{"id":13446,"date":"2014-01-29T08:30:32","date_gmt":"2014-01-29T14:30:32","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=13446"},"modified":"2018-05-20T13:00:09","modified_gmt":"2018-05-20T18:00:09","slug":"email-subject-line-hacks","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/email-subject-line-hacks\/","title":{"rendered":"557 Email Subject Line Hacks to Get You Noticed in the Inbox"},"content":{"rendered":"<p>Life is hard for an <a href=\"https:\/\/www.crazyegg.com\/blog\/killer-email-list\/\" target=\"_blank\" rel=\"noopener\">email marketer<\/a>.<\/p>\n<p>How to create the best email subject line?<\/p>\n<p>Google smacks you down.<\/p>\n<p>Subscribers complain and flag you for <a href=\"https:\/\/www.crazyegg.com\/blog\/avoid-email-spam-filter\/\" target=\"_blank\" rel=\"noopener\">spam<\/a>.<\/p>\n<p>And people don\u2019t even open the stupid thing they said they wanted just 30 seconds ago! What\u2019s an email marketer to do?!<\/p>\n<p>STEAL! That\u2019s what.<\/p>\n<p><a href=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/01\/raiders-of-the-lost-ark-1981-movie-01.png\"><img decoding=\"async\" width=\"533\" height=\"300\" class=\"aligncenter size-full wp-image-13451\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/01\/raiders-of-the-lost-ark-1981-movie-01.png\" alt=\"raiders of the lost ark\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/01\/raiders-of-the-lost-ark-1981-movie-01.png 533w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2014\/01\/raiders-of-the-lost-ark-1981-movie-01-300x168.png 300w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/a><\/p>\n<p>What follows is a mega-list swipe file that links to some of the best email subject line compilations out there.<\/p>\n<p>Yes, there are&#8230;<\/p>\n<h2><a href=\"https:\/\/www.clickz.com\/clickz\/column\/2159102\/disable-delete-key\" target=\"_blank\" rel=\"noopener\">The Best 105 Subject Lines Inspirations You Can Swipe From SXSW<\/a><\/h2>\n<p>Thank Brian Massey of Conversion Scientist for this one. In 2012, he categorized all of the panel submissions into logical categories like \u201cAlliteration\u201d &amp; \u201cNon-Sequiturs.\u201d<\/p>\n<p>Some of my favorites are:<\/p>\n<ul>\n<li>Multiple Personalities\u2013Not a Disorder but the Norm<\/li>\n<li>Your Social Media Job Is Dead: Now What?<\/li>\n<li>Epic Battle: Creativity vs. Discipline in Social<\/li>\n<\/ul>\n<h2>10 Of The Best Email Subject Lines You\u2019ve Ever Read<\/h2>\n<p>This post on the Hubspot blog showcases some really unique subject lines, one of which was the most successful of Obama\u2019s entire email campaign!<\/p>\n<p>Notable examples include:<\/p>\n<ul>\n<li>Hey<\/li>\n<li>Where to drink beer right now<\/li>\n<li>Buffer has been hacked<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/boostblogtraffic.com\/headline-hacks\" target=\"_blank\" rel=\"noopener\">Jon Morrow\u2019s Headline Hacks Report<\/a> &#8211; 52 Headlines For Writing Posts That Go Viral<\/h2>\n<p>From my mentor, Jon Morrow, the Headline Hacks report quite possibly gives the most thorough explanations of why certain <a href=\"https:\/\/www.crazyegg.com\/blog\/headlines-9-steps\/\" target=\"_blank\" rel=\"noopener\">headlines work<\/a>.<\/p>\n<p>Granted, this isn\u2019t specifically for email, but these are designed to get attention, so the same rules still apply.<\/p>\n<p>My favorites include:<\/p>\n<ul>\n<li>How Safe Is Your [ Valuable Person\/Object] from [ Threat]?<\/li>\n<li>Can&#8217;t Keep up? 21 Ways to Simplify Your Search for New Clients<\/li>\n<li>How to Knock $127 Off Your Phone Bill in 15 Minutes or Less<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/unbounce.com\/email-marketing\/eye-catching-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">7 Eye-Catching Email Titles To Catapult Your Open Rates<\/a><\/h2>\n<p>This one on Unbounce gives a handful of powerful subject lines, along with insights on why they work.<\/p>\n<p>Attention-grabbing specimens include:<\/p>\n<ul>\n<li>Were we boring you?<\/li>\n<li>Steve, where are you?<\/li>\n<li>How I grew the KissMetrics Blog From 0 to 350,000 readers a month<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/unbounce.com\/email-marketing\/convert-free-users-to-paid\/\" target=\"_blank\" rel=\"noopener\">The No-Effort Email to Convert Free Users To Paying Customers<\/a><\/h2>\n<p>This single subject line post is so simple, so insanely simple, that you\u2019ll wonder why it\u2019s not in your <a href=\"https:\/\/www.crazyegg.com\/blog\/perfect-autoresponder\/\" target=\"_blank\" rel=\"noopener\">automation funnel<\/a>.<\/p>\n<p>I won\u2019t ruin it for you by giving you an example, but I will say this: You\u2019re losing money by not knowing what it is.<\/p>\n<h2>101 Attention Grabbing Subject Lines For Email Marketing Promotions<\/h2>\n<p>Ok, so I\u2019ll be honest. On their own, these subject lines are&#8230; ok. That\u2019s fine though, because they\u2019re meant to be a list of \u201cstarters.\u201d<\/p>\n<p>With what you\u2019ve \u00a0learned from the other posts on this list, I\u2019m confident you could adapt them to be great.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>Which option do you prefer? = Neil Patel vs Chris Brogan, who does social better?<\/li>\n<li>Could this be possible? = Impossible! Jon Morrow just leaked his secret to making $500\/ guest post!<\/li>\n<li>Can we talk about this? = [Name] We need to talk about [subject]<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/conversionscientist.com\/converting-with-email\/63-great-email-subject-lines-from-the-sxsw-catalog\/\" target=\"_blank\" rel=\"noopener\">63 Great Email Subject Lines from the (2011) SXSW Catalog<\/a><\/h2>\n<p>Another one from Brian Massey, only this time the subjects are more fun and creative.<\/p>\n<p>Some fun examples include:<\/p>\n<ul>\n<li>How Social Media Fu@k\u2019d Up My Marriage (Learn how not to have your relationship ruined by the online world)<\/li>\n<li>Your Computer is the Next Wonder Drug<\/li>\n<li>Zombies Must Eat: How Genre Communities Make Money<\/li>\n<li>Seven Reasons Your Employees Hate You.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.verticalresponse.com\/blog\/great-b2b-subject-lines\/\" target=\"_blank\" rel=\"noopener\">29 Great B2B Marketing Subject Lines <\/a><\/h2>\n<p>On the VerticalResponse blog, they were kind enough to share some great subject line inspirations specifically for B2B marketers.<\/p>\n<p>Great examples include:<\/p>\n<ul>\n<li>How to Impress Your Cranky CFO &#8211; Save $1,000<\/li>\n<li>Get a $30 Gift Card for 30 Minutes of Your Time<\/li>\n<li>How To Make it Onto Your Buyer\u2019s Short List<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.verticalresponse.com\/blog\/50-all-time-great-subject-lines-that-work\/\" target=\"_blank\" rel=\"noopener\">50 All Time Great Retail Subject Lines<\/a><\/h2>\n<p>Another from VerticalResponse. Only this time geared specifically towards retailers.<\/p>\n<p>Some retail inspirations you\u2019ll find there are:<\/p>\n<ul>\n<li>[New Product] has arrived. Order now before we run out.<\/li>\n<li>Extended for a day! Get Free shipping through Friday.<\/li>\n<li>Email subscriber exclusive: [Product name] sale is here.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.buzzfeed.com\/lindseyweber\/al-franken-email-master\" target=\"_blank\" rel=\"noopener\">Al Franken, Email Master<\/a><\/h2>\n<p>This listacle on BuzzFeed demonstrates 8 of Senator Al Franken\u2019s brilliant email headlines.<\/p>\n<p>I love these because they\u2019re a combination of personal, quirky and direct. But more importantly, they seem to have an inherent understanding of the typical inbox environment is all about.<\/p>\n<p>My favorites:<\/p>\n<ul>\n<li>Back up my boasting<\/li>\n<li>Me again<\/li>\n<li>Yes, this is a fundraising email<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.buzzfeed.com\/lindseyweber\/the-obamas-email-masters\" target=\"_blank\" rel=\"noopener\">The Obamas, Email Masters<\/a><\/h2>\n<p>Another one on BuzzFeed documents what it means to be the Commander in Chief of email marketing.<\/p>\n<p>Some notables include:<\/p>\n<ul>\n<li>Sometime soon, I want to meet you<\/li>\n<li>You\u2019ll like this one<\/li>\n<li>Can you come to the president\u2019s birthday?<\/li>\n<\/ul>\n<p>There are only 8 there, (well, and one duplicate) but they are a perfect demonstration of emailing when your name (or company) has some weight to it.<\/p>\n<h2><a href=\"https:\/\/www.mequoda.com\/articles\/audience-development\/1-secret-and-17-best-email-subject-line-examples\/\" target=\"_blank\" rel=\"noopener\">1 Secret, and 7 Best Email Subject Line Examples<\/a><\/h2>\n<p>This examination of the email subject lines in Amanda MacAuthor\u2019s inbox on Mequoda.com is a great reminder that sometimes the best swipe file is right underneath your nose.<\/p>\n<p>In it, she doesn\u2019t just give subject line ideas, but why they stood out and grabbed her attention\u2014a part of the process I think we should all consider more carefully. On a personal note, I know I don\u2019t even bother with the \u201c7 things to\u2026\u201d and \u201c8 reasons why\u201d emails.<\/p>\n<p>That\u2019s not to say they don\u2019t work, I\u2019m just saying that if I\u2019m in your target demo, that\u2019s not the best way to get my attention\u2026<\/p>\n<p>&#8230;anyways:<\/p>\n<ul>\n<li>Panic<\/li>\n<li>Threatened and scared, she turned to an angel<\/li>\n<li>How to get 12 hours out of an 8 hour day<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.pinterest.com\/pin\/240309330090657784\/\" target=\"_blank\" rel=\"noopener\">Creative Email Subject Lines From Thrillist<\/a><\/h2>\n<p>Taking my own advice, this isn\u2019t an article, but a snapshot of the last 16 emails Thrillist sent me.<\/p>\n<p>What I love about their email strategy is how they use location, and really seem to understand the local vernacular for that list.<\/p>\n<p>Some standouts include:<\/p>\n<ul>\n<li>Bad Decision Time!<\/li>\n<li>Let\u2019s get fat, Boston<\/li>\n<li>MMM&#8230;Fried Chicken<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/marketingartfully.com\/2012\/11\/21\/100-great-email-subject-lines-email-newsletters\/\" target=\"_blank\" rel=\"noopener\">100 Effective Email Subject Lines That Work &#8211; Email Newsletters<\/a><\/h2>\n<p>Last but not least, this article from Marketing Artfully has a great compilation of stand out email subject lines.<\/p>\n<p>Some of my favorites are:<\/p>\n<ul>\n<li>12 Pinterest Boards You Can\u2019t Live Without, # 3 Is My Bible!<\/li>\n<li>The secrets behind Black Friday ad copy<\/li>\n<li>Become a Traffic Mogul With This \u201cGame Changing\u201d Software\/System<\/li>\n<\/ul>\n<p>Don\u2019t want to take up too much more of your time, because you\u2019ve got a lot of reading to do.<\/p>\n<p>If you use or adapt one of these, let me know which one in the comments, along with the difference in your open rate.<\/p>\n<p>I look forward to hearing about your success! What are the top email subject lines that get oppened on your business?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Life is hard for an email marketer. How to create the best email subject line? Google smacks you down. Subscribers complain and flag you for&#8230;<\/p>\n","protected":false},"author":94,"featured_media":13448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[125],"tags":[],"class_list":["post-13446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best 557 Email Subject Line Hacks to Get You Noticed in the Inbox<\/title>\n<meta name=\"description\" content=\"Improve your email marketing with this mega-list swipe file, linking to some of the best email subject line compilations out there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/email-subject-line-hacks\/\" \/>\n<meta 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