{"id":19172,"date":"2025-07-28T08:00:00","date_gmt":"2025-07-28T12:00:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=19172"},"modified":"2025-09-23T09:01:42","modified_gmt":"2025-09-23T16:01:42","slug":"interactive-elements-boost-conversions","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/interactive-elements-boost-conversions\/","title":{"rendered":"5 Interactive Elements That Users Love Today"},"content":{"rendered":"\n<p>An interactive element is a UI feature that users actively engage with.&nbsp;<\/p>\n\n\n\n<p>Think something like a pricing calculator for a SaaS company that charges based on monthly web visitors, for example. Or an interactive quiz on a skincare brand\u2019s website that helps shoppers pick the perfect product.&nbsp;<\/p>\n\n\n\n<p>Below, we\u2019ll discuss which interactive elements are popular today and when you should use them\u2014plus which ones to avoid using.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Interactive Elements<\/h3>\n\n\n\n<p>Here\u2019s a quick breakdown of the most common types of interactive elements you\u2019d find on a site:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Forms.<\/strong> Allow users to input and submit data, from contact details and newsletter signups to feedback forms and checkout processes.<\/li>\n\n\n\n<li><strong>Quizzes.<\/strong> Ask users questions and often deliver customized answers or insights based on the responses.<\/li>\n\n\n\n<li><strong>Calculators.<\/strong> Functional tools that let users input data to get specific results, like pricing estimates, ROI, or projected savings.<\/li>\n\n\n\n<li><strong>Interactive infographics.<\/strong> Visual displays of data that respond to user interaction (clicking, hovering, or scrolling).<\/li>\n\n\n\n<li><strong>Image sliders.<\/strong> Carousels that let users look through a group of images.<\/li>\n\n\n\n<li><strong>Chatbots.<\/strong> Conversational robots that help guide users to the right place on a site or connect them with a real human.<\/li>\n\n\n\n<li><strong>Heatmaps. <\/strong>Visual tools that show where users click, scroll, and focus on a page.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>No matter what, these types of elements should always <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">enhance the user experience<\/a>, not make it more complicated.&nbsp;<\/p>\n\n\n\n<p>These five examples pull this off perfectly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Real Interactive Element Examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Tremendous\u2019 Research Incentive Calculator<\/h3>\n\n\n\n<p>Tremendous is a fintech brand that helps companies give incentives like gift cards and cash rewards to employees, customers, and market research participants.<\/p>\n\n\n\n<p>The technology is free to use, minus transaction fees. So instead of a pricing calculator, Tremendous offers a <a href=\"https:\/\/www.tremendous.com\/tools\/research-incentive-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">research incentive calculator<\/a> for potential clients to explore.&nbsp;<\/p>\n\n\n\n<p>Marketing teams can enter details about:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Study type<\/li>\n\n\n\n<li>Duration of the study<\/li>\n\n\n\n<li>Incentive type<\/li>\n\n\n\n<li>Topic sensitivity<\/li>\n\n\n\n<li>Target population<\/li>\n\n\n\n<li>Participant income<\/li>\n\n\n\n<li>Sample size<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123150\/Interactive-Elements-Research-Incentive-Calculator.png\" alt=\"Tremendous research incentive calculator\" class=\"wp-image-104671\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123150\/Interactive-Elements-Research-Incentive-Calculator.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123150\/Interactive-Elements-Research-Incentive-Calculator-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123150\/Interactive-Elements-Research-Incentive-Calculator-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123150\/Interactive-Elements-Research-Incentive-Calculator-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>To test the calculator out, I said I was running a survey with the following characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online survey<\/li>\n\n\n\n<li>Sensitive subject matter<\/li>\n\n\n\n<li>45 minutes to complete&nbsp;<\/li>\n\n\n\n<li>Target audience of consumers with an income of $50,000-$99,999<\/li>\n\n\n\n<li>Sample size of 100<\/li>\n<\/ul>\n\n\n\n<p>After an initial input of details, users are prompted to enter their email address and the amount of money they expect to spend on research incentives.&nbsp;<\/p>\n\n\n\n<p>But\u2014and this is important\u2014users don\u2019t have to go to their email to see their result. (Which is <em>super <\/em>annoying for users to have to do, so avoid that at all costs.) Instead, the result shows up right there on the webpage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124119\/Interactive-Elements-Tremendous.png\" alt=\"Tremendous research incentive calculator results \" class=\"wp-image-104672\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124119\/Interactive-Elements-Tremendous.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124119\/Interactive-Elements-Tremendous-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124119\/Interactive-Elements-Tremendous-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124119\/Interactive-Elements-Tremendous-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>For my mock survey, the calculator told me I\u2019d need to give out $72 in research incentives per participant.&nbsp;<\/p>\n\n\n\n<p>If I want to see how Tremendous calculates this incentive, I can explore the \u201cView calculation method\u201d button.&nbsp;<\/p>\n\n\n\n<p><strong>Key takeaway:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use calculators to build trust and educate users by delivering instant, on-page results while subtly collecting leads (email addresses). No friction or waiting for your customers\u2014just instant value.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Crazy Egg\u2019s Heatmap&nbsp;<\/h3>\n\n\n\n<p>Crazy Egg\u2014that\u2019s us!\u2014offers <a href=\"https:\/\/www.crazyegg.com\/heatmap\" target=\"_blank\" rel=\"noreferrer noopener\">a heatmap tool<\/a> that shows brands and web designers what people actually click on when they visit your site.&nbsp;<\/p>\n\n\n\n<p>You have to sign up for a Crazy Egg account and a free 30-day trial to use the tool, but it\u2019s worth it. Without a heatmap, it\u2019s hard to know if web visitors are focusing on the buttons you <em>want <\/em>them to prioritize.&nbsp;<\/p>\n\n\n\n<p>All you have to do to start gathering insights is enter your website URL into the inline form on the Crazy Egg Heatmap homepage.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124049\/Interactive-Elements-Whats-Hot.png\" alt=\"Crazy heatmap signup page\" class=\"wp-image-104673\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124049\/Interactive-Elements-Whats-Hot.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124049\/Interactive-Elements-Whats-Hot-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124049\/Interactive-Elements-Whats-Hot-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28124049\/Interactive-Elements-Whats-Hot-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>After signing up for a free trial, you\u2019ll be guided through the process of integrating your website with Crazy Egg\u2019s tracking script. This allows our software to track your visitors and collect data on where they\u2019re clicking.&nbsp;<\/p>\n\n\n\n<p>The script is easy to install manually or with one of our integrations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125226\/Interactive-Elements-Third-Party-App.png\" alt=\"Crazy Egg third party app selection page\" class=\"wp-image-104674\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125226\/Interactive-Elements-Third-Party-App.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125226\/Interactive-Elements-Third-Party-App-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125226\/Interactive-Elements-Third-Party-App-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125226\/Interactive-Elements-Third-Party-App-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Once you\u2019re set up and connected, Crazy Egg will track your web visitors and create detailed heatmaps to show you where your website is resonating\u2014and where it\u2019s lacking.&nbsp;<\/p>\n\n\n\n<p>This type of interactive element is a powerful way to <a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive conversions<\/a>. Users get just enough information\u2014plus a generous free trial\u2014to propel them through the full sign-up process.&nbsp;<\/p>\n\n\n\n<p><strong>Key takeaway:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our heatmap tool at Crazy Egg is a strong example of an interactive element that <a href=\"https:\/\/www.crazyegg.com\/blog\/increase-user-engagement-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">engages qualified leads<\/a> right from the homepage. From there, it smoothly transitions them into a high-value free trial with useful insights soon to follow.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Uoma\u2019s Shade Finder Quiz<\/h3>\n\n\n\n<p>Shopping for foundation online is hard. How do buyers <em>really <\/em>know they\u2019re getting a shade that matches their skin tone?&nbsp;<\/p>\n\n\n\n<p>Ecommerce skincare and beauty brand Uoma has found a clever way to overcome this challenge for shoppers. Uoma understands that most people who shop for foundation online already use some type of foundation from a different brand.&nbsp;<\/p>\n\n\n\n<p>So it offers a <a href=\"https:\/\/uomabeauty.com\/pages\/shade-finder-quizzes\" target=\"_blank\" rel=\"noreferrer noopener\">Match My Makeup quiz<\/a> to make it easy to switch from an old brand to Uoma.&nbsp;<\/p>\n\n\n\n<p>Genius!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28130034\/Interactive-Elements-Meet-Your-Match.png\" alt=\"Match My Makeup quiz\" class=\"wp-image-104675\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28130034\/Interactive-Elements-Meet-Your-Match.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28130034\/Interactive-Elements-Meet-Your-Match-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28130034\/Interactive-Elements-Meet-Your-Match-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28130034\/Interactive-Elements-Meet-Your-Match-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>I decided to give the quiz a try. Using drop-down menus, I quickly found the exact match for the type of foundation I currently use: Neutrogena\u2019s Hydro Boost Hydrating Tint in the shade Natural Ivory 20.&nbsp;<\/p>\n\n\n\n<p>Immediately after entering that information, Uoma offered up its closest match: White Pearl &#8211; T2C.<\/p>\n\n\n\n<p>Along with the name of the Uoma foundation I could hypothetically switch to, the brand offers key information, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image of a makeup dab in the matching shade. <\/strong>The visual helps reinforce whether the shade is a good match for my skin tone or not. (It is.)<\/li>\n\n\n\n<li><strong>Confidence match of 85%.<\/strong> I love that the brand isn\u2019t 100% confident in the match, which would make me feel like Uoma is overconfident and just trying to sell a product at any cost. Instead, I feel informed\u2014and ready to try a new foundation.<\/li>\n\n\n\n<li><strong>Informational tidbits about why the confidence match isn\u2019t 100%. <\/strong>If I click on the gray dots just above the \u201cSelect Shade\u201d button, I get bite-sized bits of information about why makeup can\u2019t always be matched 100%. This reinforces my trust in the company\u2014and my confidence that the folks at Uoma know what they\u2019re talking about.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125711\/Interactive-Elements-White-Pearl.png\" alt=\"Match My Makeup quiz results\" class=\"wp-image-104676\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125711\/Interactive-Elements-White-Pearl.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125711\/Interactive-Elements-White-Pearl-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125711\/Interactive-Elements-White-Pearl-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125711\/Interactive-Elements-White-Pearl-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p><strong>Key takeaway:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uoma\u2019s shade finder quiz is a smart, trust-building interactive tool that meets shoppers where they are. It helps them switch from a product they already use\u2014with visual proof and honest confidence scoring to boot.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Neil Patel\u2019s SEO Analyzer<\/h3>\n\n\n\n<p>Trying to figure out why your website isn\u2019t ranking on search engines can be overwhelming. It can be incredibly difficult to know where to start troubleshooting.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/neilpatel.com\/seo-analyzer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neil Patel\u2019s SEO Analyzer<\/a> streamlines the process and makes it <em>easy<\/em>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125452\/Interactive-Elements-SEO-Traffic.png\" alt=\"Neil Patel SEO analyzer signup\" class=\"wp-image-104677\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125452\/Interactive-Elements-SEO-Traffic.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125452\/Interactive-Elements-SEO-Traffic-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125452\/Interactive-Elements-SEO-Traffic-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125452\/Interactive-Elements-SEO-Traffic-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>First\u2014before you even enter any information into the analyzer\u2014you get a breakdown of what you\u2019ll get in return: a 7-week action plan that outlines exactly what you need to do to get more traffic.<\/p>\n\n\n\n<p>As someone who loves having a plan in place to fix a problem, I feel instantly reassured when I see a promise like this.&nbsp;<\/p>\n\n\n\n<p>Patel also tells users exactly <em>how <\/em>the SEO Analyzer does this\u2014by analyzing your website to spot SEO errors, keyword opportunities, and competition.&nbsp;<\/p>\n\n\n\n<p>After entering your website URL, you\u2019ll be asked five questions about your marketing experience, web traffic goals, yearly revenue, marketing budget, and whether you plan to DIY or outsource the work.<\/p>\n\n\n\n<p>Then, Neil Patel asks for your email\u2014which makes sense, in this context, because you\u2019re getting a meaty, 7-week action plan.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125245\/Interactive-Elements-7-Week-Action-Plan.png\" alt=\"Neil Patel 7 Week Action Plan page\" class=\"wp-image-104678\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125245\/Interactive-Elements-7-Week-Action-Plan.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125245\/Interactive-Elements-7-Week-Action-Plan-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125245\/Interactive-Elements-7-Week-Action-Plan-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28125245\/Interactive-Elements-7-Week-Action-Plan-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>What I love about the SEO Analyzer is that Patel doesn\u2019t just offer steps. He also offers resource materials (videos, guides, and articles) to help you accomplish the steps\u2014ideally using his Ubersuggest SEO tool.&nbsp;<\/p>\n\n\n\n<p>Everything feels manageable, sensible, and helpful.&nbsp;<\/p>\n\n\n\n<p><strong>Key takeaway:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neil Patel\u2019s SEO Analyzer is an excellent example of interactive web content that balances value for the reader and lead capture for the brand. It clearly explains what users will get, offers an action plan, and backs it up with resources that help make the next steps feel doable, not daunting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Nike Reactor&nbsp;<\/h3>\n\n\n\n<p>The Nike Reactor is a bizarre yet oddly compelling interactive tool that helps potential customers picture how amazing a Nike React shoe would feel on their feet.&nbsp;<\/p>\n\n\n\n<p>Nike React is a shoe line purported to offer 11% more softness and 13% more energy return than previous Nike foam material. The React line is mainly used in the brand\u2019s running shoes.&nbsp;<\/p>\n\n\n\n<p>The goal of the <a href=\"https:\/\/www.nike-react.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike Reactor tool<\/a> is to create an avatar runner using the features you\u2019d value most out of Nike React\u2019s shoe line.&nbsp;<\/p>\n\n\n\n<p>In the first question, you\u2019re asked, \u201cHow does Nike React feel? Nike React feels\u2026\u201d<\/p>\n\n\n\n<p>You must choose two desired features from a list featuring the following characteristics:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAs light as feathers\u201d<\/li>\n\n\n\n<li>\u201cAs light as soap bubbles\u201d&nbsp;<\/li>\n\n\n\n<li>\u201cAs soft as pillows\u201d<\/li>\n\n\n\n<li>\u201cAs soft as teddy bears\u201d<\/li>\n\n\n\n<li>\u201cAs responsive as space hoppers\u201d<\/li>\n\n\n\n<li>\u201cAs responsive as bouncy balls\u201d<\/li>\n<\/ul>\n\n\n\n<p>I chose soap bubbles and feathers.<\/p>\n\n\n\n<p>Then, users get to pick their running style. Are they weekend runners? Early-morning risers? Serotonin seekers?<\/p>\n\n\n\n<p>Finally, users pick a favorite color and give their avatar a name.&nbsp;<\/p>\n\n\n\n<p>The reward? You get to watch your bubbly, feathery avatar run with a pair of Nike React shoes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123702\/Interactive-Elements-Nike.png\" alt=\"Nike React shoes product page\" class=\"wp-image-104679\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123702\/Interactive-Elements-Nike.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123702\/Interactive-Elements-Nike-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123702\/Interactive-Elements-Nike-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2015\/09\/28123702\/Interactive-Elements-Nike-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>It\u2019s weird yet strangely satisfying to watch my avatar bounce along on her Nike React shoes.&nbsp;<\/p>\n\n\n\n<p>And yes\u2014doing this entire process was fun, and it sparked curiosity about the React line of shoes. As a runner, I\u2019m always looking for footwear that supports the repeated stress of running.&nbsp;<\/p>\n\n\n\n<p><strong>Key takeaway:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nike Reactor makes product exploration playful, even online. With this quirky, sensory-first quiz, users get to emotionally and creatively engage with the way they want their ideal shoe to feel.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Interactive Elements That Are Trendy Right Now<\/h2>\n\n\n\n<p>As you\u2019ve probably guessed, quizzes and calculators are fairly popular right now. Personally, I like these types of interactive elements because they\u2019re helpful for me as a user. The number of decisions I have to make in a single day is overwhelming.&nbsp;<\/p>\n\n\n\n<p>I love being able to enter details into a calculator and get helpful information in seconds. Or answer quiz questions and\u2014whoosh!\u2014get a set of recommended products to pick from. These UI tools help ease decision fatigue.<\/p>\n\n\n\n<p>Heatmaps and on-the-page click tests, like Crazy Egg\u2019s heatmap tool, fall into a similar category. For anyone with a website, these interactive elements\u2014which show where people do and don\u2019t click or browse on your website\u2014are incredibly helpful.&nbsp;<\/p>\n\n\n\n<p>Web designers can use the information to instantly improve the flow of their site and drive conversions.<\/p>\n\n\n\n<p>AI-powered chatbots are also popular, and they\u2019re helpful\u2014most of the time. If they pop up on every page and stalk users that don\u2019t want or need them, that\u2019s a big minus.&nbsp;<\/p>\n\n\n\n<p>Far better if they help with something specific and complex. Like onboarding a new user to a SaaS tool or finding the exact type of product an ecommerce shopper is looking for.&nbsp;<\/p>\n\n\n\n<p>Built-in forms are also popular. Instead of showing all forms as pop-ups or making people click buttons that lead them to a form, inline forms are taking over. They\u2019re less disruptive to the user experience and can be an intuitive part of the UI flow.<\/p>\n\n\n\n<p>Interactive charts and visuals are popular today, too.&nbsp;<\/p>\n\n\n\n<p>Everything from homepages to long-form news stories uses interactive visuals to enrich the user\u2019s experience.&nbsp;<\/p>\n\n\n\n<p>Honestly, these are a mixed bag for me. Sometimes I just want to stare at a boring, flat, easily loaded chart. But other folks love being able to hover, click, and scroll all fancy-like.&nbsp;<\/p>\n\n\n\n<p>But I have a prediction: this specific type of interactive element will fall out of style in a few years. Or at least get toned down\u2014a lot.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interactive Elements You Should Probably Avoid<\/h2>\n\n\n\n<p>Some formerly popular interactive elements are no longer useful to web designers and brands.&nbsp;<\/p>\n\n\n\n<p>These include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Homepage sliders and carousels.<\/strong> Big images that rotate every few seconds at the top of a homepage are no longer interactive enough for most users. They get ignored, they slow load times, and they perform poorly on mobile devices. It\u2019s better to just clearly highlight your most important content.&nbsp;<\/li>\n\n\n\n<li><strong>Accordion menus that hide key information.<\/strong> Click-to-expand sections can be useful for FAQs, but they\u2019re just frustrating when they hide important information, like pricing, product information, or comparisons. If it\u2019s something users need to see right away, don\u2019t make them work for it.<\/li>\n\n\n\n<li><strong>Long forms with no progress feedback. <\/strong>If a form takes more than a few seconds for users to complete, they need some sign they\u2019re making progress. Forms that seem endless or fail to explain what\u2019s coming next often get abandoned. Use simple layouts and quick feedback to help people stay on task.&nbsp;<\/li>\n\n\n\n<li><strong>Animations that take control away from users.<\/strong> Animations may be cute, but anything that breaks up the connection between a user and your website is a no-go. If anything is moving on your page, it should be something the user can control.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tools and Platforms to Add Interactive Elements<\/h3>\n\n\n\n<p>Ready for tools to help you add interactive elements to your website?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a breakdown of our favorites:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WordPress plugins.<\/strong> <a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WPForms<\/a>, <a href=\"https:\/\/h5p.org\/wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">H5P<\/a>, and <a href=\"https:\/\/wppopupmaker.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popup Maker<\/a> help you build forms, popups, and quizzes on WordPress.<\/li>\n\n\n\n<li><strong>Chatbot and AI tools.<\/strong> Use tools like <a href=\"https:\/\/www.tidio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tidio<\/a> or <a href=\"https:\/\/start.drift.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drift<\/a> to add a chat window to your site and set it up to answer questions, help folks find products, or hand things off to a real person when needed. For something more custom, like an onboarding bot, use <a href=\"https:\/\/openai.com\/api\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT API<\/a> or <a href=\"https:\/\/botpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Botpress<\/a>.&nbsp;<\/li>\n\n\n\n<li><strong>Interactive visuals and behavior tools.<\/strong> Tools like <a href=\"https:\/\/flourish.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flourish<\/a> and <a href=\"https:\/\/www.datawrapper.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Datawrapper<\/a> help you create interactive charts and graphics to help people explore your data.&nbsp;<\/li>\n\n\n\n<li><strong>No-code builders for interactive content.<\/strong> No coding skills? No problem. <a href=\"https:\/\/outgrow.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outgrow<\/a> helps you create calculators, surveys, and quizzes. <a href=\"https:\/\/www.typeform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a> and <a href=\"https:\/\/www.jotform.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jotform<\/a> are great for quizzes and forms for any occasion.<\/li>\n<\/ul>\n\n\n\n<p>Resist the temptation to go wild with interactive elements on your website. Remember: the best interactive features <a href=\"https:\/\/www.crazyegg.com\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">add value to the user experience<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An interactive element is a UI feature that users actively engage with.&nbsp; Think something like a pricing calculator for a SaaS company that charges 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You can connect with her on LinkedIn.","url":"https:\/\/www.crazyegg.com\/blog\/author\/laura\/"}]}},"modified_by":"Lars Lofgren","_links":{"self":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/19172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/comments?post=19172"}],"version-history":[{"count":0,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/posts\/19172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media\/104673"}],"wp:attachment":[{"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/media?parent=19172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/categories?post=19172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crazyegg.com\/blog\/wp-json\/wp\/v2\/tags?post=19172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}