4) The 5-Step System For A Perfect Autoresponder<\/p>\n
5)\u00a03 Ways To Double Your Email Open Rates<\/p>\n
Today’s article is going to be one that can change the way you run your business.<\/p>\n
Because in the next few minutes, I’m going to show you how you can realistically craft effective, sales-increasing emails in 15 minutes or less.<\/p>\n
It’s very, very simple.<\/p>\n
Anybody can do it.<\/p>\n
And it can dramatically increase your sales.<\/p>\n
Here’s how it works.<\/p>\n
FIRST: Determine Who The Voice Is<\/h2>\n![\"person](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/04\/voice.jpg\")
<\/a>Find the right voice for your email.<\/figcaption><\/figure>\nWhether you’re writing a broadcast or an autoresponder, you must know WHO the email is coming from.<\/p>\n
The voice of the email does not necessarily have to be you. In fact, many times it’s helpful to write the email coming from someone else, such as…<\/p>\n
\n- An employee of yours<\/li>\n
- A customer\/client<\/li>\n
- Your spouse, child or other relative<\/li>\n
- Your pet (these can be funny!)<\/li>\n
- A pen name<\/li>\n<\/ul>\n
Remember, email is all about building relationships, entertaining your audience, and building trust. The sales happen because<\/strong> of those three factors.<\/p>\nJust in case you’re not quite sure what I mean here (very few people get creative and write emails in other people’s voices), here’s an example of an email written by an employee.<\/p>\n
(This email is fictitious, by the way, but feel free to swipe it and use for yourself. In this example “Dr. Frank” will be the owner who USUALLY writes emails, but in this email his employee Kristen will be writing it.)<\/em><\/p>\nSubject Line: He’s gone… it’s prank time!<\/p>\n
Hey <firstname>,<\/p>\n
This is Kristen from Dr. Frank’s office. And I have a fun surprise for you today.<\/p>\n
Here’s the deal.<\/strong><\/p>\nDr. Frank is away at a convention for the next 7 days.<\/p>\n
We’ve been secretly trying to devise a fun prank to play on him when he gets back, and I think we’ve figured it out!<\/p>\n
Until April 31st, we’re offering a 50% discount on all teeth whitening kits. At a normal price of $299 (today just $149), you’re saving $150.<\/p>\n
But here’s where it gets fun.<\/strong><\/p>\nIn order to get your 50% discount, you have to be willing to blow up a balloon.<\/p>\n
(We’ll provide the balloon)<\/p>\n
We’ll then tie your balloon to a string with a little weight at the bottom and place it in his normal parking spot.<\/p>\n
That way when he gets home, the parking lot will be filled with hundreds of balloons!<\/p>\n
I know this is a bit childish, but I think it will be funny. We’re also going to record him on video as he pulls into the parking lot, and we’ll post that video on our blog so you can watch his reaction.<\/p>\n
I think this is going to be fun.<\/p>\n
But… I need your help in making it happen!<\/p>\n
So come on in. Remember, he comes back next MONDAY so you have to come in before Saturday. That gives us enough time to set it all up by Monday morning.<\/p>\n
If you have any questions, give me a call at xxx-xxx-xxx. Again my name is Kristen.<\/p>\n
Talk to you soon,<\/p>\n
*Signature*<\/p><\/blockquote>\n
See how simple that is? It’s fun… it’s entertaining… and it builds both trust and a deeper bond.<\/p>\n
(By the way, that email took me 8 minutes to write)<\/p>\n
SECOND: Determine Your Goal<\/h2>\n![\"marketing](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/04\/marketing-goals.jpg\")
<\/a>Decide what each email needs to achieve.<\/figcaption><\/figure>\nEvery email you send should have a specific goal you’re trying to achieve.<\/p>\n
\n- Some emails are going to pitches (like above), with the goal of making a sale…<\/li>\n
- Some emails are going to be pure content, with the goal of adding value and building trust…<\/li>\n
- Some emails are going to tell stories about you, with the goal of establishing yourself as the industry leader (and building authority)…<\/li>\n
- Some emails are going to be very personal and ask the audience to reply back to you, with the goal of establishing a deeper bond…<\/li>\n
- Some emails are going to be “getting started” emails, such as the thank you email after a purchase…<\/li>\n<\/ul>\n
You get the idea.<\/p>\n
This may seem a little basic. But I can’t tell you how many people I talk to who tell me it takes them hours to write emails.<\/p>\n
That’s because they don’t have an end goal in mind and are trying to shoot in the dark.<\/p>\n
Set your goal BEFORE you start writing, and your mind automatically feeds you the creative ideas you need to finish.<\/p>\n
THIRD: Set The Length<\/h2>\n![\"emails](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/04\/email-length.png\")
<\/a>Should your email be long or short?<\/figcaption><\/figure>\nDifferent styles of emails are going to have different lengths. Everybody has a different opinion about this topic, because everybody has different experiences.<\/p>\n
Here are mine, which have been tested in several dozen different markets.<\/p>\n
When To Write Short Emails<\/h3>\n
The best time to write short emails is when you are sending that person to a landing\/sales page which contains more information about your offer.<\/p>\n
For example if you’re sending them to a sales page which can sell the product on its own, short emails are a fantastic way to increase the amount of people you get to that page.<\/p>\n
Short emails will increase CTR (clickthrough rates), but also lower conversions because it’s more of a curiosity play. They aren’t quite sold at that point, but are looking to get more information.<\/p>\n
Here’s an example.<\/p>\n
Hey <firstname>,<\/p>\n
Just created a new video for you.<\/p>\n
I think you’ll really enjoy it.<\/p>\n
(It took me 32 hours to create it!)<\/p>\n
Watch the video here.<\/p>\n
Inside you’ll discover…<\/p>\n
\n- Bullet<\/li>\n
- Bullet<\/li>\n
- Bullet<\/li>\n<\/ul>\n
Watch the video here.<\/p>\n
Enjoy.<\/p>\n
*Signature*<\/p><\/blockquote>\n
THAT’S IT.<\/p>\n
There’s nothing more needed. I’ve seen emails like this get 40% – 50%+ clickthrough rates.<\/p>\n
(Also, that took me 15 seconds to write. No excuses about “I don’t have time”!)<\/em><\/p>\nWhen To Write Long Emails<\/h3>\n
You obviously can’t create short emails every single time. Mixing your style between short and long keeps things fresh and will help increase your results.<\/p>\n
Long emails are best written in several scenarios…<\/p>\n
\n- During the beginning portions of an autoresponder, so you can build authority, trust and credibility…<\/li>\n
- When you want to pre-qualify people before hitting a page…<\/li>\n
- When you aren’t pitching anything…<\/li>\n
- When you want to tell a story…<\/li>\n
- When you want to lead people into a second email which then asks for a sale…<\/li>\n<\/ul>\n
Let me give you another example. This is one I use for my own autoresponder for prospective clients who get in touch about me creating copy for them.<\/p>\n
Hey [First Name],<\/p>\n
Yesterday I went up for a break and my wife was vacuuming the
\nupstairs. We have a huge house so it takes her awhile. It does
\nhelp that almost the entire first floor is hardwood though.<\/p>\n
Anyway, I saw the cutest thing.<\/p>\n
My son was right next to her with his own (fake) little “vaccum,”
\ntrying to help her out!<\/p>\n
Ok… in reality it wasn’t a vacuum. It’s a fake little lawnmower. But
\nhe’s 19 months old so doesn’t really care about the specifics. \ud83d\ude42<\/p>\n
Anyway, it got me to thinking…<\/p>\n
All of my BEST relationships came out of me simply doing my
\nbest to HELP someone. Taking myself out of my own ego and
\njust doing what I could to add value to that person”s life.<\/p>\n
Take my business partner, Jon, for example.<\/p>\n
Awhile back, he came to me as a client. I finished the project
\nfor him, and he was happier than my son watching Thomas The
\nTank Engine (he loves that show).<\/p>\n
Within days, he literally asked me…<\/p>\n
“What do I have to do to get you as a partner?”<\/p>\n
I told him, and he did it.<\/p>\n
Fast forward about a month, and we were partners.<\/p>\n
What’s interesting though is what happened next.<\/p>\n
Within a few weeks… he sent me his own SISTER to work with
\nme.<\/p>\n
I have to say – that’s trust if I ever saw it.<\/strong><\/p>\nHe then sent me another referral which didn’t pan out. Then
\nanother which did. Then, just yesterday, he sent me a big
\nwhopping check and hired me again for a different project.<\/p>\n
AND… told me he’s got another referral coming for me.<\/p>\n
Question is – why did he do all this?<\/p>\n
TRUST.<\/p>\n
In a few days, I’ll be back to go a little deeper into this. For
\nnow, I want you to think of a few ways you can develop
\nmore trust in your marketing.<\/p>\n
(Hint: Emails are a great way to do it)<\/p>\n
Talk to you in a few days with some interesting ideas on
\nadding more trust into your marketing funnel. \ud83d\ude42<\/p>\n
Jeremy Reeves
\nwww.JeremyReeves.com<\/p><\/blockquote>\n
As you can see in this email, I’m doing several of the bullets points I described above. My telling a story about my family, I’m building trust and showing I’m “real.” By telling the story I did (about referring me to his sister, asking me to partner, etc.), I’m establishing trust, building authority and increasing desire to work with me.<\/p>\n
Then, in the next email, I provide a clear call to action.<\/p>\n
<\/a>Whether you’re writing a broadcast or an autoresponder, you must know WHO the email is coming from.<\/p>\n
The voice of the email does not necessarily have to be you. In fact, many times it’s helpful to write the email coming from someone else, such as…<\/p>\n
- \n
- An employee of yours<\/li>\n
- A customer\/client<\/li>\n
- Your spouse, child or other relative<\/li>\n
- Your pet (these can be funny!)<\/li>\n
- A pen name<\/li>\n<\/ul>\n
Remember, email is all about building relationships, entertaining your audience, and building trust. The sales happen because<\/strong> of those three factors.<\/p>\n
Just in case you’re not quite sure what I mean here (very few people get creative and write emails in other people’s voices), here’s an example of an email written by an employee.<\/p>\n
(This email is fictitious, by the way, but feel free to swipe it and use for yourself. In this example “Dr. Frank” will be the owner who USUALLY writes emails, but in this email his employee Kristen will be writing it.)<\/em><\/p>\n
Subject Line: He’s gone… it’s prank time!<\/p>\n
Hey <firstname>,<\/p>\n
This is Kristen from Dr. Frank’s office. And I have a fun surprise for you today.<\/p>\n
Here’s the deal.<\/strong><\/p>\n
Dr. Frank is away at a convention for the next 7 days.<\/p>\n
We’ve been secretly trying to devise a fun prank to play on him when he gets back, and I think we’ve figured it out!<\/p>\n
Until April 31st, we’re offering a 50% discount on all teeth whitening kits. At a normal price of $299 (today just $149), you’re saving $150.<\/p>\n
But here’s where it gets fun.<\/strong><\/p>\n
In order to get your 50% discount, you have to be willing to blow up a balloon.<\/p>\n
(We’ll provide the balloon)<\/p>\n
We’ll then tie your balloon to a string with a little weight at the bottom and place it in his normal parking spot.<\/p>\n
That way when he gets home, the parking lot will be filled with hundreds of balloons!<\/p>\n
I know this is a bit childish, but I think it will be funny. We’re also going to record him on video as he pulls into the parking lot, and we’ll post that video on our blog so you can watch his reaction.<\/p>\n
I think this is going to be fun.<\/p>\n
But… I need your help in making it happen!<\/p>\n
So come on in. Remember, he comes back next MONDAY so you have to come in before Saturday. That gives us enough time to set it all up by Monday morning.<\/p>\n
If you have any questions, give me a call at xxx-xxx-xxx. Again my name is Kristen.<\/p>\n
Talk to you soon,<\/p>\n
*Signature*<\/p><\/blockquote>\n
See how simple that is? It’s fun… it’s entertaining… and it builds both trust and a deeper bond.<\/p>\n
(By the way, that email took me 8 minutes to write)<\/p>\n
SECOND: Determine Your Goal<\/h2>\n
<\/a>Decide what each email needs to achieve.<\/figcaption><\/figure>\n Every email you send should have a specific goal you’re trying to achieve.<\/p>\n
- \n
- Some emails are going to pitches (like above), with the goal of making a sale…<\/li>\n
- Some emails are going to be pure content, with the goal of adding value and building trust…<\/li>\n
- Some emails are going to tell stories about you, with the goal of establishing yourself as the industry leader (and building authority)…<\/li>\n
- Some emails are going to be very personal and ask the audience to reply back to you, with the goal of establishing a deeper bond…<\/li>\n
- Some emails are going to be “getting started” emails, such as the thank you email after a purchase…<\/li>\n<\/ul>\n
You get the idea.<\/p>\n
This may seem a little basic. But I can’t tell you how many people I talk to who tell me it takes them hours to write emails.<\/p>\n
That’s because they don’t have an end goal in mind and are trying to shoot in the dark.<\/p>\n
Set your goal BEFORE you start writing, and your mind automatically feeds you the creative ideas you need to finish.<\/p>\n
THIRD: Set The Length<\/h2>\n
<\/a>Should your email be long or short?<\/figcaption><\/figure>\n Different styles of emails are going to have different lengths. Everybody has a different opinion about this topic, because everybody has different experiences.<\/p>\n
Here are mine, which have been tested in several dozen different markets.<\/p>\n
When To Write Short Emails<\/h3>\n
The best time to write short emails is when you are sending that person to a landing\/sales page which contains more information about your offer.<\/p>\n
For example if you’re sending them to a sales page which can sell the product on its own, short emails are a fantastic way to increase the amount of people you get to that page.<\/p>\n
Short emails will increase CTR (clickthrough rates), but also lower conversions because it’s more of a curiosity play. They aren’t quite sold at that point, but are looking to get more information.<\/p>\n
Here’s an example.<\/p>\n
Hey <firstname>,<\/p>\n
Just created a new video for you.<\/p>\n
I think you’ll really enjoy it.<\/p>\n
(It took me 32 hours to create it!)<\/p>\n
Watch the video here.<\/p>\n
Inside you’ll discover…<\/p>\n
- \n
- Bullet<\/li>\n
- Bullet<\/li>\n
- Bullet<\/li>\n<\/ul>\n
Watch the video here.<\/p>\n
Enjoy.<\/p>\n
*Signature*<\/p><\/blockquote>\n
THAT’S IT.<\/p>\n
There’s nothing more needed. I’ve seen emails like this get 40% – 50%+ clickthrough rates.<\/p>\n
(Also, that took me 15 seconds to write. No excuses about “I don’t have time”!)<\/em><\/p>\n
When To Write Long Emails<\/h3>\n
You obviously can’t create short emails every single time. Mixing your style between short and long keeps things fresh and will help increase your results.<\/p>\n
Long emails are best written in several scenarios…<\/p>\n
- \n
- During the beginning portions of an autoresponder, so you can build authority, trust and credibility…<\/li>\n
- When you want to pre-qualify people before hitting a page…<\/li>\n
- When you aren’t pitching anything…<\/li>\n
- When you want to tell a story…<\/li>\n
- When you want to lead people into a second email which then asks for a sale…<\/li>\n<\/ul>\n
Let me give you another example. This is one I use for my own autoresponder for prospective clients who get in touch about me creating copy for them.<\/p>\n
Hey [First Name],<\/p>\n
Yesterday I went up for a break and my wife was vacuuming the
\nupstairs. We have a huge house so it takes her awhile. It does
\nhelp that almost the entire first floor is hardwood though.<\/p>\nAnyway, I saw the cutest thing.<\/p>\n
My son was right next to her with his own (fake) little “vaccum,”
\ntrying to help her out!<\/p>\nOk… in reality it wasn’t a vacuum. It’s a fake little lawnmower. But
\nhe’s 19 months old so doesn’t really care about the specifics. \ud83d\ude42<\/p>\nAnyway, it got me to thinking…<\/p>\n
All of my BEST relationships came out of me simply doing my
\nbest to HELP someone. Taking myself out of my own ego and
\njust doing what I could to add value to that person”s life.<\/p>\nTake my business partner, Jon, for example.<\/p>\n
Awhile back, he came to me as a client. I finished the project
\nfor him, and he was happier than my son watching Thomas The
\nTank Engine (he loves that show).<\/p>\nWithin days, he literally asked me…<\/p>\n
“What do I have to do to get you as a partner?”<\/p>\n
I told him, and he did it.<\/p>\n
Fast forward about a month, and we were partners.<\/p>\n
What’s interesting though is what happened next.<\/p>\n
Within a few weeks… he sent me his own SISTER to work with
\nme.<\/p>\nI have to say – that’s trust if I ever saw it.<\/strong><\/p>\n
He then sent me another referral which didn’t pan out. Then
\nanother which did. Then, just yesterday, he sent me a big
\nwhopping check and hired me again for a different project.<\/p>\nAND… told me he’s got another referral coming for me.<\/p>\n
Question is – why did he do all this?<\/p>\n
TRUST.<\/p>\n
In a few days, I’ll be back to go a little deeper into this. For
\nnow, I want you to think of a few ways you can develop
\nmore trust in your marketing.<\/p>\n(Hint: Emails are a great way to do it)<\/p>\n
Talk to you in a few days with some interesting ideas on
\nadding more trust into your marketing funnel. \ud83d\ude42<\/p>\nJeremy Reeves
\nwww.JeremyReeves.com<\/p><\/blockquote>\nAs you can see in this email, I’m doing several of the bullets points I described above. My telling a story about my family, I’m building trust and showing I’m “real.” By telling the story I did (about referring me to his sister, asking me to partner, etc.), I’m establishing trust, building authority and increasing desire to work with me.<\/p>\n
Then, in the next email, I provide a clear call to action.<\/p>\n
![\"typing](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/04\/write-2.jpg\")
<\/a>![\"see](\"https:\/\/ceblog.s3.amazonaws.com\/wp-content\/uploads\/2013\/04\/test-your-emails.jpg\")
<\/a>