{"id":12344,"date":"2025-04-07T08:30:00","date_gmt":"2025-04-07T12:30:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=12344"},"modified":"2025-04-07T12:21:19","modified_gmt":"2025-04-07T16:21:19","slug":"what-is-high-quality-content","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/what-is-high-quality-content\/","title":{"rendered":"The Bar for High Quality Content has Changed"},"content":{"rendered":"\n

Quality content exists<\/em> on a spectrum. It\u2019s grounded in your products or services\u2019 context, your target audience, and your business goals.<\/p>\n\n\n\n

What once was considered \u201chigh-quality content\u201d in the 2010s by industry-standard marketing playbooks looks different in the 2020s, after the content farms era, 5 Google updates, and AI copywriting tools<\/a>.<\/p>\n\n\n\n

The spotlight of good content pieces now goes to original research and POVs, authenticity + relatability, and content multifunctionality.<\/p>\n\n\n\n

What is high-quality content?<\/h2>\n\n\n\n

High-quality content typically refers to content attributes that align with both a specific target audience, and a set of organization\u2019s goals. Regardless of what you and I may perceive<\/em> as valuable.<\/p>\n\n\n\n

The subjective and relative nature of this term in marketing has different meanings, depending on who you ask and what you do.<\/p>\n\n\n\n

Pretty much the opposite of low-quality content<\/em> that cares nothing about company purposes at all, let alone the reader\u2019s experience.<\/p>\n\n\n\n

For me, content quality is the stuff you act on, whether in the short or the long term. From the content you engage with right away, and the newsletter you share, to the demo you sign up for in 3-6 months.<\/p>\n\n\n\n

The New Bar for Shipping High Quality Content<\/h2>\n\n\n\n

Here\u2019s what high-quality content now means:<\/p>\n\n\n\n

Contextualized Original POVs and Research<\/h3>\n\n\n\n

As John Bonini<\/a>, founder of the consulting program Content Brands, put it, \u201cThe only defensible content marketing strategy for 2023 and beyond is investing in both original thinking and original research.\u201d<\/p>\n\n\n\n

Original thinking through authentic personal lived experiences, observations, perspectives, and analyses of trends. And original research through audience surveys, interviewing, reporting, and insights across your own mediums (i.e. social, newsletter, etc.)<\/p>\n\n\n\n

To create irreplaceable<\/em> value that most algorithms can\u2019t replicate, John\u2019s approach recommends framing content around you<\/em> or in collaboration with people your<\/em> target audience finds interesting.<\/p>\n\n\n\n

Relatable, Authentic, and Sometimes Creative<\/h3>\n\n\n\n

\u201cMake people feel seen.\u201d This takeaway from Microsoft\u2019s Head of Content Heike Young<\/a> captures the essence of today\u2019s most effective content. \u201cIf you can make somebody feel like \u2018Oh, you just articulated a thing I\u2019ve been feeling but I didn\u2019t quite put it into words.\u2019<\/em> That\u2019s such a powerful thing to be able to do for someone.\u201d<\/p>\n\n\n\n

Content that resonates requires creators to embrace vulnerability over corporate polish. When writing reflects human experiences (yeah, including challenges) it encourages a deeper engagement.<\/p>\n\n\n\n

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