{"id":16333,"date":"2018-03-21T08:30:03","date_gmt":"2018-03-21T13:30:03","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=16333"},"modified":"2022-05-19T11:56:24","modified_gmt":"2022-05-19T15:56:24","slug":"best-landing-page-service","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/best-landing-page-service\/","title":{"rendered":"Best Landing Page Builder: Top Tools Comparison Guide"},"content":{"rendered":"

\"best-landing-page-service-introduction\"<\/p>\n

You know your landing pages are a crucial cog in the conversion funnel.<\/span><\/p>\n

You\u2019ve probably read a few articles on crafting a solid landing page, and perhaps even performed some <\/span>A\/B testing<\/span><\/a> on the pages you\u2019ve made.<\/span><\/p>\n

And you may have been less than impressed with the results.<\/span><\/p>\n

That\u2019s fairly common \u2014 because creating an effective website landing page is often more challenging than it sounds.<\/span><\/p>\n

There are <\/span>a few essential elements you should include<\/span><\/a>, but determining the best way to incorporate those elements into your page can be difficult. This is especially true when you consider that the most effective approach varies by business.<\/span><\/p>\n

What works for your site may or may not work for anyone else\u2019s, and vice versa. That\u2019s why the most effective landing pages are those that are designed with your specific audience in mind.<\/span><\/p>\n

But when something as simple as one word can double or halve conversions, it can be overwhelming to even find a starting point.<\/span><\/p>\n

You have plenty of room for testing and tweaking after you launch your page, but first, you need to create a decent canvas to test.<\/span><\/p>\n

This step can be extremely expensive and time-consuming, particularly if you choose to work with a designer on a custom page.<\/span><\/p>\n

While custom designs can yield fantastic results, they\u2019re certainly not the only option. There are several platforms you can use to launch templated landing pages for your campaigns quickly.<\/span><\/p>\n

Of course, some of these tools are better than others in terms of quality, features, and pricing. So after you\u2019ve decided you want to launch a templated landing page, you still have some research to do and decisions to make.<\/span><\/p>\n

Keep reading to learn how to decide whether templated landing pages are the right choice for your business, and which options to consider for your site.<\/span><\/p>\n

What Is a Landing Page?<\/span><\/h2>\n

Before we get into the best services for creating a landing page, let\u2019s talk about what a landing page is, exactly, and why they\u2019re important.<\/span><\/p>\n

A landing page can be found organically through search, so SEO optimization, testing, and measurement are critical to its success. It can also be promoted via paid advertisements. <\/span><\/p>\n

A landing page could be your homepage, a page within your site structure, or a standalone that you made for a special event, sale or other instance to capture conversions.<\/span><\/p>\n

Here are some examples:<\/span><\/p>\n

Homepage<\/span><\/h3>\n

More often than not, your homepage is going to be a landing page if you already have a recognized brand or product. For example, if you search for Ikea, you get a very effective landing page that serves as their homepage. <\/span><\/p>\n

You get a large, welcoming image with an equally welcoming message, and you get two options: \u201cTake me to Ikea United States\u201d or \u201cI want to choose another location.\u201d<\/span><\/p>\n

\"best-landing-page-service-homepage\"<\/p>\n

A Page Within a Site<\/span><\/h3>\n

I got this landing page by searching for Google Home. It\u2019s a product page within Google\u2019s site structure. Again, I get a large, inviting image with a conciliatory message and two CTAs that help me convert immediately.<\/span><\/p>\n

\"best-landing-page-service-page-within-site\"<\/p>\n

A Standalone Landing Page<\/span><\/h3>\n

When I googled HubSpot, I got an ad for Pipedrive above my search results. It led to this standalone landing page comparing Pipedrive\u2019s service to HubSpot\u2019s. I knew that immediately by the bold graphic against a white background and the large header.<\/span><\/p>\n

If you keep scrolling down, there are more comparisons based on pricing and service offerings, as well as client testimonials and CTAs inviting you to sign up for Pipedrive.<\/span><\/p>\n

\"best-landing-page-service-pipedrive\"<\/p>\n

All of these examples exist to serve one purpose: to move visitors down the pipeline toward conversion, and in this case, away from a competitor.<\/span><\/p>\n

I\u2019ve pointed out a few features that make these good landing pages. But if you\u2019re new to creating them, you may need some help. That\u2019s where landing page builder software comes in.<\/span><\/p>\n

What Is Landing Page Builder Software?<\/span><\/h3>\n

A good landing page builder software will help you create effective, easy landing pages to increase your conversions. It allows you to choose from templates that have already been tested and are effective in converting visitors with a variety of types of landing pages. <\/span><\/p>\n

Many landing page hosting services drag-and-drop features that help you customize your landing pages to match your site. There are CTA, image, text, and color options that are easy to manipulate.<\/span><\/p>\n

Why Use Templated Landing Pages?<\/span><\/h2>\n

Before we get into the specific platforms you can use to launch templated pages, it\u2019s important to determine whether these pages are the right choice for your business.<\/span><\/p>\n

After all, they aren\u2019t the best option for <\/span>every<\/span><\/i> site.<\/span><\/p>\n

Some companies prefer to launch custom-built pages for each of their campaigns, and that\u2019s a perfectly valid choice.<\/span><\/p>\n

With that in mind, let\u2019s take a look at four reasons you might choose to use a templated landing page:<\/span><\/p>\n

1. Landing Page Builder Platforms Are Built With Conversions in Mind<\/span><\/h3>\n

The simplest way to launch a landing page would be to use your site\u2019s standard template.<\/span><\/p>\n

You\u2019d replicate an existing page, or create a new page in your WordPress dashboard, then add images and copy tailored to the campaign\u2019s goal.<\/span><\/p>\n

If you\u2019re new to creating landing pages, you\u2019ve probably considered taking this approach.<\/span><\/p>\n

While it could technically fulfill the requirement of a unique page for an advertising campaign, it\u2019s doubtful that this would generate the results you want.<\/span><\/p>\n

When it comes down to it, your goal for each landing page should be to create something that excels at driving conversions.<\/span><\/p>\n

And although your standard template might be great for encouraging visitors to engage with content and learn about your business, it likely wasn\u2019t made with the goal of optimizing individual pages for maximum conversions.<\/span><\/p>\n

Just think about the landing pages you\u2019ve seen as a consumer, like this one from Shopify:<\/span><\/p>\n

\"best-landing-page-service-shopify\"<\/p>\n

Notice how minimal this page is.<\/span><\/p>\n

It doesn\u2019t have a navigation bar, a sidebar, a footer, pop-ups, social widgets, or even links to other pages.<\/span>That\u2019s because it was designed with the single goal of encouraging potential <\/span>customers<\/span> to click the designated CTA buttons and launch their online store.<\/span><\/p>\n

When you include the other elements that come standard on the rest of your site\u2019s theme, they distract from the main goal and decrease each visitor\u2019s likelihood of taking the action you want them to take.<\/span><\/p>\n

But when you use a templated landing page, you start with a canvas that\u2019s designed to <\/span>drive <\/span>visitors<\/span> to convert<\/span><\/a>.<\/span><\/p>\n

Plus, many of these platforms also come with testing tools to make your landing pages even more valuable for your site.<\/span><\/p>\n

Instapage, for example, enables <\/span>marketers<\/span> to run A\/B tests on the platform.<\/span><\/p>\n

So when you use a platform like this, you not only get a template that\u2019s conversion-focused from the start, but also the ability to improve and tailor that<\/span> template for your audience.<\/span><\/p>\n

\"best-landing-page-service-instapage\"<\/p>\n

2. They\u2019re Less Costly Than Custom Design<\/span><\/h3>\n

But creating a unique landing page for each ad campaign can get expensive quickly. That\u2019s especially true if you design your pages from scratch.<\/span><\/p>\n

High-quality custom design isn\u2019t cheap. In fact, experienced designers often charge <\/span>$150 to $200\/hour<\/span><\/a>. And while the work they produce is often some of the best you\u2019ll see online, it simply isn\u2019t in the budget for many businesses.<\/span><\/p>\n

Fortunately, ready-made pages significantly reduce the cost.<\/span><\/p>\n

Many of the templates available online can help you produce similarly effective pages because they were created by experienced designers.<\/span><\/p>\n

But because they don\u2019t require a designer to tailor the design to your business and specifications, they\u2019re available at a fraction of the monetary investment.<\/span><\/p>\n

In fact, some platforms like PageWiz start at $25\/month.<\/span><\/p>\n

This is a much more affordable option, and well within most businesses\u2019 marketing budgets.<\/span><\/p>\n

So if you\u2019re looking to create compelling landing pages, but don\u2019t want to spend thousands of dollars on custom design, the platforms in this guide could be the perfect choice for your site.<\/span><\/p>\n

3. \u00a0They\u2019re the Fastest Option<\/span><\/h3>\n

If you want to get an ad campaign up and running relatively quickly, you won\u2019t want to spend weeks waiting for a landing page.<\/span><\/p>\n

But that\u2019s often the case for businesses who hire a contractor or agency to create a custom design.<\/span><\/p>\n

Templated pages eliminate that waiting period because the graphic design process has already been completed.<\/span><\/p>\n

They allow you to start with a basic framework that has everything you need for a successful landing page. Then, you can make as many \u2014 or as few \u2014 alterations as you need to make it fit your campaign and goals.<\/span><\/p>\n

For example, LeadPages offers tons of templates, with a variety of layouts and potential elements.<\/span><\/p>\n

\"best-landing-page-service-leadpages\"<\/p>\n

Subscribers<\/span> can customize each of these templates to reflect their campaign\u2019s goal and connect with their target audience.<\/span><\/p>\n

So if you want to spend time experimenting with color schemes, adding custom graphics, and testing various calls to action, you can.<\/span><\/p>\n

But if you don\u2019t want to spend time on all of those steps, all you really need to do is replace the placeholder text with your own copy. With this approach, it\u2019s entirely possible to get a page up and running within a matter of hours.<\/span><\/p>\n

4. They\u2019re Guaranteed to at Least Not Suck<\/span><\/h3>\n

When you create a landing page from scratch, you have a lot of decisions to make.<\/span><\/p>\n

You have to determine which elements you want to include, what you want each of those elements to look like, and where you want to place them on the page.<\/span><\/p>\n

And although that means you have a lot of room for creativity, it also leaves a lot of room for error.<\/span><\/p>\n

Wildly original pages certainly have the potential to be engaging and compelling. But they also have the biggest potential to throw your visitors off and prevent them from converting.<\/span><\/p>\n

Maybe that\u2019s a risk you\u2019re willing to take.<\/span><\/p>\n

But if not, you can be sure that when you use a template from any of the platforms on this page, you\u2019re starting with a tried-and-true design.<\/span><\/p>\n

After all, these sites specialize in helping businesses create effective landing pages. Many of them have been around for years, and have had their templates used by thousands of companies.<\/span><\/p>\n

So they know what works \u2014 and what doesn\u2019t.<\/span><\/p>\n

As a result, the templates they have available have all been designed by professionals, with the insight that comes along with seeing how various designs have performed for thousands of site owners.<\/span><\/p>\n

In fact, some platforms, like Unbounce, even offer templates designed with specific industries in mind.<\/span><\/p>\n

\"best-landing-page-service-unbounce\"<\/p>\n

So if you\u2019re unsure of how to even begin the process of creating an effective landing page, templates like this could be the perfect starting point.<\/span><\/p>\n

Simply choose one that was designed for your industry, and rest assured that it\u2019s already generated positive results for businesses like yours.<\/span><\/p>\n

A Landing Page Builder Comparison<\/span><\/h2>\n

Now that we\u2019ve discussed what landing page tools <\/span>should<\/span><\/i> do, let\u2019s do a comparison of, in my opinion, the best landing page builders out there.<\/span><\/p>\n

Not all landing page builders are created equal. They all offer different features at different prices. Some include A\/B testing, some have drag-and-drop building capabilities and some are, well, pretty basic. <\/span><\/p>\n

What you choose completely depends on the needs of your business and the size of your budget. So let\u2019s take a look at my top seven landing page creators, as well as a free option that\u2019s pretty great.<\/span><\/p>\n

The Criteria and Control<\/span><\/h2>\n

As I compiled resources for this list, I aimed to select tools that were in line with what the majority of businesses need to create effective landing pages.<\/span><\/p>\n

In most cases, those needs line up with the reasons in the previous sections.<\/span><\/p>\n

Marketers typically want to launch quality landing pages, in a relatively short amount of time, for a reasonable cost, and with the confidence that they\u2019ll drive the results they want.<\/span><\/p>\n

And if they\u2019re shelling out a chunk of their marketing budget for a landing page tool, they want to be sure that it\u2019s worth the investment.<\/span><\/p>\n

So as I compiled this list, I kept a few criteria in mind and measured each platform against a free alternative to assess its value.<\/span><\/p>\n

The Criteria<\/span><\/h3>\n

The primary criteria for making this list was<\/span> quality.<\/b> Would the landing pages provided by these tools actually convert?<\/span><\/p>\n

Next, I weighed<\/span> price.<\/b> This is a major consideration for most businesses, so it made sense to make it a factor in my rankings.<\/span><\/p>\n

For services offering price points based on monthly visitors, I refused to consider anything below 5,000 monthly visitors because frankly, that is just ridiculous.<\/span><\/p>\n

I also considered <\/span>features<\/b> or the set of tools each option offers beyond standard landing page creation. Although your primary goal when using any of these platforms will be to launch a page, the additional capabilities available can make a huge difference in your campaign\u2019s results.<\/span><\/p>\n

Finally, I factored in <\/span>support.<\/b> I wanted to know how easy is it to contact each company, and what kind of help someone can expect if they run into problems.<\/span><\/p>\n

After all, no tool is perfect \u2014 and when you run into issues, you want to be sure that the company will help you resolve them as quickly as possible.<\/span><\/p>\n

The \u201cControl\u201d: IM Creator<\/span><\/h3>\n

Whenever I\u2019m compiling lists of tools, I always like to start out with a free option.<\/span><\/p>\n

This provides a nice baseline to consider as you evaluate whether or not it\u2019s worth it to shell out limited resources for a landing page service.<\/span><\/p>\n

In this case, that \u201ccontrol\u201d is IM Creator, the best free landing page builder out there<\/span><\/p>\n

\"landingpage\"<\/p>\n

IM Creator will not give you an ideal landing page with no effort.<\/span><\/p>\n

In fact, it\u2019s more of a 3-click option than a 1-click. It will, however, allow you to create an attractive, usable landing page easily at no monetary cost.<\/span><\/p>\n

For WordPress users with no coding background, it might be tricky to integrate the platform\u2019s signup forms into an HTML page. But if you\u2019re still building your site and have the ability to edit your code, this is a great option that won\u2019t add to your expenses.<\/span><\/p>\n

Of course, anything free is free for a reason. In this case, the pages include IM Creator branding, don\u2019t allow for ecommerce integration, and don\u2019t include any form of support.<\/span><\/p>\n

Plus, hosting your landing page on your own domain requires an additional fee.<\/span><\/p>\n

That said, if the landing page service you\u2019re evaluating doesn\u2019t provide much more value than IM Creator, you might want to reconsider if it\u2019s worth the extra expense every month and try a free landing page builder.<\/span><\/p>\n

With this in mind as a baseline, let\u2019s get into the seven services I\u2019ve identified as some of the best for simple landing pages that convert.<\/span><\/p>\n

We\u2019ll do this in a countdown format, working our way up from platforms that will get the job done to those that provide some of the most effective results possible.<\/span><\/p>\n

7. PageWiz<\/span><\/h2>\n

Our first option, PageWiz, keeps the focus on speed and simplicity.<\/span><\/p>\n

\"landing-page\"<\/p>\n

Cost: <\/b>Starting at $25 per month for 5,000 monthly visitors<\/span><\/p>\n

As soon as you land on the company\u2019s site, you\u2019re told that you\u2019re \u201cliterally minutes away from having a landing page campaign up & running on the web.\u201d<\/span><\/p>\n

Right from the start, it\u2019s clear that the platform\u2019s focus is helping subscribers launch pages quickly and easily.<\/span><\/p>\n

It doesn\u2019t claim to offer state-of-the-art features (because it doesn\u2019t), but at this price point, it\u2019s a great deal. Plus, the company uses a modern, matte design concept for many of their designs.<\/span><\/p>\n

This feels trendy and unique \u2014 so it\u2019s not immediately obvious that these pages are made from a template. No other landing page service I reviewed allows subscribers to replicate this modern design type, making it a feature that\u2019s unique to PageWiz.<\/span><\/p>\n

From there, the service includes a user-friendly visual editor, plus unlimited A\/B testing for all of its plans.<\/span><\/p>\n

\"best-landing-page-service-pagewiz-ab-testing\"<\/p>\n

While all of the services on this list offer A\/B testing functionality, many only include it with plans at a much higher price point, making this a notable inclusion.<\/span><\/p>\n

PageWiz also offers the full slate of professional integration you\u2019d expect from a landing page builder, with platforms like MailChimp, Salesforce, and Zapier.<\/span><\/p>\n

The platform also offers white label email marketing services, so that subscribers can send automated emails free from PageWiz branding.<\/span><\/p>\n

\"best-landing-page-service-pagewiz-email\"<\/p>\n

To round things out, PageWiz is highly reviewed in the customer support department, and their website features live chat and easy-to-find contact info.<\/span><\/p>\n

All in all, it\u2019s is a solid option \u2014 and at $25 per month, it\u2019s a great starting point for marketers who want to launch effective landing pages with cheap landing page software.<\/span><\/p>\n

6. Lander App<\/span><\/h2>\n

Next on our list is Lander. To sum it up, this platform does everything well, but nothing exceptional.<\/span><\/p>\n

\"best-landing-page-service-lander\"<\/p>\n

Cost:<\/b> Starting at $25 per month for 5,000 monthly views<\/span><\/p>\n

Their landing page templates are limited, but they are clean and modern.<\/span><\/p>\n

They also align very well with conversion optimization principles.<\/span><\/p>\n

Right from the start, Lander\u2019s website is straightforward and easy to navigate. Their homepage explains that they offer \u201c100+ ready-made landing page templates\u201d and encourages visitors to \u201cStart building landing pages in minutes with the best landing page designs!\u201d<\/span><\/p>\n

From there, the site\u2019s templates include versions for various industries and offer types, including products & services, webinars & events, portfolio pages, \u201ccoming soon\u201d pages, and ecommerce pages.<\/span><\/p>\n

\"best-landing-page-service-lander-templates\"<\/p>\n

And no matter which template you choose, you can customize it in Lander\u2019s visual editor.<\/span><\/p>\n

\"best-landing-page-service-lander-visual-editor\"<\/p>\n

All you have to do is drag and drop elements to where you want them on your page. This enables you to make each one look how you want, without messing with CSS or HTML.<\/span><\/p>\n

Feature-wise, Lander is one of the few to offer A\/B testing at every price point. This is a huge advantage if you know you want to test your pages for conversions right from the start, but don\u2019t want to pay additional fees to do so.<\/span><\/p>\n

Another feature that stands out is the ability to enable dynamic text replacement, or DTR. This means you can set certain text elements in your landing pages to match the keywords in your PPC campaigns automatically.<\/span><\/p>\n

So if you run AdWords campaigns with multiple keywords and ad sets, you can integrate your page with AdWords dynamic keyword insertion, or DKI. This way, if you want to direct multiple keywords to the same landing page, you can make the page relevant to each visitor.<\/span><\/p>\n

Lander\u2019s pages are also easily integrated with PayPal, social media, Mailchimp, Salesforce, and all the other entities you\u2019d expect with a premium service.<\/span><\/p>\n

In terms of support, the site makes it easy to get in touch. From the moment you reach the Lander homepage, you are two clicks away from their contact form, which is located exactly where you\u2019d expect it to be.<\/span><\/p>\n

Plus, two customer service reps are listed next to the contact form with phone numbers included in case your question is a bit more urgent.<\/span><\/p>\n

This may sound like a mediocre review, but in a market where most landing page hosting tools have at least one major deficiency, Lander stands out as being one of the most well-rounded services available. <\/span><\/p>\n

You won\u2019t be overcharged. You won\u2019t get a crappy landing page. And you won\u2019t have to work your way through a maze in order to get your question answered.<\/span><\/p>\n

Sounds good to me!<\/span><\/p>\n

5. Landingi<\/span><\/h2>\n

Next on our list is Landingi, which claims to be the \u201cLanding Page Builder for non-programmers.\u201d<\/span><\/p>\n

\"best-landing-page-service-landingi\"<\/p>\n

Cost:<\/b> Starting at $29 per month (if you pay annually)<\/span><\/p>\n

Landingi offers a great selection of templates and email marketing integrations at each price point. <\/span><\/p>\n

The platform also offers a straightforward visual editor, making it easy to create custom landing pages from all of its pre-designed templates.<\/span><\/p>\n

\"best-landing-page-service-landingi-templates\"<\/p>\n

In terms of features, Landingi includes everything you would expect, plus a free image library to supply your landing pages with high-quality visuals, and a \u201cone-click publishing\u201d tool to help you get your pages up and running as quickly as possible.<\/span><\/p>\n

The platform also captures lead information. Although the interface isn\u2019t as complex as a standalone CRM tool, it\u2019s pretty good for a built-in addition, and can help you manage the form submissions you generate from your landing page.<\/span><\/p>\n

\"best-landing-page-service-landingi-capture-leads\"<\/p>\n

Another helpful feature is its in-platform analytics. Again, this tool doesn\u2019t provide the level of insight you\u2019d gain from a tool like Google Analytics \u2014 but it\u2019s conveniently located in the tool\u2019s dashboard, and can give you an at-a-glance overview of your page\u2019s results.<\/span><\/p>\n

\"best-landing-page-service-landingi-analytics\"<\/p>\n

Overall, $29 per month for unlimited visitors and a great selection of templates is enough to earn Landingi the #<\/span>5<\/span> spot on our list.<\/span><\/p>\n

\"heatmaps<\/a><\/p>\n

4. Instapage<\/span><\/h2>\n

Instapage claims to be \u201cthe most powerful landing page platform for marketing teams and agencies,\u201d and this focus is apparent in the platform\u2019s collaboration tools.<\/span><\/p>\n

\"best-landing-page-service-instapage\"<\/p>\n

Cost:<\/b> Starting at $99 per month billed annually, for up to 30,000 unique visitors per month<\/span><\/p>\n

Instapage has a very large, high-quality selection of templates. While there are some sleeker, flashier options available, you won\u2019t go wrong with an Instapage landing page.<\/span><\/p>\n

Plus, with over 200 templates, you have plenty of options. In fact, I placed Instapage ahead of Landingi largely because of their bigger template selection.<\/span><\/p>\n

Much like the other tools we\u2019ve covered so far, Instapage benefits from an extremely simple, user-friendly interface. You won\u2019t need a month to figure the software out.<\/span><\/p>\n

But one of the features that sets the platform apart from its competitors is its focus on teamwork. While most landing page builders make it easy for one person to edit and customize a landing page, Instapage is designed to make collaboration easy.<\/span><\/p>\n

Instead of providing feedback and suggesting edits in a third-party project management tool, teams can add instant feedback and markups to page drafts. They can also make real-time edits to make sure that everyone is always on the same page.<\/span><\/p>\n

\"best-landing-page-service-instapage-real-time-edits\"<\/p>\n

If launching a landing page on your site requires approval and input from multiple people, this feature could help you speed up the process and get your pages launched as quickly as possible.<\/span><\/p>\n

But beyond that, many of the platform\u2019s best features, like unlimited A\/B testing, heatmaps, dynamic text replacement, and advertising attribution analytics are only available for subscribers of the tool\u2019s higher-level plans.<\/span><\/p>\n

For example, those who subscribe to one of the company\u2019s plans priced at $99+ per month can integrate their landing pages directly with Google\u2019s suite of tools, including Analytics, AdWords, and Tag Manager.<\/span><\/p>\n

\"best-landing-page-service-instapage-google-suite-tools\"<\/p>\n

They can also set up their pages to pass information directly to other marketing automation or CRM tools to simplify the tracking process.<\/span><\/p>\n

For example, advertisers who use additional ad networks with drop-in pixel tracking can connect their landing pages with their campaigns easily.<\/span><\/p>\n

Marketers<\/span> can also integrate their preferred analytics tool to access all of the metrics they need directly in the platform\u2019s built-in reporting dashboard.<\/span><\/p>\n

\"best-landing-page-service-instapage-metrics\"<\/p>\n

In terms of support, Instapage offers a robust Help Center, including video tutorials, plus a Live Chat feature.<\/span><\/p>\n

They also offer a \u201cCustomer Success Manager\u201d but only for Enterprise-level subscribers. The pricing for this plan is \u201ccustomized,\u201d but presumably more than the Core plan, which costs $99 per month.<\/span><\/p>\n

Still, given the extensive template options and stellar support, Instapage is a fantastic option for creating effective landing pages, particularly for teams.<\/span><\/p>\n

3. Wishpond<\/span><\/h2>\n

Wishpond is another service that does a lot of things well.<\/span><\/p>\n

\"best-landing-page-service-wishpond\"<\/p>\n

Cost:<\/b> Starting at $49 per month for up to 1,000 leads<\/span><\/p>\n

With a starting price of $49 per month, Wishpond is one of the few services that doesn\u2019t put a cap based on visitors for its lowest-level plan.<\/span><\/p>\n

But it does put a cap on the number of leads you can generate with your page, and the basic plan limits subscribers to 1,000 leads per month. They can bump this number up to 2,500 leads for $99 per month, or 10,000 for $199 per month.<\/span><\/p>\n

Unlike Lander, Wishpond doesn\u2019t offer A\/B testing at its lowest price point.<\/span><\/p>\n

Still, Wishpond\u2019s landing pages are slightly better quality than Lander\u2019s, in my opinion, and the platform offers a few other features that give it the edge.<\/span><\/p>\n

It\u2019s worth noting that Wishpond caters to two different types of marketers.<\/span><\/p>\n

If you\u2019re simply looking to build landing pages, you\u2019d fall into their \u201cDo It Yourself\u201d category.<\/span><\/p>\n

But the company also offers more hands-on campaign management for those who are looking to hand off more of their marketing tasks to a team of experts.<\/span><\/p>\n

\"best-landing-page-service-campaign-management\"<\/p>\n

This second option isn\u2019t for everyone, but if you\u2019re considering outsourcing parts of your marketing campaign, this could make Wishpond a logical choice.<\/span><\/p>\n

For <\/span>subscribers<\/span> who opt for this type of plan, the company manages their campaigns all the way from advertising platform selection. They determine the appropriate budget and target audience, then run tests to optimize ad design and messaging.<\/span><\/p>\n

They also manage the landing page design process to maximize conversions and ensure that each page is appropriate for the company\u2019s business goals.<\/span><\/p>\n

For subscribers who don\u2019t opt for this type of plan, Wishpond still offers several compelling features. The most notable is their built-in email automation tool.<\/span><\/p>\n

Just like the site\u2019s landing page builder, their email builder makes it easy to create visually appealing email content with a drag-and-drop editor.<\/span><\/p>\n

From there, you can create automated campaigns that send targeted emails to the visitors that convert on your landing pages. These campaigns are designed to nurture leads and move them through the sales funnel.<\/span><\/p>\n

\"best-landing-page-service-automated-campaigns\"<\/p>\n

You<\/span> can also segment email lists to make sure that each subscriber receives relevant content, and enable notifications so that you know as soon as a visitor becomes a lead.<\/span><\/p>\n

The company takes segmentation a step further by allowing subscribers to manage and analyze individual leads.<\/span><\/p>\n

\"best-landing-page-service-wishpond-analyse-individual-leads\"<\/p>\n

With this insight, it\u2019s easy to see which leads are qualified and pass them right along to the sales team.<\/span><\/p>\n

Finally, one of my favorite features with Wishpond is the ability to create <\/span>opt-in popups<\/span><\/a>. I can\u2019t say I love popups as a user, but marketing research has clearly demonstrated that opt-in popups are extremely effective at generating conversions.<\/span><\/p>\n

Typically, purchasing an opt-in pop-up tool from a third-party service like OptinMonster requires an additional subscription fee of anywhere from $9 to $199 per month.<\/span><\/p>\n

Having that feature included is a huge value booster from Wishpond. So if you\u2019re interested in adding pop-ups to your site, or are interested in eliminating the monthly fee you currently pay from a pop-up service, this could be the right option for your site.<\/span><\/p>\n

2. Unbounce<\/span><\/h2>\n

If you\u2019ve spent any time at all researching conversion rate optimization, you\u2019ve likely already heard of Unbounce. The company is a well-known leader in landing page optimization.<\/span><\/p>\n

\"best-landing-page-service-unbounce\"<\/p>\n

Cost:<\/b> Starting at $79 per month for 75 landing pages<\/span><\/p>\n

Unbounce is certainly not the cheapest initial offering, but even their lowest-level plan comes with a pretty impressive set of features.<\/span><\/p>\n

For starters, it includes 75 landing pages and eight pop-ups and sticky bars.<\/span><\/p>\n

Marketers<\/span> can opt to launch landing pages based on Unbounce\u2019s templates or create new, custom pages from scratch. And naturally, the platform includes a user-friendly <\/span>drag-and-drop editor<\/span><\/a>.<\/span><\/p>\n

\"best-landing-page-service-unbounce-drag-and-drop\"<\/p>\n

The editor is fairly standard, but in terms of quality, the templates themselves stand out from many of the other options on our list. They appear polished and professional right from the start.<\/span><\/p>\n

Plus, this editor allows subscribers to customize pop-ups, sticky bars, and other conversion-focused elements.<\/span><\/p>\n

For example, if you want to reduce the number of visitors who abandon a specific page, you can use Unbounce to create exit-intent pop-ups that match the rest of the page\u2019s content.<\/span><\/p>\n

\"best-landing-page-service-unbounce-exit-pop-ups\"<\/p>\n

You can also customize the triggers for these pop-ups and set your targeting preferences so that you have full control over which visitors see them. This will help you ensure that you\u2019re always serving relevant offers to your visitors.<\/span><\/p>\n

From there, Unbounce\u2019s biggest advantage and the most well-known feature is its set of A\/B testing tools.<\/span><\/p>\n

The tools put Unbounce on an entirely different level from the other options on this list (and it\u2019s the only one that we included on our list of the <\/span>6 Best Testing Software Services for Small Business<\/span><\/a>).<\/span><\/p>\n

The platform offers a full suite of tools for creating variants, learning about site visitors, and optimizing pages for conversions.<\/span><\/p>\n

\"best-landing-page-service-unbounce-optimized-pages\"<\/p>\n

Plus, all of its plans come with unlimited tests. So if A\/B testing is a priority for your business, Unbounce could be a great choice.<\/span><\/p>\n

Its basic plan also includes dynamic text replacement, plus integration with platforms like WordPress, HubSpot, Zapier, and Infusionsoft.<\/span><\/p>\n

The best way to summarize this platform is a quote right from Unbounce\u2019s site: it\u2019s \u201ca platform you\u2019ll never outgrow.\u201d It may take some time to fully maximize its capabilities, but if you go with this platform, you can be confident that you\u2019re getting a powerful tool.<\/span><\/p>\n

1. Leadpages<\/span><\/h2>\n

After some extensive analysis, I\u2019m giving the top spot on this list to Leadpages.<\/span><\/p>\n

\"best-landing-page-service-leadpages\"<\/p>\n

Cost:<\/b> Starting at $25 per month for unlimited visitors<\/span><\/p>\n

Are you surprised that the top tool on this list is one of the cheapest landing page builder options?<\/span><\/p>\n

So was I.<\/span><\/p>\n

While Leadpages doesn\u2019t offer quite as many features as some of the other tools on this list, the features that it does offer are an incredible value at $25 a month.<\/span><\/p>\n

So if you\u2019re looking to create a simple, effective landing page without maxing out your marketing budget, this could be the tool for you.<\/span><\/p>\n

For starters, Leadpages\u2019 most basic plan includes unlimited landing pages with unlimited traffic ad leads, plus 160+ templates from which to create those landing pages.<\/span><\/p>\n

In their template library, you\u2019ll find options tailored to an extremely wide range of industries, too. So whether your business is a dental practice or a yoga studio, you\u2019ll most likely be able to find something that\u2019s appropriate for your needs.<\/span><\/p>\n

\"best-landing-page-service-leadpages-template-library\"<\/p>\n

The platform\u2019s basic plan also includes an unlimited number of pop-up forms to help you reduce cart abandonment and convert more leads.<\/span><\/p>\n

\"best-landing-page-service-unbounce-pop-up\"<\/p>\n

From there, one of the platform\u2019s most unique features is its integration capability with Facebook.<\/span><\/p>\n

Marketers<\/span> can use Leadpages\u2019 Facebook Ad Builder tool to create ads that match their landing page\u2019s content instantly. This way, there\u2019s no disconnect between the campaign and the landing page it sends traffic to.<\/span><\/p>\n

\"best-landing-page-service-leadpage-facebook-ad\"<\/p>\n

If you want to step up your Facebook campaigns, this could be the perfect way to do so.<\/span><\/p>\n

Like Unbounce, Leadpages was created specifically with landing page conversions in mind. But unlike Unbounce, Leadpages doesn\u2019t stop at the page itself.<\/span><\/p>\n

While most platforms only offer advanced support to their higher-level subscribers, Leadpages includes a weekly \u201cQ&A Coaching Call\u201d with all of its plans <\/span>to help everyone make the most of their marketing campaigns.<\/span><\/p>\n

Plus, its integration with 40+ platforms means it\u2019s easy to use Leadpages with almost any of the tools you\u2019re already using.<\/span><\/p>\n

In my estimation, the features offered at this extremely low price point make Leadpages the best value on this list.<\/span><\/p>\n

But overall, any option mentioned in this guide can be a good choice for your business. Though they vary in price points and specific features, they\u2019re all designed with one common goal in mind: Convert more leads.<\/span><\/p>\n

If you\u2019re struggling to choose a landing page tool for your business, start by identifying what your business needs.<\/span><\/p>\n

Then, review this list and determine which of these options meet those needs. In most cases, it makes sense to choose the one that can deliver exactly what you\u2019re looking for at the lowest price.<\/span><\/p>\n

If you need advanced functionality or are planning to expand your landing page creation and testing in the future, going with one of the more costly options might be a wise choice.<\/span><\/p>\n

But if all you need is a few basic landing pages, you don\u2019t have to wreck your marketing budget.<\/span><\/p>\n

There are plenty of tools here that can help you accomplish exactly what you need \u2014 for as low as $25 per month.<\/span><\/p>\n

High-Converting Landing Page Examples<\/span><\/h2>\n

Now that you know what a landing page is and how you can create one fairly easily, let\u2019s talk about what you need to make a really <\/span>good<\/span><\/i> landing page.<\/span><\/p>\n

All high-converting landing pages have the same nine elements:<\/span><\/p>\n

    \n
  1. A great title<\/span><\/li>\n
  2. Persuasive subheads<\/span><\/li>\n
  3. Good imagery<\/span><\/li>\n
  4. An explanation of the product or service<\/span><\/li>\n
  5. A reference to your customer\u2019s pain point<\/span><\/li>\n
  6. A reference to how your product or service fills an emotional need<\/span><\/li>\n
  7. Many opportunities to contact you<\/span><\/li>\n
  8. A guarantee<\/span><\/li>\n
  9. A powerful call to action<\/span><\/li>\n<\/ol>\n

    We\u2019ve written about these in more detail, here. Let\u2019s look at two examples of great landing pages that apply these elements.<\/span><\/p>\n

    1. Philips Black Friday Landing Page<\/span><\/h3>\n

    Philips created a landing page just for Black Friday deals, complete with a countdown clock (a feature that addresses visitors\u2019 fear of missing out, or pain).<\/span><\/p>\n

    \"best-landing-page-service-philips\"<\/p>\n

    It has a straightforward title, good imagery of their products, an offer of exclusivity (pleasure) by signing up for their updates, a guarantee of savings, and opportunity to sign up for their newsletter.<\/span><\/p>\n

    \"best-landing-page-service-philips-newsletter\"<\/p>\n

    It is simple and straightforward, eliminating any confusion for visitors. They know exactly what to do and exactly what they will get in return.<\/span><\/p>\n

    2. SEMrush<\/span><\/h3>\n

    SEMrush<\/a>\u2019s homepage serves as a simple, focused landing page for potential customers. The stunning image of the Milky Way gives the sense of endless possibility. The title and subhead tell you exactly what it is, and the CTA is front and center. Below, the guarantee of good service is evident by the big names who \u201ctrust\u201d SEMrush.<\/span><\/p>\n

    And if you\u2019re still not sure what to do, a chatbot pops up offering instant assistance.<\/span><\/p>\n

    \"best-landing-page-service-semrush\"<\/p>\n

    The point is, both of these examples keep it simple. They put their message and their CTA right in front of the visitor, making it very clear what they\u2019re supposed to do and why they should do it.<\/span><\/p>\n

    A good landing page tool should help you create something similar easily.<\/span><\/p>\n

    Conclusion<\/span><\/h2>\n

    Landing pages can make or break a campaign\u2019s success. They\u2019re where website visitors determine whether to convert and become <\/span>valuable customers<\/span> \u2014 or not.<\/span><\/p>\n

    This means it\u2019s more than worth it to invest some time and money into developing great landing pages. Though this requires more work upfront than sending ad campaign traffic to an existing page, it will yield much better results in the long term.<\/span><\/p>\n

    And though creating effective landing pages can be tough, each of the seven platforms listed in this guide can help you do just that.<\/span><\/p>\n

    In fact, I\u2019m confident that any option on this list can be a good choice for your business.<\/span><\/p>\n

    So if you\u2019re ready to start <\/span>generating more leads<\/span><\/a> and sales from your ad campaigns, it\u2019s time to get serious about your landing pages.<\/span><\/p>\n

    Choose an option from the list above, and start creating.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    You know your landing pages are a crucial cog in the conversion funnel. You\u2019ve probably read a few articles on crafting a solid landing page,…<\/p>\n","protected":false},"author":195,"featured_media":38188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-16333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"\nBest Landing Page Builder: Top Tools Comparison Guide<\/title>\n<meta name=\"description\" content=\"Simple, conversion-oriented landing pages are a necessity if you want to optimize your conversion rate. These landing page services will help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/best-landing-page-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Landing Page Builder: Top Tools Comparison Guide\" \/>\n<meta property=\"og:description\" content=\"Simple, conversion-oriented landing pages are a necessity if you want to optimize your conversion rate. These landing page services will help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/best-landing-page-service\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-21T13:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T15:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2018\/03\/25032705\/landingce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Zheng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/nansida\" \/>\n<meta name=\"twitter:site\" content=\"@CrazyEgg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Zheng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/\"},\"author\":{\"name\":\"David Zheng\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#\\\/schema\\\/person\\\/b25e81b7a486e8c58659ddfdb522e6f4\"},\"headline\":\"Best Landing Page Builder: Top Tools Comparison Guide\",\"datePublished\":\"2018-03-21T13:30:03+00:00\",\"dateModified\":\"2022-05-19T15:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/\"},\"wordCount\":5903,\"commentCount\":52,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/25032705\\\/landingce.jpg\",\"articleSection\":[\"Conversion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/\",\"url\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/\",\"name\":\"Best Landing Page Builder: Top Tools Comparison Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crazyegg.com\\\/blog\\\/best-landing-page-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceblog.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/25032705\\\/landingce.jpg\",\"datePublished\":\"2018-03-21T13:30:03+00:00\",\"dateModified\":\"2022-05-19T15:56:24+00:00\",\"description\":\"Simple, conversion-oriented landing pages are a necessity if you want to optimize your conversion rate. 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