{"id":16102,"date":"2014-10-28T08:30:31","date_gmt":"2014-10-28T13:30:31","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=16102"},"modified":"2026-01-06T15:15:18","modified_gmt":"2026-01-06T23:15:18","slug":"3-popular-colors-websites-use","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/3-popular-colors-websites-use\/","title":{"rendered":"3 Popular Colors for Websites \u2013 When & How to Use Them"},"content":{"rendered":"

You\u2019re planning a new business. You\u2019re excited. You\u2019re almost ready.<\/p>\n

You need to pick a color scheme.<\/p>\n

Before you do a scornful snort-laugh, hang on a sec. Color is important.<\/em> As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and how they interact with you and your product.<\/p>\n

Believe it or not, color choice is a big factor in the success of your business. I\u2019m going to tell you a few of the facts behind the science of color psychology that will help you pick a color scheme for your new online business<\/a>.<\/p>\n

In this article, I consider three of the most popular color choices \u2014\u00a0blue, green, and orange. If you\u2019re angling in on either of these three colors, you need to know a few things.<\/p>\n

Color is important.<\/h2>\n

Let me start out with the premise that underlies this whole article:\u00a0 Color is important<\/a>.<\/em><\/strong><\/p>\n

According to research, 85% of shoppers indicate that color is the primary reason why they buy a certain product. This holds true for everything from cars to shoes, but color as a psychological factor plays a role in non-material goods, too.<\/p>\n

In what way does this happen? Brand recognition for one. Color alone is 80% of brand recognition, which is inextricably tied to consumer confidence.<\/p>\n

But what about your online <\/em>business? How does color affect online conversions? In more ways than you think. 42% of shoppers form an opinion of a website based on its design, including color scheme. What\u2019s more, 52% of shoppers do not visit a website again if they don\u2019t like its aesthetics. (Stats from Kissmetrics<\/a>.)<\/p>\n

Color, for reasons that neuroscientists are still discovering, possesses the ability to attract individual types, change preferences, and alter behavior.<\/p>\n

Here are the characteristics of blue, green, and orange, three of the top colors for websites.<\/strong><\/p>\n

Blue is safe.<\/h2>\n

The safest color scheme is blue. Any shade of blue works, and any combination of blue in the color scheme is effective.<\/p>\n

What do I mean by \u201csafe?\u201d I mean two different things.<\/p>\n