{"id":106076,"date":"2025-09-30T09:00:00","date_gmt":"2025-09-30T16:00:00","guid":{"rendered":"https:\/\/www.crazyegg.com\/blog\/?p=106076"},"modified":"2025-09-29T12:39:26","modified_gmt":"2025-09-29T19:39:26","slug":"marketing-ai-tips","status":"publish","type":"post","link":"https:\/\/www.crazyegg.com\/blog\/marketing-ai-tips\/","title":{"rendered":"97% of Users Are Confused by Your AI Product. Here\u2019s How to Change That"},"content":{"rendered":"\n

97% of people say they don\u2019t understand what most AI tools do. <\/p>\n\n\n\n

For SaaS companies, that stat means the features you\u2019ve invested in, the product launches you\u2019ve worked hard to market, and the landing pages you\u2019ve polished likely confuse your audience. <\/p>\n\n\n\n

We\u2019ve passed the goldrush AI era. Now users demand to understand what AI products do and how they can be used.<\/p>\n\n\n\n

Today’s challenge is to stand out by understanding your audience and clarifying your value in a way that resonates with them. This guide walks you through exactly how to do that.<\/p>\n\n\n\n

The Problem: Only 3% of People Understand What Your AI Tool Does<\/h2>\n\n\n\n

We recently conducted a study to test how the market is adopting AI tools and features<\/a>. <\/p>\n\n\n\n

97% of participants didn\u2019t understand any of the AI tools and features they read about, and 26% say they feel overwhelmed by the sheer volume of AI tools and claims.<\/p>\n\n\n\n

Instead of creating clarity, the flood of updates about AI tools has created fatigue and confusion. <\/p>\n\n\n\n

The problem isn\u2019t that users don\u2019t care about AI, they do. It\u2019s that most companies are adding to the noise rather than explaining what value their AI tools and features deliver.<\/p>\n\n\n\n

The Gap Between User Struggles and AI Messaging<\/h2>\n\n\n\n

For all the noise around AI, most users approach new tools with very specific problems in mind. <\/p>\n\n\n\n

They\u2019re not looking for abstract claims about \u201cintelligence\u201d or \u201cautomation.\u201d They\u2019re trying to fix the daily challenges that slow them down. <\/p>\n\n\n\n

Here are the top challenges that our study participants wanted AI tools to help them with:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

These are practical and relatable problems most people experience, and that AI has the potential to solve. <\/p>\n\n\n\n

Yet SaaS marketing often misses this connection, focusing on broad promises or minimalist, quippy taglines instead of showing how features address these everyday struggles. <\/p>\n\n\n\n

For instance, v0\u2019s<\/a> tagline, \u201cWhat will you ship?\u201d, is unclear to users unfamiliar with developers’ jargon.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Considering the landing page for this AI product features little other explanation, it left participants scrambling to figure out what the tool does or how it can help them.<\/p>\n\n\n\n

The result? <\/p>\n\n\n\n

A widening gap between what users need and what companies explain. Until that gap is closed, AI features risk being seen as noise instead of solutions.<\/p>\n\n\n\n

That said, there are many companies that offer more explanation for their features, like Jasper.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

They connect their product and features to a specific audience segment and they tailor their marketing material to solve this segment\u2019s daily challenges. <\/strong><\/p>\n\n\n\n

Jasper also links specific features to various marketing roles making it easier for users to understand exactly how the platform can help them:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In our study, Jasper was consistently one of the most highly rated tools for how well it explained its features and being rated:<\/p>\n\n\n\n