{"id":108646,"date":"2026-04-24T16:05:27","date_gmt":"2026-04-24T23:05:27","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=108646"},"modified":"2026-04-24T16:05:28","modified_gmt":"2026-04-24T23:05:28","slug":"conversions-track-ga4-key-events","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/conversions-track-ga4-key-events\/","title":{"rendered":"Track \u201ckey events\u201d from Google Analytics 4 (GA4) as Conversions"},"content":{"rendered":"\n

If you use GA4, you might already have done the work to track visitor conversions as \u201ckey events\u201d. You can now track these events as Conversions in Crazy Egg, without adding new tags or code.<\/p>\n\n\n\n

To track a \u201ckey event\u201d in GA4 as a conversion in Crazy Egg:<\/p>\n\n\n\n

    \n
  1. Click \u201c+ Track New Conversions\u201d<\/strong> in Conversions, then give your conversion a name.<\/li>\n\n\n\n
  2. Select the \u201cWhen someone triggers a GA4 event<\/strong>\u201d option (pictured).<\/li>\n\n\n\n
  3. Provide your GA4 measurement ID<\/a>.<\/li>\n\n\n\n
  4. Provide the Event Name<\/a> of the GA4 event you want to track. This can be standard events like click<\/em> or scroll<\/em>, as well as custom events.<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Tracking these gets more accurate conversion data in your Crazy Egg account, which helps you:<\/p>\n\n\n\n

      \n
    • See which A\/B Testing<\/strong> variant actually drives conversions, not just clicks<\/li>\n\n\n\n
    • View Heatmaps<\/strong> segmented by converters vs. non-converters, so you see what page content actually drives conversions<\/li>\n\n\n\n
    • Watch Recordings<\/strong> of visitors who converted, vs. those who didn\u2019t<\/li>\n\n\n\n
    • Trace the exact path that converting visitors took in Funnels<\/strong><\/li>\n<\/ul>\n\n\n\n

      Crazy Egg can detect any GA4 conversion event, as long as the event is fired in the visitor\u2019s browser. This includes common setup methods like a Google Tag, Google Tag Manager (GTM), and many Customer Data Platforms (CDPs). However, the event will not be detected if it\u2019s only forwarded server-side<\/em> or processed after it leaves the browser.<\/p>\n","protected":false},"excerpt":{"rendered":"

      If you use GA4, you might already have done the work to track visitor conversions as \u201ckey events\u201d. You can now track these events as…<\/p>\n","protected":false},"author":267,"featured_media":108647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-108646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization"],"yoast_head":"\nTrack \u201ckey events\u201d from Google Analytics 4 (GA4) as Conversions<\/title>\n<meta name=\"description\" content=\"Use key events in Google Analytics to track conversions in Crazy Egg. 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