{"id":11906,"date":"2021-07-08T08:30:00","date_gmt":"2021-07-08T12:30:00","guid":{"rendered":"https:\/\/crazyeggblog.wpengine.com\/?p=11906"},"modified":"2025-04-10T09:00:49","modified_gmt":"2025-04-10T13:00:49","slug":"on-site-ecommerce-seo","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/on-site-ecommerce-seo\/","title":{"rendered":"Ecommerce SEO Guide: SEO Best Practices for Ecommerce Websites"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-41533\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152819\/on-site-ecommerce-seo-1.jpg\" alt=\"on-site-ecommerce-seo-what-is\" width=\"900\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152819\/on-site-ecommerce-seo-1.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152819\/on-site-ecommerce-seo-1-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152819\/on-site-ecommerce-seo-1-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get more traffic and sales to your ecommerce website, then <a href=\"https:\/\/webbiquity.com\/search-engine-optimization-seo\/the-interactive-guide-to-on-page-seo\/\" target=\"_blank\" rel=\"noopener\">on-page SEO<\/a> is a critical first step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a multitude of how-to articles and tutorials on the web offering general <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/how-to-optimize-your-website\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> advice, but far fewer that specifically address the needs of ecommerce entrepreneurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you\u2019re sending all the right signals to Google, and set you up for SEO success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Ecommerce SEO? Definition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get traffic from <\/span><span style=\"font-weight: 400;\">paid search<\/span><span style=\"font-weight: 400;\">, but SEO costs much less. Plus, ad blockers and <\/span><span style=\"font-weight: 400;\">ad blindness<\/span><span style=\"font-weight: 400;\"> can reduce the effectiveness of paid search, so you\u2019ll want to optimize for search regardless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you don\u2019t want to forget about static, non-product-oriented pages on your site, such as the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homepage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">F.A.Q. page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blog articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help center answers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Create a list of keywords for those pages as well as related keywords. Tools like <\/span><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\"> make it easy to search for one long-tail keyword and find semantic keywords that go well with it.<\/span><\/p>\n<h3><strong>Why SEO For Ecommerce Matters<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What do consumers do when they need a product or service? Many perform Google searches. They\u2019re looking for options, tips, comparisons, and other information to help them make informed decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website doesn\u2019t appear in the SERPs, you lose critical access to qualified and interested ecommerce customers. Your products might have a space on the web, but are they findable?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where ecommerce SEO comes in. It provides you with a way to reach your target audience without paying for ads. Once you get people to your site, you can delight them with your high-quality products, intriguing copy, and motivating calls to action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only optimize your website for people, you do your company a disservice. SEO for ecommerce addresses the first hurdle to acquiring new customers: getting people to your site.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to Develop an Ecommerce SEO Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce SEO might seem like a huge task, especially if you already have a website populated with tons of products. Yes, it might take time, but you can speed up the process with a solid strategy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prioritize pages<\/b><span style=\"font-weight: 400;\">: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create a workflow<\/b><span style=\"font-weight: 400;\">: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Check out the competition<\/b><span style=\"font-weight: 400;\">: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors\u2019 sites and check out their SEO efforts. Identify ways to make yours better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Follow through with CRO<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conversion rate optimization (CRO)<\/span><\/a><span style=\"font-weight: 400;\"> should follow SEO. We\u2019ll talk about that more later on.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep reading for more detailed instructions for an effective ecommerce SEO strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ecommerce SEO Checklist: Best Practices for Your Ecommerce SEO Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at some of the best tips for ecommerce sites that are lacking in the SEO space. If you want people to find your products more easily, you need an ecommerce SEO strategy, and checking each item off your list will make your strategy more effective.<\/span><\/p>\n<h3><strong>Use the Right Keywords<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41536\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152828\/on-site-ecommerce-seo-4.jpg\" alt=\"on-site-ecommerce-seo-right-keywords\" width=\"900\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152828\/on-site-ecommerce-seo-4.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152828\/on-site-ecommerce-seo-4-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152828\/on-site-ecommerce-seo-4-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yes, keywords still matter. You don\u2019t want to overload your product titles and descriptions with these keywords, but they need to be present in the copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mention your primary keyword in your product headline, description, meta description, image alternate attributes, and subheadlines. Sprinkle latent semantic index (LSI) keywords throughout. These are related keywords that help Google understand your page in context.<\/span><\/p>\n<h4><strong>Analyze the Keyword Search Volume, CPC, and User Intent<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Before you use a keyword, do some research on it. Know how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are looking for when they use that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s break it down further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search volume tells you how much interest a particular keyword inspires in consumers. A high search volume indicates greater popularity, which means you\u2019ll get more active searches for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CPC tells you how much people pay per click when they buy advertising based on a specific keyword. A high CPC indicates increased competition. If your target keyword is extremely competitive, consider finding a long-tail alternative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, user intent describes what people want to find when they type a specific keyword into Google\u2019s search bar. Let\u2019s say, for instance, that someone types \u201cshower\u201d and hits Enter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does that person want information about shower installation, shower repair, baby showers, bridal showers, or something else entirely? If you can\u2019t determine the user intent behind a keyword, add other words to the search string for clarity.<\/span><\/p>\n<h3><strong>Conduct Competitor Research<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you have no clue where to start with on-site optimization for your ecommerce site, then your competitors are your best bet. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of their secrets on their websites themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords are the thing you need to focus on. Particularly, you\u2019ll want to analyze the keywords on their homepages as well as their top product pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you tell if a website is optimizing for a particular keyword? You can start by using the <\/span><a href=\"https:\/\/moz.com\/tools\/seo-toolbar\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moz browser extension<\/span><\/a><span style=\"font-weight: 400;\"> to see the SEO title and description your competitors use in their title tags.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41538\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152834\/on-site-ecommerce-seo-6.png\" alt=\"on-site-ecommerce-seo-competitor-research-title-description\" width=\"555\" height=\"270\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152834\/on-site-ecommerce-seo-6.png 555w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152834\/on-site-ecommerce-seo-6-300x146.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also use tools like <\/span><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><span style=\"font-weight: 400;\"> to see what keywords your competitors are ranking for on both organic and paid search.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41544\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152845\/on-site-ecommerce-seo-12.png\" alt=\"on-site-ecommerce-seo-competitor-research-keywords\" width=\"555\" height=\"145\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152845\/on-site-ecommerce-seo-12.png 555w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152845\/on-site-ecommerce-seo-12-300x78.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t stop your research with keywords. Check out your competitors\u2019 landing pages too, so you can see how they use the specified keywords to optimize those pages.<\/span><\/p>\n<h3><strong>Focus on Homepage SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you do want to <a href=\"https:\/\/www.crazyegg.com\/blog\/homepage-design\/\" target=\"_blank\" rel=\"noopener\">optimize your homepage well<\/a>. The key things you want to add and optimize are include the following.<\/span><\/p>\n<h4><strong>Homepage Title Tag<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The SEO title tag is one of the most important element of on-site search optimization. It should include your business name along with the main keyword phrase you are targeting. You should write this title tag in <\/span><span style=\"font-weight: 400;\">less than<\/span><span style=\"font-weight: 400;\"> 70 characters and in a way that is appealing to search visitors, as they will see it in search results.<\/span><\/p>\n<h4><strong>Homepage Meta Description<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">While this is not important as far as <a href=\"https:\/\/marketingarsenal.io\/serp-tracking-tools\/\" target=\"_blank\" rel=\"noopener\">keyword rankings<\/a>, the meta description for your homepage is a 160-character description of your business that will also show up in search beneath the title tag. Write it in a way that encourages people to want to visit your website.<\/span><\/p>\n<h4><strong>Homepage Content<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The content on your homepage should help visitors learn more about your business and the products you have to offer in a clear and concise way. <\/span><span style=\"font-weight: 400;\">Avoid overloading visitors with too much information. Consider featuring your top few products on the homepage and your unique selling proposition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cluttered homepages can confuse visitors as well as search engines. For instances, maybe you sell products in many different categories. Google will struggle to identify what you sell and who you\u2019re targeting with your products, so get specific about what your site offers.<\/span><\/p>\n<h3><strong>Simplify Your Site Architecture<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you are adding products and categories to your store, remember that site architecture plays an important role in search optimization. Particularly, you want to have a distinct <\/span><span style=\"font-weight: 400;\">hierarchy of navigation<\/span><span style=\"font-weight: 400;\">, from your homepage to product categories to the products listed within them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engine bots will discover your pages and products on your website based on a clear internal linking structure that is easy to follow \u2014 and not too deep.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rule of thumb for search engines and visitors is to <\/span><span style=\"font-weight: 400;\">make sure people can reach everything<\/span><span style=\"font-weight: 400;\"> within three clicks. From the homepage, they should only have to make a maximum of three clicks to get to any product on your website.<\/span><\/p>\n<h4><strong>Internal Linking<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Internal links serve two main purposes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boosting ecommerce SEO by showing how pages are related to one another<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increasing time on site by encouraging visitors to further explore your site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Linking to related products or to information-rich blog articles can help improve ecommerce SEO and make your site more tempting for deep dives.<\/span><\/p>\n<h3><strong>Optimize Product Pages<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product pages are the lifeblood of your business, so you will want to focus a lot of your energy on optimizing them. <\/span><span style=\"font-weight: 400;\">Many ecommerce store owners simply write a few lines of text about each product and throw up an image or video. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need more information on your product pages so Google can find them. <\/span><span style=\"font-weight: 400;\">Here are the specific things you want to work on.<\/span><\/p>\n<h4><strong>Product Name<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The name of your product is important. In most cases, it\u2019s also used in the SEO title and URL of your product page. This is why you may want to consider adding a common search term or keyword phrase to your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are <\/span><span style=\"font-weight: 400;\">selling<\/span><span style=\"font-weight: 400;\"> T-shirts, be sure to include \u201cT-shirt\u201d or \u201ctee\u201d in the product name. That way, the keyword also ends up in the SEO title and URL.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41539\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152835\/on-site-ecommerce-seo-7.png\" alt=\"on-site-ecommerce-seo-product-name-tshirt\" width=\"555\" height=\"69\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152835\/on-site-ecommerce-seo-7.png 555w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152835\/on-site-ecommerce-seo-7-300x37.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As an added bonus, when people share your product on Facebook or Pinterest, that keyword will be in the title of the shared post.<\/span><\/p>\n<h4><strong>Image Optimization<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Images are an important part of your product page. Stand in your customer\u2019s shoes for a moment. Are you more likely to buy a product from a site that clearly depicts the product from as many angles as possible, from a site that has no image at all, or from one that is small and illegible?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only are images important for your customers, <\/span><span style=\"font-weight: 400;\">but <\/span><span style=\"font-weight: 400;\">they are important for search optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To properly optimize your images for search, start with the filename. Don\u2019t add images named <strong>IMG0010.jpg<\/strong> to your product pages. Instead, use the product name and main keyword, such as eastcoast-skinny-jeans.jpg.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have alternative views of your product, include keywords that people would use if they were searching for those images in search.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41537\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152831\/on-site-ecommerce-seo-5.png\" alt=\"on-site-ecommerce-seo-image-optimization\" width=\"555\" height=\"319\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152831\/on-site-ecommerce-seo-5.png 555w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152831\/on-site-ecommerce-seo-5-300x172.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, when you add your images to your product page, include the product name and keyword in the ALT text for the image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result? Your images now have a chance of appearing in Google Image Search as shown in the image above, or in the main search results page as a part of the additional media showing.<\/span><\/p>\n<h4><strong>Video<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Help your customer feel more confident about their purchases by also adding video to your product page. The video can be basic information about your product (like a commercial), a how-to video on ways to use the product to get results, or testimonials from people who have used the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing videos offsite on networks like YouTube can be a great way to attract and educate potential customers about your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Educational DIY videos, for example, can show people how to create something amazing by incorporating your products. Once they get into the idea of working on that project, they\u2019ll be more likely to buy your related products.<\/span><\/p>\n<h4><strong>Customer Reviews<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Reviews are another way to boost customer confidence in your product, so if you have a good product, be sure to allow them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bad reviews aren\u2019t always a bad thing either. Think about it \u2013 if you have a higher priced item that has great reviews, and a lower priced item with so-so reviews, then people will be more likely to choose the higher priced item, resulting in greater sales for your business.<\/span><\/p>\n<h4><strong>FAQ Content<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Do people ask questions about your products? Of course they do. Having product-specific FAQ content on your product pages is a <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/ecommerce-conversions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">key to conversions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If customers have questions that you don\u2019t answer, they\u2019ll go somewhere else to find those answers \u2014 and likely buy from the source that answers the questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a general FAQ page on your website is also a good idea. Answering basic questions about your website\u2019s security, shipping, and return policies can increase buyer confidence, leading to more sales.<\/span><\/p>\n<h3><strong>Use Responsive Design<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41535\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152823\/on-site-ecommerce-seo-3.jpg\" alt=\"on-site-ecommerce-seo-responsive-design\" width=\"900\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152823\/on-site-ecommerce-seo-3.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152823\/on-site-ecommerce-seo-3-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152823\/on-site-ecommerce-seo-3-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People do considerable shopping on mobile these days. Using a <\/span><span style=\"font-weight: 400;\">responsive design<\/span><span style=\"font-weight: 400;\"> for your ecommerce website can not only lead to better user experience, but also improved search results. Google\u2019s <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/optimize-your-website-for-googles-mobile-first-index\/\"><span style=\"font-weight: 400;\">mobile-first index<\/span><\/a><span style=\"font-weight: 400;\"> uses mobile friendliness as a ranking signal.<\/span><\/p>\n<h3><strong>Reduce Page Load Speed<\/strong><\/h3>\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Page load speed<\/span><\/a><span style=\"font-weight: 400;\"> is also a ranking signal, both for desktop and mobile. The faster your pages load, the better Google will rank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you decrease page load speed? Focus on subtracting as many unnecessary elements from your page as possible. For instance, a huge background image that\u2019s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don\u2019t contribute to your ecommerce business\u2019s bottom line.<\/span><\/p>\n<h4><strong>Image Size and Dimension<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The larger your images, the longer a browser takes to load them. If you reduce an image\u2019s size from 1,000&#215;1,000 pixels to 500&#215;500 pixels, you\u2019ve reduced its \u201cweight\u201d by half. You can also save your images as lower-quality JPG (JPEG)s with a program like Adobe Photoshop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just click \u201cFile\u201d and \u201cSave as\u2026\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41545\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152846\/on-site-ecommerce-seo-13.png\" alt=\"on-site-ecommerce-seo-image-size-dimension-save-as\" width=\"247\" height=\"262\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have the option to save your image as a JPG (JPEG) at a quality level between zero and 12. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41542\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152840\/on-site-ecommerce-seo-10.png\" alt=\"on-site-ecommerce-seo-image-size-dimension-quality-level\" width=\"329\" height=\"313\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152840\/on-site-ecommerce-seo-10.png 329w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152840\/on-site-ecommerce-seo-10-300x285.png 300w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Simply moving the arrow from a 12 to an eight can drastically reduce the file size. In this case, the image went from 125K to 82.4K.<\/span><\/p>\n<h3><strong>Create Backlinks for Ecommerce SEO<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks are another ranking signal Google uses to determine where your pages belong in the SERPs. The more backlinks you have from high-quality sites, the more authoritative your site becomes.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/blog\/smart-ways-get-quality-backlinks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Building backlinks<\/span><\/a><span style=\"font-weight: 400;\"> for ecommerce sites doesn\u2019t have to be difficult. Guest posting on blogs related to your niche is one easy, white-hat way to build links. Simply email the owners of the blogs you\u2019re interested in and offer them three or more ideas for potential guest posts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Ecommerce SEO Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want your ecommerce SEO strategy to work, you need the right tools. The following are some of the most helpful websites for finding ways to improve your on-page and off-page SEO for greater visibility in the search engines.<\/span><\/p>\n<h3><strong>Ubersuggest<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">I mentioned <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\">Ubersuggest<\/a> briefly above. This is a highly beneficial tool for isolating the best keywords to target for your ecommerce site and for finding related keywords to help boost your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply type in a keyword related to your product. The tool will scrape various sources on the web for information about related keywords, CPC, search volume, and more.<\/span><\/p>\n<h3><strong>Ahrefs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use <\/span><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to optimize and track your ecommerce SEO strategy. It\u2019s great for finding backlinks to your site as well as to your competitors\u2019 sites. If someone has linked to your competitor, you might be able to snag a link to your own site by emailing that person and establishing a rapport. Offer to link to his or her site, then suggest one of your high-quality posts that they\u2019re audience might be interested in.<\/span><\/p>\n<h3><strong>ScreamingFrog<\/strong><\/h3>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ScreamingFrog<\/span><\/a><span style=\"font-weight: 400;\"> is great for finding problems on your site, such as broken links, missing meta descriptions, and duplicate content. When you identify those problems, create redirects or add missing content so you don\u2019t get penalized in the search engines. The free version offers plenty of useful tools, but if you have more than 500 URL extensions, you might want to upgrade to premium.<\/span><\/p>\n<h3><strong>MOZ<\/strong><\/h3>\n<p><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MOZ<\/span><\/a><span style=\"font-weight: 400;\"> is the ideal tool when you want to track and find keywords, find link-building opportunities, and analyze competitors\u2019 page metrics. There are free and paid versions, so you can decide how much power you need to fuel your ecommerce SEO campaign.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why You Should Combine SEO With CRO<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I briefly touched on CRO above, but what do conversion rates have to do with SEO? The answer is that they\u2019re two stages a consumer must go through to purchase your ecommerce products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people can\u2019t find your site (SEO), they can\u2019t convert on your offers. Similarly, if you haven\u2019t optimized for conversions, all the visitors in the world won\u2019t bring you sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining SEO with CRO gives you a powerful set of strategies to help you drive conversions and generate sales. Ecommerce has become increasingly competitive, so you need ways to get more people to your site and through the sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by analyzing your site carefully with <\/span><a href=\"https:\/\/www.crazyegg.com\/snapshots?utm_source=google&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">heatmap, scrollmap and confetti reports<\/span><\/a><span style=\"font-weight: 400;\">. View how people engage with your site so you can optimize each page for conversions. As long as you\u2019ve optimized for SEO as well, you can generate consistent traffic and convert a higher percentage of them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-41543\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152843\/on-site-ecommerce-seo-11.jpg\" alt=\"on-site-ecommerce-seo-conclusion\" width=\"900\" height=\"600\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152843\/on-site-ecommerce-seo-11.jpg 900w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152843\/on-site-ecommerce-seo-11-300x200.jpg 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/09\/17152843\/on-site-ecommerce-seo-11-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Many <\/span><span style=\"font-weight: 400;\">ecommerce busin<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">ss owners<\/span><span style=\"font-weight: 400;\"> want to jump straight to <\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/increase-your-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increasing conversions<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s the right mindset, but you\u2019re a step ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to get people to your site before you can convert them on your offers. Beginning with ecommerce SEO sets you up for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at our checklist for ecommerce SEO:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pick the right keywords<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conduct competitor research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on homepage SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simplify your site architecture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize product pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use responsive design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce page load speed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create backlinks<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you follow those steps, your ecommerce site will rank better in the search engines and generate more prospects for your CRO efforts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There\u2019s a multitude of&#8230;<\/p>\n","protected":false},"author":78,"featured_media":41543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[124],"tags":[],"class_list":["post-11906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce SEO Guide: SEO Best Practices for Ecommerce Website<\/title>\n<meta name=\"description\" content=\"Want to get more traffic and sales to your ecommerce website? 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