{"id":20693,"date":"2020-03-23T12:07:00","date_gmt":"2020-03-23T16:07:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=20693"},"modified":"2025-07-14T02:08:25","modified_gmt":"2025-07-14T06:08:25","slug":"limited-time-offers","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/limited-time-offers\/","title":{"rendered":"Limited Time Offer: The Best Ways to Get Customers Today"},"content":{"rendered":"\n

Limited-time offers put any marketing campaign on steroids.<\/p>\n\n\n\n

An offer with a ticking clock cuts right through our inertia, forcing us to act right now. But you have to captivate your audience with your copy and convince them to say \u201cyes.\u201d These five tricks will do just that. <\/p>\n\n\n\n

What Is a Limited-Time Offer?<\/h2>\n\n\n\n

A limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they purchase from you during a certain time.<\/p>\n\n\n\n

Here is an example from Costco.<\/p>\n\n\n\n

\"Costco<\/figure>\n\n\n\n

This offer lets customers know they can save hundreds if not thousands on energy-efficient appliances from top brands. It also creates that sense of urgency great limited time offers have by giving an end date to the sale AND stating that the sale will only go on while supplies last. Products may go so fast that the sale ends earlier than the given date. So, it makes people want to check it out now. <\/p>\n\n\n\n

Limited-time offers draw people in and create a sense of urgency, increasing the chances of them converting.<\/p>\n\n\n\n

Limited Time Offers Can Spike Sales By Up to 34%<\/h2>\n\n\n\n

Why would you want to make limited time offers available in the first place? Put simply, they can boost sales significantly when done right. <\/p>\n\n\n\n

Let\u2019s use Amazon\u2019s Prime Day as an example. Prime Day is an annual two-day sales event exclusively for prime members with epic deals on top brands. According to JungleScout<\/a>, Amazon pulls in about 1.4 billion dollars in sales on a regular day.\u00a0<\/p>\n\n\n\n

Sales reached over 12 billion dollars<\/a> on Amazon Prime Day in 2023.\u00a0<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

Channel Engine<\/a> illustrated this sales increase with a few top products. A normal selling day for air purifiers was 27,569 units. This increased by 2% on Prime Day to 28,258 units. 1,539 building toys were sold on a regular day. This increased by 35% to 2,381. And finally, 350 headphones, earbuds, and accessories were sold on a regular day. On Prime Day, this increased by 18% to 427 units sold.\u00a0<\/p>\n\n\n\n

The data also confirmed that depending on the niche, a vendor can expect a sales increase up to 34%.<\/p>\n\n\n\n

Bottom line, offering your customers a reduction in price, free shipping, or some other deal that\u2019s only available for a short time, makes them feel like they have to get it now if they want to get the most value for their money. So, they\u2019re more likely to shop the day or days the limited time offer is available. <\/p>\n\n\n\n

Limited-Time Offer Examples<\/h2>\n\n\n\n

You can use different techniques to get people to act on a limited-time special offer:<\/p>\n\n\n\n

The Countdown Limited Time Offer<\/h3>\n\n\n\n

Here\u2019s a great example of a countdown limited time offer, from clothing store American Eagle. You see \u201c25% Off All Online-Only Styles\u201d and then beneath it, a countdown for how long you have until the sale ends. It makes you want to act fast because this discount on over 750+ styles will be gone in 11 hours.<\/p>\n\n\n\n

\"American<\/figure>\n\n\n\n

The While-Supplies-Last Offer<\/h3>\n\n\n\n

The while-supplies-last offer is a classic technique used a lot by companies. The fact that there are a limited amount of these items available makes the buyer feel like they\u2019re part of an exclusive club. It also adds a sense of urgency. If you want one of these, you better act before they run out. <\/p>\n\n\n\n

Here\u2019s an example from Ikea: <\/p>\n\n\n\n

\"Ikea<\/figure>\n\n\n\n

The One-Time Offer<\/h3>\n\n\n\n

A one-time offer creates the biggest sense of FOMO (fear of missing out). It\u2019s only available to a person once. Or, when the time runs out on the offer, it\u2019s gone forever. Here\u2019s an example from Wayfair.<\/p>\n\n\n\n

\"Wayfair<\/figure>\n\n\n\n

5 Ways to Get Your Audience to Act on Limited-Time Offers<\/h2>\n\n\n\n

There are certain qualities all high-converting limited-time offers have. Let\u2019s walk through them and look at some good limited-time offer examples from major brands.<\/p>\n\n\n\n

1. Use Seasonality Whenever Possible<\/h3>\n\n\n\n

There are many \u201cseasons\u201d throughout the year (winter, spring, summer, fall, graduation season, holiday season, back-to-school season, etc). Because these seasons come and go, what you offer during them will always be seen as limited time offers. <\/p>\n\n\n\n

Even if you don\u2019t have a seasonal business, you can still take advantage of seasonality with limited time offers. <\/p>\n\n\n\n

For example, coffee businesses aren\u2019t seasonal. But they can offer seasonal products, like the pumpkin spice lattes they offer during the fall only. Another example is clothing companies. They\u2019re in business year-round, but drop new swimsuits solely during the summer or winterized coats during winter. <\/p>\n\n\n\n

Ask yourself, \u201cWhat season are we in and what offers go with that season?\u201d<\/p>\n\n\n\n

Let\u2019s look at an example from Shutterfly, a retailer of custom photo gifts. <\/p>\n\n\n\n

Here they\u2019re offering deals on grad cards, invites, and thank-you\u2019s because we\u2019re in graduation season. <\/p>\n\n\n\n

\"Shutterfly<\/figure>\n\n\n\n

Here\u2019s another example from Macy\u2019s. It\u2019s wedding season, so they\u2019re offering a deal on wedding attire for men, women, and kids. <\/p>\n\n\n\n

\"Macy's<\/figure>\n\n\n\n

2. Incorporate Flash Deals<\/h3>\n\n\n\n

Flash deals feature products with substantial discounts for a very short period of time, usually just a few hours or less. They\u2019re priced much lower than your regular limited-time offers because they\u2019re only available for a short time. <\/p>\n\n\n\n

Throwing in a flash sale every day or week in addition to regular limited time offers gives you another opportunity to boost sales and keeps customers coming back for the next one. <\/p>\n\n\n\n

Let\u2019s look at a good example from retail giant Walmart.<\/p>\n\n\n\n

\"Walmart<\/figure>\n\n\n\n

Walmart has its regular low prices. But they also offer flash deals where products will go on super sale for a short period and then go back to their regular prices. It entices customers because there\u2019s always something new going on sale in these flash deals. And the prices are even lower. <\/p>\n\n\n\n

For a flash deal to work, you need to first choose the best time of day to run it. You could run it when customers are making the most purchases on your site during the day or night. You could also do the opposite and run your flash deal when you don\u2019t get a lot of visits to your site to boost traffic. <\/p>\n\n\n\n

The next decision you need to make is what products to do a flash deal with. Choosing products customers are most interested in is a good option. You can also choose non-seasonal items and poor-selling items to liquidate excess inventory. <\/p>\n\n\n\n

Next, choose how long your flash deals will go on. It\u2019s best not to go over 24 hours. 3-hour flash deals are ideal, as they have the highest transaction rate at 14% according to data from Social Marketing Fella<\/a>.\u00a0<\/p>\n\n\n\n

From here, promote your flash deals the day before they happen and on the day of across your marketing channels, like social media and your email newsletter. And finally, make sure you\u2019re ready to process and ship an influx of purchases. People won\u2019t return to your flash deals if they know you can\u2019t deliver on them. <\/p>\n\n\n\n

3. Add a Specific Deadline<\/h3>\n\n\n\n

When you see limited-time offers, you often see \u201cAct Now\u201d or \u201cWhile Supplies Last.\u201d<\/p>\n\n\n\n

Unfortunately, these calls to action aren\u2019t as strong as a clear timeline. Your audience may think \u2014 or hope \u2014 your offer will still be available when they check back the next day or even the next week.<\/p>\n\n\n\n

The whole point of limited-time offers is to get people to act fast, and the \u201cact now\u201d or \u201cwhile supplies last\u201d deals won\u2019t do this. <\/p>\n\n\n\n

Instead, pick a date for when your limited time offer will end, like \u201cEnds Friday at midnight\u201d or \u201cToday only.\u201d<\/p>\n\n\n\n

These types of phrases create a higher level of urgency to get your audience to buy now.<\/p>\n\n\n\n

Let\u2019s look at a poor <\/strong>example. In the offer below, Shein advertises an up to 85% off spring sale as well as a few other discounts based on how you spend. But there\u2019s no clear deadline.<\/p>\n\n\n\n

\"Shein<\/figure>\n\n\n\n

Even when I click on the offer, there\u2019s still no deadline, which makes me think I still have time to act.<\/p>\n\n\n\n

If the ad said \u201cEnds April 19th,\u201d I might jump on the offer before the weekend.<\/p>\n\n\n\n

On the other hand, Amazon does a great job of highlighting its limited-time offers in their trending deals section with their countdown clocks.<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

They tell you how much you can save and when the deal ends so you know exactly how much time you have to act.<\/p>\n\n\n\n

With only a few hours or minutes until the sale ends, customers feel compelled to buy right now.<\/p>\n\n\n\n

4. Use Pop-Ups For Your Limited Time Offers <\/h3>\n\n\n\n

We see the majority of limited time offers on the home page, big and prominent so that you see them as soon as the page loads. This is a great place for limited time offers. But it shouldn\u2019t be the only place they\u2019re seen. <\/p>\n\n\n\n

Pop-ups can be powerful for showcasing a limited time offer. For example, when a limited time offer pop-up comes right before you\u2019re about to abandon your cart or exit a site. You could make the offer more enticing by offering an even better discount or deal in the popup vs. the one on your homepage. <\/p>\n\n\n\n

You could also create an exclusive limited time offer for your pop-up, like Fashionnova did here: <\/p>\n\n\n\n

\"Fashionnova<\/figure>\n\n\n\n

This kind of offer feels special. Something just for the customer. And it makes them think twice about not taking advantage of it because they have to click that they don\u2019t want the offer to get out of the pop-up. If they decide to do that, the offer disappears. <\/p>\n\n\n\n

The timing of your popup and its design are key. It\u2019s never a good idea to make a pop-up show up within seconds of a person visiting a page. They\u2019ll almost always override it. <\/p>\n\n\n\n

Instead, launch your pop-up after 30 seconds to a minute on the page. The person is at least somewhat engaged on the page after that long and would be more likely to read something that pops up. Doing a pop-up when someone is about to exit your site or the purchase page is another good option. <\/p>\n\n\n\n

In addition to the timing of your pop-up, make sure it\u2019s designed well. The above Fashionnova example is a great reference. The color scheme is simple but stands out. The offer also uses color to highlight the \u201cscratch me\u201d button in a creative way. The most important copy is big and bold (Mystery Offer). And the entire offer is easy for anyone to digest and navigate. <\/p>\n\n\n\n

5. Mean Exactly What You Say In Every Limited Time Offer<\/h3>\n\n\n\n

For people to take action, they have to trust your offer.<\/p>\n\n\n\n

For example, limited-time offers coupled with limited inventory drive huge interest.<\/p>\n\n\n\n

But you have to be honest about your supply.<\/p>\n\n\n\n

If visitors return a week later to find there\u2019s still \u201cOnly 6 in stock!\u201d your business and your offer will lose credibility. Shoppers may wait even longer to act, suspecting there will still be \u201c6 left in stock\u201d the next week, too.<\/p>\n\n\n\n

Furthermore, this degrades the credibility of future offers. The next time they see a limited-stock offer from you, they may wait around knowing that it\u2019s unlikely you\u2019ll run out.<\/p>\n\n\n\n

The same goes for the timing of your offer. If you say your offer ends at midnight, it should end at midnight. Otherwise, your audience won\u2019t act as quickly the next time because they will expect the offer to last longer.<\/p>\n\n\n\n

You also have to be honest when differentiating your offer from previous ones. Don\u2019t call it your \u201cbest offer ever\u201d if it isn\u2019t.<\/p>\n\n\n\n

Likewise, if you say everything is on sale, then everything better be on sale.<\/p>\n\n\n\n

If there are exclusions, customers will get frustrated quickly trying to figure out what they can get on sale and what they can\u2019t. Many will abandon your site altogether.<\/p>\n\n\n\n

American Eagle made this grave mistake one holiday season. Here, they advertise \u201cAll Sale Everything.\u201d But wait! That doesn\u2019t include jeans, new arrivals, Aerie merchandise, and a whole range of other items.<\/p>\n\n\n\n

\"American<\/figure>\n\n\n\n

When they advertised this on their Facebook page with the description, \u201cAll Sale. Everything. 40% Off In Stores & Online!\u201d customers were not happy:<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

You certainly don\u2019t want your limited-time offer to blow up like this. That\u2019s why honesty is so crucial in advertising. Never use false claims in limited-time offers to create a sense of urgency in customers.<\/p>\n\n\n\n

The Ideal Mix Of Limited Time Offers<\/h2>\n\n\n\n

An important element of limited time offers being successful is knowing which ones to offer in your business. This blend of limited time offers provides consistent results. It also ensures that you don\u2019t go too far with limited time offers and ruin their effectiveness. <\/p>\n\n\n\n

    \n
  • Do an annual clearance, open-box, or inventory liquidation sale to get rid of inventory that isn\u2019t selling and\/or products that have been returned but are still in good condition.\u00a0<\/li>\n\n\n\n
  • Host one major company event, like Amazon\u2019s Prime Day, to ramp up sales during the slow season.\u00a0<\/li>\n\n\n\n
  • Create four seasonal products to offer on a limited edition basis. They can be focused on the actual seasons (winter, spring, summer, fall), or times during these seasons (wedding season, back-to-school event, etc). Because there are only a certain amount of these products, people will know they have to buy them before they sell out. The faster they sell out, the more urgency it creates around your exclusive lines.\u00a0<\/li>\n\n\n\n
  • Offer a series of flash deals that\u2019s right for your business, whether, daily, weekly, or monthly. Make the product selection extremely limited so they\u2019re gone quickly. People will start checking every flash deal to be one of the lucky ones who snags the deal.\u00a0<\/li>\n<\/ul>\n\n\n\n

    When Limited Time Offers Go Wrong<\/h2>\n\n\n\n

    As good as limited time offers are for businesses, there are a couple of scenarios where they can become detrimental to a company:<\/p>\n\n\n\n

      \n
    • When businesses expect deal customers to behave like their regular customers<\/strong>– new customers from a limited time offer are likely to be one-time customers. They take the offer and run. Black Friday customers are a good example of this. If you don\u2019t structure your limited time offer so that you make money on it, you\u2019ll lose money on all of these first purchases and never make up the loss. And that can lead to a slow decline.\u00a0<\/li>\n<\/ul>\n\n\n\n
        \n
      • When companies offer limited time offers constantly<\/strong>– people will quickly notice you\u2019re offering a limited time offer every week. And instead of acting fast on the deal, they\u2019ll just wait until the following week for another (maybe better) offer. This leads to a cycle of having to keep discounting products to keep selling them and keep people acting on your offers. You can only create that sense of urgency if you use restraint with limited time offers. Make them rare or one-offs, like Nordstrom\u2019s annual sales event for VIP members.\u00a0<\/li>\n<\/ul>\n\n\n\n

        Use limited-time offers wisely and separate new customers from deals from your normal customers, and you\u2019ll get better results. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Limited-time offers put any marketing campaign on steroids. An offer with a ticking clock cuts right through our inertia, forcing us to act right now….<\/p>\n","protected":false},"author":264,"featured_media":97055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"class_list":["post-20693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nLimited Time Offer: How To Write a Discount Offer For Limited Time Only<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/limited-time-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limited Time Offer: How To Write a Discount Offer For Limited Time Only\" \/>\n<meta property=\"og:description\" content=\"Limited-time offers put any marketing campaign on steroids. 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