{"id":16551,"date":"2015-03-06T08:30:09","date_gmt":"2015-03-06T14:30:09","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=16551"},"modified":"2026-01-02T14:38:17","modified_gmt":"2026-01-02T22:38:17","slug":"optimize-your-product-pages","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/optimize-your-product-pages\/","title":{"rendered":"How to Optimize Your Product Pages for Higher Conversion Rates"},"content":{"rendered":"

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don\u2019t differ much from whatever options were available out-of-the-box with their chosen shopping cart system.<\/p>\n

And that\u2019s unfortunate, since it\u2019s often where crucial decisions are made on whether to check out or abandon the cart<\/a>.<\/p>\n

So what can you do to optimize conversion rates on these vital pages? Let\u2019s take a look at a few proven tactics, including some that resulted in triple-digit improvements!<\/p>\n

Show Your Product from Multiple Angles, but Don\u2019t Forget THIS\u2026<\/h2>\n

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You probably already know how important it is to show your product using high quality imagery. You may have even gone so far as to showcase it from multiple angles as well. These are all great strategies, but many products can be enhanced even further with a little bit of context.<\/p>\n

What do I mean by that? Here\u2019s a great example:<\/p>\n

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Not only does the product page show the item in question being worn, but it also shows it with the individual accessories that make up the photo. Here\u2019s another example:<\/p>\n

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Although the item in question here is highlighting the central item, there are also similar accessories on either side to achieve this same type of look. Many women can attest to flipping through a clothing catalog, only to have an item catch their eye that is not <\/em>part of the offer. It seems trivial, but it\u2019s a distraction nonetheless\u2014and an area of friction on your product pages.<\/p>\n

Adding these items on the page increased conversions for one online jewelry store owner by a whopping 271%!<\/p>\n

Understanding Trust Signals<\/h2>\n

When I say \u201ctrust signals\u201d what do you think of? Those little symbols at the bottom of each page announcing that your site is secure and virus free? That you\u2019re rated 5-stars on a merchant directory? While those may help, they\u2019re not at the core of the shopper\u2019s trust foundation.<\/p>\n

Elto.com showcases an excellent example of real<\/em> trust signals\u2014the kind that address the customer\u2019s concerns before they even hit the checkout page:<\/p>\n

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Notice how they\u2019ve incorporated a small area right by the call to action that instantly answers\u00a0any questions the customer might have in mind that would prevent them from moving forward:<\/p>\n