n\n<li><strong>Illuminate<\/strong><\/li>\n\n\n\n<li><strong>Embrace<\/strong><\/li>\n\n\n\n<li><strong>Thrive<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These power words either have a built-in appeal that can help your writing, or they modify the other words that you are using in an appealing way.<\/p>\n\n\n\n<p>Do you feel more compelled to click on a button that says \u201cVisit Store\u201d or one that says \u201c<strong>Elevate<\/strong> your wardrobe\u201d?<\/p>\n\n\n\n<p>Would you rather \u201cLearn about how our product keeps you safe\u201d or \u201c<strong>Illuminate <\/strong>the <strong>risks <\/strong>and stay ahead with <strong>cutting-edge<\/strong> protection?\u201d<\/p>\n\n\n\n<p>Power words in this category are just more interesting than other words. They have more pull.<\/p>\n\n\n\n<p>The strongest example in my mind is about the word <strong>love<\/strong>. It\u2019s really <strong>wild <\/strong>how much the word love can drive up a click through rate. I\u2019m not just being sappy here.&nbsp;<\/p>\n\n\n\n<p>We had a post on a new HR website about paid time off (PTO), and we switched around the headline phrasing to be something like \u201cHow to Create a PTO Policy Employees <strong>Love<\/strong>\u201d instead of a more standard \u201cHow to Create a Great PTO Policy.\u201d Traffic to the page <strong>skyrocketed <\/strong>so sharply that it actually lifted the entire site\u2019s profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Use Power Words &#8211; A Proven Approach<\/h2>\n\n\n\n<p>All you need to get started is text that you don\u2019t like yet.<\/p>\n\n\n\n<p>This happens to me all the time. I\u2019ve got the bones of a good idea, the text conveys everything required \u2014 and the writing is just dreadful. It\u2019s boring, blah information that even I would scroll right past.<\/p>\n\n\n\n<p>Power words are one of the best ways to reframe what your text is doing and invent something much more appealing.&nbsp;<\/p>\n\n\n\n<p>If you know your target audience and have done <strong>market research<\/strong>, you\u2019ll be able to do a better job faster, but you can get plenty far just using your ear and your imagination.<\/p>\n\n\n\n<p>I\u2019ll explain the process and then we will look at an example. Ready?<\/p>\n\n\n\n<p>Go out and find a word that evokes the exact emotion you want \u2014 don\u2019t worry how it fits into the terrible text yet \u2014 just find a powerful word or two that are in tune with what you believe your target audience cares deeply about.<\/p>\n\n\n\n<p>Once you have that word, work it into the text. Be open to the idea of rephrasing and reframing the entire direction of the text to accommodate the power word.<\/p>\n\n\n\n<p>When you are finished, the revised text will now be shaped around an emotion that has a good chance of triggering a response with your target audience. That\u2019s a good thing.&nbsp;<\/p>\n\n\n\n<p>Prioritizing the power word during sentence construction forces you to come at the topic from a genuinely emotional angle \u2014 this works better than finding a power word that you think resonates and shoving it in.<\/p>\n\n\n\n<p>I\u2019ll use an \u201cunemotional\u201d topic to demonstrate how this works, starting with this forgettable headline: <strong>5 Ways to Save Money on Gas This Winter<\/strong>.<\/p>\n\n\n\n<p>Some people will click this. It offers potentially useful information. But there is more the headline could be doing to connect with readers emotionally, no doubt.&nbsp;<\/p>\n\n\n\n<p>That\u2019s a missed opportunity because the audience of people who are interested in saving money on gas likely feel some or all of the following emotions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anxiety <\/strong>about fluctuating gas prices<\/li>\n\n\n\n<li><strong>Stress<\/strong> about stretching every dollar&nbsp;<\/li>\n\n\n\n<li><strong>Guilt <\/strong>over the environmental impact of their driving<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s just the tip of the emotional iceberg, and already we have plenty to work with.<strong> <\/strong>There are tons of words associated with these emotions, positive and negative, and all of those are potential power words for this headline.<\/p>\n\n\n\n<p>Here\u2019s a few variations I cam up with in about 5 minutes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 Free Ways To Save Extra Money On Gas This Winter<\/strong><\/li>\n\n\n\n<li><strong>Take Control of Gas Prices: 5 Ways to Save Money This Winter<\/strong><\/li>\n\n\n\n<li><strong>5 Ways Smart Drivers Can Save Money on Gas This Winter<\/strong><\/li>\n\n\n\n<li><strong>Stop Overpaying: 5 Simple Tips to Save Big on Gas This Winter<\/strong><\/li>\n\n\n\n<li><strong>Escape the Gas Price Trap: 5 Money-Saving Hacks for Winter<\/strong><\/li>\n\n\n\n<li><strong>5 Gas Saving Tips To Cut Your Carbon Footprint This Winter<\/strong><\/li>\n<\/ul>\n\n\n\n<p>All of these are potential improvements. It depends on the audience, where the writing is going to be \u2014 that\u2019s all going to factor in.&nbsp;<\/p>\n\n\n\n<p>The \u201cfree ways\u201d headline could work just about anywhere, whereas the \u201cgas price trap\u201d and \u201cmoney-saving hacks\u201d headline would only be okayed by an editorial team that\u2019s cool with clickbait.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that&#8230;<\/p>\n","protected":false},"author":254,"featured_media":100937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-20748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copy-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>137 Power Words That Every Well-Paid Writer Knows<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/power-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"137 Power Words That Every Well-Paid Writer Knows\" \/>\n<meta property=\"og:description\" content=\"When your writing has to do something, every single word must pull its weight. 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