{"id":13226,"date":"2014-01-08T08:30:22","date_gmt":"2014-01-08T14:30:22","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=13226"},"modified":"2017-10-19T22:23:39","modified_gmt":"2017-10-20T03:23:39","slug":"colors-in-landing-pages","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/colors-in-landing-pages\/","title":{"rendered":"How to Use Colors for More Effective Landing Pages"},"content":{"rendered":"

We all know that colors play a large role in our marketing<\/a> efforts, but have you ever taken a closer look at how color may be affecting your bottom line?<\/p>\n

Believe it or not, color has a powerful influence on our emotions and decision making abilities, not to mention our first impressions of everything from a logo to a landing page.<\/p>\n

\"Using<\/p>\n

Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a project or service.<\/p>\n

Is this statement backed by data? You bet, it is.<\/p>\n

According to recent research<\/a>, 92.6% of people say that visual dimension is the top influencing factor affecting a purchase decision. By harnessing the power of color, your business has the potential to be even more successful, particularly in regards to conversion optimization.<\/p>\n

Let’s examine how colors can play into building more effective landing pages:<\/p>\n

Designing for Gender<\/h2>\n

Depending on your industry, gender preferences may play heavily into purchase decisions so it pays to do your research on which colors can persuade someone to stay on a page and take action.<\/p>\n

For<\/strong> women<\/b>, according to this research<\/a>, colors that appeal to them most include blue, purple and green while orange, brown, and gray are least appealing.<\/p>\n

Marie Forleo’s B-School was all about women, and when it was launched, it became a huge hit instantly. But a lot more goes into a successful launch than knowing who you’re targeting. From landing pages to email templates everything was branded perfectly\u2014that attracted the right buyer for her.<\/p>\n

\"Marie<\/p>\n

For men<\/strong>, blue, green, and black are often well-loved and brown, orange, and purple are least-loved. Keeping this in mind, consider your color choices when crafting your call to actions, buttons, or landing page design in general.<\/p>\n

Let’s take a look at the landing page of a male-focused startup that really got our attention in last two years, thanks to their viral video.<\/p>\n

Other than having a strong call to action, the landing page \u00a0gives a real masculine feel with the brown wood background and orange elements.<\/p>\n

\u00a0\"Dollar<\/a><\/p>\n

Designing for Age<\/h2>\n

When choosing colors for your landing page, don’t forget to take into account your demographic spread in terms of age. In an online research project conducted by Joe Hallock, color preferences based on age were documented and explored.<\/p>\n

In general, children or younger audiences tend to prefer warm and bright colors that are associated with positivity and high energy such as:<\/p>\n