{"id":108574,"date":"2026-04-14T12:08:43","date_gmt":"2026-04-14T19:08:43","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=108574"},"modified":"2026-04-14T12:09:00","modified_gmt":"2026-04-14T19:09:00","slug":"server-side-conversion-tracking-api","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/server-side-conversion-tracking-api\/","title":{"rendered":"Introducing the Server-Side Conversion Tracking API for Crazy Egg"},"content":{"rendered":"\n<p>If your website uses Server-Side Conversion Tracking, you can now send that data directly to Crazy Egg via the new <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/conversion-tracking-api\/\">Conversion Tracking API<\/a>.<\/p>\n\n\n\n<p>Connecting it gets more accurate conversion data in your account, which helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See which <strong><a href=\"https:\/\/www.crazyegg.com\/ab-testing\">A\/B Testing<\/a><\/strong> variant actually drives conversions, not just clicks<\/li>\n\n\n\n<li>View <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/filtering-snapshot-reports\/\"><strong>Heatmaps<\/strong><\/a> segmented by converters vs. non-converters, so you see what page content actually drives conversions<\/li>\n\n\n\n<li>Watch <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/how-to-filter-user-recordings\/\"><strong>Recordings<\/strong><\/a> of visitors who converted, vs. those who didn\u2019t<\/li>\n\n\n\n<li>Trace the exact path that converting visitors took in <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/funnels-overview\/\"><strong>Funnels<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/conversion-tracking-api\/\">See instructions to set up the Conversion Tracking API here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New to conversion tracking?<\/strong><\/h2>\n\n\n\n<p>Server-side Conversion Tracking is an advanced method used by some websites to maximize the accuracy of their conversion data. It\u2019s especially impactful for sites that depend on Meta or TikTok ads, since accurate conversion data is critical for targeting algorithms.<\/p>\n\n\n\n<p>Sites will record conversion events in their servers, then send that data to analytics or advertising platforms. It bypasses ad blockers, cookie restrictions, and the need for client-side tags.<\/p>\n\n\n\n<p>But if you\u2019re just getting started, you can <a href=\"https:\/\/support.crazyegg.com\/knowledge-base\/goals-triggers\/\">track conversions in Crazy Egg without touching code or servers<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your website uses Server-Side Conversion Tracking, you can now send that data directly to Crazy Egg via the new Conversion Tracking API. Connecting it&#8230;<\/p>\n","protected":false},"author":267,"featured_media":108575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_lmt_disableupdate":"","_lmt_disable":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[824],"tags":[],"class_list":["post-108574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crazy-egg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the Server-Side Conversion Tracking API for Crazy Egg<\/title>\n<meta name=\"description\" content=\"Send conversion data directly to Crazy Egg. 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