{"id":16758,"date":"2015-01-27T08:30:21","date_gmt":"2015-01-27T14:30:21","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=16758"},"modified":"2026-01-06T15:15:16","modified_gmt":"2026-01-06T23:15:16","slug":"6-powerful-blog-ctas","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/6-powerful-blog-ctas\/","title":{"rendered":"6 Insanely Powerful Blog CTAs You Should Start Using Now"},"content":{"rendered":"<p>The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting \u2014\u00a0it all boils down to a call to action \u2014 a CTA. If you don\u2019t have a CTA, then your blog is not nearly as profitable as it could be. It\u2019s time to make bank from your blog.<\/p>\n<p>But what does a blog CTA look like, sound like? How is it different from a landing page CTA? Where is it located? What components does it have?<\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/call-to-action-examples\/\">Blog CTAs are different<\/a>. But they are still important. Unfortunately, there\u2019s a deluded belief that blogs shouldn\u2019t have CTAs. Wrong! Blogs are one of the most important places to put CTAs.<\/p>\n<p>I wrote this blog to show you six of the most powerful CTAs in the industry. Each has a bunch of pros, plus a few cons. In an effort to be completely transparent, I\u2019ve shown you both sides of the coin for each CTA.<\/p>\n<h2>1.\u00a0 Persistent header CTA.<\/h2>\n<p>The persistent header is one of my favorite CTAs. It\u2019s a simple bar that appears at the top of the page. The great thing about it is that it remains at the top of the screen even if a user scrolls down. It racks up a ton of CTRs and conversions on my blog. I use the HelloBar by Crazy Egg.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-1.png\"><img decoding=\"async\" width=\"1027\" height=\"692\" class=\"aligncenter size-full wp-image-16759\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-1.png\" alt=\"quicksprout\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-1.png 1027w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-1-300x202.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-1-1024x689.png 1024w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/bufferapp.com\/\" target=\"_blank\" rel=\"noopener\">Bufferapp<\/a> uses the Hellobar on their blog, too. It\u2019s similar to my Quicksprout bar.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-2.png\"><img decoding=\"async\" width=\"1026\" height=\"476\" class=\"aligncenter size-full wp-image-16760\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-2.png\" alt=\"buffer\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-2.png 1026w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-2-300x139.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-2-1024x475.png 1024w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/a><\/p>\n<p>Pros:<\/p>\n<ul>\n<li>It\u2019s unobtrusive. Even though it is constantly present, it\u2019s not obnoxious.<\/li>\n<li>It\u2019s noticeable. The header bar usually has a contrasting color, making it different from the rest of the blog. Because it\u2019s a single horizontal line, it\u2019s very easy to read.<\/li>\n<li>It is located strategically. <a href=\"https:\/\/www.crazyegg.com\/blog\/lessons-eye-tracking-studies\/\">Eye-tracking studies<\/a> show that the top of the page \u2014 the upper edge of above the fold \u2014 is the most-viewed piece of real estate on a web page. That means that the persistent header is in a strategic location for viewability and clickability.<\/li>\n<li>It never goes away. I like the idea of always having a CTA somewhere on the screen while the user is reading an article. If at any point during their action they want to convert, they can. The persistent header is right there, all the time.<\/li>\n<\/ul>\n<p>Cons:<\/p>\n<ul>\n<li>It doesn\u2019t contain much room for more words.<\/li>\n<li>It has limited design potential.<\/li>\n<li>After repeated viewing, it can become less noticeable.<\/li>\n<\/ul>\n<h2>2.\u00a0 Above-the-fold capture forms.<\/h2>\n<p>Every blog should have at least one capture form. My Quicksprout blog has three. <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener\">My personal site<\/a> has one. At the very least, include one capture form above the fold.<\/p>\n<p>The above-the-fold capture form is different from the sidebar capture form (see below), because it appears in the main area of blog content \u2014 right where the article appears.<\/p>\n<p>Buffer\u2019s blog \u2014 which is <em>very <\/em>popular \u2014\u00a0has an above-the-fold capture form that is just huge. You don\u2019t even get to see the article until you first scroll through the capture form.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-3.png\"><img decoding=\"async\" width=\"1179\" height=\"655\" class=\"aligncenter size-full wp-image-16761\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-3.png\" alt=\"buffer 2\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-3.png 1179w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-3-300x166.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-3-1024x568.png 1024w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/><\/a><\/p>\n<p>Pros<\/p>\n<ul>\n<li>It creates a brief delay barrier to viewing the article that may improve conversions.<\/li>\n<li>It is a simple and direct path to conversion.<\/li>\n<li>It is highly relevant to the context.<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>It can be slightly frustrating if someone wants to read the article. First, they have to scroll through the CTA.<\/li>\n<li>Because it appears <em>before <\/em>any content, it doesn\u2019t have the same level of engagement that a user might have after he or she reads content.<\/li>\n<\/ul>\n<h2>3.\u00a0 Sidebar capture forms.<\/h2>\n<p>The sidebar is another perfect location for a <a href=\"https:\/\/www.crazyegg.com\/blog\/best-call-to-action\/\" target=\"_blank\" rel=\"noopener\">good call to action<\/a>. To be most effective, this CTA should be above the fold, and have a very short conversion process. A simple email capture should do the trick.<\/p>\n<p>Funnelenvy.com has a subscription CTA for their sidebar capture form.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-4.png\"><img decoding=\"async\" width=\"1056\" height=\"581\" class=\"aligncenter size-full wp-image-16762\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-4.png\" alt=\"customer loyalty\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-4.png 1056w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-4-300x165.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-4-1024x563.png 1024w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/a><\/p>\n<p>The sidebar on my blog is for a free course:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-5.png\"><img decoding=\"async\" width=\"946\" height=\"655\" class=\"aligncenter size-full wp-image-16763\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-5.png\" alt=\"quicksprout 3\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-5.png 946w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-5-300x207.png 300w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/a><\/p>\n<p>Conversion XL uses a subscription CTA.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-6.png\"><img decoding=\"async\" width=\"1121\" height=\"652\" class=\"aligncenter size-full wp-image-16764\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-6.png\" alt=\"conversation xl\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-6.png 1121w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-6-300x174.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-6-1024x595.png 1024w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/><\/a><\/p>\n<p>Pros<\/p>\n<ul>\n<li>It provides a simple on-page capture form, creating a short path from reading the blog itself to the point of conversion.<\/li>\n<li>It is very relevant. The CTA aligns perfectly with the content that the user is reading.<\/li>\n<li>It is located in a high-visibility area of the blog.<\/li>\n<li>It does not detract from the user experience.<\/li>\n<li>It is easy to install. A simple WordPress plugin or sidebar widget does the trick.<\/li>\n<li>It has lots of room for design features. I use a colorful design scheme including headline, image, description, call to action statement, and email capture. Bonus: I use a yellow CTA button for maximum conversions.<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>Once the user scrolls down away from the CTA, they are less likely to convert.<\/li>\n<li>It might receive fewer views due to \u201cbanner blindness,\u201d in which users are cognitively trained to <em>not <\/em>notice at ad-centric portions of a Web page.<\/li>\n<\/ul>\n<h2>4.\u00a0 Sidebar ads.<\/h2>\n<p>If you\u2019re featuring paid ads on your blog, you are reducing your user experience and maybe even damaging your SEO. Besides, who wants to provide ads to offsite locations? The revenue you might generate from these ads does not justify the risks.<\/p>\n<p>Instead, include ads to your own products or services. These ads are much more appropriate on a blog, and they provide a better revenue source \u2014 your own product or service.<\/p>\n<p>I use several of these on my blog:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-7.png\"><img decoding=\"async\" width=\"300\" height=\"250\" class=\"aligncenter size-full wp-image-16765\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-7.png\" alt=\"Neil 500 million views\" \/><\/a><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-8.png\"><img decoding=\"async\" width=\"300\" height=\"302\" class=\"aligncenter size-full wp-image-16766\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-8.png\" alt=\"Neil more traffic\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-8.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-8-150x150.png 150w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-8-298x300.png 298w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Here are Hubspot\u2019s sidebar ads:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-9.png\"><img decoding=\"async\" width=\"342\" height=\"242\" class=\"aligncenter size-full wp-image-16767\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-9.png\" alt=\"more content\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-9.png 342w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-9-300x212.png 300w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-10.jpg\"><img decoding=\"async\" width=\"340\" height=\"250\" class=\"aligncenter size-full wp-image-16768\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-10.jpg\" alt=\"sales tools\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-10.jpg 340w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-10-300x220.jpg 300w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/a><\/p>\n<p>Here\u2019s what Buffer\u2019s blog ad looks like:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-11.png\"><img decoding=\"async\" width=\"308\" height=\"306\" class=\"aligncenter size-full wp-image-16769\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-11.png\" alt=\"publish on social media\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-11.png 308w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-11-150x150.png 150w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-11-300x298.png 300w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/a><\/p>\n<p>Pros<\/p>\n<ul>\n<li>It keeps traffic onsite.<\/li>\n<li>It is an ideal space to throw in some design flair. I use images of Ben Huh and Michael Arrington to create some extra visibility. The photo is creative and curiosity-building.<\/li>\n<li>It is easy to design and add. Again, a quick design job and WordPress install are all you need to put this on your WordPress blog.<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>It is part of the blog real estate that has lower areas of viewing and CTRs. Usually, these ads are positioned below the fold and lack the high-visibility of other CTAs. I don\u2019t really see this as a problem, though. What would I rather have \u2014\u00a0an ad with possible conversions or just blank space? I would rather have the ad.<\/li>\n<\/ul>\n<p>Bonus tip:\u00a0 Like the persistent header, you can create a persistent sidebar ad, too.<\/p>\n<h2>5.\u00a0 End-of-content CTA<\/h2>\n<p>CTAs are all about placement. That\u2019s why I use the end-of-content CTA. This is a call to action that appears right at the end of the article. If a reader reaches the end of an article, they are engaged and ready to convert. Before the comments, trackbacks or anything else, I put a strong CTA in the view path. This is the largest of my CTAs and has the most content.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-12.png\"><img decoding=\"async\" width=\"955\" height=\"646\" class=\"aligncenter size-full wp-image-16770\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-12.png\" alt=\"tech crunch\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-12.png 955w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-12-300x202.png 300w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/a><\/p>\n<p>One of the reasons why this CTA is so valuable to me is because it provides lots of features \u2014 trust signals, anti-spam policy, capture form, value prop, image, headline, strong CTA button, etc. It\u2019s my chance to really crank up the conversion power.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-13.png\"><img decoding=\"async\" width=\"499\" height=\"577\" class=\"aligncenter size-full wp-image-16771\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-13.png\" alt=\"seo secrets\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-13.png 499w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-13-259x300.png 259w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/a><\/p>\n<p>Hubspot uses these in nearly all their blog articles. Their CTA appears after the last sentence. Usually, they use two CTAs!<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-14.png\"><img decoding=\"async\" width=\"944\" height=\"690\" class=\"aligncenter size-full wp-image-16772\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-14.png\" alt=\"hubspot\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-14.png 944w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-14-300x219.png 300w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/a><\/p>\n<p>Pros<\/p>\n<ul>\n<li>It can be as big (or small) as you want. I choose big, because this is a potentially high-value spot on the blog. Besides, it\u2019s my last chance to score a conversion.<\/li>\n<li>Viewers who reach this point on a page are probably more engaged, and thus more likely to convert.<\/li>\n<li>It has lots of space for design features.<\/li>\n<li>It uses a capture form that gains both name and email address.<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>The CTA may be frustrating to a user who simply wants to read the comments.<\/li>\n<li>The reader may stop at the end of the content, and not view the entire CTA. However, my tests have shown that most viewers do scroll to see the whole CTA.<\/li>\n<\/ul>\n<h2>6.\u00a0 Slider or popup capture form.<\/h2>\n<p>Slide-ins are a great way to capture leads, gain visibility, and snag some more conversions. A slider (or popup) capture form automatically enters the screen at a specific point in the user\u2019s scroll path. It comes in halfway through the page, at the end of the article, or at the very bottom of the page.<\/p>\n<p>Buffer\u2019s CTA enters the screen once you scroll to the comments:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-15.png\"><img decoding=\"async\" width=\"1067\" height=\"653\" class=\"aligncenter size-full wp-image-16773\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-15.png\" alt=\"buffer\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-15.png 1067w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-15-300x183.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-15-1024x626.png 1024w\" sizes=\"(max-width: 1067px) 100vw, 1067px\" \/><\/a><\/p>\n<p>The slider on JeremySaid.com enters the screen about halfway through the article:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-16.png\"><img decoding=\"async\" width=\"1192\" height=\"643\" class=\"aligncenter size-full wp-image-16774\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-16.png\" alt=\"cialdinis\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-16.png 1192w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-16-300x161.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-16-1024x552.png 1024w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/a><\/p>\n<p>This is what Conversion XL\u2019s looks like:<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-17.png\"><img decoding=\"async\" width=\"1201\" height=\"642\" class=\"aligncenter size-full wp-image-16775\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-17.png\" alt=\"conversion xl 2\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-17.png 1201w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-17-300x160.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/12\/blog-cta-17-1024x547.png 1024w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/a><\/p>\n<p>Pros<\/p>\n<ul>\n<li>It is attractive. At least it can be. As long as you\u2019re doing good design, the slider is a great place for viewability.<\/li>\n<li>It is attention-grabbing. The motion of the slider on the screen makes it impossible to ignore.<\/li>\n<li>It has plenty of room for content and a compelling call to action.<\/li>\n<\/ul>\n<p>Cons<\/p>\n<ul>\n<li>It can be annoying.<\/li>\n<li>It might cost. Unless you have some programming skills, a slider widget might cost some money.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>The most successful blogs have lots of CTAs. They appear at the beginning, middle, and end of the content. The whole point of the blog isn\u2019t merely to publish information around on the Internet, but rather to engage users with your brand, product, or service.<\/p>\n<p>To do that, you need calls to action.<\/p>\n<p>Obviously, you don\u2019t have to use every CTA I\u2019ve described in this article, but you should use several. If you don\u2019t, you\u2019re missing out on a huge source of revenue and conversions.<\/p>\n<p><em>What is your highest-converting blog CTA? <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The call to action is where your blog makes money. 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