{"id":107840,"date":"2026-02-05T19:02:27","date_gmt":"2026-02-06T03:02:27","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=107840"},"modified":"2026-02-05T19:02:28","modified_gmt":"2026-02-06T03:02:28","slug":"optimizely-vs-vwo","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/optimizely-vs-vwo\/","title":{"rendered":"Optimizely vs. VWO: Each Product\u2019s True Strengths"},"content":{"rendered":"\n<p>Wondering which behavior analytics tool to choose between Optimizely and VWO? Optimizely is ideal for deep and complex experimentation needs, but VWO is much easier to use and comes with more analytics features.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what you need to know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizely vs. VWO: A Quick Snapshot<\/h2>\n\n\n\n<p>Short on time? This table gives you a quick overview of what you need to know.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>Optimizely<\/strong><\/th><th><strong>VWO<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>A\/B Testing &amp; Experimentation<\/strong><\/td><td>\u2705 Web experimentation via client-side JavaScript<br>\u2705 Feature Experimentation for server-side tests and feature flags across web, mobile, and backend<br>\u26a0\ufe0f Strongly experimentation-first; supporting insights rely heavily on integrations<\/td><td>\u2705 Web A\/B testing, split URL testing on all plans<br>\u2705 Multivariate testing on higher tiers<br>\u2705 Feature experimentation with flags via SDKs for apps and server-side logic<br>\u2705 Experiment results connect natively to behavioral insights<\/td><\/tr><tr><td><strong>Session Recordings<\/strong><\/td><td>\u274c No native session replay<br>\u26a0\ufe0f Requires integrations (e.g., FullStory, Mouseflow, Microsoft Clarity) to view recordings<br>\u26a0\ufe0f Insights live outside the core platform<\/td><td>\u2705 Native session recording and replay built in<br>\u2705 View recordings directly inside VWO<br>\u2705 Sessions can be filtered by experiment and variation<\/td><\/tr><tr><td><strong>Heatmaps<\/strong><\/td><td>\u274c No native heatmaps<br>\u26a0\ufe0f Available only through third-party integrations (e.g., Contentsquare)<br>\u26a0\ufe0f Heatmap insights are disconnected from experiment setup<\/td><td>\u2705 Native click, scroll, and attention heatmaps<br>\u2705 Heatmaps can be viewed alongside A\/B test results<br>\u2705 No external tools required<\/td><\/tr><tr><td><strong>Form Analytics<\/strong><\/td><td>\u2705 Native form creation via CMS (single- and multi-step forms)<br>\u2705 Submission, conversion, and error metrics<br>\u26a0\ufe0f Field-level analysis requires manual event setup<\/td><td>\u2705 Native form analytics out of the box<br>\u2705 Tracks time per field, drop-offs, corrections, and errors automatically<br>\u2705 No manual event setup required<\/td><\/tr><tr><td><strong>Conversion Funnels<\/strong><\/td><td>\u2705 Event-based funnel analysis with detailed metrics (drop-offs, time between steps, segmentation)<br>\u26a0\ufe0f Requires upfront event and analytics setup<\/td><td>\u2705 Funnels defined visually using URLs, goals, or actions<br>\u2705 Automatic tracking once saved<br>\u2705 Funnels integrate with recordings, heatmaps, and tests<\/td><\/tr><tr><td><strong>Surveys &amp; Feedback<\/strong><\/td><td>\u2705 Survey-style forms via CMS Forms<br>\u2705 Multi-step logic and validation supported<br>\u26a0\ufe0f Limited behavioral insight inside surveys\u00a0<\/td><td>\u2705 Native on-page surveys and feedback widgets<br>\u2705 Behavioral context via recordings and heatmaps<br>\u2705 Form-field-level insight into survey interactions<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Feature Breakdown: Optimizely vs. VWO<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. A\/B Testing and Experimentation<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizely<\/h4>\n\n\n\n<p>Optimizely supports A\/B testing through two tools:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizely Web Experimentation<\/strong> for websites, which runs tests in the user\u2019s browser after you install a small JavaScript code snippet.<\/li>\n\n\n\n<li><strong>Optimizely Feature Experimentation<\/strong> for apps\u2014includes feature flags to help roll out products and updates with care.<\/li>\n<\/ul>\n\n\n\n<p>The Web Experimentation side of things is ideal for teams that need to test changes to a page\u2019s design or copy. You can easily split traffic between variations and measure the resulting conversions (or lack thereof) without messing with your site\u2019s underlying code.&nbsp;<\/p>\n\n\n\n<p>If the changes improve conversions, you can <em>then <\/em>alter your code to match.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1952\" height=\"1340\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1.png\" alt=\"Optimizely web experimentation features page. \" class=\"wp-image-107848\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1.png 1952w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1-300x206.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1-1024x703.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1-768x527.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185504\/Optimizely-vs-VWO-Optimizely-Web-Experimentation-1-1536x1054.png 1536w\" sizes=\"(max-width: 1952px) 100vw, 1952px\" \/><\/figure>\n\n\n\n<p>For product teams, Optimizely Feature Experimentation offers a way to safely introduce new product features or updates. You can test them on small portions of your audience and, if you like the way your key metrics look, apply the updates globally.<\/p>\n\n\n\n<p>Here\u2019s the thing, though: Optimizely is <em>so <\/em>focused on experimentation that it fails to offer tools that competitors like VWO offer. Heatmaps, for instance, are offered through Optimizely\u2019s integrations with Contentsquare, Fullstory, or Microsoft Clarity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">VWO<\/h4>\n\n\n\n<p>With VWO, A\/B testing is just one core part of the platform\u2019s optimization tools. And it\u2019s a strong part, too. <a href=\"https:\/\/vwo.com\/testing\/web\/\" target=\"_blank\" rel=\"noreferrer noopener\">For websites,<\/a> all plan types get AB testing and split URL testing, and higher-tier plans get multivariate testing too.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185108\/Optimizely-vs-VWO-Features.png\" alt=\"Six VWO feature cards.\" class=\"wp-image-107845\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185108\/Optimizely-vs-VWO-Features.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185108\/Optimizely-vs-VWO-Features-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185108\/Optimizely-vs-VWO-Features-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185108\/Optimizely-vs-VWO-Features-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>The no-code editor makes it easy to build different variations of your website and test them to see which ones perform the best. You can also integrate the results of tests with VWO\u2019s heatmapping and session replay features, making for a more well-rounded set of insights.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Because Optimizely doesn\u2019t offer native session replay <em>or <\/em>heatmaps, the insights are less interconnected.&nbsp;<\/p>\n\n\n\n<p>VWO also offers experimentation for app-based products, complete with feature flags and A\/B testing. The experimentation is facilitated through software data kits (SDKs) and allows you to run server-side tests within your iOS or Android app.&nbsp;<\/p>\n\n\n\n<p>I like that VWO houses all these features under one roof. In Optimizely, the experimentation features run deep, but they\u2019re also so central that they push other, helpful features to the integrations-based back burner.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Session Recordings<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizely<\/h4>\n\n\n\n<p>Welp\u2014Optimizely doesn\u2019t offer any built-in session replay or recording feature. Instead, you have to use integrations. Optimizely\u2019s FullStory integration lets you record sessions, as does Mouseflow and Microsoft Clarity.&nbsp;<\/p>\n\n\n\n<p>Since they\u2019re integrations, these tools can relay data back to Optimizely, but they don\u2019t make up for the lack of a native session recording feature.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">VWO<\/h4>\n\n\n\n<p>Unlike Optimizely, VWO <em>does <\/em>include native session recording and replay features as part of its optimization toolkit. This means you can watch actual user sessions directly within the VWO interface\u2014no integrations to mess with.&nbsp;<\/p>\n\n\n\n<p>VWO records user interactions like mouse movements, clicks, scrolling behavior, page navigation, and interactions with forms (like newsletter signups or checkout pages). Even better, the session recordings can be tied to specific A\/B tests or other experiment variations within VWO.&nbsp;<\/p>\n\n\n\n<p>You can look at the results of an experiment and then watch session recordings that took place during the experiment to see how users behaved while using that variation of your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Form Analytics<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizely<\/h4>\n\n\n\n<p>When it comes to analyzing form fields in crucial conversion points of your website, Optimizely scrapes up a bit more competitive energy. VWO still takes the cake with form field analytics, which I\u2019ll touch on in a moment, but here\u2019s what Optimizely offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native form creation<\/strong> within Optimizely\u2019s content management system (CMS) tool. You can build both single-step and multi-step forms with elements like text fields, dropdowns, and checkboxes.\u00a0<\/li>\n\n\n\n<li><strong>Performance metrics for forms,<\/strong> including form submissions, conversion rates, and completion rates for forms with multiple steps.\u00a0<\/li>\n\n\n\n<li><strong>Error tracking <\/strong>to help you see where users have issues submitting forms or bump up against stubborn, individual form fields that cause issues.<\/li>\n\n\n\n<li><strong>Integration with experimentation <\/strong>so your team can include form submissions in your A\/B tests and other experiments.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Field-level analysis,<\/strong> as long as you\u2019re willing to take the time to set it up manually. (VWO does <em>not <\/em>make you set form field analytics up manually.)<\/li>\n<\/ul>\n\n\n\n<p>Optimizely\u2019s form field analytics are more customizable, but the tradeoff is that they\u2019re much more complex to set up. This is fine for enterprise teams with lots of resources, but for others, it\u2019s too much work to be worth it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1898\" height=\"1294\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics.png\" alt=\"Optimizely Analytics dashboard displaying funnel conversion data comparing two homepage form variations.\" class=\"wp-image-107849\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics.png 1898w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics-300x205.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics-1024x698.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics-768x524.png 768w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185635\/Optimizely-vs-VWO-Optimizely-Analytics-1536x1047.png 1536w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">VWO<\/h4>\n\n\n\n<p>Unlike Optimizely, VWO offers form field analytics that are ready to use right away. You don\u2019t have to manually set <em>anything <\/em>up. VWO will automatically track and record user behavior at the field level. You can track:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time spent on each form field<\/li>\n\n\n\n<li>Drop-offs<\/li>\n\n\n\n<li>Corrections<\/li>\n\n\n\n<li>Errors<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s much easier to spot friction points on your important forms and make immediate changes, all without having to depend on support from an engineering team.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Conversion Funnels<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizely<\/h4>\n\n\n\n<p>With Optimizely, you can make conversion funnels by defining a sequence of user actions you want the platform to track, and then measuring the number of users that go through every funnel step.&nbsp;<\/p>\n\n\n\n<p>Once you\u2019ve configured your funnels, you can turn the results of completed funnels into conversion charts. These show you fairly precise data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many users converted at each stage of a funnel<\/li>\n\n\n\n<li>The percentage that converted in between various stages<\/li>\n\n\n\n<li>How much time it took a user to go from one stage to the next<\/li>\n\n\n\n<li>How many people (users) in a dataset (ie, iOS users vs desktop users) converted at a particular stage<\/li>\n<\/ul>\n\n\n\n<p>But as with most features in Optimizely, you have to do a bunch of work to get things set up before you can actually use the funneling feature.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">VWO<\/h4>\n\n\n\n<p>The pattern of VWO offering out-of-the-box solutions continues with the platform\u2019s funnel analysis features. Funnels are easy and fast to set up\u2014here\u2019s how the process works:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define funnel steps<\/strong> by choosing pages or actions (like page URLs, goals, and buttons) straight from the VWO dashboard.<\/li>\n\n\n\n<li><strong>Save the steps<\/strong> in the order you want them, and then VWO will start tracking who\u2019s in the funnel and capturing all the relevant data. As it starts flowing in, you\u2019ll see the progress in real time.<\/li>\n\n\n\n<li><strong>If you need to reorder the steps<\/strong>, it\u2019s a simple, drag-and-drop edit. You can also preview steps before you publish them to make sure everything\u2019s in the right place.<\/li>\n\n\n\n<li><strong>Check your funnel reports<\/strong> to see conversion rates, who drops off at which step, and the overall performance of your funnel.<\/li>\n<\/ul>\n\n\n\n<p>Because VWO handles the tracking logic for you, your team can get set up with a full funnel in just a few minutes. You don\u2019t have to manually use code to tell the program what counts as a funnel step.<\/p>\n\n\n\n<p>For non-techy teams, VWO funnels are a lot more accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Surveys and Feedback<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizely<\/h4>\n\n\n\n<p>When it comes to surveys and user feedback, Optimizely offers a more old-fashioned platform. Through Optimizely Forms, your team can create survey-ish forms like satisfaction questionnaires and feedback forms. I say survey-<em>ish<\/em> because these forms aren\u2019t necessarily true surveys. Yes, you can create multiple types of questions and design multi-step flows using step logic.&nbsp;<\/p>\n\n\n\n<p>But Optimizely\u2019s focus here is on giving you forms as a CMS feature. You don\u2019t automatically get insights about the behaviors <em>inside<\/em> the form.&nbsp;<\/p>\n\n\n\n<p>You won\u2019t see how long it takes users to complete a step in the form. Or whether they hesitated in between sections. Or what their heatmaps and session recordings look like as they enter answers into the form fields.&nbsp;<\/p>\n\n\n\n<p>For insights that deep, you\u2019ll want VWO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">VWO<\/h4>\n\n\n\n<p>VWO\u2019s survey and feedback features are a lot more insight-focused than Optimizely\u2019s. Instead of just giving you a way to gather feedback from your users, which is what Optimizely does just fine, VWO also gives you direct, form-field-level insights <a href=\"https:\/\/vwo.com\/insights\/onpage-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>on those surveys<\/em><\/a><em>.\u00a0<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1350\" height=\"800\" src=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185230\/Optimizely-vs-VWO-Generative-AI.png\" alt=\"VWO's AI survey tool interface showing automated question generation and AI-powered analysis with emoji feedback example.\" class=\"wp-image-107846\" srcset=\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185230\/Optimizely-vs-VWO-Generative-AI.png 1350w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185230\/Optimizely-vs-VWO-Generative-AI-300x178.png 300w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185230\/Optimizely-vs-VWO-Generative-AI-1024x607.png 1024w, https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2026\/02\/05185230\/Optimizely-vs-VWO-Generative-AI-768x455.png 768w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><\/figure>\n\n\n\n<p>Because of this, I have to give VWO the upper hand in the survey department as well as just about everything else.&nbsp;<\/p>\n\n\n\n<p>VWO also employs its AI assistant, confusingly called Copilot (yes, just like Microsoft\u2019s AI assistant), in helping create and publish surveys. You can tell VWO Copilot the goal of your survey, and it\u2019ll generate questions designed to draw out the best possible feedback from your users.&nbsp;<\/p>\n\n\n\n<p>To be fair, Optimizely\u2019s Opal AI assistant could hypothetically also do this. You could, for example, tell it your goals and ask it to create survey questions that\u2019ll gather the information you need.&nbsp;<\/p>\n\n\n\n<p>But unlike with VWO, Optimizely doesn\u2019t explicitly integrate the AI assistant with the survey feature, and the survey feature with analytics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pricing Breakdown: Which Has the Best Value?<\/h2>\n\n\n\n<p>Let\u2019s take a look at how Optimizely and VWO compare when it comes to pricing.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Optimizely<\/strong><\/th><th><strong>VWO<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>No free plan or trial available.<\/strong><\/td><td><strong>Limited free plan for basic experimentation; 30-day free trial <\/strong>of entire suite, no credit card required.&nbsp;<\/td><\/tr><tr><td><strong>No published pricing plans<\/strong>\u2014everything\u2019s enterprise-oriented. Exact prices are likely based on traffic volume, features, and usage.<\/td><td><strong>No published pricing plans<\/strong>\u2014everything\u2019s enterprise-oriented. Prices vary primarily with website traffic.<\/td><\/tr><tr><td><strong>Best for teams that want deep experimentation tools <\/strong>and tight control over every aspect of their testing.<\/td><td><strong>Best for teams that need out-of-the-box insights<\/strong>, including heatmaps, session recordings, form analytics, funnels, and surveys, all with a minimal setup burden.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Because neither tool offers clarity into its pricing process, it\u2019s hard to know which tool provides users with the best value. I do appreciate that VWO, at least, gives users a way to test the waters with a basic free plan and a month-long free trial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Verdict: Is Optimizely or VWO for You?<\/h2>\n\n\n\n<p>If you\u2019re part of a large and complex product team and want deep, customizable experimentation across your website, mobile apps, and backend tools, <strong>Optimizely<\/strong> is probably the better option. Just make sure your team has the engineering resources and know-how to effectively set up and continuously monitor the platform.&nbsp;<\/p>\n\n\n\n<p>If you need CRO insights yesterday and don\u2019t have the resources or desire to set everything up manually with help from your engineering teams, go with <strong>VWO.<\/strong> The built-in heatmaps, session recordings, form analytics, funnels, and feedback allow for easy insight-gathering. Visual editors, drag-and-drop funnels, and other user-friendly features round out VWO\u2019s offerings.<\/p>\n\n\n\n<p>Now, if you want a tool that offers many of the same features VWO does but with clear, upfront pricing, try Crazy Egg. Pricing starts at around $24 a month, and the tool is super-easy to set up and start using. <a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;ai=DChsSEwi29cyc8MKSAxV7Ga0GHf1vJwwYACICCAEQAhoCcHY&amp;ae=2&amp;aspm=1&amp;co=1&amp;ase=2&amp;gclid=Cj0KCQiAnJHMBhDAARIsABr7b84KCxAvQOhoQa4VCXlwsWgsXVFu4RHbouIzfWCMawQs9lnTfWsgNnYaAp2kEALw_wcB&amp;cid=CAASugHkaD0852RXYNBtl0Rr1KPXp8RwHNsxxWZuZ2Tsb4CkpC5QFaHbwCzk8qrTTLrHtCN7cSeQI3AFarb7V3xcdHNnWiNAmvNJCFrFb8Lgo8pdES2t0AqQ2ABai8SiKZcDDMEXT4Fw51Amk2I8HW9l_EbAYbVwFmAyysbyWfJTq2SV6mfWh35OtNRqNdbMze6RzNa3PJdtgy28aRIGU1rykjauNcJVHcJ37Y5EyHS7cowR_2lQT8EjG2_n-aI&amp;cce=2&amp;category=acrcp_v1_35&amp;sig=AOD64_3JgzJqSpfLLSTCg13yw-afkRHp2w&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwiz68Wc8MKSAxWPIzQIHd0yG5sQ0Qx6BAgREAE\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Crazy Egg\u2019s generous free plan<\/a> to see if it\u2019s a good fit for your team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering which behavior analytics tool to choose between Optimizely and VWO? 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