{"id":12011,"date":"2013-09-17T08:30:05","date_gmt":"2013-09-17T13:30:05","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=12011"},"modified":"2017-07-24T17:37:52","modified_gmt":"2017-07-24T22:37:52","slug":"customer-reviews-that-convert","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/customer-reviews-that-convert\/","title":{"rendered":"5 Clever Ways to Get Customer Reviews That Convert"},"content":{"rendered":"

How do you get customer reviews that help you achieve conversion rates as high as 68.7%?<\/p>\n

In today’s consumer centric world,\u00a0Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, said it best \u2013\u00a0social proof is the new marketing<\/a>.<\/p>\n

In fact, social proof is one of the key elements in building an\u00a0awesome brand.\u00a0And there’s no better social proof than customer reviews.<\/p>\n

An\u00a0experiment\u00a0conducted by American social\u00a0psychologist,\u00a0Stanley Milgram, further proves the power of social proof.<\/p>\n

Milgram and his team gathered a group of people to stop in a busy street and look up at the sixth floor of an office nearby where nothing was happening.<\/p>\n

\"group<\/a><\/p>\n

The results showed that 4% of\u00a0passersby\u00a0would stop to join a single person staring up. However, when there were\u00a015 people staring up at the office, that number\u00a0jumped to 40% of the passersby.<\/p>\n

Overall, 86% of passersby would at least look up to see what everyone else was looking at.<\/p>\n

In this post, we unveil 5 clever ways to obtain the right reviews that persuade your customers and lead to increased sales.<\/p>\n

#1: Find Skeptical Buyers<\/h2>\n

\"i<\/a>How does Ramit Sethi, author of the New York Times bestselling book\u00a0I Will Teach You To Be Rich<\/a><\/i>, achieve\u00a0conversion rates as high as 68.7%<\/b>\u00a0on his blog?<\/p>\n

Contrary to most marketers, he will actually ask subscribers to unsubscribe from his email list. As someone who charges a premium for his course material, he wants to weed out those who treat his content as a commodity.<\/p>\n

Secondly,\u00a0he does an incredible amount of\u00a0research<\/a>\u00a0to fully understand his customers’ desires and objections. Ramit says that “when you can truly deeply understand people, even in fact better than they understand themselves, then your sales skyrocket.”<\/p>\n

Pro Tip<\/h3>\n

Get testimonials from customers who were at first skeptical of buying.<\/b><\/p>\n

Rather than asking for testimonials from your customers who immediately fall in love with your offering, try to look for those that were first skeptical.<\/p>\n

For example, as your customers are using your product, send a simple email asking if they were at first pessimistic of the product.<\/p>\n

If they were, then you can ask for the actual results that they were able to achieve along with detailed objections that your customers had before choosing your product or service.<\/p>\n

#2: Be Like Your Mom<\/h2>\n

Gary Vaynerchuk has a great talk about the ROI of Social Media and he compares to the ROI of your mother. If you haven’t seen the footage, here’s a snippet from his keynote speech at Inc 500 2011:<\/p>\n