{"id":109987,"date":"2026-08-27T11:57:01","date_gmt":"2026-08-27T18:57:01","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=109987"},"modified":"2026-08-27T11:57:06","modified_gmt":"2026-08-27T18:57:06","slug":"ab-testing-new-targeting-aug-2026","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/ab-testing-new-targeting-aug-2026\/","title":{"rendered":"Target A\/B Testing by more segments: channel, time on page, previous visit history, and custom variables"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We&#8217;ve added 11 new audience filters to A\/B Test targeting. You can now serve different page content based on how visitors found you, how engaged they are, and any data you pass in from your own site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Channel (Traffic Source)<\/strong> &#8211; Organic search, paid, social, email, referral, or direct (no UTMs needed).<\/li>\n\n\n\n<li><strong>Search Engine<\/strong> &#8211; Which search engine sent the visit.<\/li>\n\n\n\n<li><strong>Language<\/strong> &#8211; The visitor&#8217;s browser language, not just their country.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/ab-testing\"><strong>A\/B Test<\/strong><\/a> &#8211; Visitors who were included in a specific test.<\/li>\n\n\n\n<li><strong>A\/B Test (Variant)<\/strong> &#8211; Visitors who saw a specific variant of that test.<\/li>\n\n\n\n<li><strong>Time on Page<\/strong> and <strong>Time on Site<\/strong> &#8211; How long the visitor has been engaged in this session.<\/li>\n\n\n\n<li><strong>Last Visit on Page<\/strong> and <strong>Last Visit on Site<\/strong> &#8211; How recently they were last here.<\/li>\n\n\n\n<li><strong>Visit Count<\/strong> &#8211; 1st-time visitor, or 5th-time visitor?<\/li>\n\n\n\n<li><a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/custom-user-variables\/\"><strong>Custom User Variables<\/strong><\/a> &#8211; Any attribute you pass in from your own site or CRM: plan tier, account status, cart value, industry, lifecycle stage.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These layer on top of the filters you already have: device, country, new or returning, UTMs, conversion status, customer value, landing page, previous pages viewed, <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/visitor-identifier\/\">user identifiers<\/a>, and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mix and match them with AND\/OR logic to get as specific as you need &#8211; for example, <em>new visitors from paid social who have been on the page more than 30 seconds<\/em>. There are no limits on how many filters you can apply at once.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"827\" height=\"673\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/08\/27115045\/Product-AB-Testing-Audience-Targeting-Selector-2026.08-Updates.png\" alt=\"Screenshot of the Audience Targeting filter interface in Crazy Egg's A\/B Testing, showing a Browser filter and options for a new Channel filter.\" class=\"wp-image-109988\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/08\/27115045\/Product-AB-Testing-Audience-Targeting-Selector-2026.08-Updates.png 827w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/08\/27115045\/Product-AB-Testing-Audience-Targeting-Selector-2026.08-Updates-300x244.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/08\/27115045\/Product-AB-Testing-Audience-Targeting-Selector-2026.08-Updates-768x625.png 768w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption class=\"wp-element-caption\"><em>Screenshot of the Audience Targeting filter interface in Crazy Egg&#8217;s A\/B Testing, showing a Browser filter and options for a new Channel filter.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use the targeting filters to personalize your A\/B Tests:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Match the page to the channel.<\/strong> Organic visitors are researching; paid visitors clicked a specific offer; email visitors already know you. Give each one a headline and message that fits, even on links without UTMs.<\/li>\n\n\n\n<li><strong>Sequence experiments.<\/strong> Target users who saw Variant B of your homepage test, so the pricing page carries the same message through the funnel. Or exclude a past test&#8217;s audience to keep a new experiment clean.<\/li>\n\n\n\n<li><strong>Respond to engagement.<\/strong> Hold your offer back until someone has spent real time on the page, then swap in a stronger CTA for readers who stick around.<\/li>\n\n\n\n<li><strong>Welcome return visitors differently.<\/strong> Use Visit Count and Last Visit to separate 1st-timers, 3rd-time researchers, and the visitor who last showed up 2 months ago. Each needs a different pitch.<\/li>\n\n\n\n<li><strong>Personalize with your own data.<\/strong> Pass variables like account tier, plan status, or cart value in as a Custom User Variable, then target a page variant for each one.<\/li>\n\n\n\n<li><strong>Localize by language.<\/strong> Serve translated copy based on the visitor&#8217;s browser language rather than guessing from their country.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>All new filters are available for Crazy Egg customers on Enterprise plans, or with the Audience Targeting add-on. Customers on the Pro plan have access to the Language, A\/B Test, and A\/B Test (Variant) filters.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to target personalization, instead of just A\/B Testing?<\/strong> Send 100% of the segment&#8217;s traffic to your customized variant. Everyone in the target audience will then the personalized page for as long as the test is live. To deactivate it, route traffic away from the variant or end the test.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve added 11 new audience filters to A\/B Test targeting. You can now serve different page content based on how visitors found you, how engaged&#8230;<\/p>\n","protected":false},"author":267,"featured_media":109988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[824],"tags":[],"class_list":["post-109987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crazy-egg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target A\/B Testing by more segments: channel, time on page, previous visit history, and custom variables<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazyegg.com\/blog\/ab-testing-new-targeting-aug-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target A\/B Testing by more segments: channel, time on page, previous visit history, and custom variables\" \/>\n<meta property=\"og:description\" content=\"We&#8217;ve added 11 new audience filters to A\/B Test targeting. You can now serve different page content based on how visitors found you, how engaged...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crazyegg.com\/blog\/ab-testing-new-targeting-aug-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"The Daily Egg\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crazyegganalytics\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-27T18:57:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-27T18:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/08\/27115045\/Product-AB-Testing-Audience-Targeting-Selector-2026.08-Updates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"827\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Stephen Ngo\" \/>\n<meta name=\"twitter:card\" 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