{"id":110099,"date":"2026-09-22T14:29:37","date_gmt":"2026-09-22T21:29:37","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=110099"},"modified":"2026-09-22T14:29:38","modified_gmt":"2026-09-22T21:29:38","slug":"crazy-egg-vs-convert","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/crazy-egg-vs-convert\/","title":{"rendered":"Crazy Egg vs. Convert: Which Tool Is Better For You?"},"content":{"rendered":"\n

Should you choose Crazy Egg or Convert Experiences?<\/p>\n\n\n\n

Crazy Egg<\/a> is the better pick if you need a conversion rate optimization platform that covers the full optimization process.\u00a0 It offers web analytics, funnels, heatmaps, session recordings, error tracking, surveys, and A\/B testing, so you can diagnose leaks and test fixes in one place.\u00a0<\/p>\n\n\n\n

Convert is the stronger option when experimentation is your primary focus, and you’re happy with basic user behavior analytics. It runs multivariate, server-side, and feature-flagged tests that Crazy Egg does not.<\/p>\n\n\n\n

Crazy Egg vs. Convert.com: A Quick Snapshot<\/strong><\/h2>\n\n\n\n

Short on time? Here’s what you need to know.<\/p>\n\n\n\n

Feature<\/strong><\/th>Crazy Egg<\/strong><\/th>Convert.com<\/strong><\/th><\/tr><\/thead>
A\/B Testing & Personalization<\/td>\u2705 Split URL and multi-armed bandit tests
\u2705 Visual editor
\u2705 Heatmaps and recordings per variant
\u2705 Personalization through audience targeting
\u26a0\ufe0f1:1 personalization available as an add-on
\u274cNo multivariate, server-side, or feature flags<\/td>		\u2705 Split URL, multivariate, multipage, server-side tests
\u2705 Feature flags and SDKs\u00a0
\u2705 Frequentist and Bayesian engines, sequential testing, SRM checks
\u26a0\ufe0f Depth features start on Pro, and 1:1 personalization is a separate Nexus subscription<\/td><\/tr>
Heatmaps<\/td>\u2705 5 map types, including Confetti maps for per-click segmentation\u00a0
\u2705 20+ audience filters, including conversion status
\u2705 No sampling by default
\u2705 Free Instant Heatmaps on any page<\/td>		\u2705 Click, tap, scroll, and mouse-movement maps, generated per variant
\u2705 Filter by device and specific resolution
\u26a0\ufe0f No Confetti, Overlay, or List map equivalent\u00a0
\u26a0\ufe0f Need an experiment or Deploy attached to the page<\/td><\/tr>
Session Recordings<\/td>\u2705 Records every session on the pages you choose
\u2705 Auto-tagged with behavioral, ecommerce, and form events
\u2705 AI surfaces the recordings worth watching
\u2705 Up to 2 years retention, and you set which pages and what share of traffic<\/td>		\u2705 Surfaces friction automatically, so less time hunting for problem sessions
\u26a0\ufe0f Records only sessions where Convert Signals detects friction
\u274c No way to view other sessions on a page\u00a0
\u26a0\ufe0f Filtering limited to pages visited, duration, and country<\/td><\/tr>
Web & Conversion Analytics<\/td>\u2705 Standalone web analytics, or import GA4 history, segments, and events
\u2705 Retroactive conversion funnels
\u2705 Conversion analytics with ad-pixel and ecommerce events, plus a server-side API
\u2705 Error tracking with stack traces
\u274cNo mobile app analytics <\/td>		\u274c No web analytics
\u274c No funnel reporting
\u274c No conversion analytics or error tracking
\u274cNo mobile product analytics
\u2705 Integrates with GA4, Mixpanel, Amplitude, and Adobe Analytics<\/td><\/tr>
Surveys & Popup CTAs<\/td>\u2705 Surveys free on every plan, 50+ templates and a WYSIWYG editor
\u2705 Behavioral triggers including exit intent and scroll depth
\u2705 Responses link back to the session recording
\u2705 Popup CTAs as banners, popups, and sticky bars, with their own template library<\/td>		\u274c No native survey product
\u26a0\ufe0f Custom popups from the Pro plan only
\u26a0\ufe0f No form fields, so no email capture
\u2705 Popups use Convert’s experimentation analytics and targeting<\/td><\/tr>
AI & Agentic Workflows<\/td>\u2705 AI Analysis across web analytics, heatmaps, recordings, and surveys
\u2705 AI-formatted JSON export for Claude, ChatGPT, Gemini, or any model
\u2705 MCP server for querying your data and running agentic workflows
\u2705 Tasks runs the full optimization loop, available in early access<\/td>		\u2705 MCP server on every plan for experiment setup and analysis
\u2705 AI Wizard for copy, Code AI for building variants\u00a0
\u26a0\ufe0f Convert Intelligence in-app assistant is in beta<\/td><\/tr>
Pricing<\/td>\u2705 Free plan
\u2705 Paid from $29\/mo, every tier published including Enterprise
\u2705 No overages; collection pauses when cap is reached\u00a0
\u2705 Unlimited domains and team members<\/td>		\u26a0\ufe0f No free plan, 15-day trial only
\u2705 Growth and Pro published
\u26a0\ufe0f Enterprise quote-only
\u26a0\ufe0f Overage billed in blocks, can be switched off<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Feature Breakdown: Crazy Egg vs. Convert.com<\/strong><\/h2>\n\n\n\n

1. A\/B testing & personalization<\/strong><\/h3>\n\n\n\n

Both Crazy Egg and Convert run A\/B tests, but the latter offers more in-depth capabilities that also cater to product and engineering teams.<\/p>\n\n\n\n

Crazy Egg<\/strong><\/h4>\n\n\n\n

Crazy Egg lets you run two types of A\/B tests:<\/a> regular split tests and multi-armed bandit tests, which shift traffic toward the winning variant while the test runs, rather than splitting evenly until it ends.<\/p>\n\n\n\n

\"Crazy<\/figure>\n\n\n\n

The tool automatically calculates statistical significance during the test, so you know how confident you can be in the results and when it’s safe to finish the test.<\/p>\n\n\n\n

You either create the test variants in the visual editor (easy for marketers without coding skills) or split traffic between URLs. <\/p>\n\n\n\n

Every variant gets its own heatmap and session recordings. So you can quickly check how users engaged with each. <\/p>\n\n\n\n

You can also use A\/B testing to personalize the user experience. For example, create localized website versions. Just send all traffic from the relevant user segment to this version.<\/p>\n\n\n\n

Convert.com<\/strong><\/h4>\n\n\n\n

Just like Crazy Egg, Convert runs split URL tests, offers a visual editor, dozens of targeting filters and goal templates, and automatically generates heatmaps and recordings for both variants.<\/p>\n\n\n\n

\"Convert<\/figure>\n\n\n\n

In addition, you get multivariate and multipage funnel tests, server-side experiments, and feature flags with gradual rollout and a kill switch, and Shopify shipping rate testing. <\/p>\n\n\n\n

Convert’s testing engine is more powerful. It uses Frequentist and Bayesian engines, offers custom controls, sequential testing, sample-ratio mismatch checks that flag uneven traffic splits, and outlier detection.<\/p>\n\n\n\n

Overall, Convert testing is a better fit if you need it for product development, but most of the features aren’t necessary for typical CRO projects. <\/p>\n\n\n\n

For personalization, Convert doesn’t use A\/B testing, but a separate experience called Deploy. The principle is the same, though: you show targeted content to a segment. <\/p>\n\n\n\n

There’s also Nexus, a 1:1 personalization product, which lets you tailor the page content to individual users (e.g., CRM contacts), but it requires a separate subscription. Crazy Egg offers this capability as an add-on. <\/p>\n\n\n\n

2. Heatmaps<\/strong><\/h3>\n\n\n\n

Both Crazy Egg and Convert offer heatmaps and create them automatically for every test variant. Crazy Egg lets you split a map by more audience attributes, including conversion status, also on the same screen.<\/p>\n\n\n\n

Crazy Egg<\/strong><\/h4>\n\n\n\n

Crazy Egg gives you five heatmap<\/a> types.\u00a0<\/p>\n\n\n\n