{"id":15298,"date":"2014-08-04T08:30:26","date_gmt":"2014-08-04T13:30:26","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=15298"},"modified":"2021-07-26T10:51:12","modified_gmt":"2021-07-26T14:51:12","slug":"optimize-videos","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/optimize-videos\/","title":{"rendered":"How to Optimize Videos for Better Conversions"},"content":{"rendered":"

Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone.<\/p>\n

In this article we are going to talk about the advantages of using videos for your site and provide you with a step-by-step plan backed with examples that shows you how to optimize videos for increased conversions.<\/p>\n

Let\u2019s start with the results you can expect from video marketing<\/a>.<\/p>\n

\"videoo<\/a>Source: Placeit.net<\/a><\/p>\n

The stats are impressive<\/h2>\n

Research by Online Video Publisher\u2019s Association provides strong data on the user behavior after watching videos.<\/p>\n

Over 80% of users recall seeing video ads and 52% took some kind of action based on the ad.<\/p>\n

ReelSEO reports that US viewers spend 23 minutes a day watching videos. The report also suggests that online video consumption is strongly driven by word of mouth.<\/p>\n

In fact, 51% of the survey takers said that they watched a video because someone recommended it to them.<\/p>\n

\"online<\/a><\/p>\n

Source<\/a><\/p>\n

In this case study<\/a> we can see that using videos in emails increases the engagement. Among the respondents who used video in email, a whopping 44% saw an increase in the amount of time subscribers spent with an email.<\/p>\n

Ragan communications found that sending video emails<\/a> (videos embedded in a separate landing page) increased their clickthrough rate from .25% for text-only mails to .50%.<\/p>\n

Mediapost<\/a> reports 90%\u00a0of consumers\u00a0watching online video.<\/p>\n

Here are some of the conversion rates that were achieved when video was deployed using the eCommerce Treepodia<\/a> video platform.<\/p>\n